Unique Enterprise is a sole proprietorship located in Basavana Bagewadi, Karnataka that cultivates and sells Aloe Vera. The company's objectives are to provide quality products to customers, increase customer service value, earn a 15% profit increase in 2 years, and expand its product categories. Unique Enterprise's mission is to be the top Aloe Vera supplier in the region within 5 years and its vision is to build good customer relationships and earn profits by providing quality products.

1. Unique Enterprise

2. • Aloe Vera is not traditional product for cultivation in Karnataka region but in
Gujarat and in other states Aloe Vera is cultivated and its very useful & helpful
plant.
• Aloe Vera is a semi tropical plant There are over 250 species of Aloe grown around
the world. It contains more than two hundred tonic ingredients including essential
amino acids, minerals, vitamins, enzymes and steroids. Also contains the most
essential components required by the human body.
• Aloe Vera is very useful plant in any human being day to day affair. I'm also used
this plant in my daily routine life as medicine. So I'm decided to prepare my
business plan on Aloe Vera.

3. Cont…
OBJECTIVE:
1. The first objective of Unique enterprise is to provide quality to their
customer
2. Make growth by adding value to the customer service.
3. Increase in Profit earning in terms of 15% in 2 years.
4. Unique enterprise is also want to add more product in their product
categories
Mission:
"The mission of the unique enterprise is to be the top suppliers among
Suarashtra region I n S years.“
VISION:
"The vision of the unique enterprise is to provide quality product to the
customer and through that build good relationship and earn profit"

4.  Name of Unit : Unique Enterprise
 Location of Unit : Basavana Bagewadi,
Vijayapur Karnataka
 Village : Basavana Bagewadi, Dist.
Vijayapur 586101
(08352)252121
 Product Manufacturing : Aloe Vera
 Size of Firm : Small Scale Industry
 Types of Firm : Sole Proprietorship Firm
 Owners Name : Shivkumar Bannur (MBA)
Dist. Porbandar
 S.S.I. Reg. N. : XXXXX

5.  Bankers : State Bank of India
Main Branch, DARABAR College
near stadium Vijayapur.
 E-Mail Address :Unique_Enterprise@Yahoo.In
 Web-site : www.uniqueenterprise.com
 Man Power require : 8 Employees
 Total Capital Investment : Rs. 9, 22,500
 Fixed Capital Investment : Rs. 4, 63,000
 Working Capital Investment :4, 59,500
 Owner Fund : Rs. 4, 22,500
 Govt. Support : Rs. 2, 00,000
 Bank Loan : 1..3, 00,000

6.  The proposed location : Unique Enterprise,
 village : B’Bagewadi
 The location is selected keeping in view all the necessary consideration and most affecting
factor suitable climate for the Aloevera.
 The important factor for location of Aloevera is climate, and other like raw-materials,
infrastructure, labour, Govt. support, transportation and also personal factor is playing vital
role. Let's discuss it in detail below
Natural climate:
 The most important and affected factor for cultivation of Aloevera is natural climate. It grows
in the arid climate and it prefers a well drained sandy soil in sunny location. Aloevera needs
the temperature of above 40 degrees. They should
 be potted in the spring season and watered carefully until established.
Raw - material:
 Raw-material is also important for the production of any goods. Aloevera plant is propagated
through the seed, plastic bags for packing of final product. It is easily available and no
problem of short supply.
Infrastructural facility:
 Infrastructure facilities like post & telegrams, Banking, Power, Soil land, Road & sea
transportation all facilities are easily available for the purpose of quick transaction &
transportation without any extra effort.

7.  Labour:
Educated, skilled, and unskilled laborers are required for smooth
working of org. labour are available easily even unskilled labors are
also available from locality.
 Govt. support:
The govt. policy of Karnataka (B’Bagewadi) is good and favorable.
Govt. provides scheme for development and promoting the small scale
industries situated in the Karnataka State. Govt. also provides long term
& short term funds & subsidy to the small scale industries.
 Personal factor:
As I born and lived here so the attachment with native is play vital role
in selection of the location. I also like to start from here with some
personal consideration and calculation.

