A presentation created for several state associations of Realtors as a part of my presentation to their state seminars for their local association executives.
10. Premium Content: Provide your members with basic industry news on your Web site, but earn extra revenues by creating premium content levels for those members who need the most timely and updated information. Targeted News: By making targeted, handcrafted, relevant newsfeeds a vital part of your member-support system, prospective members have a unique, vital and timely reason to affiliate with your association. You can make a difference for them, and that's exactly the reason to join a professional or industry association. Check out Blanche Evans’ e-zine. http://evansemedia.com/ Possible fundraising, regionally tailored news… JWL Associates
27. Online auction : To help its members learn more about a potential money-making technique while raising funds itself, the National PTA, Chicago, conducted its first online auction in February 2004. The auction included items ranging from school supplies to tropical vacations--all available at lower-than-retail prices. The staff collected more than 170 donated items to be auctioned primarily to PTA members nationwide, who had two weeks to place their online bids. An outside vendor, C-Market of Boston, hosted the auction. Benefits to members: Bidders saved money and had the opportunity to see how an online auction works before they tried it as a fundraiser for their local PTAs. Benefits to the association: The National PTA collected the net proceeds, strengthened relations with vendors and sponsors who made donations, and will use the lessons it learned at a second online auction in November. Bottom line: Net revenue: $13,000. Start-up costs: $7,000. Staff time: 300 hours across six months. http://www.readysetauction.com/online-auction/ http://www.auctionraiser.com/ JWL Associates