This document provides a business plan summary for Craft World, a handicraft company in Bangladesh. The key points are: - Craft World will produce and sell various handicraft products made from materials like jute, bamboo, and cane. - The company aims to satisfy customers, build beneficial relationships, and continuously improve products and services. - A SWOT analysis identifies strengths like using local materials and weaknesses like being a new company without an established brand. - Milestones include enhancing activities across Bangladesh, capturing market share, and providing innovative products to build strong customer relationships.

1. Project on
business plan
A very warm welcome to this presentation
The Title
of the paper
Project on business plan

2. Presenter
• Biplab Babu
• Dept.: Management Studies
• Year-IV, Semester-I
• Student ID: 20121105023
• Bangabandhu Sheikh Mujibur Rahman
Science and Technology University,Gopalgonj-
8100,Bangladesh.
• Mob: 01794960157
• Email: biplob.bd.in@gmail.com
Project on
business plan

3. Project on
business plan
Title
Bring ELEGANCE to your home

4. About The Company
Products: All kinds of handicraft products
Location:
Head Office : Dhaka (Gulshan)
Sales Center: Dhaka, Sylhet, Chittagong
Project on
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5. Project on
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It is Craft World‟s mission is to convert the creativity
into reality in hand.
The most important thing to remember is that every
customer must be satisfied with our services.

6. Project on
business plan
1. To become the first choice of the customers in
the chosen areas
2. To build beneficial and lasting relationship with
customers
3. To continuous improvement of the products
and services.

7. Project on
business plan
a. Well being of the customers
b. To expand business activities in other cities
c. To satisfy the customers
d. To be socially responsible by utilizing the
waste materials for making new and innovative
products.
e. To implement new ideas

8. Formation of the company
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Craft world is a new SMI (Small and Medium
Industry) investing in an existing but
prosperous sector of Bangladesh.
This will provide the environment friendly
handicraft items to its customers . Craftworld
will be established in 2017 as a partnership
business. The entrepreneurs of the business are
Mr. Biplab Babu, and Mr. Washim Sazzzad Mr.
Sanjay Saha with 40%, 40% and 20% share of
investment and profit respectably.

9. Project on
business plan
Bamboo Fancy Clock.
Code: BFC0121
Price: 2500 BDT
Table Lamp
Code: LMP0131
Price: 1500 BDT
Busket
Code :BS201
Price: 1200

10. Project on
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Cane single Sofa
Code: Css650
Price: 4000 BDT
Photo Frame
Code: Pf950
Price :1000 BDT
Tea Tre
Code: Tt250
Price: 4000 BDT

11. Continued….
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Cane Sofa
Code: Cs 300
Price: 6000 BDT
Cane Rocking Chair
Code: Crc 650
Price :2000 BDT

12. Project on
business plan
For Bangladesh this is a new
impression and hence there is hardly
and commercial competition. That’s
why it holds competitive advantage.
It is necessary in this business plan,
because it helps to get a bigger picture of
the market that we are trying to enter.
Competitive Advantages
1.we will enjoy the first-mover
advantage
2.environmentally conscious people
enhance the image of the companies who
will use this product.
3.It will be easy to invest in the industry

13. Identify Target Customer
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Demographically
Age: Above 12
Location: 1st 3 Divisions Dhaka, Sylhet, Chittagong
(Main Showroom) & 4 Sub-showroom In attractive
part of Dhaka City.
Gender: Both male & Female.
Income level: Middle & higher class people.
Education level: Minimum knowledge about
handicrafts
Marital or family status: Single, married,
Unmarried.
Occupation: Housewives, corporate worker,
Student.
Ethnic background: Bengali & Foreign people.
Psychologically
Lifestyle: Fashionable man &
women.
Belief: Know & understand
our culture and traditions

14. Project on
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Product:
product is anything that can be offered to a market to satisfy a need or want. Our
product is different types of handicrafts work. That contains a tradition of a country.
These are:
 Jute made Bag,
 Moneybag,
 Tea tray.
 Flower vessel,
 Show piece
 Cane made chair
 fruit basket
 Photo frame etc…

15. Project on
business plan
Price
Price is a amount of money which is
charged for a product or service.
 Low price
 Discount
 Price catalogue
 Different Package
Place
Place indicates selective distribution of
goods and direct selling to customers.
 Selection of some specific place for
our shop
 Selling of product through showroom
and retail shop

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Promotion: Promotional activities
includes:
 Advertising
 Personal selling
 Direct marketing
 Mass communication

17. Project on
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Distribution channel

18. Human Resource
Project on
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We’ve a CEO who have a very good skills about
Handicrafts. He‟s highly educative and experienced in
this area. Under him there are two managers. They are
also experienced. We’ve a General Manager. We also
have accountants, marketing manager and others
administrative manager who have lots of experiences.
The each engineer has 10 workers and technicians. There
are also supervisors under each departmental manager.

