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Focusing on Metrics that Matter as a Prod Mgr by T-Mobile Sr PM

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Main takeaways:
- Understand what are KPIs and why they matter
- Drive business decisions using KPIs
- Choose the right KPIs for your Product

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Focusing on Metrics that Matter as a Prod Mgr by T-Mobile Sr PM

  1. 1. www.productschool.com Focusing on Metrics that Matter as a Prod Mgr by T-Mobile Sr PM
  2. 2. Join 40,000+ Product Managers on Free Resources Discover great job opportunities Job Portal prdct.school/PSJobPortalprdct.school/events-slack
  3. 3. CERTIFICATES Your Product Management Certificate Path Product Leadership Certificate™ Full Stack Product Management Certificate™ Product Management Certificate™ 20 HOURS40 HOURS40 HOURS
  4. 4. Corporate Training Level up your team’s Product Management skills
  5. 5. Kritika Rana T O N I G H T ’ S S P E A K E R
  6. 6. FOCUSING ON METRICS THAT MATTER AS A PM
  7. 7. WHO AM I? Lifelong Traveler Developer and Product Manager Sr. Product Manager, Technical
  8. 8. WHAT WILL WE TALK ABOUT TODAY? UNDERSTAND WHAT ARE KPIS AND METRICS? WHY DO THEY MATTER? CHOOSING THE RIGHT KPIS FOR YOUR PRODUCT DRIVING BUSINESS DECISIONS USING KPIS
  9. 9. WHAT DO PRODUCT MANAGERS DO? Ideate Prioritize Persuade Execute Reference - Knowledge Officer
  10. 10. MEASURE, METRIC OR KPI?
  11. 11. WHO CARES? • Business stakeholders • Product Team • Sales
  12. 12. BE SMART, OK(R)?
  13. 13. OK, BUT WHAT’S OKR? Reference - How to Use KPIs with OKRs
  14. 14. Reference - Image by Katie Kerpel © The Balance 2019
  15. 15. WITH BIG DATA COMES BIG RESPONSIBILITY AND HOW TO AVOID ANALYSIS PARALYSIS
  16. 16. OR
  17. 17. PIRATE METRICS • Where Are Our Users / Customers Coming From?Acquisition • How good is the user’s / customer’s first experience?Activation • How many of your customers are you retaining and why are you losing the others?Retention • How can you increase revenue?Revenue • How can you turn your customers into your advocates?Referral
  18. 18. Reference - The Power of Pirate Metrics on the Example of a Mobile Dating App
  19. 19. ACQUISITION • Where do users come from? – Facebook and Instagram advertising – Snapchat advertising – Google/Bing search – Contextual advertising in Google AdWords – Apple Store/Google Play search
  20. 20. ACTIVATION
  21. 21. RETENTION
  22. 22. REVENUE
  23. 23. REFERRAL
  24. 24. Reference - How to Use the Google HEART Framework
  25. 25. DATA DRIVEN PRODUCT MANAGEMENT DRIVING BUSINESS DECISIONS BY CHOOSING THE RIGHT METRICS FOR YOUR PRODUCT
  26. 26. DECISIONS, DECISIONS DECISIONS!
  27. 27. ARE YOU MEASURING THE RIGHT THINGS? • Focus on limited number of metrics that REALLY matter. – Tie directly to company objectives – Simple and measurable – Strive to answer a customer problem • Metrics you choose depend on – the stage and type of your product, – your industry, – and the size of your company. • Avoid “vanity metrics”.
  28. 28. GENERAL PRODUCT METRICS 1. NPS (Net Promoter Score) 2. Revenue 3. Actions 4. MRR (Monthly Recurring Revenue) 5. Churn 6. Cost per acquisition 7. Referrals 8. LTV (Lifetime Value)
  29. 29. API PRODUCTS 1.API calls 2.Failure rate 3.Actions per month 4.Revenue 5.Support tickets 6.Uptime 7.Downtime 8.Client retention 9.Customers
  30. 30. MOBILE APP 1. Downloads 2. Activations 3. Uninstalls 4. Daily active users 5. Monthly active users 6. Session length 7. Session interval 8. Ratings 9. In-app purchases
  31. 31. SUBSCRIPTION / SOFTWARE AS A SERVICE (SAAS) PRODUCTS 1. Cost per acquisition 2. Leads 3. Visit to lead % 4. Visit to subscription 5. Lifetime value of a subscriber 6. Subscription package breakdown 7. Churn rate 8. Actions per month 9. % Activations 10.% Active users 11.Monthly recurring revenue
  32. 32. www.productschool.com Part-time Product Management Training Courses and Corporate Training
  • syerram

    Jan. 6, 2021
  • DavidYosuanto1

    May. 23, 2020
  • prathimaprats

    Mar. 19, 2020
  • gilsukim

    Jan. 25, 2020

Main takeaways: - Understand what are KPIs and why they matter - Drive business decisions using KPIs - Choose the right KPIs for your Product

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