🔵 BA – PO – PM’s “In a nutshell series” Arabic Language 🔵 🔷 Outlines: “We will talk about”: 🔶 Market Overview 🔶 Business Analysis (BA) 🔶 Product Owner (PO) 🔶 Product Manager (PM) 🔶 Project Manager (PM) 🔶 Program Manager (PM) 🔶 Comparisons & Relationships 🔶 Certifications and Exams 🔶 Free Certifications and training 🔶 Questions #project #product #projectmanagement #productmanagement #businessanalyst #businessanalysts #productowner #productowners #productmanager #productmanagers #projectmanager #projectmanagers #programmanager #programmanagers #transformation #agility #agilitytransformation

1. Provided by: “Agility Transformation”
BA – PO – PM’s
“In a nutshell series”

2. Welcome Everyone “Introduction”
I’m a "Senior Project Manager - E-PMO" supporting organizations to
achieve continuous improvement and lead teams toward advanced
technologies using Agile, Waterfall, and Hybrid implementation
projects and product development approaches.
With a total of +16 years of experience in managing varied
enterprise programs, projects, products, systems, and services.
Loay Mohamed Ibrahim Aly

3. Outlines:
• Market Overview
• Business Analysis (BA)
• Product Owner (PO)
• Product Manager (PM)
• Project Manager (PM)
• Program Manager (PM)
• Comparisons & Relationships
• Certifications and Exams
• Surprise
• Questions

4. Market Overview

5. Coursera Global Skills Review

6. Coursera Global Skills Review

7. Coursera Global Skills Review

8. Coursera Global Skills Review

10. Top-ranked economies of operation for expected business transformation
of selected macrotrends

11. Expected impact of technology adoption on business
transformation and employment

12. New jobs and lost jobs, 2023-2027

13. Core skills in 2023

14. Skills on the rise

15. Reskilling and upskilling, 2023-2027

16. Skill taxonomy

18. Centre for the Fourth Industrial Revolution

19. “BA”
Business Analyst
In a nutshell

20. Business Analyst Definition
A business analyst is a professional who helps
organizations to understand their business needs and to
identify, assess, and prioritize solutions to those needs.
They work with stakeholders from all levels of the
organization to gather requirements, define solutions, and
communicate the benefits of those solutions.

21. Business Analyst Responsibility
Discover and
analyzing the
requirement
Gathering and
collecting the
requirements
Communicating
the Benefits
Designing
Business
Models
Defining
Solutions
Documenting
the
Requirement

22. Business Analyst Skills
Analysis
Knowledge of Business
structure
Domain Knowledge
Requirement cascading
Process Modeling
Documentation
Communication
Facilitation
Detail Oriented
Analytical Thinking
Problem Solving
Organizational Skills
Technical & Functional Skills Interpersonal & Soft Skills
&

23. In a nutshell
“PO”
Product Owner

24. Product Owner
Definition
The Product Owner is
accountable for maximizing
the value of the product
resulting from the work of the
Scrum Team, How this is done
may vary widely across
organizations, Scrum Teams,
and individuals.
She/he may delegate
the responsibility to
others. Regardless,
the Product Owner
remains accountable.
For Product Owners to
succeed, the entire
organization must respect their
decisions, these decisions are
visible in the content and
ordering of the Product
Backlog, and through the
inspect-able Increment at the
Sprint Review.

25. Product Owner Definition
The Product Owner is one person, not a committee.
The Product Owner may represent the needs of many
stakeholders in the Product Backlog, Those wanting to change
the Product Backlog can do so by trying to convince the
Product Owner.

26. Product Owner
accountability & Responsibility
• Ensuring that the Product Backlog is
transparent, visible and understood.
• Ordering Product Backlog items.
• Creating and clearly communicating
Product Backlog items.
• Developing and explicitly
communicating the Product Goal.

