This marketing plan document outlines the marketing strategy for Ayush Raksha Aleovera, an Ayurvedic health supplement. It discusses the product details and benefits of Aleovera. The target customer is identified as health conscious individuals, children, senior citizens, and influencers like doctors and nutritionists. The plan proposes establishing distribution through medical shops, Ayurvedic stores, supermarkets, and general stores. It provides details on the sales team structure, their roles and compensation. Online promotion strategies and branding ideas are also suggested. Key actions include pricing strategy, promotion through exhibitions, festivals and colleges.

1. Marketing Plan - Aleovera
For – Ayush Raksha Herbal Farms And
Industries
Marketing Plan.
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2. Product
 Aleovera – a Ayurvedic OTC product
 Promoted as a daily health supplement promising
 Assists in the maintenance of healthy vitality and overall well-being
 Helps build and maintain a healthy digestive system
 Contains 20 of the 22 amino acids needed for skin’s optimal immunity
 Contains over 75 nutrients and powerful antioxidants
 Contains over 200 active compounds, including vitamins A, B, C and E,
calcium, magnesium, iron, enzymes, amino acids and mucinous
polysaccharides
 Helps sooth problems associated with medically diagnosed irritable
bowel syndrome
 Helps sooth the lining of the stomach and intestines
 Helps preserve healthy intestinal bacteria
 Supports the immune system
 Acts as a liver tonic
 Maintains and promotes the correct balance of stomach acids
 Cleanses the gut, allowing the body to actively absorb more nutrients
 Helps relieve symptoms of irritable bowel syndrome – IB
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3. Aleovera
 Aloe vera plant is a non-toxin, succulent plant
which store water in their fleshy leaves and its
succulence allow this juicy plant to survive in
areas of low natural rainfall.
 There are many Aloevera benefits from health
to nutrition, from acne treatment to skin
care. Aloe vera plant is widely grown as an
ornamental plant; however it is equally
popular as medicinal plant due to several
Aloevera uses.
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4. Target Customer
 Who is the customer
 All health conscious individuals, children and senior
citizens.
 Influencers - Doctors, Nutritionists, Pharmacists,
Senior Citizens etc.
 Motivator - TV AD, Pamphlets, website info, Health
Magazine etc.
 Decider - The Head of the family or the Housewife
 Final purchaser – Housewife or Head of Family.
 Who uses the product – Children, Health Conscious
Individuals, Senior Citizens.
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5. Target Customer
Life style of the customer.
 Women who want a healthy glowing skin and
remedies for acne etc. It is good for Healthy hair.
 Those who are suffering for intestinal, digestion and
irritable bowel syndrome.
 Senior Citizens to build up their immune system and
supplement various vitamins required.
 Diabetes Patients and those suffering from
respiratory problems.
 Upper / Middle and lower Middle class people who
are educated and like to take preventive action
about their and their families health.
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6. Learn from customer
 Analyze customers purchase behaviour. Where
does he purchase Aleovera juice. In a Medical
Shop or Super Market, Ayurvedic medical shop,
through Internet.
 Create a multiple distribution channel to reach
every nook and corner of the target market.
 Product usage and feedback report – My mother
I have used the product, the water acquires a slight
bitter taste. My mother regularly takes Aleovera
Juice on empty stomach every morning.
 Customer preferences in media – TV is a important
media to promote the brand. Press can be used to
spread information about benefits for those who
would like to read more about it.
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7. Online Promotion
 Ayush Raksha Aleovera is already promoted
online on
 http://www.indiamart.com/ayush-raksha
 http://www.exportersindia.com
 http://www.tradeindia.com
 http://www.hellotrade.com
 http://www.indianyellowpages.com
 http://www.indiawindia.com
 http://ayurvedic-herbal.exportersindia.com
 http://www.infokhoj.in/detail/ayush-raksha
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8. Distribution reach
 The Brand Name “Ayush Raksha” has to be
established and create a awareness the key is
to ensure customer is able to purchase
Aleovera at the nearest shop. So his purchase
interest should become a sale as soon as
possible.
 Medical shops should be the first priority.
 Special Ayurvedic stores
 Super Markets.
 General Kirana Stores in that order.
 The product must be displayed on the billing
counter to trigger point of purchase decision
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9. Distribution reach
 Ayush Raksha can be distributed directly to
selected super markets, Ayurvedic Shops.
 The medical / Ayurvedic product distributors
can appointed to reach the product to
various shops through their existing network.
 Wholesalers in the trade can be targetted to
help reach various shops which are in remote
areas and in rural areas.
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10. Organization Structure
Sales Manager
Sal – Rs.15000/-
Sales Executive
Hyderabad /
Ranga Reddy
Rs.9,000/-
Sales Executive
Telangana Districts
HQ Hyderabad
Sales Executive
Andhra Dist
HQ Vijayawada
Sales Executive
Rayalaseema
HQ Tirupati
Sales Coordinator
Sal – Rs.9000/-
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Sales Staff should be neatly dressed with in shirt. Preferably A uniform
with Ayush Raksha Logo can be given to create Brand Image at every
shop they visit.
Sales Executives book the order and material is dispatch by courier /
transport and payment is collected by executive and deposited in bank
a/c

