Badgeville makes it easy for marketers, site owners and brands to increase user loyalty and engagement by leveraging techniques from game mechanics and social media to create highly immersive online experiences by driving user behavior and optimizing user engagement with advanced real-time analytics.
Gamification
What is it?
Is it right for your business?
Examples
Social & Casual Gaming in EU
Marketing tactics
Gamification right for business?
Ways to Gamify Your FB Marketing
Detailed presentation covering the fundamentals of gamification, helping business owners understand the process and crucial elements required to gamify their businesses product or service. GamifyConsultant.com offers gamification consultation services.
As the title says, my "Standard" gamification presentation that I have been using as my base deck during 2017 - also called Gamification in a Nutshell :)
Following on from my last set of Core Principles of Gamification, here is a new slide deck outlining what the difference between game mechanics is compared to gamification elements. It also provides the 52 gamification mechanics and elements to use in projects as well as the Periodic Table of Gamification Elements.
Gamification
What is it?
Is it right for your business?
Examples
Social & Casual Gaming in EU
Marketing tactics
Gamification right for business?
Ways to Gamify Your FB Marketing
Detailed presentation covering the fundamentals of gamification, helping business owners understand the process and crucial elements required to gamify their businesses product or service. GamifyConsultant.com offers gamification consultation services.
As the title says, my "Standard" gamification presentation that I have been using as my base deck during 2017 - also called Gamification in a Nutshell :)
Following on from my last set of Core Principles of Gamification, here is a new slide deck outlining what the difference between game mechanics is compared to gamification elements. It also provides the 52 gamification mechanics and elements to use in projects as well as the Periodic Table of Gamification Elements.
Gamification of Employee Engagement & Company CultureD B
Based on a presentation made to a graduate class of students at Northeastern University. Describes how employee engagement evolved since the Taylorism era. Also explains the key role that Gamification can play within a company to increase employee engagement and improve the overall culture. Covers how to avoid the "Dark Side" of Gamification and the main problems associated with its growing popularity.
The gaming industry is huge, and it can keep its audience consumed for hours, days and even weeks. Presentation shows how it all started, some best and worst practices and main principles of gamification.
The fourth part of my Core Principles of Gamification, Rewards and Feedback. You can now get all four of the principles in a handy book from amazon - https://www.amazon.co.uk/Marczewskis-Principles-Gamification-Chirstopher-Marczewski/dp/1974598306/
The gamification process is a way to grab and retain digital customer's attention modifying any algorithmical approach. It is nowadays applied to any kind of software application: mobile, web, business.
N.B.: Two previous versions of this presentation got a total of 2,591 views and 118 downloads.
From two long posts by @TomHumbarger.
Any help or suggestion is the most welcome.
Internet Marketing is a broad field that encompasses SEO, PPC, Video, Social Media, and Websites. It is also important for local businesses in particular because of consumer behavior and the flexibility it provides.
The following is a compendium to the presentation that was given at the Nicholson School of Communications at the University of Central Florida. This document should act as a resource in guiding integrated marketing campaigns through the process of the goals and objectives; channel selection and deployment; reporting and monitoring through the final outcome.
Serious Games - How to use the most powerful communication tool of the next g...Nico King
The first step to effective communication is getting people’s attention, but what comes next? Learn from examples in Advergaming, Staff Training, and Games For Change to find out why they are effective at translating ideas into first-person experiences, and how that can be applied to businesses today.
Dass sich eine Investition in Gamification lohnt, das versucht Scott Schnaars (Badgeville) anhand verschiedener Beispiele erfolgreicher Gamification-Programme zu zeigen. »Heutzutage tun die Kunden nicht das, was ich mir als Unternehmen wünsche, also muss ich ihr Verhalten ändern, um Waren zu verkaufen und sie an mich zu binden und genau das gelingt mir mit Hilfe von Gamification«, ist sich Schnaars sicher.
Gamification and the power of boosting engagement: Steve SimsBen Gilchriest
Presentation from a recent, joint Capgemini - Badgeville event in Sydney, Australia on the role of enterprise gamification in digital transformation.
This presentation, from Steve Sims, VP of Badgeville's Behaviour Lab, focuses on how gamification can boost engagement. It covers the background theory to game design and worked examples with real results that supports the theory.
Capgemini Australia's Digital Transformation practice, focused on helping our clients find, size and catalyse digital opportunities, and Badgeville, the #1 gamification and behaviour management platform, work in partnership to leverage innovative gamification techniques to accelerate digital transformation in major organizations by engaging, rewarding and motivating employees and customers.
Gamification is emerging as a powerful new tool that can be used to create excitement and enthusiasm for both employees and customers and drive an increase in engagement and loyalty. In today’s increasingly competitive business environment, it’s critical for organizations to provide exceptional customer experiences that result in increased brand loyalty and sales. Rick DeMarco of Inward Consulting shares his experiences at leading brands like HP, Carrier and Kitchen Aid to tie together this new tool with proven brand strategies.
