The document provides an overview of the automobile industry in India. It discusses the history of automobiles from their origins in the late 18th century to key developments in India including the founding of Tata Motors in 1945. It then summarizes the current state of the Indian automobile industry, noting that India produces over 23 million vehicles annually, has major investments from companies like Ford and GM, and is one of the top exporters of automobiles in Asia. The industry contributes over 11% to India's GDP and provides employment for over 13 million people. A SWOT analysis is also included that examines the industry's strengths, weaknesses, opportunities and threats.

1. Automobile Industry
Name- Debdoot Sarkar
Roll no.- 110 (BETA)
New Delhi Institute of Management

2. AUTOMOBILE HISTORY & INDIA
AUTOMOBILE INDUSTRY 2
GREEK Word – (Autos-Self) ; (Motivus-Motion) ; Self Powered Vehicle
• 1769- Nicolas J.Cugnot- French engineer- steam powered vehicle
• 1806- Fuel Gas Vehicle- Internal Combustion
• 1838- Robert Davidson – 1st Electric Vehicle
• 1888- Karl Benz – 1st license auto maker
Indian History
• 1897- 2 brother’s company- Mahindra Jeep CJ-3A
• 1901- Jamshedji Tata
• 1945- Tata Motors
• 1981- Maruti Suzuki
• 1994- Mercedes Benz
• 1996- Hyundai

3. DETERMINANTS & HIGHLIGHTS
Low price and healthy competition
Exchange rate and affordability
Product innovation
Demographics and infrastructure
Union budget
2nd largest 2-wheeler/4th largest Commercial/7th largest passenger-car market
Revenue and employment (13mil.)
7% of industrial output
AUTOMOBILE INDUSTRY 3

4. Current scenario:
AUTOMOBILE INDUSTRY 4
 23.37 million vehicles produced yearly
 4th Largest auto exporter in Asia
 2nd largest market after China
 Tata Motors- commercial vehicles- market share 64%
 Maruti Suzuki- passenger cars- market share 47%
 Valuation of $140 billion with 35billion in export
 11% contribution towards GDP
 Massive growth rate @19%
 31% globally sold hatches produced in INDIA

5. AUTOMOBILE INDUSTRY 5

6. AUTOMOBILE INDUSTRY 6

7. COMPETITORS
AUTOMOBILE INDUSTRY 7

8. MAJOR INVESTMENTS
• MV AUGUSTA & KINETIC
• CLEAN MOTION BATTERY CAR (10mil. US$)
• ISUZU - Andhra Pradesh (3000CR. INR)
• FORD MUSTANG
• GENERAL MOTORS (1bil. USD)
• CHRYSLER (3500 CR. INR) JEEP CHEROKEE
• MAHINDRA ACQUIRED 51% of PEUGEOT
• BMW & 7 INDIAN AUTO PARTS MAKER
• MERCEDES –GLA CLASS
AUTOMOBILE INDUSTRY 8

9. Top 10 Export destination:
1 United States 1.2 billion 8.4%
2 Mexico $1 billion 6.9%
3 South Africa $888.8 million 6.1%
4 United Kingdom $637.4 million 4.4%
5 Sri Lanka $596.9 million 4.1%
6 Bangladesh $592.1 million 4.1%
7 Turkey $580.4 million 4%
8 Nigeria $546.8 million 3.8%
9 United Arab Emirates $433.6 million 3%
10 Colombia $428.9 million 3%
AUTOMOBILE INDUSTRY 9

10. SWOT ANALYSIS
OPPORTUNITY
• EMPLOYMENT
• FOREIGN COLLABORATION
• CUT IN EXCISE DUTY
• ROADWAYS & STANDARD OF LIVING
STRENGTHS
• LARGE DOMESTIC MARKET
• LABOUR COST ADVANTAGE
• GOVERNMENT INCENTIVES
• INCREASED EXPORT
THREATS
• TECHNOLOGY
• IMPORT TARIFF
• SMALL CARS FAIL INTERNATIONAL STD.
• POLITICAL INSTABILITY
WEAKNESS
• LOW PRODUCTIVITY
• COST OF OVERHEADS
• LOW INVESTMENT IN R&D
• LOW COST VEHICLES
AUTOMOBILE INDUSTRY 10

11. CASE STUDY- ROYAL ENFIELD
AUTOMOBILE INDUSTRY 11