So this is the presentation which I've made to describe how actually the automobile industry goes on in the flow in the market.
I hope you would like it and please share with your friends who are just the beginners in this field because this is the perfect presentation that shows how the automobile industry goes on..
Jatin Parwani
Market Research Report : Used car market in india 2015 - SampleNetscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
Abstract :
Netscribes’ latest market research report titled Used Car Market in India 2015 highlights that the market is on a growth trajectory mainly owing to the expansion into used car business by established automotive players. With the organized players stepping in, the used cars market has benefited from fair deals, warranties, better retail network, credibility, transparency, high quality and easy availability of finances. Though the general economic slowdown has hit overall car sales, the used cars market has seen an uptrend as impact of the economy on this industry is more muted than for the new car industry. This is because in the used car business, volumes are generated by cars changing hands. Apart from these, growing online portals for used cars, easy internet accessibility and availability of more advanced pre-owned cars adds strongly to the future prospect of this business. Cars being aspirational products, the demand is much driven by the increase in disposable income of the masses as well.
Impressive offers on new cars that major automotive manufacturers come up with at regular intervals pose a threat to the used car business. Various new models in the hatchback, saloons, SUV and MPV segment much attracts the fancy of buyers for their affordable and economic pricing. Also, buyers incurring extra costs, say insurance or taxes, and also hassle of checking various documents are likely to reduce preference for used cars. However, focus on innovative marketing and sales strategy including digital marketing, competitive pricing and an insight into consumer satisfaction and preference on the type of seller that he is purchasing from, namely franchised, non-franchised or private dealers, are the key strategies to expect a sustainable growth trajectory in the used car business.
Table of Contents :
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-12– 2014-15), Inflation Rate: Monthly (Jul 2013 – Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly(Apr 2014 – Sep 2014)
Slide 4: Lending Rate: Annual (2011-12 – 2014-15), Trade Balance: Annual(2010-11– 2013-14), FDI: Annual (2009-10 – 2012-13)
Introduction
Slide 8-9: Automobile Industry Overview – India, Worldwide Car Sales (2014),New Car vs. Used Car Sales in India(2009 and 2013), Used Car Market Segmentation – Organized and Unorganized
Market Overview
Slide11-14:Used Car Market – Overview, Used Car Market – Market Size and Growth (2013 – 2018e), Segmentation Based on Qualitative Factors(2013), Segmentation Based on Price and Brand(2013),Expected Industry Growth Based on Price Range(2013),Preference of Buyers Depending on the Type of Seller(2013), Factors Influencing the Choice for a Used Car Compared to a New One, Limitations of the Unorganized Used Car Market.
The Indian automobile industry is expected to grow at over 10% annually and reach $40 billion by 2010-2011. Maruti Suzuki India Limited is India's largest passenger car company, accounting for over 45% of the domestic car market. It produces small cars like the Maruti 800 and Alto as well as sedans and SUVs. However, its market share has declined in recent years due to competition from foreign manufacturers like Hyundai, Ford, and Volkswagen. The company aims to boost sales of models like the SX4 through new launches and increased production capacity.
This document summarizes information about BMW, Audi, and Mercedes-Benz operations in India. It discusses that BMW India is a subsidiary of the BMW group and established a production plant in Chennai in 2007. It also provides details about the models assembled/imported by each company in India, their prices, promotion strategies, and dealership networks. Furthermore, it mentions that Mercedes-Benz saw a 79% sales jump in January-July 2010 while BMW and Audi saw 35% and 56% growth respectively. Finally, it analyzes the luxury car market in India and outlook for future growth.
Automobile Industry Analysis- Indian marketRiya Aseef
• With sales of around 40,000 luxury cars in 2017, India became the 27th most attractive luxury market in the world.
• The luxury car market in India is expected to grow at 25 per cent CAGR till 2020.
• Audi is launching its luxury electric SUV in India in 2019. The electric SUV will be called e-Tron.
• Premium motorbike sales in India crossed one million units in FY18.
• As of February 2019, Lamborghini sold 45 units in the year 2018 and expects a jump in sales by 60 per cent in the year 2019.
• Volvo plans to assemble hybrid electric cars in India and also scale its market share to 10 per cent by 2020 in Indian luxury car segment.
• As of May 2019, Jaguar Land Rover launched its locally assembled Range Rover Velar making the JLR cars more affordable by quite some margin.
• BMW crosses 10,000 unit mark for the first time in a calendar year 2018. BMW along with Mini grew 13 per cent compared to 2017. Mini sales rose by a staggering 66 per cent in 2018.
Hyundai is shy of taking on Maruti Suzuki's dominance in the Indian car market for several reasons:
1) Maruti Suzuki has a 15-year head start in India and has established brand trust and a reputation for attending to customer demands.
2) Maruti Suzuki controls over half of India's domestic car market and sells 85,000-90,000 units per month on average.
3) Hyundai, while making strides as the largest car exporter from India, would face challenges competing with Maruti Suzuki's extensive sales and service network coverage and influence over the resale market in India.
The document provides an overview of the automobile industry in India and analyzes Mahindra & Mahindra. It discusses that India has emerged as the 6th largest producer of passenger vehicles globally. The key segments in the industry are two-wheelers, passenger vehicles, and commercial vehicles. It then performs a SWOT analysis, PESTEL analysis, Porter's 5 forces analysis, and evaluates Mahindra & Mahindra using these frameworks. Key strengths of M&M highlighted are its strong brand, innovation, and ability to produce sturdy vehicles suited for Indian roads. The analysis identifies opportunities for M&M in developing new vehicle types while also noting threats from competition and rising fuel prices.
The document discusses Hyundai's newest small car, the Eon. Key details include that the Eon is Hyundai's smallest car yet, developed specifically for the Indian market. It gets excellent gas mileage of 21.2 km/liter and has a low starting price of Rs. 3.17 lakh. Hyundai aims to sell 1.4-1.5 lakh Eon cars in the first year as it looks to capitalize on India's large and growing small car market.
This document analyzes the different sales and business units (SBUs) of Maruti Suzuki India Limited (MSIL). It identifies MSIL's SBUs as the Nexa, Arena, and Commercial sales channels, and profit centers including Maruti Finance, Insurance, Genuine Accessories, Parts, and subsidiaries. It uses a BCG matrix analysis to evaluate each SBU's market presence, trends, and make recommendations. Key recommendations include developing new customer-centric products to replace models in the "Question Marks" category, sustaining efforts for "Stars" and "Cash Cows", and focusing on value delivery for the new Commercial SBU and Leasing question mark.
