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Gamification: How to use gaming techniques to grow your community
The document discusses gamification, which involves using gaming techniques to engage customers and build loyalty. It emphasizes understanding player motivations, setting up gaming mechanics, and providing rewards to create an enjoyable experience. Key takeaways include knowing your audience, making the experience fun yet challenging, and recognizing that virtually anything can be gamified.
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Gamification: How to use gaming techniques to grow your community
- 1. Gamification: How touse gaming techniques to grow your community Rita Nguyen Chief Product Officer Skunkworks.vn #5Desire @moodyrain
- 3. Agenda • What isGamification? • Motivations • How to set it up • Gaming Mechanics • Examples • Resources
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- 5. What is Gamification? Introducinggaming mechanics to incentivize customer behaviour & build loyalty
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- 7. Sounds simple right? Solet’s break it down.
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- 9. What does funmean to your player?
- 10. What does funmean to your player?
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- 19. Opting in foremail Referring a friend Rating products Watching videos Sharing content Making a purchase Searching for info Linking accounts Voting Taking quizzes Reading articles Viewing photos Answering questions Creating content Business Needs
- 20. Agenda • What isGamification? • Motivations • How to set it up • Gaming Mechanics • Examples • Resources
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- 24. Player Motivations Business Needs
- 25. Player Motivations Business Needs Play in this area
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- 32. Real Goods (butbeware)
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- 39. Story Lines &Visuals
- 40. Story Lines &Visuals
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- 43. Rock the first30 seconds
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- 48. Remember to makeit harder to progress
- 49. Remember to makeit harder to progress
- 52. Agenda • What isGamification? • Motivations • How to set it up • Gaming Mechanics • Examples • Resources
- 66. Resources Gamify.com Gamification.co Gamification.org Badgeville.com GamificationNews.net Gamification.com
- 67. Key Takeaways • Knowyour player and their motivations • Make it fun! • Easy to play but hard to master • Light the way with clear progression • Reward your player • Anything can be gamified
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