27. Product Owner Skills
Follow the Product Vision, sometimes enable it
Following the Product Roadmap, sometimes to
build it
Prioritize the needs
Manage the Product Backlog
Set with the Team the Definition of Done “DOD”
Review the Product ongoing.
Acting as primary liaison
Customer Representative
Communication
Visionary
Collaborator
Decision Maker
Experimenter
Influencer
Critical Thinking
Creativity
Technical & Functional Skills Interpersonal & Soft Skills
&

28. Product Owner

29. “PM”
Product Manager
In a nutshell

30. Product Manager Definition
A product manager connects business strategy, design
knowledge, and customer needs in order to develop a product
that is relevant, feasible, and valuable.
Product Managers are focused on optimizing a product to
achieve the business goals and user necessities while
maximizing return on investment.
Each product has a distinct constellation of clients,
businesses, and developers, so every product manager will
have a unique product journey and experience.

31. Product Manager Responsibility
Defines the
product vision,
strategy and
roadmap.
Gathers,
manages, and
prioritizes
market/customer
requirements.
Acts as the customer
advocate articulating
the user’s and/or
buyer’s needs.
Works closely with
engineering, sales,
marketing, and support to
ensure business case and
customer satisfaction
goals are met.
Defines what to
solve in the
market needs
document, where
to articulate the
valuable market
problem, that is
solved along with
priorities, and
justification for
each part of the
solution.
He / She is the
technical
product expert
based on the
domain.

32. Product Manager Responsibility
Acts as the
product’s leader
within the
company.
Develops positioning
for the product.
Recommends or
contributes
information in setting
product pricing. This
point isn’t true in all
industries,
especially, for
example, insurance;
however, an
awareness of
competitive pricing is
part of what
companies expect
you to provide as
part of the pricing
decision.
Is a market expert.
Market expertise
includes
understanding the
reasons customers
purchase products.
This includes a deep
understanding of the
competition, and how
customers think of and
buy your product.
Product Managers
need market research
and competitive
analysis skills to
complete these tasks.
Runs beta and
pilot programs
during the qualify
phase with almost
final products and
samples. In Agile
environments,
regularly reviews
completed work
and checks with
customers to
ensure that it
meets the
customer
expectations.
Develops the
business case for
new products,
improvements to
existing products,
and business
ventures.

33. Product Manager Skills:
• Business Case realization
• Portfolio Management
• Segmentation
• Buy or Build decision
• Opportunity Assessment
• Value Proposition
• Build and create the product personas
• Defining product strategy, vision, Roadmap
• Resource Planning
• Building market’s demands and opportunities
• Explore markets and users
• Establish and evaluate the Product ROI during the
product Roadmap and the Journey
• Roll-out and Product Launch
• Data analysis
• Communication
• Visionary
• Leadership
• Design Thinking
• Critical Thinking
• Prioritization
• Cognitive skills
• Evidence-Based Decision Making
• Problem-Solving
• Teamwork
• Team Leading
• Influencer
• Customer Centric Mindset
• Creativity
• Continues Experimentation
Technical & Functional Skills Interpersonal & Soft Skills
&

34. “PM”
Project Manager
In a nutshell

35. Project Manager Definition:
Project managers play the lead role in planning, executing, monitoring,
controlling, and closing out projects. They are accountable for the entire
project scope, the project team and resources, the project budget, and the
success or failure of the project.
To succeed in their role, project managers must be adapt to coordinating
resources, managing budgets, measuring and tracking project progress, and
communicating with team members and stakeholders.
They also assess risks and resolve any issues that arise throughout a
project’s life cycle, often being called on to make difficult decisions regarding
complex and competing priorities in an effort to achieve desired project
outcomes.

36. Project Manager Responsibility:
Identifying project
goals, needs, and
scope
Planning,
monitoring, and
documenting
tasks throughout
a project
Ensuring all tasks,
deliverables, and
project resources
are delivered
promptly
Managing all
resources
necessary for
project execution
Fostering effective
communication
with stakeholders
concerning project
status
Foreseeing and
strategically
eliminating
blockers and
potential risks
Documenting
each step of the
process using
various project
management
tools
Ensuring top-
quality results
and success for a
project
Developing
the project plans
Managing the project
stakeholders,
communication,
project team, risks,
schedule, budget,
delivery, and
conflicts.
Contract
administration

