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BABY BOOMERS IN  THE DIGITAL AGE Lee Rainie Director – Pew Internet Project Baby Boomer Summit – Ask the Analyst Chicago 3.19.10
2000 40% use internet <5% broadband at home 34% own a cell phone 0% connect to internet wirelessly <10% use “cloud”  = slow, stationary connections that are built around my computer 2010 74% use internet 63% broadband at home 81% own a cell phone 46% connect to internet wirelessly >50% use “cloud” = fast, mobile connections that are moving to outside servers and storage The changing Boomer audience:  Then   and now
2000 Boomers were 28% of the internet population and 24% of the traffic on a typical day 2010 Boomers are 34% of the internet population  and 32% of the traffic on a typical day The changing Boomer role:  Then   and now
2000 24% online aver. day 5% online several times/day 20% go online from time to time just for fun 2010 69% online aver. day 36% online several times/day  47% go online from time to time just for fun Boomer internet use intensifies:  Then   and now 2002 34%  say it would be “very hard” to give up the internet 33% say “very hard” to give up their cell phone 2008 42% say it would be “very hard” to give up the internet 46% say “very hard” to give up their cell phone
Boomers are often like other internet users
Boomers and e-commerce
Boomers and social media
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Baby Boomers in the Digital Age

  • 1. BABY BOOMERS IN THE DIGITAL AGE Lee Rainie Director – Pew Internet Project Baby Boomer Summit – Ask the Analyst Chicago 3.19.10
  • 2. 2000 40% use internet <5% broadband at home 34% own a cell phone 0% connect to internet wirelessly <10% use “cloud” = slow, stationary connections that are built around my computer 2010 74% use internet 63% broadband at home 81% own a cell phone 46% connect to internet wirelessly >50% use “cloud” = fast, mobile connections that are moving to outside servers and storage The changing Boomer audience: Then and now
  • 3. 2000 Boomers were 28% of the internet population and 24% of the traffic on a typical day 2010 Boomers are 34% of the internet population and 32% of the traffic on a typical day The changing Boomer role: Then and now
  • 4. 2000 24% online aver. day 5% online several times/day 20% go online from time to time just for fun 2010 69% online aver. day 36% online several times/day 47% go online from time to time just for fun Boomer internet use intensifies: Then and now 2002 34% say it would be “very hard” to give up the internet 33% say “very hard” to give up their cell phone 2008 42% say it would be “very hard” to give up the internet 46% say “very hard” to give up their cell phone
  • 5. Boomers are often like other internet users
  • 8.