Gamification: How to use gaming techniques to grow your community

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5Desire

Slide thuyết trình của diễn giả Rita Nguyen (Giám đốc sản phẩm & marketing của Skunkworks) tại 5Desire Event tháng 5.

Technology

Gamification: How to use
gaming techniques to grow
your community

Rita Nguyen
Chief Product Ofﬁcer
Skunkworks.vn
#5Desire
@moodyrain

Agenda
• What is Gamiﬁcation?
• Motivations
• How to set it up

• Gaming Mechanics
• Examples
• Resources

What is Gamiﬁcation?

Introducing gaming mechanics to incentivize
customer behaviour & build loyalty

Sounds simple right?
So let’s break it down.

Opting in for email
Referring a friend

Rating products Watching videos

Sharing content Making a purchase
Searching for info
Linking accounts

Voting Taking quizzes
Reading articles

Viewing photos
Answering questions
Creating content

Business Needs

Player Motivations Business Needs

Play in this area

Resources

Gamify.com
Gamiﬁcation.co Gamiﬁcation.org

Badgeville.com GamiﬁcationNews.net

Gamiﬁcation.com

Key Takeaways
• Know your player and their motivations
• Make it fun!

• Easy to play but hard to master
• Light the way with clear progression
• Reward your player
• Anything can be gamiﬁed

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Gamification: How to use gaming techniques to grow your community

1. Gamification: How to use gaming techniques to grow your community Rita Nguyen Chief Product Ofﬁcer Skunkworks.vn #5Desire @moodyrain

3. Agenda • What is Gamiﬁcation? • Motivations • How to set it up • Gaming Mechanics • Examples • Resources

4. What is Gamiﬁcation?

5. What is Gamiﬁcation? Introducing gaming mechanics to incentivize customer behaviour & build loyalty

6. In other words...

7. Sounds simple right? So let’s break it down.

8. Identify your player

9. What does fun mean to your player?

10. What does fun mean to your player?

11.

12. Rewards

13. Status

14. Respect

15. Challenge Challenge

16. Co-operation Cooperation

17. Competitiveness

18. Business Needs

19. Opting in for email Referring a friend Rating products Watching videos Sharing content Making a purchase Searching for info Linking accounts Voting Taking quizzes Reading articles Viewing photos Answering questions Creating content Business Needs

20. Agenda • What is Gamiﬁcation? • Motivations • How to set it up • Gaming Mechanics • Examples • Resources

21. Golden Rules

22.

23. Player Motivations

24. Player Motivations Business Needs

25. Player Motivations Business Needs Play in this area

26.

27.

28.

29. Game Mechanics

30. Points

31. treasure isle gift Virtual Goods

32. Real Goods (but beware)

33. Badges

34. Badges

35. Challenges & Achievements

36. Levels

37. Leaderboards

38. Other Considerations

39. Story Lines & Visuals

40. Story Lines & Visuals

41. MyStarbucks Creativity

42. Juicy Feedback

43. Rock the ﬁrst 30 seconds

44. Tutorial

45. Training

46. Connect then register

47. Win then register

48. Remember to make it harder to progress

49. Remember to make it harder to progress

50.

51.

52. Agenda • What is Gamiﬁcation? • Motivations • How to set it up • Gaming Mechanics • Examples • Resources

53.

54.

55.

56.

57.

58.

59.

60.

61.

62.

63.

64.

65.

66. Resources Gamify.com Gamification.co Gamification.org Badgeville.com GamificationNews.net Gamification.com

67. Key Takeaways • Know your player and their motivations • Make it fun! • Easy to play but hard to master • Light the way with clear progression • Reward your player • Anything can be gamiﬁed

68. Cam On Questions?

Gamification: How to use gaming techniques to grow your community

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