Market Research Report : Used car market in india 2015 - SampleNetscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
Abstract :
Netscribes’ latest market research report titled Used Car Market in India 2015 highlights that the market is on a growth trajectory mainly owing to the expansion into used car business by established automotive players. With the organized players stepping in, the used cars market has benefited from fair deals, warranties, better retail network, credibility, transparency, high quality and easy availability of finances. Though the general economic slowdown has hit overall car sales, the used cars market has seen an uptrend as impact of the economy on this industry is more muted than for the new car industry. This is because in the used car business, volumes are generated by cars changing hands. Apart from these, growing online portals for used cars, easy internet accessibility and availability of more advanced pre-owned cars adds strongly to the future prospect of this business. Cars being aspirational products, the demand is much driven by the increase in disposable income of the masses as well.
Impressive offers on new cars that major automotive manufacturers come up with at regular intervals pose a threat to the used car business. Various new models in the hatchback, saloons, SUV and MPV segment much attracts the fancy of buyers for their affordable and economic pricing. Also, buyers incurring extra costs, say insurance or taxes, and also hassle of checking various documents are likely to reduce preference for used cars. However, focus on innovative marketing and sales strategy including digital marketing, competitive pricing and an insight into consumer satisfaction and preference on the type of seller that he is purchasing from, namely franchised, non-franchised or private dealers, are the key strategies to expect a sustainable growth trajectory in the used car business.
Table of Contents :
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-12– 2014-15), Inflation Rate: Monthly (Jul 2013 – Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly(Apr 2014 – Sep 2014)
Slide 4: Lending Rate: Annual (2011-12 – 2014-15), Trade Balance: Annual(2010-11– 2013-14), FDI: Annual (2009-10 – 2012-13)
Introduction
Slide 8-9: Automobile Industry Overview – India, Worldwide Car Sales (2014),New Car vs. Used Car Sales in India(2009 and 2013), Used Car Market Segmentation – Organized and Unorganized
Market Overview
Slide11-14:Used Car Market – Overview, Used Car Market – Market Size and Growth (2013 – 2018e), Segmentation Based on Qualitative Factors(2013), Segmentation Based on Price and Brand(2013),Expected Industry Growth Based on Price Range(2013),Preference of Buyers Depending on the Type of Seller(2013), Factors Influencing the Choice for a Used Car Compared to a New One, Limitations of the Unorganized Used Car Market.
The Indian automobile industry is expected to grow at over 10% annually and reach $40 billion by 2010-2011. Maruti Suzuki India Limited is India's largest passenger car company, accounting for over 45% of the domestic car market. It produces small cars like the Maruti 800 and Alto as well as sedans and SUVs. However, its market share has declined in recent years due to competition from foreign manufacturers like Hyundai, Ford, and Volkswagen. The company aims to boost sales of models like the SX4 through new launches and increased production capacity.
This document summarizes information about BMW, Audi, and Mercedes-Benz operations in India. It discusses that BMW India is a subsidiary of the BMW group and established a production plant in Chennai in 2007. It also provides details about the models assembled/imported by each company in India, their prices, promotion strategies, and dealership networks. Furthermore, it mentions that Mercedes-Benz saw a 79% sales jump in January-July 2010 while BMW and Audi saw 35% and 56% growth respectively. Finally, it analyzes the luxury car market in India and outlook for future growth.
Automobile Industry Analysis- Indian marketRiya Aseef
• With sales of around 40,000 luxury cars in 2017, India became the 27th most attractive luxury market in the world.
• The luxury car market in India is expected to grow at 25 per cent CAGR till 2020.
• Audi is launching its luxury electric SUV in India in 2019. The electric SUV will be called e-Tron.
• Premium motorbike sales in India crossed one million units in FY18.
• As of February 2019, Lamborghini sold 45 units in the year 2018 and expects a jump in sales by 60 per cent in the year 2019.
• Volvo plans to assemble hybrid electric cars in India and also scale its market share to 10 per cent by 2020 in Indian luxury car segment.
• As of May 2019, Jaguar Land Rover launched its locally assembled Range Rover Velar making the JLR cars more affordable by quite some margin.
• BMW crosses 10,000 unit mark for the first time in a calendar year 2018. BMW along with Mini grew 13 per cent compared to 2017. Mini sales rose by a staggering 66 per cent in 2018.
Hyundai is shy of taking on Maruti Suzuki's dominance in the Indian car market for several reasons:
1) Maruti Suzuki has a 15-year head start in India and has established brand trust and a reputation for attending to customer demands.
2) Maruti Suzuki controls over half of India's domestic car market and sells 85,000-90,000 units per month on average.
3) Hyundai, while making strides as the largest car exporter from India, would face challenges competing with Maruti Suzuki's extensive sales and service network coverage and influence over the resale market in India.
The document provides an overview of the automobile industry in India and analyzes Mahindra & Mahindra. It discusses that India has emerged as the 6th largest producer of passenger vehicles globally. The key segments in the industry are two-wheelers, passenger vehicles, and commercial vehicles. It then performs a SWOT analysis, PESTEL analysis, Porter's 5 forces analysis, and evaluates Mahindra & Mahindra using these frameworks. Key strengths of M&M highlighted are its strong brand, innovation, and ability to produce sturdy vehicles suited for Indian roads. The analysis identifies opportunities for M&M in developing new vehicle types while also noting threats from competition and rising fuel prices.
The document discusses Hyundai's newest small car, the Eon. Key details include that the Eon is Hyundai's smallest car yet, developed specifically for the Indian market. It gets excellent gas mileage of 21.2 km/liter and has a low starting price of Rs. 3.17 lakh. Hyundai aims to sell 1.4-1.5 lakh Eon cars in the first year as it looks to capitalize on India's large and growing small car market.
This document analyzes the different sales and business units (SBUs) of Maruti Suzuki India Limited (MSIL). It identifies MSIL's SBUs as the Nexa, Arena, and Commercial sales channels, and profit centers including Maruti Finance, Insurance, Genuine Accessories, Parts, and subsidiaries. It uses a BCG matrix analysis to evaluate each SBU's market presence, trends, and make recommendations. Key recommendations include developing new customer-centric products to replace models in the "Question Marks" category, sustaining efforts for "Stars" and "Cash Cows", and focusing on value delivery for the new Commercial SBU and Leasing question mark.
The document discusses the growth of the four-wheeler industry in India. It describes how government policies encouraged foreign investment in the car market, leading to growth. Factors like increasing GDP, income, and infrastructure development contributed to rising demand for cars. Major players in India include Maruti Suzuki, Hyundai, Tata Motors, and Mahindra & Mahindra. The four-wheeler industry provides employment and drives research into more efficient vehicles.
