BADA'EL is a project development consultancy firm that provides services to enhance projects and maximize returns through comprehensive studies, pursuing alternatives, optimizing plans, managing risks and uncertainties, and protecting client interests. The firm was established in 2014 and has a team with over three centuries of collective experience. BADA'EL assists clients in various industries with development studies, commercial and contractual services, technical services, and management services.

1. BADA’ELProjects Development Consultancy
Company Profile
Pursuing Possibilities ...
Optimising Value.

2. OwnerRepresentation
Cost-benefit
Optimization
ground engineering
ValueEngineering
Feasibility
Studies
design
Review
Project
management
Sustainability
Development
studies
Building Information
Modelling

3. About
BADA’EL
BADA’EL - “Alternatives” in Arabic - is not just a name,
it’s a Concept.
BADA’EL tailored services enhance projects & ventures returns through;
• Undertaking Comprehensive Development Studies
• Pursuing Value-adding Alternatives & Options
• Optimizing Plans & Solutions
• Managing Risks, Uncertainties & Opportunities
• Steering Ventures in the Right Direction
• Protection of Clients’ Interests
BADA’EL primary objective is to help developers, owners and investors take the
right feasible decisions, successfully navigate uncertainties, manage risks and optimize
solutions to enhance their return on investment.
BADA’EL is a catalyst in translating Vision to Value.
BADA’EL also assists various professional entities an array of services that are
cost and time saving, increasing their efficiency and productivity.
BADA’ELwas established in 2014, however the collective diverse experience of its
founding partners, team, business partners and associates accumulates to centuries.

4. About
BADA’EL
Our MISSION
To support and advise our clients on their ventures and
projects so that their aspirations are successfully realized, returns
are maximized, risks are minimized and operations streamlined
Commitment
integrity Value
Efficiency
TRUST respect
qualityinnovation Excellence
Professionalism
management
Collaboration
To become the projects development consultancy firm of choice for
developers, investors and professionals in the Middle East region
Our VISION
Our VALUES

5. The Right TEAM
The Right EXPERIENCE
The Right SERVICES
An enthusiastic, dedicated team of professionals with an inherent passion
for excellence and a purpose to optimize solutions and maximize value of
development projects in various industries.
With over three centuries of collective diverse experience;
BADA’EL is dedicated to helping its clients make the right decisions and
navigate the uncertainties and risks; so that their projects and objectives are
successfully realized, returns maximized, risks minimized and operations
streamlined.
While enthusiasm, passion, integrity and
commitment are vital components of success,
experience is of the utmost importance.
WithBADA’EL,youarenotmerelyemploying
a consultant; you are actually adding to your
own resources a credible, competent and
resourceful team focused on your interests
and objectives.
BADA’EL specialized services are tailored
to the needs and requirements of each client
with a focus on optimizing value, minimizing
risk and enhancing returns on investment.

6. Optimizing Value - Maximizing Returns - Minimizing Risks
Services OVERVIEW
Development Studies
-- Project feasibility & viability
-- Alternatives & What-if Scenarios
-- Project Development Plans
Commercial & Contractual
-- Business Plans & Strategies
-- Budgeting and Cost-control
-- Project Team Procurement
-- Tender & Contract Management
-- Risk Analysis & Management
Technical
-- Development of Scope & Objectives documents
-- Development of Terms of Reference
-- Design Review and Management
-- Value Engineering & Design Efficiency
-- Quality Management Plans
Management
-- Owner Representation
-- Business & Strategic Planning
-- Project Team Management
-- Performance measurement & Improvement
About
BADA’EL

7. Specialized SERVICES
Ground Engineering Consultancy
-- Review of Ground Engineering designs
-- Value Engineering and optimization of solutions
-- Appraisal of construction methodologies
-- Forensic investigation
Design for Sustainability
-- Integrated sustainable designs
-- Urban sustainable designs
-- Evaluation of building efficiency
-- Evaluation of building degree of sustainability
Building Information Modelling
-- Designing, implementing and managing Building
Information Modelling systems

8. Clients
We Serve
Developers & Owners
Developers, owners and investors shoulder numerous responsibilities
and challenges far more important than engaging themselves in detailed
particulars, meticulous technicalities and day-to-day operational issues.
Hence comes the role of BADA’EL; a trustworthy, competent and
resourceful Owner Representative; capable of providing clients the
knowledge, advice, experience and support needed to make the right
and feasible decisions for maximizing value and returns.
Unlike service providers whose main focus is on their own interests,
BADA’EL shares with its clients an ultimate common goal;
the success of their venture or project.

