AwraQ Consultancy provides economic consultancy, financial analysis, and marketing research services for businesses in Egypt and Gulf countries. It was established in 2007 and has over 8 years of experience. The company aims to be the top economic consulting firm in Egypt and the Middle East by 2022. AwraQ's team of experts provide services such as feasibility studies, financial analysis, marketing research, and training programs to guide customers.

1. AwraQ Consultancy
COMPANY PROFILE
2015 EDITION

2. AwraQ Economic Consultancy 2015
Discover more about AwraQ
• History
• Our Team
• Services

3. AwraQ Economic Consultancy 2015
AwraQ In Brief
 AwraQ “The 1st in Alexandria” to provide economic consultancy, financial
analysis & marketing research services for the business sector in Egypt, and Gulf
countries.
 The company which is started in 2007 has more than 8 years of experience in the
field of business consulting gained by an experienced teamwork.
 AwraQ always keeps an eye on the economic situation in Egypt & Gulf territory to
put their customers on the right way.
 AwraQ pay an attention to the training sessions for companies & individuals with
a narrow focus on the economic, financial & marketing issues in our training
programs.

4. AwraQ Economic Consultancy 2015
Vision & Mission
By the end of our first decade 2022,
AwraQ aims to be the best and most
powerful accredited company in the
field of Economic consulting services in
Egypt and the Middle East
AwraQ committed to share its
knowledge and experience with their
customers through a wide range of
specialized consulting services to
guide our customer to the right
economic way

5. AwraQ Economic Consultancy 2015
WHY DO BUSSINESS WITH AWRAQ
Measure The Demand
Gap In Market
Keep An Eye On Your
Financial Performance
Add Economic Value For
Your Business
Support Your Business To
Grow Up
Your Preferred Consultant
For Your Business
Certified Training
Consultant

6. MEET OUR TEAM
Ahmed Al Emam
General Manager
of AwraQ
Economic
Consultancy
Amr Mustafa
Executive
Director of AwraQ
Economic
Consultancy
Hossam El Gaish
Director of
Financial
Advisory of
AwraQ Economic
Consultancy

7. MEET Ahmed
General Manager
• 10years’experienceinthefieldoffeasibilitystudiesandeconomicconsulting.
• ExecutiveDirectorofgroupofimportandexportcompaniespreviously.
• Directorofresearchandmarketstudies-andDeputydirectorofinternationalmarketingElhelbPesticides&
ChemicalsCompanypreviously,oneoftheleadingcompaniesinthefieldofagriculturalchemicalsandfertilizers.
• PurchasingManageratElhelbPesticides&ChemicalsCompanypreviously.
• Founderanddirectorofmanysmallprojects(Al-Allamiaforcomputerservicesandinternet-2003to2005-Best
WayofComputerServicesfrom2009untilnow-someoftheimportandexportcompaniesforthebenefitof
other).
• Aneconomicresearcherandhehadfinishedanumberofvariouscoursesinfeasibilitystudiesandfinancial
analysisandtechnicalanalysis.
• MasterofEconomics-SadatAcademyforManagementSciences(preparationphase).
Economic
Skill

8. MEET Amr
Executive Director
• 5YearsofexperienceinthefieldofmarketresearchandInternationalMarketing.
• 3YearsofexperienceinthefieldofmarketingsolutionsandEmarketing.
• MarketingResearchAnalystatElhelbPesticides&ChemicalsCompanypreviously,oneoftheleading
companiesinthefieldofagriculturalchemicalsandfertilizers.
• ExportspecialistattheInternationalCoalcompanyinEgyptpreviously.
• HeadofmarketingresearchdepartmentatEgytransDepotSolutionspreviously“oneofEgytranscompanies”
inAlexandria,Egypt.
• Marketresearcherinthefieldoflogisticsandtransportation.
Skill
Marketing

9. MEET Hossam
Director of Financial
Advisory
• TheFinancialandeconomicconsultantofAWRAQEconomicConsultancy.
• InvestmentManageratAswaqforestablishing&managingportfolios.
• BankingexperienceatEgyptianAmericanBankfortwoyears.
• Economicresearcher-technicalandfinancialanalystfor9yearsatthefinancialmarkets.
• ImportandexportconsultantattheWorldTradeOrganization.
• MemberoftheEgyptianSocietyoftechnicalanalysts.
• Postgraduateoffeasibilitystudies&ProjectsEvaluation.
• MasterofEconomics-SadatAcademyforManagementSciences(preparationphase).
Skill
Financial

10. AwraQ Economic Consultancy 2015
AWRAQ CONSULTING SERVICES
ECONOMIC
•Feasibility Studies
•Restructuring
Studies
•Economic
Consulting
•Negotiation &
Business
Transaction
•Economic Reports
FINANCIAL
•Financial Analysis
•Risk Management
Analysis
•Assets Evaluation
•Financial Reports
MARKETING
•Marketing Research
•Marketing & Sales
Planning
•Market Studies
•Global Market
Studies
•Market Surveys
•Advertising
Solutions

