This document describes BakeSale, a platform that aims to make online fundraising easier. It seeks to minimize the friction in the fundraising process by allowing fundraisers to promote, inform, and collect donations for their campaigns all in one location and across social media. The platform integrates video, payment processing, and analytics to provide a better experience for fundraisers and supporters. BakeSale believes its focus on content over clicks and its proprietary technology give it advantages over traditional and social media fundraising platforms. It is currently in private beta and seeking $300k in funding for further development and expansion.

1. Deck | 2013teamstupil@stupil.com
Angel.co/stupilPowered by Stupil
Liberate Your Fundraising
Monday, July 22, 13

2. What We Do
BakeSale is setting out to make it easier for traditionally
underserved markets to make a bigger impact with
their social media.
Goal
Enable fundraisers* to activate their followers by asking
for support and making it easier than ever before for
supporters to make a contribution.
*NPOs, Political Organizations, and Individuals/Crowd Funding
Monday, July 22, 13

3. Problem
Fundraisers have difficulty converting their online following into
informed advocates and “paying customers” for two reasons:
1. Lack of information
being shared
2. Friction in the
fundraising process
Fundraisers are unable to share
the necessary information
required by their potential
supporters to pledge their
support or commit to a
contribution without leaving the
site they are on and visiting the
fundraisers website.
Contributions cannot occur
when and where a supporter
sees a call to action*. This
process usually requires a
combination of click-throughs,
redirects, multiple forms and
requiring excess information,
among other things.
*e.g. Facebook, Twitter, Blogs, etc
Traditionally, the online fundraising process can be a
PAIN
Monday, July 22, 13

4. Solution
We minimize the friction typically associated with the
contribution process and make it possible for fundraisers to:
BakeSale makes the online fundraising process
EASIER...and...BETTER for everyone involved.
Collect
Contributions
InformPromote
All in one location, directly where the campaign is
being shared.
Monday, July 22, 13

5. Solution
Anyone who raises money online will no longer be constrained to only
converting users on their website, with BakeSale we:
Import content
automatically
Combine all
resources into a
content-complete
package.
Attach payment
system & cross
domain security
features
Your embeddable
campaign is now
ready
Share and engage
instantly across
multiple channels
Increase money
raised with direct
contributions.
Maintain full
“home site”
functionality and
brand messaging.
Measure actual
conversions across
multiple channels.
By lowering the barriers typically associated with online fundraising, we
create an experience that is ridiculously easy to use and allows a level
of social activation unlike any other platform.
Monday, July 22, 13

6. Demo
Create a Campaign For Anything
Quickly and Easily
Only The Good Stuff
-Organization Type (Private, NPO, Political)
-Organization Name (NPOs require EIN)
-Team Info (& photo)
-Funding Goal ($$)
-Description of Campaign (Why it’s awesome)
Three Easy Steps:
1. Upload video/content
2. Enter campaign info.
3. Share practically anywhere
Monday, July 22, 13

7. Promote with Video. Why?
Because It’s Powerful
Everyone Loves Video
Video increases user engagement, brand exposure and enables fundraisers to better
promote their campaigns by creating a more clear and well understood message in a
format that is widely accepted and easily sharable.
Demo
Monday, July 22, 13

8. Better Informed Supporters
Showcase More Information
All information about the campaign travels along with every “share”, enabling viewers
to find out everything they need to know about the campaign before they
contribute--no more redirecting viewers to another site to find out more information.
Demo
Monday, July 22, 13

9. Increase Contributions
No More
Friction
Less clicks, less
required information,
and no more long
forms to fill out in
order to to contribute.
Collect
Anywhere
Supporters can
contribute directly
where they view the
campaign. No more
unnecessary click-
throughs and
redirects.
Demo
Monday, July 22, 13

