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Doing more with less Managing associations in times of economic  uncertainty JWL Associates
REALTOR Association Management JWL Associates
What we know about real estate today ,[object Object],[object Object],[object Object],[object Object],JWL Associates
What we know about associations today ,[object Object],[object Object],[object Object],JWL Associates
Combine the two: what are our  opportunities  as real estate association managers ,[object Object],[object Object],[object Object],[object Object],[object Object],JWL Associates
Better Management Techniques FOCUS! JWL Associates
In Association Management? JWL Associates
1. Manage Abundance ,[object Object],[object Object],JWL Associates
Abundance Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],JWL Associates
Premium Content:  Provide your members with basic industry news on your Web site, but earn extra revenues by creating premium content levels for those members who need the most timely and updated information. Targeted News:  By making targeted, handcrafted, relevant newsfeeds a vital part of your member-support system, prospective members have a unique, vital and timely reason to affiliate with your association. You can make a difference for them, and that's exactly the reason to join a professional or industry association.  Check out Blanche Evans’ e-zine.  http://evansemedia.com/   Possible fundraising, regionally tailored news… JWL Associates
2. Give up Control ,[object Object],[object Object],JWL Associates
Here Comes Everybody ,[object Object],[object Object],[object Object],JWL Associates
Discover new products and services ,[object Object],[object Object],[object Object],JWL Associates
Redesign your Governance ,[object Object],JWL Associates
3. Get Out of the Way ,[object Object],JWL Associates
Get out of the Way Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],JWL Associates
4. Lower Prices ,[object Object],[object Object],[object Object],JWL Associates
Free is better Ideas ,[object Object],[object Object],[object Object],[object Object],JWL Associates
Today’s Gift Economy ,[object Object],JWL Associates
Return on Investment Management JWL Associates
Eliminate what we don’t need ,[object Object],[object Object],[object Object],JWL Associates
MONETIZING YOUR ASSOCIATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],JWL Associates
1. Monetizing your Association Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],JWL Associates
2. Affinity Partners offer members discounted rates on services  ,[object Object],[object Object],[object Object],[object Object],[object Object],JWL Associates
Non-dues Revenue Resources ,[object Object],[object Object],[object Object],JWL Associates
[object Object],JWL Associates
Online auction :  To help its members learn more about a potential money-making technique while raising funds itself, the National PTA, Chicago, conducted its first online auction in February 2004. The auction included items ranging from school supplies to tropical vacations--all available at lower-than-retail prices. The staff collected more than 170 donated items to be auctioned primarily to PTA members nationwide, who had two weeks to place their online bids. An outside vendor, C-Market of Boston, hosted the auction. Benefits to members:  Bidders saved money and had the opportunity to see how an online auction works before they tried it as a fundraiser for their local PTAs. Benefits to the association:  The National PTA collected the net proceeds, strengthened relations with vendors and sponsors who made donations, and will use the lessons it learned at a second online auction in November. Bottom line:   Net revenue:  $13,000.  Start-up costs:  $7,000.  Staff time:  300 hours across six months. http://www.readysetauction.com/online-auction/ http://www.auctionraiser.com/ JWL Associates
Be a marketing superhero ,[object Object],[object Object],[object Object],[object Object],[object Object],JWL Associates
Low Cost Marketing ,[object Object],[object Object],[object Object],[object Object],JWL Associates
Tips ,[object Object],[object Object],[object Object],[object Object],JWL Associates
Take Care of Yourself JWL Associates
Avoid Anxiety ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],JWL Associates
Thank you! ,[object Object],[object Object],[object Object],JWL Associates

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Doing More With Less

  • 1. Doing more with less Managing associations in times of economic uncertainty JWL Associates
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  • 7. In Association Management? JWL Associates
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  • 10. Premium Content: Provide your members with basic industry news on your Web site, but earn extra revenues by creating premium content levels for those members who need the most timely and updated information. Targeted News: By making targeted, handcrafted, relevant newsfeeds a vital part of your member-support system, prospective members have a unique, vital and timely reason to affiliate with your association. You can make a difference for them, and that's exactly the reason to join a professional or industry association. Check out Blanche Evans’ e-zine. http://evansemedia.com/ Possible fundraising, regionally tailored news… JWL Associates
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  • 27. Online auction : To help its members learn more about a potential money-making technique while raising funds itself, the National PTA, Chicago, conducted its first online auction in February 2004. The auction included items ranging from school supplies to tropical vacations--all available at lower-than-retail prices. The staff collected more than 170 donated items to be auctioned primarily to PTA members nationwide, who had two weeks to place their online bids. An outside vendor, C-Market of Boston, hosted the auction. Benefits to members: Bidders saved money and had the opportunity to see how an online auction works before they tried it as a fundraiser for their local PTAs. Benefits to the association: The National PTA collected the net proceeds, strengthened relations with vendors and sponsors who made donations, and will use the lessons it learned at a second online auction in November. Bottom line: Net revenue: $13,000. Start-up costs: $7,000. Staff time: 300 hours across six months. http://www.readysetauction.com/online-auction/ http://www.auctionraiser.com/ JWL Associates
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