11. AwraQ Economic Consultancy 2015
Let’s have more insights to Our Services

12. AwraQ Economic Consultancy 2015
Economic & Financial Consultancy
Feasibility Studies
One of our area of expertise, AwraQ apply an academic approach to forecast the
possibilities of the success of any new project; an Insight analysis & evaluation will be
done to give our clients a clear insight for the proposed project to determine if it
technically feasible.
The following Infograph describes how the feasibility study be prepared
You always need an expert to guide us to the right way; AWRAQ will be your preferred
consultant to support you with financial, marketing and economic consultations services
needed for your business.
Consulting Services
Negotiating with the other business party is not always so easy, so in AWRAQ we are
working to negotiate the second party on your behalf to guarantee the financial & legal
rights of our clients, review the second party documents, and insure that the transaction
is going the right way.
Negotiation & Business Transaction
Financial Analysis
Keep an eye on your financial performance.
AwraQ provides economic & financial analysis for the business sector seeking to assess company’s
finances and operations.

13. AwraQ Economic Consultancy 2015
Competitiv
eAnalysis
Market
Sizing&
Trends
Customer
Needs
Assessment
Idea
Assessment
&
Developmen
t
MarketSizing&
Trends
CustomerNeeds
Assessment
Competitive
Analysis
IdeaAssessment
&Development
EachfeasibilitystudyprovidedbyAWRAQhavepassedthe
followingfourphases
MarketFeasibility
Technical
Feasibility
Operational
Feasibility
Environmental
Feasibility
Financial
Feasibility
Economic
Feasibility
Otherfactor
analysis
MAJORCOMPONENTSCOVEREDBYOURFEASIBILITYSTUDIES
Actionplan
Wedonotusetemplatesbutdocustomizeeachfeasibilitystudy
accordingtothespecificprojecttypeandobjectives

14. AwraQ Economic Consultancy 2015
Company Restructuring
Awraq’s restructuring methodology.
1- Study the company’s current managerial Situation.
2- Define the corrections & modifications needed for the organization’s structure.
3- Redesign the company’s organization structure.
4- Determine the new departments that have to take a place in the new company’s structuring.
5- Create & design the job description guide for the new organization’s structure.
6- Develop the plan of implementation.
.

15. AwraQ Economic Consultancy 2015
Marketing Services
Marketing Research
AWRAQ will help you to understand how your consumer think and act in the market.
Our marketing research department will collect & analyze data about:
 Characteristics and size of the target market.
 Products or Services.
 Present & potential consumers.
 Consumers spending habits & locations.
 Business competitors.
 The industry as a whole.
AWRAQ prepares an overview study for your market, measures your current company position in the
market and the growth forecast for your business in the market. AWRAQ Analysts is going to make
an analysis of the demand for the targeted products or services and measure the gap between the
demand and supply in the market. We provides our customers SWOT analysis to figure out the
internal and external factors affecting your business. A SWOT analysis helps you:
 Build on strengths (S)
 Minimize weakness (W)
 Utilize opportunities (O)
 Avoid threats (T).
Market Studies

16. AwraQ Economic Consultancy 2015
Marketing & Advertising Campaigns
One of AWRAQ areas of expertise is to plan and manage your marketing &
advertising campaigns. Our marketing team will set the marketing plan for your
project and find the advertising solutions tailored to your business needs.
 Which foreign markets is your target market?
 How can you find your target customers?
 Did you explore your target market before you make your decision?
Going globally needs a deep market analysis, you can depend on AWRAQ to reach the
global markets & expand your business activities abroad.
Global Market Studies

17. AwraQ Economic Consultancy 2015
We Can serve the following business
sectors:

18. AwraQ Economic Consultancy 2015
1-Chemicals
2-Agriculture
3-Industrial&Manufacturing
4-logistics&Transportation
5-InformationTechnology
6-Retail&Stores
7-FoodIndustries
8-Oil&Gas
9-Tourism
10-Café&Restaurants
11-Entrepreneurs
12-RealEstate

19. AwraQ Economic Consultancy 2015
Case Studies By AwraQ

20. Case 1 - Market Study of Agrochemicals Sector and Establishment of a
Representative office in the Turkish market
Subject of the study
One of the chemicals companies in the Egyptian market had a strategy to expand its business & open a representative office in the
Turkish market.
Challenges
1) How to find the target customers? How to contact & negotiate them?
2) What is the Incorporation & regulatory procedures to establish the company branch in Turkey?
3) Field survey in Turkey.
4) The online information is not sufficient to take the appropriate decision.
Strategy
1) Preparing a market research study about the agrochemicals sector in Turkey with a narrow focus on the potential customers &
the top competitors in the market.
2) Studying the international trade agreements signed by Turkey with Egypt & the world.
3) Studying the employment laws and conditions, accommodation, taxes and the ownership in Turkey.
4) Studying the investment advantages and incentives in each province in Turkey to find the most suitable headquarters for the
targeted office.

