The document discusses the use of digital tools to enhance visitor experiences at a temporary exhibition in the Cosmos Pavilion, utilizing various technologies like augmented reality and interactive applications. It emphasizes the need for visitor engagement through comfortable navigation, thoroughness, and the ability to share experiences on social media. The aim is to create a memorable encounter that extends beyond the exhibition itself by adapting to different audience needs.

1. MOSC OW , R U SSIAVD N H
Use of digital tools
to enhance visitor
experience
Mechanicsof Wondertemporaryexhibition.

2. C ER EMON Y H IGH LIGH T S
C ON T EXT

3. SC ALE & C ON D IT IONOBJ EC T S

4. T H E VEN U E - C OSMOS PAVILION
U N IQU E SPAC E
SU BZ ER O T EMPER AT U R ES
VISIT OR S: EXPEC T AT ION S & C OLLAT ER AL
C ON D IT ION S & LIMIT AT ION ST ASK

5. T ASK
entertain
show backstage of the biggest show on
planet (over 3bn TV audience)
educate
show and explain cultural roots of the artistic
imagery chosen to represent a country

6. VID EO SOU R C ED F R OM SOC IAL MED IA
EXH IBIT ION

7. “PersonallyI am very
fond of strawberries
and cream, but I have
found that for some
strange reason, fish
prefer worms. So
when I went fishing, I
didn’tthink about what
I wanted. Why not use
the same common
sense when fishing for
people ?”

8. SOCIAL
ACTIVE PASSIVE
SOLU T ION VISIT OR T YPES

9. SOCIAL
application share
and comment
function
IMMERSIO
Napplication
augmented reality
ACTIVE
application
image recognition
interactive leaflet
PASSIVE
touch screens
projection on model
SOLU T ION D IGIT AL EC OSYST EM F OR VISIT OR EN GAGEMEN T

10. F EAT U R ES R EQU IR EMEN T SAPP
delivery device
media type
touch panels app projections
video + ( +1 per POI) +
audio - + +
text +
+
(140 characters)
-
picture + + -
3D model + + -

14. F R OM PASSIVE VISIT OR T O IN T ER EST ED C U ST OMERT OU C H SC R EEN S
• comfort - easy to navigate for all;
• consideration - allows visitor to see
objects in motion while suggesting best
view points for observing a still object;
• thoroughness - gives an opportunity for
deeper involvement for keen minded
visitors without overloading other visitors
with unnecessary information;

15. T R AD IT ION AL + IN T ER AC T IVEBOOKLET

16. AD D IN G LEVELS F OR IN T ER PR ET AT IONAPP
W ALLPAPER MALEVIC H
W ALLPAPER LISSIT SK Y, C H ER N IKH OV
W ALLPAPER T AT LIN , MEYER H OLD

17. AU GMEN T ED R EALIT Y
MAD E SIMPLE

18. OVER 10,000 SH AR ED
EXPER IEN C ES

19. R EF ER EN C ES
( MALEVIT C H LISSIT SK Y
C H ASH N IK)
LIGH T D IGIT AL
T EC H N OLOGY ALLOW S
F AST ER IN T ER PR ET AT ION

20. C H ASE F OR LIKES & F OLLOW ER SSOC IAL MED IA
1
101days
400objects
112000 visitor
5893
215248119322
2500
1322
Vkontakte
Youtube
LiveJournal
Odnoklassniki
Twitter
Instagram
Facebook

21. perception
level
object
scale
area for digital tools
(augmented reality)
SU IT ABILIT Y AN D APPR OPR IAT EN ESSAU GMEN T ED R EALIT Y

22. F R OM AC T IVE IN VOLVEMEN T T O IMMER SIONAPP
• convenience - allows to read text in comfortable size;
• thoroughness - gives an opportunity to dig deeper for keen minded visitors
without overloading with unnecessary information;
• versatility - gives an opportunity to create a quest or a specialized content for
varying visitor groups (children);
• ownership - visitors’ experience does not end at exhibition door - they own it;
• publicity - shared experience.

23. U SE SPAR IN GLY
AD APT T O AU D IEN C E
C R EAT E VALU E
EN H AN C E R AT H ER T H AN SU BST IT U T E
C R EAT E A SH AR ED EXPER IEN C E
AU GMEN T ED R EALIT Y
drawing
conclusions

24. elena voltsinger
voltsinger@gmail.com