19. Project on
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1. Manufacturing
Our products will be manufactured at the production outlet.
There will be a separate portion behind outlet that will serve
as production area.
Production process includes:
a. Purchase of material and accessories
b. Production process
c. Packing

20. Project on
business plan
We have also planned to acquire finished
products from household artisans to sell
them on reasonable prices for earning
profit both parties.
Thus craftworld is not earning for itself
but also serving as platform for those
investors who want to commercialize
their handmade products.
2. Merchandizing

21. A regular cash payment is when the customer buys the product
from the physical store, not from an online store. It is the most
common way of paying in business-to-consumer transactions.
21
Payment methods can play a vital role for the Growth and competency of any company. To be a
faster growing company Craftworld provides the following facilities for conducting payment.
 cash payment
It is used mainly in business-to-business transactions where the seller
has full trust on the customer’s ability to pay. This method demands
trust and good business relationship between the two parties.
 Payment by invoice
Credit card is the most common way to pay for online purchases. It
is also very safe, but some people still find it hard to trust this
payment option. As we have found out that security is one of the
challenges in e-business, credit card payment comes with this
solution.
Bank’s online payment service. is a very convenient way for the
customer to pay the service since they are logging in to their own
bank by a personal id and a password, which is already familiar to
them. This is also a payment option, which is convenient also for the
seller since the payment is done in advance.
 online payment service
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 Credit Card

22. Tuesday, May 29, 2018 11th Asian Business Research Conference 22
Project on
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FINANCIAL PLAN

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Particulars Amount(Tk.) Amount(Tk.)
Sources of funds:
Long term loan
Personal funds
Net income from operations
Add depreciation
700000000
800000000
83400000
14500000
Total funds provided 1597900000
Application of funds:
Purchase of land
Purchase of building
Purchase of machinery
Purchase of other fixed assets
Interest payment
600000000
200000000
300000000
100000000
35000000
Total funds expended 1235000000
Net increase in working capital 362900000

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PESTEL Analysis

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Strength:
 No need to import raw materials. So hassle
regarding import tax on raw materials and
government regulations can be avoided.
 First mover advantage
 Higher productivity due to advance technology.
 Higher quality and cleaner product.
 Dedication of skilled labor force.
 Diversification
 Weakness:
 Totally new company.
 No brand image.
 The technology is too expensive
 Higher cost of training labor force.
 Lack of promotion
 Lack of skilled labour

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 Opportunity:
 Abundance of raw materials.
 Changing attitude of people to eco-
friendly product.
 Rising demand of handicrafts
 Availability of cheap labor.
 Government support

Threats:
 Import of tax
 Higher entry barriers.
 Access to capital.
 Inconvenient infrastructure facilities.
 Competitors with established brand image.
 Decreasing purchasing power.

27. Tuesday, May 29, 2018 11th Asian Business Research Conference 27
Project on
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Opening a new company in a new industry has
its limitations We also have some different
problem to start our business.
The major issues that might be a barrier to our
company:
a. Political pressure for investing in a new
industry
b. Price exploitation
c. Waste management
d. Working conditions and treatment of
workers etc.
Steps for solution
a.We will do a insurance policy for our
industry and also our workers
b. For Transportation, we will use our
personal van
c.To satisfy our workers we provide
many different types of advantages.
Like bonus, treatment cost, vacation
etc.

28. • Milestones are a very important aspect of a business
plan. They provide concrete, achievable, yet lofty
goals that the business must concentrate on. By
targeting lofty goals, Craftworld ensures that it is
aiming high, therefore it is more likely to achieve
more.
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 To enhance business activities all over
Bangladesh
 To capture maximum market share
 To provide a wide range of innovative and
creative products
 To build strong customer relationship
 Increase product lines.

29. Tuesday, May 29, 2018 11th Asian Business Research Conference 29
Project on
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Handicrafts are a valuable part and culture of the Bengali people. Besides regular basis,
people buy handicrafts on special cultural occasion such as Pahela Falgun and Pahela
baishakh.
“Business is the only mechanism on the planet today powerful enough to produce the
changes necessary to reverse global environmental and social degradation. Doing that
will depend in large part on the willingness of customers to change what they buy, how
they buy, and from whom they buy their products and services.”
We hope that people will get the best service from Craftworld. Because in here, we are
not selling only handicrafts, also we are giving people our hope and love for handicrafts
which come from the core of our heart.

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