8.  Aloevera doesn't need any introduction as it highly popular and widely used in the market. When we
are talking about Aloevera plants they are mostly found in the regions of Africa but can be traced
worldwide according to climatic conditions. There are around 250 species of Aloevera plants in the
world. Aloevera plant size varies from one inch to it highly complex and spread out colonies
consisting of thousand of plan. ranging from 2 foot diameter to more. The most commonly known
species of Aloevera plant is Aloe.
 Aloevera is cultivated throughout India. It is commonly found in Mumbai, Gujarat and South India. It
mainly grows in the tropical and sub tropical areas. It grows well on sandy and well drained soil.
Aloe Vera is it very popular potted plant It is grown in houses for the decoration. Commercial
cultivation and utilization of this plant with the application of technology can be of great value.
 Aloevera have long been in use for it host of diseases, particularly those connected with the digestive
system, treatment of wounds, burns and other skin troubles, eye troubles and liver ailments

9. PHYSICAL CHARACTERISTICS:
 Aloevera grows to a height of 12 to 16 inches. It has a fibrous root system. It does not have
stems. It has thick freshly leaves with sharp lancelets spines, which are up to 18 inches long
and 2 inches wide at the base. Its leaves are even long and triangular in shape. The tissue in
the center of the Aloe leaf contains a gel which yields the aloe gel.. leaves are rich in water
that is why it can survive for years. These leaves have spiky margins and are blotched creams.
The roots of the plant are thick and fibrous. The fruit is the triangular capsule containing
numerous seeds. It is the member of the Lilly family.
 An evergreen perennial Aloevera grow at a slow rate. It is in leaf all year, in flower from May
to June. The flowers are hermaphrodite (have both male and female organs).The plant prefers
light (sandy) and medium (loamy) soils, requires well drained soil and can grow in
nutritionally poor soil. The plant prefers acid, neutral and basic (alkaline) soils. It cannot grow
in the shade. It requires dry or moist soil and can tolerate drought

10. • Aloevera is a fairly well known herbal preparation with a long history of use. It is widely used
in modern herbal practice and is often available in proprietary herbal preparations. Aloe Vera
is the herbal plant, used to heal the burn marks. Aloe Vera cures the skin diseases. It can also
be used to remove dandruff from the hair. Aloe Vera is taken internally for the stomach
disorders. The leaves of Aloe Vera are used for the treatment of facial edema or swelling..
fluid is beneficial in reducing the inflammation and pain. Aloe Vera is used in cosmetics and
even in the food industry. Curacao aloe acts as laxative, which is used against constipation.
The fresh juice of its leaf blades can be applied directly to the ulcers, burns, sunburns, and
fungal infection. Organic Aloe Vera juice reduces acidity. It prevents from fungus, influenza
virus, measles, and high fever.
• It has two distinct types of MEDICINAL USE.

11. 1. The first one is of clear gel contained within the leaf makes an excellent treatment or wounds,
burns and other skin disorders, placing a protective coat over the affected area, speeding up
the rate of healing and reducing the risk of infection. This action is in part due to the presence
of aloectin B, which stimulates the immune system. To obtain this gel, the leaves can be cut in
half along their length and the inner pulp rubbed over the affected area of skin. This has an
immediate soothing effect on all sorts of burns and other skin problems.
2. The second use comes from the yellow sap at the base of the leaf. The leaves are cut
transversally at their base and the liquid that exudes from this cut is dried. It is called bitter
aloes and contains anthraquinones which are a useful digestive stimulant and a strong
laxative. When plants are grown in pots the anthraquinone content is greatly reduced. Extracts
of the plant have antibacterial activity.

12. OTHER USES:
Aloe Vera is a very popular potted plant. It is grown in houses for the decoration. The leaf
sap is used to make a soothing and healing moisturizing cream, which is good for the dry skin. It is used
in the making of anti wrinkle cream. It is even used in the preparation of shampoos.
BENEFITS:
 ADigestive System -
Aloevera juice reduces acidity, detoxes, reduces pH levels and alleviates heartburn.
Alleviates the Inflammation of the Digestive Tract, which is associated with Crohnics Disease. It also
alleviates Constipation.
 musculoskeleta I System -
Aloe Vera gel applied topically accelerates the healing of Canker Sores (Mouth Ulcers);
Decubitis Ulcers (Bed Sores); Burns; Herpes Simplex lesions; alleviates the Itching associated with
Hives as well as alleviates Sunburn.
 Cosmetic Application -
Aloe Vera herb has been known to help in anti-wrinkle creams and make up; it is also
beneficial for the hair and scalp.
 Indoor Application -
Plants have been grown indoors in pots in order to help remove toxins from the atmosphere.
It is also unusual in that it continues to release oxygen and absorb carbon dioxide in the dark, making it
very suitable for growing in bedrooms.

