The document summarizes how baby boomers have increasingly adopted digital technologies over the past 20 years, going from minimal internet and cell phone use in 2000 to being major users of broadband internet, wireless connectivity, online storage, e-commerce, and social media by 2010. It notes that baby boomers now make up 34% of internet users and 32% of daily online traffic, and that many boomers say it would be very hard to give up their internet access or cell phones.

1. BABY BOOMERS IN THE DIGITAL AGE Lee Rainie Director – Pew Internet Project Baby Boomer Summit – Ask the Analyst Chicago 3.19.10

2. 2000 40% use internet <5% broadband at home 34% own a cell phone 0% connect to internet wirelessly <10% use “cloud” = slow, stationary connections that are built around my computer 2010 74% use internet 63% broadband at home 81% own a cell phone 46% connect to internet wirelessly >50% use “cloud” = fast, mobile connections that are moving to outside servers and storage The changing Boomer audience: Then and now

3. 2000 Boomers were 28% of the internet population and 24% of the traffic on a typical day 2010 Boomers are 34% of the internet population and 32% of the traffic on a typical day The changing Boomer role: Then and now

4. 2000 24% online aver. day 5% online several times/day 20% go online from time to time just for fun 2010 69% online aver. day 36% online several times/day 47% go online from time to time just for fun Boomer internet use intensifies: Then and now 2002 34% say it would be “very hard” to give up the internet 33% say “very hard” to give up their cell phone 2008 42% say it would be “very hard” to give up the internet 46% say “very hard” to give up their cell phone

5. Boomers are often like other internet users

6. Boomers and e-commerce

7. Boomers and social media