Gamification of Employee Engagement & Company CultureD B
Based on a presentation made to a graduate class of students at Northeastern University. Describes how employee engagement evolved since the Taylorism era. Also explains the key role that Gamification can play within a company to increase employee engagement and improve the overall culture. Covers how to avoid the "Dark Side" of Gamification and the main problems associated with its growing popularity.
The gaming industry is huge, and it can keep its audience consumed for hours, days and even weeks. Presentation shows how it all started, some best and worst practices and main principles of gamification.
The fourth part of my Core Principles of Gamification, Rewards and Feedback. You can now get all four of the principles in a handy book from amazon - https://www.amazon.co.uk/Marczewskis-Principles-Gamification-Chirstopher-Marczewski/dp/1974598306/
The gamification process is a way to grab and retain digital customer's attention modifying any algorithmical approach. It is nowadays applied to any kind of software application: mobile, web, business.
N.B.: Two previous versions of this presentation got a total of 2,591 views and 118 downloads.
From two long posts by @TomHumbarger.
Any help or suggestion is the most welcome.
Internet Marketing is a broad field that encompasses SEO, PPC, Video, Social Media, and Websites. It is also important for local businesses in particular because of consumer behavior and the flexibility it provides.
The following is a compendium to the presentation that was given at the Nicholson School of Communications at the University of Central Florida. This document should act as a resource in guiding integrated marketing campaigns through the process of the goals and objectives; channel selection and deployment; reporting and monitoring through the final outcome.
Serious Games - How to use the most powerful communication tool of the next g...Nico King
The first step to effective communication is getting people’s attention, but what comes next? Learn from examples in Advergaming, Staff Training, and Games For Change to find out why they are effective at translating ideas into first-person experiences, and how that can be applied to businesses today.
Dass sich eine Investition in Gamification lohnt, das versucht Scott Schnaars (Badgeville) anhand verschiedener Beispiele erfolgreicher Gamification-Programme zu zeigen. »Heutzutage tun die Kunden nicht das, was ich mir als Unternehmen wünsche, also muss ich ihr Verhalten ändern, um Waren zu verkaufen und sie an mich zu binden und genau das gelingt mir mit Hilfe von Gamification«, ist sich Schnaars sicher.
Gamification and the power of boosting engagement: Steve SimsBen Gilchriest
Presentation from a recent, joint Capgemini - Badgeville event in Sydney, Australia on the role of enterprise gamification in digital transformation.
This presentation, from Steve Sims, VP of Badgeville's Behaviour Lab, focuses on how gamification can boost engagement. It covers the background theory to game design and worked examples with real results that supports the theory.
Capgemini Australia's Digital Transformation practice, focused on helping our clients find, size and catalyse digital opportunities, and Badgeville, the #1 gamification and behaviour management platform, work in partnership to leverage innovative gamification techniques to accelerate digital transformation in major organizations by engaging, rewarding and motivating employees and customers.
Gamification is emerging as a powerful new tool that can be used to create excitement and enthusiasm for both employees and customers and drive an increase in engagement and loyalty. In today’s increasingly competitive business environment, it’s critical for organizations to provide exceptional customer experiences that result in increased brand loyalty and sales. Rick DeMarco of Inward Consulting shares his experiences at leading brands like HP, Carrier and Kitchen Aid to tie together this new tool with proven brand strategies.
What gamification is, case studies and game design elementsSilvia Galessi
Gamification is an innovative methodology that uses typical game-world elements in business and professional contexts for stimulating the user’s involvement and personal growth, having leverage on their motivation.
This is a presentation I made at the Loyalty summit in Mumbai in India. Please note that videos have been removed.
It's focus is on how we can use gamification and digital strategy in developing stronger customer experiences and lasting customer loyalty
An Introduction to Funifier’s FUNIFICATION ENGINE.
The overall goal of gamification is to more deeply engage with consumers, employees, partners and other audiences so as to inspire them to participate, collaborate, share and interact in some activity or community. A compelling, dynamic, and sustained gamification experience can be used to accomplish a variety of mission-critical business goals. This is FUNIFICATION.
With 87% of American workers not engaged in their jobs, how can you drive motivation? When policy and technology aren't enough, you need a new and modern approach. Learn about how business gamification is used to drive employee engagement and real world business results.
Want to watch the webinar?
Sign up here: http://info.badgeville.com/15Feb-WebinarReg.html
Demonstrating the benefits of a Customer Experience strategy & the ROI of cus...Darren Choo SlideShare
CEM Malaysia 2013 seminar
Examining the correlation between customer centricity and return on investment through managing customers’ experience Highlighting the benefits of transitioning to a customer-centric culture and organization
Understanding how to embed customer centricity into your business strategyOvercoming resistance and barriers to the adoption of a customer-centric culture and organizationQuantifying the return on investment from adopting a holistic, customer-centric approach
How to introduce gamification in your org paris oct 2015An Coppens
Workshop slides for HR Tech World Paris - October 2015
The objective of the workshop was to give HR and other managers an insight into what it takes to build a business case for gamification and what good gamification projects entail.
Artificial intelligence (AI) offers new opportunities to radically reinvent the way we do business. This study explores how CEOs and top decision makers around the world are responding to the transformative potential of AI.