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 Sales Staff – Salary Rs.9000/- per month.
 Mobile Reimbursement Rs.500/- per month.
 Travel allowance Rs.2.50 per Km, Daily
allowance Rs.50/- per day for working on field.
 Working Hrs 10.00 am to 7.00 pm. Lunch 1.30
pm to 2.00 pm. Sunday Holiday.
 Incentive 1% of Sales generated all products.
 New Outlet added – Rs.50/- per outlet.
 Demo Tent / Exhibition managed or
conducted – Rs.500/- per Day.
Sales Allowances

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 Sales Manager – Salary Rs.15000/- per month.
 Mobile Reimbursement Rs.1000/- per month.
 Travel allowance Rs.3.00 per Km, Daily
allowance Rs.75/- per day for working on field.
 Working Hrs 10.00 am to 7.00 pm. Lunch 1.30
pm to 2.00 pm. Sunday Holiday.
 Incentive 0.5% of Sales generated all products.
 New Outlet added – Rs.10/- per outlet.
 Exhibition / Demo Tent Managed through sales
Team – Rs.100/- per Demo tent / Exhibition.
Sales Manager Allowances

13. Proposal
 Marketing services consultant for a period of 3
years. Unisun will plan, advice and implement a
complete local promotion strategy in
Hyderabad and rest of Andhra Pradesh.
 Monthly retainer fees will be Rs.25,000/- per
month for 1 year contract duration. Subject to
extension on mutually agreed terms. The
deliverables will be mutually discussed and
agreed upon.
 As a Marketing Agency we will be reimbursed
for all expenses and fees as per a rate card
agreed by both.
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14. Unisun marketing services scope
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» Unisun will guide sales manager / executive on field
related issues.
» Unisun review the sales with Ayush Raksha
Management will suggest changes in planning every
month 1st week.
» Unisun will design schemes suited to the market
and guide sales staff in implementing them.
» Unisun will take inputs about Market competitor
activity and plan counter moves to protect market
share / collections etc.
» Unisun will participate in discussions with other
companies for Tie –ups in marketing, product
sampling. Sharing expenses on selling etc.

15. Brand building ideas for Ayush
Raksha
 TV Campaign's in channels targeting local preferences
of programs.
 Develop a jingle for the FM radio, Mobile caller tune.
 Website and social media advertisement through
facebook, twitter, blog.
 Brand Manual and all brand collaterals for gifting to
nutritionists, doctors etc.
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16. Unisun marketing services scope
 Unisun will release ads in TV / Radio / Press if
required on behalf of Ayush Raksha.
 Unisun will prepare Bus panels ads, after
approval release on public transport buses.
 Unisun will make product display counters /
umbrellas and source manpower to explain
about the product and the same will be
located at ATM’s busy centers shopping Malls
etc through 3rd party.
 Unisun will take up email / sms campaign's on
behalf of Ayush Raksha.
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17. Alternate communication
 Unisun will print Collaterals like Dairies,
calendars, Gifts such as key chains, table
calendars, desk top utilities, paper weights, pen
holders etc. for gifting to doctors, nutritionists
etc.
 Unisun will prepare Posters, Banners, danglers,
cut outs etc. for display at Medical shops, Super
mkts.
 Unisun will create and deploy Wall / Bus/
Railway wagons / Auto top Paintings
 Unisun will relaese ads at Bus terminals, Railway
stations, Malls, Hoardings, Mobile hoardings etc.
 Unisun will create Pamphlets, greeting cards,
Post cards etc.
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18. Schemes and display
 For Ayush Raksha - Unisun will track all
festivals, Haats and organize to setup
display counters near temples, during
festivals and events.
 For Ayush Raksha - Unisun will supervise
staff or organize monitor participate in
exhibitions, events.
 For Ayush Raksha – Unisun will promote the
product at various Colleges.
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19. Action Plan
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20. Unisun will create :
Product Pricing Strategy.
 Similar pricing formula for all other size packing
and new products launched in the market.
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PRODUCT NAME UNIT
PRICE
QTY SUB
TOTAL
APOLLO
PHARMACY
ALOE VERA
JUICE 1LTR
Rs
245.00
Rs
245.00
1