13. "Raw Material of product is just like bones of human body"
 Materials are importance in the manufacturing of a product. No
production process is possible without raw material.
Our supplier of raw-material is:
 The main raw-material is seeds of aloe vera which is available easily
feat:
 Govt. nursery.
 The machinery is not important in our firm as its cultivation process,
but for cutting of product it required.
Our supplier of machinery is:
 Patil machinaries Hubali main market , Hubli

14. CULTIVATION METHODS:
 Aloe Vera plant is propagated through the seed. It prefers a well drained
sandy soil in sunny location. Aloe Vera needs the temperature of above 40
degrees. They should be potted in the spring season and watered carefully
until established. It grows in the arid climate. They should be watered
regularly in the summers. But over watering can kill the plant It also grows
in partial shade. It reaches the maturity in one year when the leaves are
harvested.
Preparation of suitable atmosphere:
 Atmosphere or natural climate is important for plantation of Aloevera. It
grows in the arid climate and it prefers a well drained sandy soil in sunny
location. Aloe Vera needs the temperature of above 40 degrees. They
should be potted in the spring season and watered carefully until
established. It cannot grow in the shade.

15. 1. Plantation of seeds:
After the suitable arid climate is prepared now seeds are planted very carefully in well
drained soil.
2. After the plantation of seeds in well drained soil it's time to keep care of planted seeds and
watered in right time. After the 15 days the seeds are growing and become a plant Plant is growing
with slow rate so the maintenance is very careffilly. Plant is average growing after the 8 to 10
months and ready for harvesting.
3. Harvesting:
Now, it's time to harvesting the plant after frilly developed. At this time of cutting the
plant should take very care. And with the help of cutting machine it cut.
4. Storage.
After the cutting of plant in proper manner it can store in (6months)
5. warehouse.
Now it's time to pack Aloevera in proper packing. Packing can be made with great care
according to the requirement of customer.

16. Product development is very important part for the any firm. Unique
enterprise is has the capacity to develop their product and put new product to
the customer
Unique enterprise deciding to put into action the following step as
product development
1. Unique enterprise want to starts is own new retail store in the city.
2. Variety of the new product such as aloevera shampoo, powder, juice etc

17. If we want to survive in long time into the
market for that we have to adopt the new and
updated technology. There are certain benefit we get
for using technology which are as under.
Maintain quality of the product.
Lower the production cost.
Required less number of labour.
Enhance the life of the product.
Produced best quality product.

18. It tells that new innovation and research is on that base some new product is
waiting to come into the market and some services also remain to provide is called
product or services in the pipeline.
IMPLEMENTATION SCHEDULE

19. The organizational plan describes the form of ownership and lines of authority and
responsibility of members of new venture.it is also helpful to provides an organization chart
indicating the line of authority and the responsibility of the members of organization.
Form of Ownership
There are three basic legal forms of business formation and one new form that is
gaining acceptance. The three basic legal form are
1. Proprietorship
2. Partnership and,
3. Corporation
We are going to start the business is the "sole proprietorship firm". proprietorship is a
form of business owner who has unlimited liability, controls all decisions, and receives all profits.

20. Size Of Organization
Generally industries are classified into different site based on
different factors such as number of employees, investment, limit etc.
the government defines industries on the basic of its capital investment.
According to it, industries can be defined as under
1. Small Scale Industry
2. Medium Scale Industry
3. Large scale industry
So far as the definition of SSI is concerned: the maximum
investment is of Rs.5 crore
So "unique enterprise" is falls under the category small scale
industry.

21. Term organizing means the process of identifying activities to be performed grouping
these activities into work units, assigning task to job position defining their activity roles and
establishing authority - responsibility relationship among them. It involves determination and
orderly arrangement of task, function, roles and relation required for achievement of
organizational goals.
"unique enterprise" Adopts line type of organization .power flow from top level
management to bottom level employees and responsibilities flow from bottom level to top level
management.

23. As the blood is necessary in the body likewise workers are also very
important to run a big industry. No business enterprise can exist and function without
workers. Workers hold a key place in business. The growth of business also depends
mainly on the willingness and ability of its workers. Proper hard work of workers helps
the business to get near to the success.
IN THE WORDS OF "JAMSHED II TATA"
"WORKERS ARE THE ASSETS OF THE COMPANY, SO MANAGEMENT OF
WORKER IS VERY IMPORTANT FOR EACH AND EVERY FIRM."
If the manpower is being properly utilized, the company. can achieve their
objective easily and quickly.
Unique Enterprise is the sole proprietorship and also small scale. Therefore it
is has only 8 employees.