9. Translates
Investigates / Undertakes
Reviews & Monitors
Manages
Protects
As an Owner Representative BADA’ELpro-actively;
• Compliance & Governance
• Project Health & Team Performance
• Scope, Budget and Cost
• Planning, Progress and Performance
• Quality of Deliverables
• Scope Definition & Development
• Procurement and Contract Management
• Budgets and Cost Control
• Project Team Members
• Establishment and Implementation of a Quality Management System
Owner’s interests
• Venture / Project Feasibility & Viability
• Options, Alternatives & What-if scenarios
• Development Plans & Strategies
• Technical Feasibility of Engineering proposals
• Recruitment of Key Project Team Members
• Design Review and Value Engineering
• Design Options for Sustainability
• Risk & Opportunities Analysis
Owner’s vision, ideas and objectives into concept and scope documents easily
comprehensible to professionals, experts and service providers; bridging the gap
between business and technical perspectives.
Poor
Requirements
Definition, 50%
Poor Scope
Definition &
Management,
15%
Inadequate Risk
Management,
17%
Communication
Problems, 14%
Lack of
Qualified
Resources, 3%
Other, 1%
Why Projects Fail?

10. Service Levels
Advice (Advisor)
BADA’EL provides advice and
support through verbal dialogue and
brainstorming sessions / workshops.
Although valuable input is provided, this
level of service does not entail active
participation in the project. In this level
of service, engagement can be initiated
at any phase of the project.
Monitor & Review (Auditor)
In addition to advice, BADA’EL plays
a more active role. Communication is
based on our first-hand observations
and review of reports, records and other
documents. Again, we can be engaged
to intervene at any phase of the project.
Assist/Support (Collaborator)
In this level of service BADA’EL
undertakes more responsibility in
communicating with other key project
team members without taking primary
responsibility for the preparation of
reports, records or other documents.
Although BADA’EL can be engaged
at any phase, it’s best to be involved
early in order to maintain adequate
management and control throughout the
project execution.
Perform (Manager)
BADA’EL provides the fullest level of
service, managing and controlling all key
project team entities.
For this level, it’s best that BADA’EL
be engaged in the project as early as
possible.
Time-saving
Added value
Cost reductiondue diligence
Controlling planning
Risk management
Team Management budgeting
contracts COST-CONTROL
technical support
quality management

11. Developers & Owners
• Developing realistic studies, plans,
budgets & strategies.
• Studying alternatives & options.
• Producing professional scope
documents in line with industry
standards & terminology; bridging
the gap with various industry
professionals & service providers.
• Identifying, analysing & managing
Risks and Opportunities.
• Recruiting the right qualified
project team members & service
providers.
• Defining, setting up & managing the
correct level of project governance.
• Defining & managing project
scope avoiding deviations,
confusion, re-work, cost over-runs &
unnecessary change orders.
• Managing contracts to avoid
disputes, claims & post-
construction issues.
• Managing the design process &
ensuring compliance &
alignment with project objectives
& restraints.
• Value Engineering, & introduction
of innovative options &
alternatives.
• Monitoring & Controlling
performance, budget & costs,
identify issues and propose
necessary corrective actions.
• Managing key project team members
to ensure timely communication &
transfer of information.
• Quality management to avoid costly
delays and re-work.
Advantages & Benefits
Engaging BADA’EL as an Owner Representative is like adding a professional
executive to your team who is not only keen on optimizing solutions to save time
& money, but also a proactive team member collaborating on;
Clients
We Serve

12. Clients
We Serve
Designers & Engineers
The valuable input of practitioners’ knowledge and experience during design and
construction phases helps architects and engineers produce practical, cost effective
efficient solutions.
BADA’EL provides this input capitalizing on the diverse and extensive experience
of its founding partners, team, business partners and professional associates.
BADA’EL services for Designers and Engineers include;
• Management of, or coordination with, clients and other service providers,
• Verification of design alignment with objectives and governing regulations,
• Ground Engineering design review, value engineering and evaluation of technical
and commercial proposals,
• Value Engineering input,
• Quantity surveying activities,
• Tender / Contract management,
• Verification of alignment of tender documents, and
• Design, implementation and management of Building Information Modelling
Systems (BIM).

13. Advantages & Benefits
• Bridging the technical gap with clients,
• Cost effective outsourcing solution in case of work overload,
• Practitioners input for practical “Executable” designs,
• Effective contribution in the Value Engineering process,
• Assurance of design compliance & alignment with objectives, laws & regulations
• Prevention of ambiguity or contradictions in deliverables,
• Tender documents alignment, and
• Time and cost savings.