To what extent has cloud become a continual source of innovation for organizations? Have they significantly altered their cloud outlook in the face of economic pressures? In what ways are cloud and artificial intelligence coming together?
How crucial is cloud as a catalyst for innovation for organizations in North America? Are investments in line with business objectives? To what extent is cloud fueling artificial intelligence? Learn these answers and other findings in this brief.
How do organizations in Europe view their cloud investments? Are they realizing the true potential of cloud to drive innovation at scale? Learn these answers and other findings in this brief.
How are organizations in the United Kingdom & Ireland using cloud-enabled business models to innovate at scale? What is cloud’s role in sustainability? Learn these answers and other findings in this brief.
How are organizations in Asia-Pacific using cloud to drive business innovation? How are they balancing the rising demand for data-intensive technologies with overall business objectives? What’s driving the move to industry cloud? Find out in this brief.
The retail consumer survey helps retailers analyze how consumer behavior in the US is influenced and how they can develop a CX strategy that brings ROI.
The retail consumer survey helps retailers analyze how consumer behavior in the UK is influenced and how they can develop a CX strategy that brings ROI.
Read the report about leaders balancing innovation with optimization, developing business growth strategies, & looking for growth in a digital ecosystem.
TCS 2021 Global Financial Leadership Study - The Next Era in Financial Planni...Tata Consultancy Services
Read TCS’ study to know how global finance leaders are utilizing cloud-based systems & data analytics in finance to plug FP&A gaps & achieve sustainable growth.
Enterprises storing PII data on the cloud need to secure data at rest and in transit from intruders. A five-fold approach can help build guardrails for enterprise PII data.
Businesses are bound to see turbulent times & solid risk & crisis management plans are vital. Read how the leadership and stakeholders can sail through crisis.
Retailers faced new challenges due to COVID-19 & adopting critical digital technologies helped them be agile, survive & improve customer experience. Read more.
Read how the logistics industry can transform & overcome the supply chain management challenges, build sustainable supply chains, & improve CX in the new normal.
How the CFO Can be an Effective Partner to the CEO in Navigating the Pandemic...Tata Consultancy Services
The pandemic has accelerated digital finance transformation & automation. Read how CFO’s role in digital transformation can help in navigating economic storm
A new CMO role: leveraging an organization’s purpose for strategic advantageTata Consultancy Services
Sales & marketing has seen a digital transformation & solving customer issues has become vital. These shifts will now reshape the jobs of CMOs, CEOs, & CFOs.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
5. How do I get more people to
do more stuff more often?
6. IT’S ABOUT MOTIVATING PEOPLE
Helping your customers and employees feel…
Socially Valued
SuccessfulSmart
Structured
Intrinsic
Rewarded
Extrinsic
Discovering new things &
proving knowledge
Winning &
besting competition
Earning elevated reputation,
status or prestige
Finding purpose
& direction
Getting stuff
they want
7. ENHANCING WHAT YOU’VE GOT
By layering more engaging experiences on top
of your existing applications
That Reach Customers
And Employees
8. ENGAGEMENT MECHANICS
Reward users, elevate their status, and give them context
Examples
Rewarding Users - Game Mechanics
Deliver achievements and instant recognition
for key behaviors
Elevate their Status - Reputation
Mechanics
Elevate user rank, status and expertise
Connect them - Social Mechanics
Surface behaviors and achievements in
context
11. SOCIAL LOYALTY - SAMSUNG NATION
Social loyalty program rewards customers who advocate
for key products and contribute valuable content
12. REAL RESULTS
With Badgeville, Samsung quadrupled number of customer advocates
4x
More
Customer
Advocates
6x
More buy
clicks
3x
More
Reviews,
comments
, & UGC
15. LEARNING – KAPLAN UNIVERSITY
Reputation and peer recognition enhanced course quality
60%
CHOSE
HARDER
COURSE
WORK
9%
HIGHER
GRADES
155%
TIME
SPENT IN
CLASS
17. BEHAVIOR DATA = BIG DATA
It’s a closed loop system of engagement…
Track & Analyze
Behaviors
• Badgeville’s Behavior Analytics
Design & Update
Your Mechanics
• Game, Reputation, Social
Apply to User Experience
• Website, Social Media
Channel, Mobile App
YOUR
USER
18. Summary
Gamification on a Napkin:
• Getting more people to do more stuff more often
• Customers, employees, partners
• Why do it:
• Increase your customer advocates who spend
up to 10x more
• Increase employee productivity and retention
• www.badgeville.com for more examples
20. CRITICAL INVESTMENTS
In customer and employee technologies
In SEM
In Online
Ad Spend$40B
$26B In Marketing
Software$25B In HR & Learning
Software$15BIn software spend
last five years$1T
In Social
Software
In CRM
Software$12B $1BIn Online
Communities$1.5B
21. DESPITE THESE INVESTMENTS
Cusomers don’t participate
in communities72%
Customers inactive in
loyalty programs55%
We face an engagement crisis with our customers & employees
Sources: Colloquy, Gartner, Kiss Metrics
Average adoption of
enterprise apps50%
Employees not engaged70%