24. Wages and the payment made to the employees as
compensation for the service rendered by them. It is their
payment of capability as per their hard work and efficiency.
Unique Enterprise gives wages to the workers as
 Skilled Rs . 2,000/- to R.3,000/- (Monthly)
 Unskilled Rs. 1500/- (Monthly)
The term salary refers to the reward to be paid to the
employees those who engage in clerical and official work.
Salaries are also paid to the white collar employees.
Salary paid to specialized persons in the unit is between
Rs. 3000 to 5000 as per their different skill.

26. In the marketing plan includes how the company marketed their products and
covers the more market in operating stage. It mainly concern about the strategy which
they will using so that they can success in the market.
Marketing plan is mainly helpful to know the present market condition and
situation by the way of marketing research. It includes the price, product, place and
promotion.
CHANNEL OF DISTRIBUTION
Production is made to satisfy the needs of consumer. So it reach to the
consumer from whom it is made thus a way through which goods flow from the
producer to the consumer is called channel of distribution.
Distribution channel may be defined as a path traced in the direct or indirect
transfer of title to product, as it moves from a producer to the ultimate consumer or
industrial use.

27. MANUFACTURER
DEALER
RETAILER
CONSUMER

28. Promotion is an important in new product. It refers to the combination of
various instruments of sales promotion. It attempts are not made to promote sales
continlaisly, some efforts necessary even to maintain the business as its current level.
These efforts can be divided in to four groups. Personal sealing, advertising, sales
promotion and publicity. The combination of these four collectivity known as
promotion mix.
Usually a firm chooses more than one type of promotional tools and the
manager of the firm is decide — how he is going to choose the communication medium
and bled them in an effective promotion program this firm also uses all the four types
of promotion mix's tool in their marketing activity.
Various types of promotion techniques are as under.
• Advertising
• Sales promotion Public relation Personal selling

29. ADVERTISING
Advertising is an important part of marketing .the
main purpose of every commercial organization is to
promote sale because it is only one way to commercialize
the product. In modern world, no business can survive
without advertisement. So advertisement is very important
in business. Now advertising has become an essential
phase of modern marketing.
 Pamphlet
 News paper
 Magazines
 Catalogue.

30. SALES PROMOTION
Sales promotion is a bridge between advertising and personal selling. Sales promotion consist of
displays, shows exposition, demonstration and other special efforts such as bonus, off season discount, coupons,
diary, ball pen, banner, clock, bag etc. there are two type of sales promotion.
 Middlemen sales promotion
 Consumer sales promotion
This firm gives high sales promotion of both the parties middlemen sales promotion and as well as
consumer sales promotion is given below.
MIDDLEMEN SALE PROMOTION
 Free advertising material
 Buying allowance discount
 Credibly facility
 Banner
CONSUMER SALES PROMOTION
 Diary
 Ball pen
 Bag
 Wallet

31. Public relation have now become an important markering function the total
process of building, goodwill towards a business enterprise an securing a bright public
image the company is called public relation. It credits favorable atmosphere for conducting
business. There are four group of public relation.
 Share hold.-
 Customers
 Employees
 The community
TARGET MARKET
There target market is the very first important thigs that has to be clear in the mind
of the seller. Market is the that important part from where the sales is generated and if the
right target is fived and achieved it become very much helpful to the seller to formulate the
marketing strategy for their product
The market for the unique enterprise is the very wide and the firm is target the
their customer as follows
1. major pharmaceutical company
2. small business unit
3. house made product business unit

32. Price of the product simply refers to the value of goods expressed in
terms of money. Hence we can conclude that price of product is given to meet
all the expenses and profit percentage through product.
Price of product is decided by considering various factors such as:
 Raw Material
 Processing Expenses
 Government Policy
 Packing & Labeling
 Transportation
 Marketing Expenses
So, the price of Aloe Vera is net fixed which is approx. R. 300/- per
kilogram.