21. Unisun will create :
Product Pricing Strategy.
 Similar pricing formula for all other size packing
and new products launched in the market.
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Apollo Aleo Vera Juice 1 Liter Packing Rs.245/- Reference
Pricing
Patanjali Aloe Vera Juice Price: Rs 200 for 1 Liter pack
Apollo Aleovera 245.00
Ayush Raksha Aleovera 225.00
Dealer Margin 8% 207.00
Cash Discount 2% 202.86
Distributor Margin 4% 194.75
Cash Discount 2% 190.85
Advertisement Charges Initialy 10% 175.27
VAT Tax 5% on MRP 225 11.25
Net Realisation 164.02
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22. Action Plan
 Selection of One Sales Manager (Rs.15000), Sales
Coordinator(Rs.9000/-) , Sales Executives 2 persons
Rs.9000/- each.
 Total Salary Bill – Rs.42000/-
 In addition Ayush Raksha will recruit one Accounts
Executive experienced in Tally who also has stores
management experience. As sales increase a
separate Stores Executive will be required to take
care of stocks, dispatches and receipts etc.
 Unisun Marketing will release ads at its cost and
coordinate with placement agencies and recruit
Manpower as above. Unisun Charges for above
recruitment is Rs.________/- Payable net of service tax.
 Unisun Marketing will train these Manpower in how to
market the products.
 Unisun will try to ensure Manpower is in place by
______________ 2013
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23. Unisun will create :
 Invoice’s format,
 Delivery challan format,
 GRN Goods Receipt Note format for incoming goods.
 Market Returns format.
 Payment Receipt.
 Credit supply format and due acknowledgement format.
 Unisun will create a Dealer agreement, Distributor agreement for
areas in which they are being appointed.
 Unisun will create dealership deposit/ distributorship deposit
receipts format as per Govt Norms.
 Unisun will create Bank Guarantee formats for Dealers /
distributors for credit extended and Bank guarantee encashment
procedure.
 Unisun will create a credit sale policy and delayed payment
interest acceptance format for Dealers and Distributors. Goods
received on credit acknowledgement format.
 Unisun will create daily reports formats for the Sales Manager /
executives on their market visits and follow up on day to day
activities.
 All Above will be in place by ______________ 2013
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24. Unisun will create :
 Unisun will advertise on behalf of Ayush Raksha for Dealers & Distributors in
A.P
 Unisun will along with Ayush Raksha Sales Manager short list and appoints
dealers and Distributors in Hyderabad and A.P
 Unisun Chief executive will explore opportunities for Bulk uses with various
Pharma companies in Hyderabad.
 Unisun will design schemes for product promotion and improvement of sale
in various counters.
 Unisun will get Demo tents Manufactured and coordinate with agencies to
display Ayush Raksha products at various public places such as parks,
exhibitions etc.
 Unisun will coordinate with Media agencies and create ad films which will be
aired on TV’s and FM Radio, Bus Panels etc.
 Unisun will design and coordinate with ad agencies for making, Display
Balloons, Unisun will print Collaterals like Dairies, calendars, Gifts such as key
chains, table calendars, desk top utilities, paper weights, pen holders etc. for
gifting to doctors, nutritionists etc.
 Unisun will prepare Posters, Banners, danglers, cut outs etc. for display at
Medical shops, Super mkts.
 Unisun will create and deploy Wall / Bus Paintings.
 Unisun will release ads at Bus terminals, Railway stations, Malls, Hoardings,
Mobile hoardings etc.
 Unisun will create Pamphlets, greeting cards, Post cards etc.
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