14. Contractors
The unprecedented on-going growth in the GCC countries, by both governmental and
private developers and investors, exerts noticeable strain and excessive work load on
service providers such as Contractors and Project Managers.
While there is big demand, there is also severe competition; necessitating the
provision of high quality services at very competitive rates. This challenge is best
tackled by outsourcing certain activities and tasks to avoid excessive overheads or
loss of opportunities.
BADA’EL provides contractors with a reliable outsourcing option undertaking
several activities, such as;
• Tender documents study and appraisal,
• Quantity surveying,
• Contracts review and appraisal,
• Design review & appraisal,
• Value Engineering,
• Ground Engineering design review, value engineering and evaluation of technical
and commercial proposals,
• Design, implementation and management of Building Information Modelling
Systems (BIM), and
• Establishment of project management plans, processes and procedures.
Value & Benefits
• Cost effective outsourcing solution in case of work overload,
• Extensive real-life practical experience input,
• Introduction of innovative solutions & alternatives,
• Cost savings based on Value Engineering,
• Identification of tender documents conflicts,
• Assurance of design compliance and alignment with
objectives, laws & regulations,

15. Contractors
BADA’EL services for Contractors include;
• Tender documents study and appraisal,
• Quantity surveying,
• Contracts review and appraisal,
• Design review & appraisal,
• Value Engineering,
• Subcontractors & service providers tenders evaluation,
• Design, implementation and management of Building Information Modelling Systems
(BIM), and
• Assistance in the establishment of project management plans, processes and procedures
Value & Benefits
• Extensive real-life practical experience input,
• Cost effective outsourcing solution in case of work overload,
• Introduction of innovative solutions & alternatives,
• Effective contribution in Value Engineering,
• Assurance of tender documents alignment,
• Identification of tender documents conflicts,
• Assurance of design compliance and alignment with objectives, laws & regulations,
• Contracts management,
• Collaboration on establishment of project management plans and procedures.
Clients
We Serve
Project Managers
Similartootherserviceproviders,ProjectManagersareconfrontedbyanoverwhelming
work load that represents potential opportunities.
BADA’EL represents a reliable outsource for project managers, providing an
array of services which include;
• Development and establishment of project management processes and
procedures to communicate a “single version of the truth”,
• Planning and scheduling, delay and extension of time analysis, performance
management & improvement, risk analysis, documents & records management,
• Value Engineering, design review / verification, design efficiency,
• Ground Engineering design review, value engineering and evaluation of technical
and commercial proposals,
• Contracts management and quantity surveying,
• Design, implementation and management of Building Information Modelling
Systems (BIM).
Value & Benefits
• Cost effective outsourcing solution in case of work overload,
• Bridging the technical gap with clients, architects and designers,
• Extensive practitioners experience input,
• Effective contribution in the Value Engineering process,
• Assurance of compliance and alignment with objectives, laws & regulations,
• Facilitator / mediator in contractual conflicts.

16. Clients
We Serve
Business Ventures
Today’s dynamic, constantly changing, fast paced and highly competitive business
environment incurs viable risks to existing or new business ventures.
BADA’EL provides tailor-made solutions focused on enhancing worth, performance
and efficiency.
BADA’EL also assists businesses in establishing guidelines for continuous
development and improvement, quality management, risk analysis and management
as well as well as optimization of processes and procedures.
BADA’EL services for business ventures include, for example;
• Development of realistic business plans and strategies,
• Undertaking feasibility studies for new developments or expansions,
• Analysis of business strengths, weaknesses, opportunities and threats,
• Troubleshooting and identifying required corrective actions,
• Establishing, or improving, business processes and procedures,
• Restructuring company resources,
• Re-engineering company activities, services or products,
• Establishing systems for performance
measurement & improvement,
• Recruitment, engagement &
management of specialists
& service providers,
• Contract Management.

17. Value & Benefits
• Enhancing value and worth by introducing innovative options and alternatives,
• Improving management processes and procedures in line with best business
practices,
• Elevating employees efficiency and productivity,
• Enhancing performance and returns on investments,
• Valuable input based on extensive real-life practical experience,
• Time and cost savings,
• Minimization of risks.

18. Ground Engineering
Specialized
Services
Ground Engineering is the understanding of geological structures, materials and
processes, combined with the systematic application of investigative, scientific and
mathematical techniques to produce practical solutions to ground related tasks.
Ground Engineering encompasses;
• Foundations for buildings and structures: schools, hospitals, bridges, hydro-
electric dams, wind farms and nuclear power stations, offices, sports stadiums,
shopping centres, and homes etc.
• Earthworks for essential infrastructure: roads, railways, airports, harbours
and flood defence embankments for example.
• Environmental protection: such as clean up of contaminated land, landfill
design, groundwater management.
• Hazard control: like assessing and
managing the stability of cliffs and slopes;
stabilizing underground voids, including
natural cavities and old mines
• Underground structures: such as
tunnels, metro systems, car parks, water
and sewerage transmission tunnels.
• Engineering for the future: innovative
state of the art solutions such as ground
source heat pumps, wind farms, protection
against rising sea levels and coastal
erosion.
BADA’EL co-founders carry decades
of experience in Ground Engineering
and Special Foundations works
having held most senior technical and
managerial positions with some of the
most prominent and renowned Ground
Engineering Contractors in the world.

