The document outlines 7 tactics for an effective B2B social media strategy: 1) establish a corporate blog, 2) repurpose content across channels, 3) rev up Twitter campaigns using organic and promoted tweets, 4) add visual content to Facebook pages, 5) kickstart presentations on SlideShare, 6) tune up the company's LinkedIn presence, and 7) leverage peer recommendations. It emphasizes measuring effectiveness and optimizing campaigns based on data.