Maruti Suzuki India Limited is the leading automobile manufacturer in India. It was established in 1981 through a joint venture between the Government of India and Suzuki Motor Corporation of Japan. The company produces a wide range of vehicles from small cars to SUVs at its manufacturing plants in Gurugram and Manesar, with a combined annual production capacity of over 15 lakh units. Maruti dominates the Indian passenger vehicle market with a market share of over 50%. It aims to strengthen its leadership position through new model launches, expansion of production capacity, and focusing on customer satisfaction.
This document summarizes marketing research conducted on Maruti Suzuki. It provides an overview of Maruti Suzuki as the leading automaker in India, having a majority stake held by Suzuki Motor Corporation. Data and charts are presented on Maruti Suzuki's market share and customer satisfaction levels. Objectives of the study are to examine Maruti Suzuki's growth strategy and role in India's automotive revolution. In conclusion, it discusses Maruti Suzuki maintaining its market leadership position despite growing competition.
This document discusses the automobile market in India. It provides background on the history and growth of the automobile industry in India. The two main themes discussed are growth and consolidation in the Indian automobile market. It is predicted that India's automobile market will continue steady growth in the coming years, with two wheelers remaining the most popular vehicle type due to affordability. Some industry consolidation is expected as companies seek access to new technologies and manufacturing capabilities.
The document provides an overview of the Indian automobile industry, including its history and major players. It discusses the industry's growth since economic reforms in 1991. It then focuses on Maruti Suzuki, detailing its products, competitors, and marketing strategies. The rest of the document analyzes Maruti Suzuki's Swift model through strengths, weaknesses, opportunities, threats analysis and research methodology.
Group 1 presented a case study on Maruti Udyog Limited, now known as Maruti Suzuki India Limited. The summary is:
1. Maruti Suzuki is India's largest automobile company and a joint venture between Suzuki Motor Corporation and the Government of India.
2. It was established in 1981 to meet the demand for personal transportation in India and began production in 1983.
3. Over the years, Maruti has grown to become the market leader in the car segment through strategic initiatives like expanding its product line up, focusing on customer service, and maintaining cost leadership.
A Microeconomics focused presentation of Tata Motors - 2 Wheeler Era. Discussed in detail on how TATA can introduce a new 2 wheeler in an already existing competitive market and try to gain a market share. All strategies including Finance, Marketing and Sales have been briefly discussed with a 5-year growth plan.
The document outlines an agenda to analyze the general environment, automobile industry, competitors, and Maruti Suzuki's value chain and business strategy. It then discusses the growth of the Indian auto industry and provides an analysis of Maruti Suzuki's major competitors in India, including their market strategies. Finally, it describes key aspects of Maruti Suzuki's operations, supply chain management, technology development, and human resource management practices.
The document discusses the automotive industry in India including automotive clusters, the presence of global OEMs, passenger and other vehicle production, the auto component industry profile and turnover. It also mentions the favorable policy regime for the industry. It provides information on IP Rings, a company that manufactures piston rings and precision forged transmissions. It includes details on the company's products, collaborations, shareholding pattern and competitors. It also contains SWOT analyses for the automotive industry and IP Rings.
This document provides an overview of the passenger car industry in India. It discusses the history and evolution of the market structure from a duopoly post-independence to an oligopoly today. It analyzes key players like Maruti Suzuki, analyzing their models, pricing strategies, and SWOT. It also discusses entry barriers and competitive threats in the industry.
Hyundai has been successful in India due to its brand name, large distribution network, wide product offerings at various price points, and cheapest cars in their segments. The Santro model was Hyundai's second best-selling car and most preferred brand in India. The life cycle of the Santro went through introduction, growth, maturity, and decline stages characterized by changes in sales, costs, competition and pricing.
Business policy and strategic management of maruti suzukiRahul Hedau
Maruti Suzuki India Limited is a subsidiary of Japanese automaker Suzuki Motor Corporation. It has a market share of 42% in the Indian passenger car market. This document provides an analysis of Maruti Suzuki, including defining the automobile industry in India, performing a portfolio analysis using BCG matrix and GE matrix, analyzing the attractiveness of the industry using Porter's five forces, describing Maruti Suzuki's value chain, and discussing Porter's generic strategies of cost leadership implemented by Maruti Suzuki. Key points include Maruti Suzuki's market leadership through low cost of ownership and maintenance, investments in manufacturing facilities to achieve economies of scale and cost advantages, and targeting of the high-growth small car segment in India.
1) The document discusses Hyundai's entry and growth in the Indian hatchback market, facing initial challenges in convincing customers to accept a Korean brand.
2) It analyzes Hyundai's marketing strategies over the years to launch and position the Santro model, becoming the #2 carmaker in India through strong branding.
3) Market trends are discussed, showing growth in compact vehicles and declining micro segment, with opportunities for Hyundai in India's underpenetrated car market.
A PROJECT REPORT ON “THE LEADERSHIP STORY OF MARUTI SUZUKI”jitendrasangle
This document provides an overview of a project report on the leadership story of Maruti Suzuki prepared by Suyash Milind Risbud for his Bachelor of Business Administration degree. The report includes an introduction to Maruti Suzuki, the objectives and vision of the company, research methodology used in the report, conclusions drawn, and acknowledgements. It also lists the table of contents which covers various sections on the company's introduction, objectives, technological advantages, production milestones, awards received, reasons for choosing Maruti Suzuki, and low cost of ownership.
The automobile industry in India in 2017 and 2018
Industry profile
sales and growth of automobiles in India and in world
In detail about the auto industry in India in 2017
the share of different cars and car models in India
different cars and originated countries
domestic automakers in India
The automobile industry in India is one of the largest in the world and fastest growing globally. The document discusses the history and evolution of the automobile industry in India from the early 1900s to present day. It focuses on key player Maruti Suzuki, providing details on its establishment, objectives, products, competitors, marketing strategies, and role in developing customer relationship management in India. Maruti Suzuki has emerged as the leading automobile manufacturer in India through strategic partnerships, affordable pricing, and emphasis on customer service.
This document summarizes marketing research conducted on Maruti Suzuki. It provides an overview of Maruti Suzuki as the leading automaker in India, having a majority stake held by Suzuki Motor Corporation. It also examines Maruti Suzuki's market share and popularity based on surveys of consumer preferences, satisfaction levels, and brand loyalty. Key findings indicate that Maruti Suzuki remains the most popular brand in India with over 60% market share, and high levels of customer satisfaction and likelihood of repeat purchases.
1) The study analyzed consumer perceptions of Force Motors' Gurkha vehicle. It conducted surveys of 30 consumers and analyzed the data using SPSS and Excel.
