The document analyzes India's automobile industry. It notes that India has one of the largest automobile markets in the world and is the second fastest growing market after China. The car market is dominated by Maruti Suzuki, which has a 47% market share. Hatchbacks make up 49% of cars sold. Most cars sold are manufactured in India by companies like Maruti, Hyundai, and Mahindra. The industry provides opportunities for growth but also faces challenges like a lack of skilled labor and infrastructure. The conclusion predicts that India will become the third largest automotive market by 2016 if sales continue their growth trajectory.

1. AUTOMOBILE INDUSTRY - CAR
INDUSTRY ANALYSIS
SUBMITTED BY:
ASWEEL M
MBA SECTION A
DMS
PONDICHERRY UNIVERSITY

2. INTRODUCTION
The automobile industry is one of the key drivers that boosts the economic growth
of the country. Since the de-licensing of the sector in 1991 and the subsequent
opening up of 100 percent FDI through automatic route, Indian automobile sector
has come a long way. Today, almost every global auto major has set up facilities in
the country.
India has one of the biggest automobile markets in the world and it is also one of
the leading ones in terms of growth. The commercial and passenger car industry in
India is one of the top ten of its kind on a global scale.

3. AUTOMOBILE INDUSTRY - CAR
• India has one of the biggest automobile markets in the world.
• The Indian automotive market is one of the most competitive markets with low
costs, which make it an attractive assembly base for foreign automotive
manufacturers.
• India is the second fastest growing automobile market in the world after china.
• Cars is the major segment in the Indian automotive industry with a growth rate of
more than 19% annually.
• The Indian car industry is witnessing a shift in demand going from two wheelers to
cars due to rising availability of low cost cars and the car being a symbol of high
prestige. IT is expected that by 2030, the Indian car market will be the third largest
car market across the globe.

4. AUTOMOBILE INDUSTRY - CAR
• The liberalization policies followed by the Indian government had been inviting foreign investors and
manufacturers to participate in the car market in India.
• The car market in India is crowded with all varieties of car models like the small cars, mid-size cars,
luxury cars, super luxury cars, and sports utility vehicles.
• Initially the most popular car model dominating the car market in India was the ambassador, which
however today gave way to numerous new models like Maruti, Fiat, Hyundai, BMW, and many others.
• It also looks to take the industry output to 145 billion us dollars by 2016, which is expected to account
for at least 10% of the GDP by then. This can also generate extra job opportunities for 25 million
people.
• The department of heavy industry of the ministry of heavy industries and public enterprises is
responsible for promotion of the national auto industry’s development and growth.

5. KEY PLAYERS

6. MARKET SHARE
MANUFATURER MARKET SHARE (%)
MARUTI SUZUKI 47.02
HYUNDAI 18.02
MAHINDRA 8.08
HONDA 5.90
TOYOTA 5.75
TATA 4.78
FORD 2.34
RENAULT 1.87
VOLKSWAGEN 1.67
CHEVERLOT 1.60

7. BODY STYLE DISTRIBUTION
49%
25%
18%
8%
BODY STYLE
HATCH
SEDAN
MUV
SUV

8. SALES (MANUFACTURER ORIGIN)
13%
61%
18%
4% 4%
0%
10%
20%
30%
40%
50%
60%
70%
INDIAN JAPENESE KOREAN EUROPEAN AMERICAN
ORIGIN

9. TOP POPULAR CARS
• MARUTI SUZUKI ALTO
• MARUTI SUZUKI SWIFT
• MARUTI SUZUKI DZIRE
• MARUTI SUZUKI WAGONR
• HYUNDAI ELITE i20
• HYUNDAI i10 GRAND
• MAHINDRA BOLERO
• HONDA CITY
• MARUTI SUZUKI OMNI
• HYUNDAI EON
• TOYOTA INNOVA
• MAHINDRA SCORPIO

10. SWOT ANALYSIS
STRENGTHS
• Investment by foreign car manufacturers
• Low cost and cheap labour
• Rise in the income level
• Increase in export levels
• Increase in demand for cars
• Large pool of engineers
WEAKNESS
• Low labour productivity
• Production cost are higher than some other
Asian countries
• Low quality compared to other automotive
countries
• Low investment in R&D area
• Local demand is still towards low cost
vehicle

11. SWOT ANALYSIS
OPPORTUNITIES
• Growing population
• Rising living standards
• Increase in income level
• Rising rural demand
• Better car technology is demanded
• Women drivers have increased
• Infrastructure development
THREADS
• Less skilled labour
• Lack of technologies for Indian companies
• Increase in the import tariff and technology
cost
• Lack of infrastructure facilities
• Import of cars from foreign countries

12. CONCLUSION
• Indian market is full of tremendous opportunities. The density of cars currently in India
is 13 per 1000, whereas in US, Germany and France it is 641, 532 and 499
respectively. According to reports from IHS automotive, sales of cars and light CVs are
believed to reach 6-7 million by 2020, up from a predicted 3.7 million this year. Based
on these numbers, it can be predicted that by 2016, India is most likely overtake
Germany, japan and brazil to become the world’s 3rd largest automotive market.
• By focusing more on areas like driver safety, fuel efficiency, vehicular emissions, cost
optimization and other innovations, the India auto industry is capable of scaling to
greater heights.