10. Don’t Worry It’s Mobile
Promote, Inform, and Collect On Any Mobile Device
Even on mobile, BakeSale is still as powerful as ever. Supporters can interact with the
platform as they would on their computers by being able to view a campaign, find
out additional information, contribute and share all in one location.
Demo
Monday, July 22, 13

11. Market
Offline Online
Our Primary Market
Charitable Giving
$343.9B $25.8B
Growth
Up 14% vs. ’11
Opportunity
Accounts for only 7% of all
charitable giving!
Growth
Top 3
Blackbaud, Network for Good,
and Paypal account for $2.1B
from 115,000 organizations.
Secondary Markets
Up 6.7% vs. ’11
Top Sectors
Religion: 36%
Education: 16%
Human/Disaster: 11%
Crowd Funding Political
Est. $3B (up 50% vs. ’11)
Over 500 platforms
Obama raised $504B online
in ’12. Up from $403B in ’08
Over 500,000 elected officials
Growth
964K publicly supported NPOs
and churches in the US.
Monday, July 22, 13

12. Revenue Model
Initial
5% of every contribution + $1 per transaction.
Future
Cost per use/subscription plan: Can be leveraged to bring
transactional costs down for a fixed fee per use/month.
Platform add-ons (think eBay): “Premium” features added to
enhance the experience for campaign creators.
Advanced data/analytics
Transactional...For Starters
Monday, July 22, 13

13. Competition
Bring It...
Social/In-ContextTraditional
Feature Poor
Feature Rich
*
* regarding Google Wallet’s capabilities to handle contributions
Monday, July 22, 13

14. Competition
Competitive Advantages
Proprietary Tech
Focus on Integrations
Content First Philosophy
Led us to build our system around a robust content management
system that enables us to build a compelling and feature rich
experience.
Proprietary video player that works in social media channels
as well as traditional websites and blogs.
Platform is built to support any combination of content as
well as payment processors.
Our content management system is built to avoid common
pitfalls of time consuming external integrations without any
migration effort on the part of the end user.
Monday, July 22, 13

15. Acquisition
User Acquisition
Partnerships/Integrations
Advertisements/PR
Integrate with established user communities of other fundraising platforms
(e.g. Indiegogo, Kickstarter, etc).
Social media, Adwords and email campaigns.
Direct Engagement
Directly reach out to potential users/organizations and introduce them to
our platform.
Host seminars and speak at events to educate fundraisers on how to utilize
this new way of fundraising.
Promotions/Organic Growth
Double sided referrals: Lower rates for referrer and referee.
By nature, BakeSale is a platform meant to be shared, which acts as a form
of marketing.
Story placement in news outlets that focus on tech and fundraising.
Monday, July 22, 13

16. TEAM
Advisors:
Ryan Chacon, Co-Founder & Protector of the Realm (CEO)
Former Senior Developer at Acquia where he worked at the
White House and played a critical role in the web platform
development and security.
Benjamin Bunk, Co-Founder & Hand of the King (CTO)
Previous start-up experience: Designed and launched an
educational social network to University campus.
Background in finance, information systems and project
management (MBA).
Andrew Bunk
Attorney and
Start-up Advisor
Vivek Boray
International corporate
and Start-up Attorney
and Advisor
Background in security and scaling large web platforms.
(This company was founded on a 14 year friendship that started back in middle school band class)
Grows a substantial beard
during periods of intense
programming.
Monday, July 22, 13

17. Progress
Feb-March
Relocated to Santiago, Chile to participate in Gen. 6 of Start-Up Chile--
$40K equity free
Highlights
Finished 2nd prototype and Youtube Integration
Selected as a Top 20 Team of Start-Up Chile (out of 100)
April-May
Spoke with over 200 individual fundraisers and NPOs about BakeSale
Single sign-on and data storage set-up complete
Finished brand identity development
June-July
Stripe payment integration and website design complete
Platform backend development completed, site theme work started
Verbal commitments from Habitat for Humanity DC, Save the Children
Foundation, among others!
Monday, July 22, 13