2) It found that customers over 35 buying for business purposes were most interested. Hard top 4WD models were the most popular.
3) The study suggested targeting business customers over 35, focusing on the most popular black and red colors, and addressing issues around BS IV emissions standards.
The document provides an overview of the Indian automobile industry. It discusses the industry's history, current market size and growth, major investments, government initiatives, and future outlook. Some key points:
- The Indian auto industry is one of the largest in the world, with annual production of over 23 million vehicles as of 2014-15. It accounts for 7.1% of India's GDP.
- Two-wheelers dominate the market with an 81% share. Passenger vehicles have a 13% share. Exports have also been growing steadily in recent years.
- Major global automakers like Ford, GM, and Chrysler are investing billions of dollars in India to expand manufacturing capacity and launch new models
The automotive industry in India is one of the largest in the world and is growing rapidly. India has become one of the top passenger and commercial vehicle producers. Two-wheelers have the largest market share followed by passenger cars. Key players in the industry include Maruti Suzuki, Hyundai, Tata Motors, and Mahindra & Mahindra. The industry employs over 13 million people and has an annual turnover of over $35 billion.
The document provides an overview of the automobile industry in India. It discusses that the industry contributes 4% to India's GDP and has experienced strong growth rates in recent years. The key segments of the industry are discussed including two-wheelers, passenger vehicles, and commercial vehicles. Market leaders in each segment are identified such as Hero Honda in two-wheelers and Maruti in passenger vehicles. Challenges and opportunities for the industry are also summarized. Finally, profiles of major automobile companies operating in India are briefly outlined including Tata Motors, Maruti Suzuki, Mahindra & Mahindra, and Hero Honda.
The document provides an overview of the automobile industry in India. It discusses that the industry contributes 4% to India's GDP and employs over 10 million people. It summarizes that Maruti, Tata, and Mahindra & Mahindra are major players in the passenger vehicle, commercial vehicle, and tractor segments respectively. The document also outlines various career opportunities and discusses the future prospects of growth for the Indian automobile industry.
The document discusses the growth of the four-wheeler industry in India. It describes how government policies encouraged foreign investment in the car market, leading to growth. Factors like increasing GDP, income, and infrastructure development contributed to rising demand for cars. Major players in India include Maruti Suzuki, Hyundai, Tata Motors, and Mahindra & Mahindra. The four-wheeler industry provides employment and drives research into more efficient vehicles.
Maruti Suzuki India Limited is the leading automobile manufacturer in India. It was established in 1981 through a joint venture between the Government of India and Suzuki Motor Corporation of Japan. The company produces a wide range of vehicles from small cars to SUVs at its manufacturing plants in Gurugram and Manesar, with a combined annual production capacity of over 15 lakh units. Maruti dominates the Indian passenger vehicle market with a market share of over 50%. It aims to strengthen its leadership position through new model launches, expansion of production capacity, and focusing on customer satisfaction.
This document summarizes marketing research conducted on Maruti Suzuki. It provides an overview of Maruti Suzuki as the leading automaker in India, having a majority stake held by Suzuki Motor Corporation. Data and charts are presented on Maruti Suzuki's market share and customer satisfaction levels. Objectives of the study are to examine Maruti Suzuki's growth strategy and role in India's automotive revolution. In conclusion, it discusses Maruti Suzuki maintaining its market leadership position despite growing competition.
This document discusses the automobile market in India. It provides background on the history and growth of the automobile industry in India. The two main themes discussed are growth and consolidation in the Indian automobile market. It is predicted that India's automobile market will continue steady growth in the coming years, with two wheelers remaining the most popular vehicle type due to affordability. Some industry consolidation is expected as companies seek access to new technologies and manufacturing capabilities.
The document provides an overview of the Indian automobile industry, including its history and major players. It discusses the industry's growth since economic reforms in 1991. It then focuses on Maruti Suzuki, detailing its products, competitors, and marketing strategies. The rest of the document analyzes Maruti Suzuki's Swift model through strengths, weaknesses, opportunities, threats analysis and research methodology.
Group 1 presented a case study on Maruti Udyog Limited, now known as Maruti Suzuki India Limited. The summary is:
1. Maruti Suzuki is India's largest automobile company and a joint venture between Suzuki Motor Corporation and the Government of India.
2. It was established in 1981 to meet the demand for personal transportation in India and began production in 1983.
3. Over the years, Maruti has grown to become the market leader in the car segment through strategic initiatives like expanding its product line up, focusing on customer service, and maintaining cost leadership.
A Microeconomics focused presentation of Tata Motors - 2 Wheeler Era. Discussed in detail on how TATA can introduce a new 2 wheeler in an already existing competitive market and try to gain a market share. All strategies including Finance, Marketing and Sales have been briefly discussed with a 5-year growth plan.
The document outlines an agenda to analyze the general environment, automobile industry, competitors, and Maruti Suzuki's value chain and business strategy. It then discusses the growth of the Indian auto industry and provides an analysis of Maruti Suzuki's major competitors in India, including their market strategies. Finally, it describes key aspects of Maruti Suzuki's operations, supply chain management, technology development, and human resource management practices.
The document discusses the automotive industry in India including automotive clusters, the presence of global OEMs, passenger and other vehicle production, the auto component industry profile and turnover. It also mentions the favorable policy regime for the industry. It provides information on IP Rings, a company that manufactures piston rings and precision forged transmissions. It includes details on the company's products, collaborations, shareholding pattern and competitors. It also contains SWOT analyses for the automotive industry and IP Rings.
This document provides an overview of the passenger car industry in India. It discusses the history and evolution of the market structure from a duopoly post-independence to an oligopoly today. It analyzes key players like Maruti Suzuki, analyzing their models, pricing strategies, and SWOT. It also discusses entry barriers and competitive threats in the industry.
Hyundai has been successful in India due to its brand name, large distribution network, wide product offerings at various price points, and cheapest cars in their segments. The Santro model was Hyundai's second best-selling car and most preferred brand in India. The life cycle of the Santro went through introduction, growth, maturity, and decline stages characterized by changes in sales, costs, competition and pricing.
Business policy and strategic management of maruti suzukiRahul Hedau
Maruti Suzuki India Limited is a subsidiary of Japanese automaker Suzuki Motor Corporation. It has a market share of 42% in the Indian passenger car market. This document provides an analysis of Maruti Suzuki, including defining the automobile industry in India, performing a portfolio analysis using BCG matrix and GE matrix, analyzing the attractiveness of the industry using Porter's five forces, describing Maruti Suzuki's value chain, and discussing Porter's generic strategies of cost leadership implemented by Maruti Suzuki. Key points include Maruti Suzuki's market leadership through low cost of ownership and maintenance, investments in manufacturing facilities to achieve economies of scale and cost advantages, and targeting of the high-growth small car segment in India.