37. Project Manager Skills:
• Project Charter
• Governance arrangements
• Schedule management
• Project Execution
• Stakeholder management & Engagement
• Budgeting and cost control
• Project Monitoring & Controlling
• Communication management
• Quality management
• Resource planning and estimation
• Contract management
• Risk and issue management
• Change control
• Project Closing
• Communication
• Decision Making
• Leadership
• Time Management
• Team Management
• Teamwork
• Commitment
• Problem Solving
• Adaptability
• Motivation
• Contract Negotiation
• Conflict resolution
• Critical Thinking
• Organizational skills
• Negotiation
Technical & Functional Skills Interpersonal & Soft Skills
&

38. “PM”
Program Manager
In a nutshell

39. Program Manager Definition
The program manager manages multiple, related
projects in a coordinated way to achieve benefits that
could not occur if the projects were handled separately,
and is responsible for planning, governance, and
overseeing the successful delivery of the program’s
output/product. That is a new capability.
Leads the overall program, coordinating activities within
the program to keep it on track.

40. Program Manager Responsibility:
Daily program
management
throughout the
program life
cycle.
Defining the
program
governance
(controls).
Planning the
overall program
and monitoring the
progress.
Managing the
program’s
budget.
Managing risks and
issues and taking
corrective
measurements.
Coordinating the
projects and their
interdependencies.
Managing and
utilizing
resources across
projects.
Managing
stakeholders’
communication.
Aligning the
deliverables (outputs)
to the program’s
“outcome”.
Managing the main
program
documentations

41. Program Manager Skills:
• Governance arrangements
• Financial management
• Business case
• Portfolio shaping
• Capability development
• Transition management
• Benefits management
• Stakeholder engagement / communication management
• Schedule management
• Quality management
• Resource capacity planning
• Budgeting and cost control
• Contract management
• Risk and issue management
• Change control
• Communication
• Leadership
• Cognitive skills
• Resource management
• Team management
• Time management
• Conflict management
• Negotiation
• Influencing
• Motivation
• Decision Making
• Political Culture Awareness
Technical & Functional Skills
Interpersonal & Soft Skills
&

42. Comparisons
and
Relationships

43. Business
Analyst
perspectives
Business
Technical
Managerial
Functional

45. Product Management Framework

46. Product Manager

47. Product Manager Hats
Understand
Accurately frame problems based
on a steady stream of insights.
▪Psychologist
➢It's not enough to just know the
customers. PMs care deeply about their
customers and empathize with their
desires and struggles to get a full view of
who they are.
▪Detective
➢Leaving no stone unturned, PM's push to
discover the hidden insights so they can
have a complete and accurate view of the
problems facing customers.
▪Scientist
➢PMs rigorously test their thinking using a
mixture of structured frameworks and
creativity to make connections and invent
new ideas for solutions.
Strategize
Define, organize, and prioritize
solutions that drive results.
▪Director
➢PMs leverage creative and technical talent
to create and tell a clear product story.
They know when to cut great ideas to keep
the experience focused and memorable..
▪Diplomat
➢PMs negotiate with and influence
stakeholders, who don't report to them
and usually have different objectives, to
drive the product strategy across the
organization.
▪Architect
➢PMs design and plan for an elegant
solution that delights customers while also
making the necessary trade-offs based on
the realities of getting it built and
delivered.
Rally
Mobilize the team and bring the
product to market.
▪Coach
➢Competition and deadlines can rile up the
team. PMs motivates everyone across the
organization to do their best to contribute
to making the product successful.
▪ER Doctor
➢Not everything goes as planned and crisis
can hit. PMs move quickly to diagnose a
situation and calmly to manage a stressful
situation to a positive outcome.
▪Gardener
➢PMs don't finish when the product is
released. They continue to iterate, nurture,
and cultivate a delightful experience,
paying attention to both product and
market changes.