18. Progress
The Future
Build BakeSale to be an incredibly powerful and self
sufficient platform without the need for an extensive
amount of outside funding.
E-Commerce
We plan to build on the advances made with BakeSale
to disrupt the e-commerce industry. We will make it
possible for anyone to take the full content and
functionality of their online store and share the entire
experience (from advertisement to checkout)
anywhere.
Monday, July 22, 13

19. Raising $300K = 12-Month Runway
Thanks for checking us out! We are currently fundraising. Please contact us
to discuss things further
Find Us!
Email
teamstupil@stupil.com
/teamstupil
@teambakesale
@teamstupil Pitchdreams.comBakesalelabs.com
Stupil.com
Phone
240.720.7528
We can say that now,
thanks JOBS Act
(check out the Appendix for more information)
Monday, July 22, 13

20. Appendix I
Funds Usage: 12 Months*
$150,000: Lean 12 months
$300,000 (in addition to above)
$500,000 (in addition to above)--could last 18-20 months
•~$80K-100K = Two founder’s salaries
•~$50K = overhead costs, outsourced/contractor work
•~$90K = Expand team with Drupal developer or designer
•~$60K = Sales/marketing intern, over head costs, outsourced/contractor work
•~$80K = Expand team with Drupal dev. or designer (whichever is left from above)
•~$50K = Entry level sales/marketing position
•~$70K = overhead costs, outsourced/contractor work
*See company and features roadmap on the following two slides
Monday, July 22, 13

21. Appendix II
Company Roadmap
6-Months
•Private Beta launch in mid-September: 3-5 NPOs
•Work with early adopters to track data and feedback, and make
necessary adjustments to platform in preparation for public launch (Jan
’14).
•Raise $300K for equity investment.
12-Months
•Begin building in additional revenue models and advanced analytics
integrations.
•1-3 external integrations with established fundraising platforms.
•Bring on 1 Drupal designer and 1 CSS/HTML5 designer.
18-Months (based on available funds, progress and usage patterns)
•Begin discussion for second round of fundraising--if needed.
•Expand sales/marketing team.
•Develop iOS and Android App.
Monday, July 22, 13

22. Appendix II
Tentative Features Roadmap*
6-Months
• Work with early adopters to make necessary adjustments to the platform
12-Months: Post Public Launch
18-Months and Beyond
•Monetization: Pay to lower the processing fee, custom branding options
•External integrations, photo gallery uploader, advanced analytics
•Starter campaign for new users, automatic funds transfer
•Charity information creation (for charities)
•Gamification, team accounts, internal search and messaging capabilities
•Mobile App, donation types, community forums, marketing assistance
*Features will change depending on feedback from users, funds available and usage patterns
•Perks, ‘follow a campaign’, alternative payment methods, donor database
•Move payments in house, advertisement network integrations
Monday, July 22, 13

23. Design Philosophy
Video Focus
Video captures
emotions and
displays the
message in the
most effective
way possible.
Content First
Most platforms focus on click-throughs or contributions when
promoting off site, we believe that content is what drives supporters
and in-turn contributions.
Minimalistic
Design
No clutter, no
unnecessary
information, only
the stuff that
matters.
Appendix III
(Hint: Content First)
Monday, July 22, 13

24. References
http://www.atlasofgiving.com/results-report
http://www.forbes.com/sites/suwcharmananderson/2012/05/11/
crowdfunding-raised-1-5bn-in-2011-set-to-double-in-2012/
http://swampland.time.com/2012/11/15/exclusive-obamas-2012-
digital-fundraising-outperformed-2008/
http://philanthropy.com/article/The-Big-Boom-in-Online-Giving/139965/
https://www.blackbaud.com/nonprofit-resources/charitablegiving
Thanks for the help!
http://www.iconarchive.com/show/icons8-metro-style-icons-by-
visualpharm.1.html
Monday, July 22, 13