1) The document discusses Hyundai's entry and growth in the Indian hatchback market, facing initial challenges in convincing customers to accept a Korean brand.
2) It analyzes Hyundai's marketing strategies over the years to launch and position the Santro model, becoming the #2 carmaker in India through strong branding.
3) Market trends are discussed, showing growth in compact vehicles and declining micro segment, with opportunities for Hyundai in India's underpenetrated car market.
A PROJECT REPORT ON “THE LEADERSHIP STORY OF MARUTI SUZUKI”jitendrasangle
This document provides an overview of a project report on the leadership story of Maruti Suzuki prepared by Suyash Milind Risbud for his Bachelor of Business Administration degree. The report includes an introduction to Maruti Suzuki, the objectives and vision of the company, research methodology used in the report, conclusions drawn, and acknowledgements. It also lists the table of contents which covers various sections on the company's introduction, objectives, technological advantages, production milestones, awards received, reasons for choosing Maruti Suzuki, and low cost of ownership.
The automobile industry in India in 2017 and 2018
Industry profile
sales and growth of automobiles in India and in world
In detail about the auto industry in India in 2017
the share of different cars and car models in India
different cars and originated countries
domestic automakers in India
The automobile industry in India is one of the largest in the world and fastest growing globally. The document discusses the history and evolution of the automobile industry in India from the early 1900s to present day. It focuses on key player Maruti Suzuki, providing details on its establishment, objectives, products, competitors, marketing strategies, and role in developing customer relationship management in India. Maruti Suzuki has emerged as the leading automobile manufacturer in India through strategic partnerships, affordable pricing, and emphasis on customer service.
This document summarizes marketing research conducted on Maruti Suzuki. It provides an overview of Maruti Suzuki as the leading automaker in India, having a majority stake held by Suzuki Motor Corporation. It also examines Maruti Suzuki's market share and popularity based on surveys of consumer preferences, satisfaction levels, and brand loyalty. Key findings indicate that Maruti Suzuki remains the most popular brand in India with over 60% market share, and high levels of customer satisfaction and likelihood of repeat purchases.
1) The study analyzed consumer perceptions of Force Motors' Gurkha vehicle. It conducted surveys of 30 consumers and analyzed the data using SPSS and Excel.
2) It found that customers over 35 buying for business purposes were most interested. Hard top 4WD models were the most popular.
3) The study suggested targeting business customers over 35, focusing on the most popular black and red colors, and addressing issues around BS IV emissions standards.
The document provides an overview of the Indian automobile industry. It discusses the industry's history, current market size and growth, major investments, government initiatives, and future outlook. Some key points:
- The Indian auto industry is one of the largest in the world, with annual production of over 23 million vehicles as of 2014-15. It accounts for 7.1% of India's GDP.
- Two-wheelers dominate the market with an 81% share. Passenger vehicles have a 13% share. Exports have also been growing steadily in recent years.
- Major global automakers like Ford, GM, and Chrysler are investing billions of dollars in India to expand manufacturing capacity and launch new models
The automotive industry in India is one of the largest in the world and is growing rapidly. India has become one of the top passenger and commercial vehicle producers. Two-wheelers have the largest market share followed by passenger cars. Key players in the industry include Maruti Suzuki, Hyundai, Tata Motors, and Mahindra & Mahindra. The industry employs over 13 million people and has an annual turnover of over $35 billion.
The document provides an overview of the automobile industry in India. It discusses that the industry contributes 4% to India's GDP and has experienced strong growth rates in recent years. The key segments of the industry are discussed including two-wheelers, passenger vehicles, and commercial vehicles. Market leaders in each segment are identified such as Hero Honda in two-wheelers and Maruti in passenger vehicles. Challenges and opportunities for the industry are also summarized. Finally, profiles of major automobile companies operating in India are briefly outlined including Tata Motors, Maruti Suzuki, Mahindra & Mahindra, and Hero Honda.
The document provides an overview of the automobile industry in India. It discusses that the industry contributes 4% to India's GDP and employs over 10 million people. It summarizes that Maruti, Tata, and Mahindra & Mahindra are major players in the passenger vehicle, commercial vehicle, and tractor segments respectively. The document also outlines various career opportunities and discusses the future prospects of growth for the Indian automobile industry.
The automobile industry in India has experienced significant growth and evolution over the past several decades. Starting from just a few imported vehicles in the late 1800s, India has become one of the largest automobile producers in the world. Major players like Mahindra & Mahindra and Tata Motors emerged in the 1940s-1950s, while economic liberalization in the 1990s led to growth in foreign investment and joint ventures with companies like Suzuki and Toyota. The supply chain system has also evolved to more closely mirror international models. Though dominated by two-wheelers, all segments have expanded, with electric vehicles and exports becoming growing focuses. Continued government support aims to further develop automobile manufacturing as a key driver of the Indian economy
The automobile sector is a key segment of the Indian economy, contributing 4% to GDP. India has the 3rd largest automobile industry globally, with the largest two-wheeler market, 4th largest commercial vehicle market, and 11th largest passenger car market. Major players include Maruti, Tata, Hyundai, and Mahindra. The government has implemented initiatives like the Automobile Mission Plan to make India a global automobile manufacturing hub and promote electric vehicles.
The automotive industry in India has grown significantly over the last 5 years. Vehicle sales reached around 9 million in 2005-06, with growth of 14% annually. India has emerged as the 2nd largest two-wheeler market, 4th largest commercial vehicle market, and 11th largest passenger car market. Major global and domestic players operate in the highly competitive Indian auto industry. The future of the industry looks promising with rising incomes, availability of financing, and government support through policies like lowering duties on smaller cars.
1. The presentation proposes setting up an automotive plant in India to produce commercial and passenger vehicles.
2. India is proposed as a location due to its large and growing automotive market, favorable policies, and presence of supporting industries.
3. Gujarat is suggested as the specific location within India due to its affordable taxes, connectivity, stable government, and other favorable business factors.
This document provides an overview of Honda Atlas Cars (Pakistan) Limited. Some key points:
- Honda Atlas is a joint venture between Honda Motor and Atlas Group established in 1992 to manufacture and assemble Honda vehicles in Pakistan.
- It produces the Honda Civic and Honda City models. Total production in 2017 was 34,560 units.
- Internally, it uses a consultative management style and motivates employees through rewards and incentives. Externally, it faces challenges from high import taxes, inflation, and political instability.
