1) Internet usage in the UK has grown tremendously from 3.6 million users in 1996 to 36.4 million users in 2009. 2) Broadband speeds have increased significantly with 90% of services now above 2Mb/s as of May 2009. Wireless broadband usage has also grown with 58% of people using it at home. 3) Younger and older demographics are increasingly using the internet with women aged 25-34 spending more time online than men and those over 50 accounting for 30% of total internet time despite being only 25% of online users.

1. What we do online… And why it’s important

2. The search phenomenon

3. The audience is still growing Source: NRS/UKCOM Jan – June 2009 Have you used the Internet in the last 12 months? 3.6m June 96 36.4m July 09

4. Number of Internet Users (Used in last month) Source: BMRB’s Internet Monitor, May 2008

5. Large majority of broadband services are now above 2 MB In May 2009 Broadband percentage above 2Mb/s stood at 90%. 58% have used wireless broadband at home in the last month (May 2009) – 40% in May 2008. Source: BMRB

6. Young women take over… Source: Ofcom Communications Report 2007 Women 25-34 now spend more time online than men in the same age group

7. Empty nesters go surfing… Source: Ofcom Communications Report 2007 One quarter of all Britons online are over 50 and 30% of total time spent on the internet is by the over 50’s

8. It’s never been easier to get online Asus Eec PC 701 £160 £4.50 $100 Wind Up 50p per hour Free at libraries Bars, Hotels, Coffee shops, parks…

9. But we ain’t seen nothing yet

10. The iPlayer phenomenon Is the internet viewing affecting the perception of TV?

11. The Internet is the most influential medium Source: Harris Interactive/Fleishman-Hillard Research New Media Age 12.06.08

12. Hitwise Round Up 2009

13. Hitwise Round Up 2009

14. Hitwise Round Up 2009

15. Twitter = Real Search

17. THANK YOU