19. Ground Engineering consultancy works undertaken by BADA’EL include;
• Defining scope of required works,
• Peer review of designs,
• Value Engineering and optimization of solutions,
• Managing ground works tenders,
• Managing specialized contractors and
service providers,
• Appraisal of construction methods,
• Supervision and analysis of proof and
acceptance tests,
• Forensic distress analysis,
Value & Benefits
• The value of decades of technical and
commercial experience,
• Reduction of costs through the introduction
of feasible alternative solutions,
• Managing risks and uncertainties,
• Minimizes variations & claims,
• Professional technical support.

20. Design for Sustainability
Design for sustainability takes into account several aspects, such as;
Rising energy costs, global warming, water shortages, limited resources, growing
population, amongst many other factors, demonstrate how poorly we manage our
lives and resources.
Conventional design and construction methods tie us into inefficient future patterns of
resource and energy utilization, waste emissions and environmental damage.
When inefficiently designed, our structures leave a lasting challenge for the next gen-
erations that extends adverse social, economic and environmental impacts through-
out their life cycle.
The main objectives and advantages of making a development or structure sustain-
able are;
1. Social; enhancing the quality of people’s lives,
2. Economic; preserving resources, adding value and enhancing wealth, and
3. Environmental; reducing negative impact on the surrounding environment.
• Integrated Sustainable Planning & Design
• The way a structure interacts with its surroundings
• Adverse effects of a structure on its immediate environment
• Alternative energy systems
• Recycling grey water and use of rain water
• Use of energy preserving materials
• Latest generation of intelligent,
interactive, sensory technologies

21. Specialized
Services
Design for Sustainability incorporates numerous innovative techniques,
systems and materials, such as;
• Intelligent sensory devices to control energy consumption,
• Solar, wind and wave energy producing systems,
• Use of natural gas for heating or cooling,
• Geothermal energy systems,
• Energy generating materials,
• Energy preserving materials,
• Automatic waste collection systems,
• Waste recycling systems,
• Rain water management systems,
• Pollution neutralizing materials,
• Non-polluting materials,

22. Specialized
Services
Building Information Modelling
BIMis a multi-dimensional digital representation of all physical & functional
components of a project, integrating all relevant disciplines.
BIM is a Parametric Model, connecting everything in the model to everything else.
This complex, multi-functional model, combined with animations and commercial
modules, allows all project team members to check and modify requirements, designs,
specifications, budgets, schedules etc. before construction actually starts.
Value & Benefits
• Integrates technical & commercial disciplines,
• Facilitates visualization of different designs,
• Facilitates testing of “What-if” scenarios,
• Automatically detects Clashes & Conflicts,
• A continuous updated source of information,
• Enhances risk analysis and management,
• Minimizes variations, claims & issues,
• Facilitates project management & control,
• Minimizes Errors, Conflicts & Re-work,
• Improves site safety management,
• Facilitates building post-construction
management, operation & maintenance,
• Dramatically saves cost,
time and resources.

23. Improved Overall Project Quality
Lower Risk & Better Predictability
Better-Performing Completed Infrastructure
Improved Review & Approval Cycles
SPECIFICATIONS
BUILDING ANALYSIS
PRODUCTION DETAILS
CLASH DETECTION
2D DRAWINGS
3D VISUALIZATION
SCHEDULES
QUANTITIES TAKE
INTELLIGENT
INPUT
BIM Model
COORDINATED
OUTPUT
Reduced Conflicts & Changes During Construction Prefabrication of Larger, More Complex Parts
55%
44%
37%
65%
50%
43%
47%
59%
35%
Owners Contractors Architectural & Engineering Firms
35%
38%
36%
46%
34%
32%
31%
40%
38%
55%
44%
37%
65%
50%
43%
47%
59%
35%
Owners Contractors Architectural & Engineering Firms
Benefits of BIM taken from geospatial world August 2013

24. Designed by 3H - December 2014
BADA’ELProjects Development Consultancy
DEVELOPMENT STUDIES
OWNER REPRESENTATION
DESIGN REVIEW & MANAGEMENT
VALUE ENGINEERING
DESIGN FOR SUSTAINABILITY
BUILDING INFORMATION
MODELLING
Main Office: Dubai - United Arab Emirates - P. O. Box: 52333 Dubai
Branch Offices: Cairo, Egypt / Jeddah, KSA
Phone: + 971 52 852 0474 I + 966 55 88 200 69 I + 20 122 21 75 007
Email: badael@badael-consultants.com
www.badael-consultants.com