- Financially, it earned a record profit of Rs. 6,135 million in 2017. It pays consistent dividends to shareholders
Tata motors final project on consumer satisfaction.Joydip Roy
This document provides an overview of the sales and distribution systems of Tata Motors and Fiat in India. It discusses Tata Motors' dealership model, which the author studied as part of an internship. It also describes the automobile industry in India, major players, vehicle price segments, and trends in domestic sales. The author's research methods including conducting surveys of customers and potential customers.
Tata Motors is India's largest automobile company with a presence across 182 countries. It has a majority share of the commercial vehicle market in India and is among the top global manufacturers of buses and trucks. The company faces challenges from a general economic slowdown and high fuel prices. It has addressed this through new product launches, expanding exports, and acquisitions such as Jaguar Land Rover to diversify and grow internationally. R&D centers and a wide network help Tata Motors develop customized products and maintain an edge in the competitive automobile industry.
The document discusses the four wheeler industry in India. It traces the growth of the automobile market from the first car in 1898 to India now having the third largest car market. Key factors driving growth include government policies encouraging foreign investment, increased incomes, and expanded road infrastructure. Major players like Maruti Suzuki, Hyundai, and General Motors are discussed. Advantages of the four wheeler industry include job creation and pushing innovation in fuel efficiency and alternative fuels.
AUTOMOBILE INDUSTRY - CAR - INDUSTRY ANALYSISaseel m
The document analyzes India's automobile industry. It notes that India has one of the largest automobile markets in the world and is the second fastest growing market after China. The car market is dominated by Maruti Suzuki, which has a 47% market share. Hatchbacks make up 49% of cars sold. Most cars sold are manufactured in India by companies like Maruti, Hyundai, and Mahindra. The industry provides opportunities for growth but also faces challenges like a lack of skilled labor and infrastructure. The conclusion predicts that India will become the third largest automotive market by 2016 if sales continue their growth trajectory.
This presentation provides an overview of the Indian automobiles industry. It discusses that India has the second largest two-wheeler market and is the largest producer of tractors and three-wheelers in the world. It also notes that the automobile industry contributes around 5% to India's GDP currently and is expected to reach 10% by 2016. The presentation outlines the major players in the industry, a SWOT analysis, and projections that the passenger car production will exceed 3 million units by 2014-2015 with sales growing at a 10% CAGR from 2008-2009 to 2015-2016.
Strategic Management Project on Maruti Syzuki SahajdeepSingh6
The document provides information about the automobile industry in India and Maruti Suzuki. It discusses the history of the automobile industry in India and Maruti Suzuki's origins and evolution. It also summarizes Maruti Suzuki's product portfolio, competitors, growth and performance of the automobile sector, export trends, and the effect of the recent economic slowdown on the auto sector and Maruti Suzuki specifically.
The document provides information about the automobile industry in India and Maruti Suzuki. It discusses that Maruti Suzuki was founded in 1981 as a joint venture between the Government of India and Suzuki. It has grown to become the largest car manufacturer in India, holding a 47.6% market share as of 2016. However, Maruti Suzuki is facing increased competition from other automakers. The Indian auto industry is also facing a slowdown and declining sales volumes in recent months, impacting Maruti Suzuki's sales as well. The document puts forth suggestions for Maruti Suzuki to transition to EVs and focus on new segments, and for the government to reduce road tax and bring financial reforms to help revive the industry
This document provides a brief history of the automobile industry in India and discusses key factors influencing its growth. It notes that the Indian automobile market has grown significantly since economic liberalization began in 1991. However, the industry is sensitive to economic fluctuations and has been negatively impacted by India's recent economic slowdown. It faces challenges from high costs, a weakening rupee, and decreasing domestic demand.
The document provides an overview of the Indian automobile industry from pre-1983 to present. It discusses the key stages of growth from a closed market with few domestic players to liberalization in the 1990s that led to entry of global automakers. It also outlines the major companies in India today and future prospects like planned investments and capacity expansions. Career opportunities in the automobile sector for MBA graduates are available in cities like Chennai, Mumbai and Pune across functions like marketing, operations, finance etc.
This document provides an analysis of Toyota Kirloskar Motors and the Indian automobile industry. It discusses key details about the industry, including major players and growth rates. For Toyota Kirloskar Motors, it outlines the company's mission and history in India. It also performs a five forces analysis and discusses Toyota's current strategy to gain market share, including plans to enter the small car market and introduce new models and services.
The Indian automotive industry has grown at a CAGR of 14% over the last five years, making it the 11th largest in the world. It has large domestic demand and export potential due to its competitive manufacturing costs and quality standards. However, it faces challenges from increasing urbanization and pollution, as well as a lack of infrastructure. Major players like Maruti Suzuki, Hero Honda, and Tata Motors continue investing to capture more of the growing market.
Indian auto industry contributes approx 7.1% o the GDP of India. 31% of the small cars sold globally were manufactured in India (FY 2014-15). With approx. 20 million vehicles sold annually- auto industry has a great potential to engine Make In India. The presentation discusses about the market size, advantage, growth drivers, key segments , FDI & opportunities for Indian MSMEs in this sector.
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Expanding Access to Affordable At-Home EV Charging by Vanessa WarheitForth
Vanessa Warheit, Co-Founder of EV Charging for All, gave this presentation at the Forth Addressing The Challenges of Charging at Multi-Family Housing webinar on June 11, 2024.
EV Charging at MFH Properties by Whitaker JamiesonForth
Whitaker Jamieson, Senior Specialist at Forth, gave this presentation at the Forth Addressing The Challenges of Charging at Multi-Family Housing webinar on June 11, 2024.
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill RoadsSprinter Gurus
Unlock the secrets behind your Mercedes Sprinter's uphill power loss with our comprehensive presentation. From fuel filter blockages to turbocharger troubles, we uncover the culprits and empower you to reclaim your vehicle's peak performance. Conquer every ascent with confidence and ensure a thrilling journey every time.
Implementing ELDs or Electronic Logging Devices is slowly but surely becoming the norm in fleet management. Why? Well, integrating ELDs and associated connected vehicle solutions like fleet tracking devices lets businesses and their in-house fleet managers reap several benefits. Check out the post below to learn more.
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Understanding Catalytic Converter Theft:
What is a Catalytic Converter?: Learn about the function of catalytic converters in vehicles and why they are targeted by thieves.
Why are They Stolen?: Discover the valuable metals inside catalytic converters (such as platinum, palladium, and rhodium) that make them attractive to criminals.
Steps to Prevent Catalytic Converter Theft:
Parking Strategies: Tips on where and how to park your vehicle to reduce the risk of theft, such as parking in well-lit areas or secure garages.