48. Product Manager Vs Project Manager

49. Product Manager Vs Project Manager
Oversee The
“What”
“Why”
Of a Product
Oversee The
“How”
“When”
Of the
Project
Project
Manager
Product
Manager
Work to achieve business goals and values

50. “Project Vs Product”
Management

51. Project Management Framework

52. Project Management Knowledge Area
• Includes the processes and
activities to identify,
define, combine, unify, and
coordinate the various
project management
processes.
Integration
• Includes the processes
required to manage the
timely completion of the
project.
Schedule
• Includes the processes for
incorporating the org.
quality policy regarding
planning. managing, &
controlling project and
product quality
requirements, to meet
stakeholders' expectations.
Quality
• Includes the process
required to define,
manage, and control the
project communication
needs as defined by the
stakeholders.
Communication
• Includes the processes
necessary to purchase or
acquire products, services,
or results needed from
outside the project team.
Procurement
• Includes the processes
required to ensure the
project includes all the
work required, and only
the work required, to
complete the project
successfully.
Scope
• Includes the processes
involved in planning,
estimating, budgeting,
financing, funding,
managing, and controlling
costs to complete the
project within the
approved budget.
Cost
• Includes the processes to
identify, acquire, and
manage the resources
needed for the successful
completion of the project.
Resource
• Includes the processes of
conducting risk
management planning,
identification, analysis,
response planning,
response implementation,
and monitoring risk on a
project.
Risk
• Identify stakeholders,
analyze their expectations,
their impact on the project
and develop effective
engagement strategies.
Stakeholder

53. 8 Values of
Project Managers

54. Project Lifecycle Questions Technique
INITIATION
• What are our needs?
• What can we do to address those needs?
• Is our idea feasible and achievable?
• What will we do now?
• What will we save for later?
• Is this worth the time and resources it will require?
• Is it important to the people who are important to us?
PLANNING
• What money, people-power, and time will it take to
reach our objectives?
• What are the individual tasks that are required, and
who will accomplish them?
• How will we know if we are on track?
• What can go wrong, and what's our plan if any of
those things happen?
• How will we communicate with all involved?
EXECUTION, MONITORING, AND
CONTROLLING
• Are we on track with hitting our milestones?
• What task can we push back or pull from in order to
prioritize the more critical jobs?
• Will we need to adjust expectations on the time,
money, or scope fronts?
• Are all stakeholders appropriately informed on how
things are going?
CLOSURE
• Did we meet our objectives?
• Has the need been met?
• What benefits are being experienced?
• Have any new obstacles been introduced?
• What went well?
• What went poorly?
• What could have been better?
• How will we celebrate and communicate our success?

55. “Program, Product, Project”
Management

56. “Project, Program, Portfolio”
Management

57. Program Manager
Vs
Project Manager

58. Certifications & Exams

59. Business Analysis
Entry Certificate in Business Analysis (ECBA) Certification of Capability in Business Analysis (CCBA) Certified Business Analysis Professional (CBAP)
Agile Analyses Certification
(AAC)
Business Data Analytics Certification
(CBDA)
Cybersecurity Analysis Certification
(CCA)
PMI Professional in Business
Analysis (PMI-PBA)®

60. Product Owner
Product Ownership Analysis Certification
(CPOA)
Professional Scrum Product Owner
Certification
Certified Scrum Product Owner
Certified Scrum Product Owner
Registered Product Owner™(RPO)
Registered Product
Owner@Scale™ (RPO@S)
Agile Product Ownership

61. Product Manager
SAFe Product Owner/Product Manager
Product Manager Certification (PMC)™
Product Leader Certification (PLC)™
SAFe® 6 Agile Product Manager
Product Management

62. Project Manager
Agile Project and Delivery Management
Project Management Professional (PMP)
Certified Associate in Project Management (CAPM)
Risk Management Professional (PMI-RMP)
Scheduling Professional (PMI-SP)
PRINCE2 Project Management Certifications
M_o_R®: The Management of Risk
PRINCE2® Agile
Agile Certified Practitioner (PMI-ACP)

63. Program Manager
Program Management Professional (PgMP)®
MSP - Managing Successful Programmes

64. Free Certifications
And Training

65. Free Certifications & Training

66. Questions?

67. THE END