21. Solutions
Using online market research tools including, keywords, Turkish search engines, B2B, business directories and e government
sources.
1- Using E mails & telephone calls to:
 Contacting the Egyptian Commercial office in Istanbul to discuss the ways of support for the Egyptian investment in Turkey.
 Contacting the consulting companies in Turkey and discuss the ways of cooperation to get more information about the market.
 Contacting the targeted customers and start a business cooperation.
 Coordinating meetings in Turkey between the target customers and the company representatives.
2- Participating in the specialized exhibitions in the field of agriculture to have a direct contact with the customers in Turkey.
Success Story
Reference to AwraQ marketing research reports about the field of agrochemicals, the company has opened the new branch in Turkey
and found new business opportunities.

22. Case 2 - A restructuring study for a condensers and evaporators factory
Subject of the study
The factory’s owner found that the final product is not a competitive product in the market Due to the emergence of new rivals from
Egyptian factories in the field of the condensers and evaporator industry and the presence of foreign competition in terms of price and
quality. Therefore, the company owner wanted to develop his factory performance.
Challenges
1) The emergence of new competitors in the targeted sector.
2) The presence of the imported products from China, which compete the final product of the factory.
3) Individual management and the centralization of the final decision.
4) The difficulty of the instant transition to the full technology and the absence of quality management.
5) Training and funding must be done in phases to suit the client’s conditions.
6) The lack of the official data about the targeted sector, and the lack of accurate information about the production volumes.
Preparing restructuring study of the factory to develop the production process and
the quality of the final product.
Strategy

23. Solutions
1) Researching the online-published data about the industry sector in the Egyptian market.
2) Preparing the SWOT analysis.
3) Studying the investment laws in Egypt and the available incentives in the industry field.
4) Studying employment laws, conditions, accommodation, taxes and acquisitions.
5) Researching & analyzing the similar products & the top competitors in the market.
6) Preparing a field survey and an opinion poll for the top importers of the final product.
7) Finding all types and prices of the targeted machines needed for the process of Replacement and renewal.
8) Developing quality control system to monitor the performance of the operations.
Success Story
A market study have been prepared, Stages of the restructuring was implemented gradually according to the study.
The productivity of the new machines increased by 30%, and the waste reduced to one-third of the previous cost before the
restructuring process.
Now the manufacturer is preparing to open new export markets, and to have the ISO certificate.

24. AwraQ Economic Consultancy 2015
Discover Our ACHIEVEMENTS

25. Feasibility Studies
 Acrylic Sheets Factory – Egypt.
 Condenser & Evaporator plant in Egypt.
 Tourism Agency in Egypt.
 Green Plaza Project in Alexandria – “ Supporting Role “
 Limited Liability Company in Turkey.
 Limited Liability Company in China.
 Institute for Islamic Studies in Alexandria, Egypt.

26. Market Studies
 GRC Building
 Amusement park project in Riyadh – Saudi Arabia.
 Wooden craft & toys project in Damietta –Egypt.
 Promoting a new brand in the Tea market in Egypt.
 The agrochemicals & pesticides sector in:
1. The Turkish market.
2. The Tunisian market.
3. The Moroccan market.
4. The Brazilian market.
5. The Canadian market.
6. The Russia, and the Ukrainian markets.

27. Restructuring & Establishment Studies
 Restructuring El Shamaa Co. for Import & Export.
 Establishment & Management of Best way trading
Co. for computer services.
 Establishment El Kanana Co. for import & export.

28. AwraQ Economic Consultancy 2015
OUR TRAINING PROGRAMS

29. AwraQ Economic Consultancy 2015
AwraQ provides a wide range of specialized economic
courses for the business sector & individuals.
Now, these training sessions are available at AwraQ:
 Feasibility Studies Course
 Project Startup Course
 Import & Export Course
 Principles of Marketing & Sales
 Financial Analysis Levels 1, 2
 Technical Analysis Levels 1, 2
 Professional course of the financial markets
 E-commerce & E-marketing
 Communication skills
 Human resource

30. AwraQ Economic Consultancy 2015
Contact Us
1st floor, Kamarayet Roushdy Building
in front of San Giovani Hotel
Alexandria Corniche Road,
Alexandria – Egypt
002-03-541-9119
002-01222-707186

31. AwraQ Economic Consultancy 2015
THANK YOU