33. Advertising is one of the most common tools companies use to direct
persuasive communications to target buyers aild publics. Advertising can be defined as
follows:
Advertising is ally paid form of non personal presentation and promotion of
ideas, goods, or services by an identified sponsor.
In developing an advertising program, marketing managers must always start
by identifying the target market and buyer motives.
So for this reason Unique Enterprise advertise through
 Newspaper,
 Magazines,
 Posters,
METHODS OF SELLING
UNIQUE ENTERPRISE will sell their product direct to the customers as per
their order. Customers of unique enterprise are some pharmaceutical company,
cosmetic manufacturing company, and export directly overseas.
Now by seeing the modern trend of buying and customers we have also
developed our website so that customers can give order as per their requirements and
choice online.

34. Market can be exist any place and any time but main thing is that the
basic requirement should be fulfill than and than market is come to existence.
There are certain factors which are as under.
We are ready to provides all the market requirement to the market.
 Customer availability
 Suppliers of product
 Transportation facilities
 Market structure
 Trade of commerce

35. Due to change in the economic condition the market
condition also change so every new entrant must know the
market condition before entering into any market. Today there is
a cut-thought competition is prevailing into the market so we
want to survive into that for that we have to analyze the market
condition and that base we have to do our operation.
We analyze the market on that base today demand of the
shampoo is at the toppest level so we haven't problems of
customers but we are provides best quality product so we can got
more market. We analyze this factor.
 Pricing strategy
 Demand of the product
 Customer preferences
 Market position
 Competition

36. Market expansion is a wide term it concerns the it
includes all the business strategy of the business. Market
expansion means to cover mare and more market share.
When a particular product is successful in one market so
we have to think that we should also launch the same
product in another market also. Same way we also
planned to launch the same product in other market as
well.
Still now we have planning to do our operation in
our region only but when we aware about market
condition of the others market then we are ready to open
our door for global customers as well.

38. The total capital means in beginning of the unit totally how much
capital should be need. It refers to the capital, which must be in hand while
starting the unit.
The following table shows the total capital investment in "unique
enterprise"
SR. NO. PARTICULARS AMOUNT (Rs.)
01 Land 3,00,000
02 Building 70,000
03 Machineries 20,000
04 Bore well 35,000
05 Pump set 20,000
06 Pipeline 18,000
07 Working capital 4,59.500
Total 9,22,500

39. INVESTMENT IN FIXED ASSETS
MACHINERY:
• The unique enterprise does not require costly machinery. But due to the modern era new and
latest technology should be used and be utilized. The cost of machinery will be approx. Rs.
40,000 and details of machinery are as under:
LAND:
The unit has purchased 5 acer lands at the cost of Rs. 60,000 per Acer
and its total cost is Rs. 3.00,000.
BUILDING:
It has constructed a building. It has been to construct like an office,
store room etc. likewise in order and the cost of it has been Rs. 70,000.
PARTICULARS AMOUNT (Rs.)
Cutting Machine 10,000
Packing Machines (2) 10,000
Total 20,000

41. a) RAW MATERIAL:
In type manufacturing the fixed assets are not much required but
major part of working capital is required for raw material. The total investment
in raw material is Rs. 3, 60,000

42. b) WAGES & SALARY:
In every manufacturing unit the workers are playing main role in producing
and fulfilling the production to convert it into demand. In this unit also the workers are
main element. It requires both skilled and unskilled labors. So the cost of wage and
salary is also higher.

43. Expenses for the whole year are as under:
Variable cost = Raw-material + wages & salary + other expenses
= 1, 86,000+2, 10,000+63,500
= 4, 59,500

44. • Finance is the life blood of any unit. Finance is playing vital role in the modern
economy of the any unit.
• The total capital required is Rs. 9, 22,500 that is meet by the Govt. loan, Bank loan
& own contribution. For the establishment of unit till at the end finance is needed
Aeach & every step. So the finance is the most considerable factor.
• under the scheme 20% subsidy is given by govt.

47. BREAK EVEN POINT (B.E.P.)
• The main motto of every business and industry firm is
maximization of profit because profit is taken to be best
measure of its success profit should be properly planned.
• B.E.P. is that specific level of activity which comes when
volume of sales revenue equals total cost. Thus, the Break
Point Analysis establishes the relationship among the cost of
production, volume of production and the profit
• The B.E.P. may therefore be taken as the one indicating the
minimum level of production and sales which the firm has to
undertake in order to be economically.

49. Sales Forecasting AND B.E.P Analysis
Sales For 1st Year 8,55,000/-
Variable Cost 4,59,500/-
Contribution Ratio 3,95,500/-
BEP= FIXED COST/CONTRIBUTION RATIO
= 4,63,000/3,95,500
=1.2 year
There fore we expect the BEP to be achieved in
1.2year.