Protective Devices: Overview of various anti-theft devices available, including catalytic converter locks, shields, and alarms.
Etching and Marking: The benefits of etching your vehicle’s VIN on the catalytic converter or using a catalytic converter marking kit to make it traceable and less appealing to thieves.
Surveillance and Monitoring: Recommendations for using security cameras and motion-sensor lights to deter thieves.
Statistics and Insights:
Theft Rates by Borough: Analysis of data to determine which borough in NYC experiences the highest rate of catalytic converter thefts.
Recent Trends: Current trends and patterns in catalytic converter thefts to help you stay aware of emerging hotspots and tactics used by thieves.
Benefits of This Presentation:
Awareness: Increase your awareness about catalytic converter theft and its impact on vehicle owners.
Practical Tips: Gain actionable insights and tips to effectively prevent catalytic converter theft.
Local Insights: Understand the specific risks in different NYC boroughs, helping you take targeted preventive measures.
This presentation aims to equip you with the knowledge and tools needed to protect your vehicle from catalytic converter theft, ensuring you are prepared and proactive in safeguarding your property.
2. • It begins as early as 1769.
• The automobile sector is one of the key segments of
the economy having extensive forward and backward
linkages with other key segments of the economy.
• It contributes about 4 per cent in India's Gross
Domestic Product(GDP) and 5 per cent in India's
industrial production.
• Indian Automobile sales growth rate would be 9.5 % by
2010.
INTRODUCTION TO AUTOMOBILE SECTOR
3. FACTS
• 9th largest automobile industry .
• 2nd largest two-wheeler market,
• 4th largest in Heavy Trucks.
• 2nd largest tractor manufacturer.
• 11th largest passenger car market and expected to
become 7th largest by 2016.
• Sale of passenger cars in India is likely to grow at an
average of 14.9% each year to touch 2.1 million mark by
2010.
4. KEY PLAYERS
Maruti TATA
Hyundai Honda
Ford GM
Sonalika International HM
Force Toyota Kirloskar
M&M Fiat
Skoda Audi
Mercedes Benz BMW
Volkswagon Mitshubishi
10. SEGMENTATION OF AUTOMOBILE INDUSTRY
• Following is the segmentation that how much each sector comprises
of whole Indian Automobile Industry.
11. Indian Auto Market Growth for the year 2007-08
• The automobile industry crossed a landmark with total
vehicle production of 10 million units.
• Car sales was 8,82,094 units against 8,20,179 units in
2007-08.
• The two-wheeler market grew by 13.6 % with 70,56,317
units against 62,09,765 units in 2007-08.
• Commercial vehicles segment grew at 10.1 % with
3,50,683 units against 3,18,430 units in 2007-08
• The domestic automobile industry sales grew 12.8% at
89,10,224 units as against 78,97,629 units in 2007-08.
12. • Medium and heavy commercial vehicles managed a
growth of 4.5%.
• Light commercial vehicles sales growth was 19.4% at
1,43,237 units against 1,19,924 units in 2007-08.
• Three-wheelers sales rose by 17% at 3,60,187 units
against 3,07,862 units in 2007-08.
15. GDP
• Directly and indirectly it employs more than 10 million
people.
• The market value of Automobile Industry is more than US$8
billion. and Contribution in Indian GDP is near about 4% and
will be double by 2016.
• The automobile industry in India grew at rate of 11.5 % over
the past five years, but growth rate in last year 2008-09 was
only 0.7%.
• FDI inflows in Automobile Industry 2008-09 was Rs.5,212 Cr
an increase of 47.25% compare to 2007-08.
• In 2009, India emerged as Asia's fourth largest exporter of
automobiles, behind Japan, South Korea and Thailand.
16.
17. SWOT OF
AUTOMOBILE INDUSTRY
STRENGTHS
• Large domestic market
• Sustainable labor cost advantage
• Government incentives for manufacturing plants
• Strong engineering skills in design
• Able to achieve significant gains in productivity
WEAKNESSES
• Low labor productivity
• High interest costs and high overheads
• Rising cost of production
• Low investment in Research and Development
18. OPPORTUNITIES
• Commercial vehicles
• Heavy thrust on mining and construction activity
• Increase in the income level
• Cut in excise duties
• Rising rural demand
THREATS
• Rising interest rates
• Cut throat competition
• Lack of technology for Indian Companies
19. FUTURE PROSPECT OF INDIANAUTOMOBILE
SECTOR
• Automobile industry expert predicts that by 2050 every
sixth car in the world will be for Indians.
• By 2010 India will take over Germany in sales volumes
and Japan by 2012
• The Indian automobile component industry is estimated
to triple from USD 63 billion to USD 190 billion within a
span of six years by 2012.
• Industry analysts predict this industry to touch USD
13000 million mark by 2010, a cumulative growth of
9.5% annually.
• It is said that for every Re 1 spent, the auto sector
returns Rs. 2.24 to the Indian economy.
20. CAREER
POSITION DETAIL FOR MBA STUDENT
• State - Head- Commercial
• Regional Manager- Commercial
• Regional Manager- Refurbishment
• Senior Manager-Refurbishment
• Sales Executive
• "MIS Manager“
• HR/Industrial
21. AUTOMOBILE JOB DESCRIPTION
• To coordinate with the different department .
• To sketch new ideas .
• To get opinions of the users and clients and work towards
getting better results.
• To plan, implement and design the blueprints for every part of
the model.
• To build up prototypes for a new model
• Building up the actual model
• To conduct various quality tests
22. EDUCATION REQUIREMENT FOR AUTOMOBILE
JOBS
• Bachelor’s Degree
• Diploma in Automobile/ Mechanical engineering
• Post Graduate degree
• Master’s degree
• MBA (Master’s of Business Administration)
24. AUTOMOBILE JOB SALARY
• Beginner (0-1 years of experience)
Monthly: Rs.8,000 to Rs.18,000
Annual: Rs.0.96 lakhs to Rs.2.16 lakhs
• Professional ( 2-3 years of experience) :
Monthly: Rs. 18,000 to Rs. 30,000
Annual: Rs.2.16 lakhs to Rs. 3.60 lakhs
• Automobile Manager professional ( 5 and above years of
experience)
Monthly: Rs. 30,000 to Rs. 50,000
Annual: Rs.3.60 lakhs to Rs. 6.00 lakhs
25.
26. JOBS IN SELLING UNITS (SHOWROOMS)
• CRM (Package: Rs 12000 to Rs 18000) +
Incentives
• HR Manager (Package: Rs 12000 to Rs 18000)
• Sales Manager (Should be experienced) salary
starts from Rs 20000 + incentives.
• Event Manager (Package: Rs 12000 to Rs 18000)
27. Cities where it will be easier to find an Automobile
job
• Mumbai
• Delhi
• Chennai
• Pune
• Hyderabad
• Gurgaon
• Bangalore
• Chandigarh
• Kolkatta
• Ahmedabad
28. PROBLEMS RELATED TO RECRUITMENT IN
AUTOMOBILE SECTOR
• Attrition and skill migration
• Talent Crunch
• Lower Salary hikes
29. MICHAEL PORTER FIVE FORCE MODEL
• DEGREE OF RIVALRY
• THREAT OF SUBSTITUTES
• BARRIERS TO ENTRY
• SUPPLIER’S POWER
• BUYER’S POWER
30. INTRODUCTION TO TATA MOTORS
• Tata Motors Limited is a multinational corporation
headquartered in Mumbai, India. Part of the Tata Group
• Established in 1945, when the company began
manufacturing locomotives, the company manufactured
its first commercial vehicle in 1954 in a collaboration with
Daimler-Benz AG, which ended in 1969.
• Tata Motors has a consolidated revenue of USD 16
billion after the acquisition of British automotive brands
Jaguar and Landrover in 2008.
• It is India's largest company in the automobile and
commercial vehicle sector.
31. INTRODUCTION CONTINUED….
• The company is the world’s fourth largest truck
manufacturer, and the world’s second largest bus
manufacturer. In India.
• Tata Motors is a dual-listed company traded on both the
Bombay Stock Exchange as well as on the New York
Stock Exchange.
• In 1998 it launched Tata Indica, India's first fully
indigenous passenger car.
• Tata ranks as the leader in every commercial vehicle
segment, and is in the top 3 makers of passenger cars.
Tata Motors is also the designer and manufacturer of the
iconic Tata Nano, which is the cheapest car in the world.
32. SWOT
STRENGTHS
• The internationalization strategy
• Expertise.
• Intensive management development.
• Successful alliance with Italian mass producer Fiat since
2006.
WEAKNESSES
• The company's passenger car products are based upon
3rd and 4th generation platforms.
• Tata has not got a foothold in the luxury car segment in
its domestic, Indian market.
33. SWOT CONTINUED…….
OPPORTUNITIES
• Purchased the Land Rover and Jaguar brands from Ford
Motors for UK £2.3 million in 2008.
• Tata Motors Limited acquired Daewoo Motor's
Commercial vehicle business in 2004 for around USD
$16 million.
• Nano is the cheapest car in the World introduced by
TATA.
34. SWOT CONTINUED……
THREATS
• Other competing car manufacturers have been in the
passenger car business for 40, 50 or more years.
• Sustainability and environmentalism could mean extra
costs for this low-cost producer.
• Rising prices in the global economy could pose a threat
to Tata Motors Limited on a couple of fronts.
• The price of steel and aluminium is increasing putting
pressure on the costs of production.
• Many of Tata's products run on Diesel fuel which is
becoming expensive globally and within its traditional
home market.
35. MARUTI UDYOGLIMITED
• Maruti Suzuki India Limited is a publicly listed
automaker in India.
• It was the first company in India to mass-produce and
sell more than a million cars.
• It is the market leader in India and on 17 September
2007, Maruti Udyog was renamed Maruti Suzuki India
Limited.
• The company headquarter is in Gurgaon,Haryana.s
• Established in December 1983, Maruti Suzuki India Ltd.
has ushered a revolution in the Indian car industry.
36. INTRODUCTION OF MUL CONT…..
• This car is meant for an average Indian individual which
is affordable as well as has elegant appeal.
• Maruti Suzuki India Ltd. is the result of collaboration of
Maruti with Suzuki of Japan.
• The company has crossed the milestone of becoming
the first Indian company in March 1994, by
manufacturing in totality one million vehicles.
37. SWOT
STRENGTHS
• Established distribution and after-sales networks
• Understanding of the Indian market and ability to liaison
with the government
• Ability to design products with differentiating features
• Brand Image
• Experience and Know-how in technology
WEAKNESSES
• Lack of experience with the foreign market
• Inexperience with foreign workforce
• Heavy Import tariffs
38. SWOT CONTINUED…….
OPPORTUNITY
• Increased purchasing power of Indian middleclass
category
• Govt. subsidies
• Tax benefits
• Foreign collaboration
THREATS
• Threats from Chinese manufacturers
• Indian as well as foreign competitors
39. Mahindra & Mahindra
• Incorporated on 2nd October 1945 by two brothers Mr. J
C Mahindra & Mr. K C Mahindra.
• Converted into public limited company in 1955.
• Started with manufacturing General Utility Vehicles.
• Also started manufacturing Tractors and LCV(Light
Commercial Vehicles)
40. Conti…
• Major Players in Utility vehicle segment and Tractor
segment.
• One amongst the top five tractor manufacturing
companies in the world
• Very indigenous regarding very little help from foreign
technology sources.
• Presence in countries of Europe, Latin America, Africa
and United States of America
41. SWOT Analysis
STRENGTH
• Very high Brand recall in Tractors Market.
• Continuous Innovation.
• Strong Research & Development
WEAKNESS
• High dependence on Rural Market.
42. OPPORTUNITY
• 10 tractors per 1000 hectares of agricultural area,
much below world average.
• Huge untapped Market.
THREAT
• Entry of Competent Foreign & Domestic Players in
Tractors Market.
43. HERO HONDA
• Joint venture – Both Hero Cycles(India) and Honda
Motor Company (Japan) holds 26%stake.
• Incorporated in January 1984.
• Market leader in Two Wheeler Segment with 55 % of
domestic market .
• Two Manufacturing Units Located at Gurgaon and
Dhaurhera in Hariyana.
44. SWOT Analysis
STRENGTH
• Excellent ability to Understand Customer Needs and deliver
best suitable products.
• Recognized and established Brand name.
• Products with Superior Performance, Low maintenance and
high resell value.
WEAKNESS
• Honda Motor Company is dominant partner.
• Lack of technical capabilities of Honda Motors may degrade
the performance of the company and its products.
45. OPPORTUNITY
• Global Expansion.
• Expansion of Target Market
• Huge Indian market.
THREAT
• Honda and Scooter India can take away market Share
and form joint venture to go sour.
• Emergence of strong Players.
• FDI Announcement 100 % may attract foreign players to
domestic market.
46. CONCLUSION
Industry across countries will have to meet challenges of
newer technologies, alternative fuels and affordability of
automobiles by people at large through constructive
cooperation. The earlier we are able to achieve this the better
it would be for the world performance.