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INDIAN AUTOMOBILE INDUSTRY
By,
Nithish Krishnan
Current Situation :
 The Indian automotive market is one of the most
competitive markets with low costs, which make it an
attractive assembly base for foreign automotive
manufacturers
 Cars is the major segment in the Indian automotive
industry with a growth rate of more than 19% annually
 The Indian car industry is witnessing a shift in demand
going from two wheelers to cars due to rising availability of
low cost cars and the car being a symbol of high prestige
Top 10 Car Producing Countries
 China
 United States
 Japan
 Germany
 South Korea
 India
 Brazil
 Mexico
 Thailand
 Canada
History :
 Benz Patent wagon is widely regarded as the
first automobile which was launched in 1886
 The first motor car was Model-T which was
introduced by Henry Ford in the year 1908
 First Indian car was introduced by Calcutta
based Hindustan Motors in 1942 named as
“TEN” . Then the Ambassador in 1960’s
 Premier Automobiles entered the market in 1944
 Mahindra & Mahindra entered the industry in 1945
 TELCO entered the market in 1945 with commercial
vehicles
 Hindustan Ambassador & Premier Padmini were the
most popular & best selling cars at that time
 In 1983, Maruti Udyog Ltd. introduced the trend setter
car in the country named “800”, popularly known as
Maruti Car
About the Indian Automobile Industry
 In recent years the automobile industry in India
has grown by leaps and bounds
 In India it is one of the largest in the world and one
of the fastest growing globally
 The Indian Automobile Industry is manufacturing
over 11 million vehicles and exporting about 1.5
million every year
 About 85% of the vehicles sold are used by
households and only about 15% for commercial
purposes
 Passenger cars has a market share of about
15.96%
 In 2012, India emerged as the fourth largest
exporter of automobiles
Tata Aria Production Process.mp4
The Growth Journey :
Top 5 car companies :
Maruti Suzuki Ltd.
 Founded in 1981 as Maruti Udyog Ltd. by Govt.
of India & Suzuki Motor Corp. of Japan
 Head quartered in New Delhi
 Exports about 50,000 cars annually & domestic
sales of about 7,30,000 annually
 India’s No-1 car manufacturer
First Car –M 800 in 1983
 Chairman : R.C Bhargava
 C.E.O : Kenichi Ayukawa
Popular Maruti Products :
Hyundai Motors Ltd.
 Founded in 1967 in South Korea
 In 1996, Started operations in India
 2nd Largest Auto Maker in the country
 Launched Hyundai Santro in 1996
 Annual Sales of about 6,00,000 units
 Chung Mong-koo (Chairman &CEO)
Popular Hyundai cars in India :
Tata Motors Ltd.
 Formerly known as TELCO
 Founded by J.R.D.Tata in 1945
Started production of Commercial vehicles with
Daimler-Benz
 Head Quartered in Mumbai
 Started passenger car production in 1991 with
Tata Sierra, which is widely known as The First
Indian S.U.V
 Acquired Jaguar Land Rover brands from Ford in
2008
Popular Tata Cars
The Nano Story - “Promise is
a promise”
 One of the most important invention of India
 Officially Launched in March 2009
 Least Expensive production car in the world
 Powered by a 624cc MPFi engine by Bosch
Entry of Foreign Brands :
 Mercedes Benz entered the industry in 1994
 Honda,Ford & GM entered the Industry in
1995
 Toyota & FIAT entered the industry in 1997
 Skoda entered the industry in 2001
 Audi entered the industry in 2004
 BMW started india operations in 2006
 JLR entered the market in 2008
The Multijet Era
 It is all about the Internationally acclaimed
FIAT’s 1.3L Multijet Diesel Engine (CRDi)
 Used by 17 vehicles in the country
 Known as the “National Engine” of India
 Features : More Compact, Well Refined,
Powerful, Fuel-Efficient, Most Reliable
List of cars using the Multijet engine
 FIAT Punto Multijet
 FIAT Punto Sport
 FIAT Linea Multijet
 FIAT Linea Classic
 Maruti Swift DDiS
 Maruti D’zire DDiS
 Maruti Ritz DDiS
 Maruti Ertiga DDiS
 Maruti SX4 DDiS
 Tata Vista Quadrajet
 Tata Vista D90
 Tata Manza Quadrajet
 Chevy Beat TCDi
 Chevy SAIL U-VA
 Chevy SAIL
 Chevy Enjoy
 Premier Rio multijet
Society of Indian Auto Manufacturers
(SIAM)
 Apex industry body representing 46
leading vehicle and vehicular engine
manufacturers in India
 Channel of communication for the
Automobile Industry with the Government,
National and International organizations
 Organizes the Auto Expo Series once in two
years
Indian Automobile Industry

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Indian Automobile Industry

  • 2.
  • 3. Current Situation :  The Indian automotive market is one of the most competitive markets with low costs, which make it an attractive assembly base for foreign automotive manufacturers  Cars is the major segment in the Indian automotive industry with a growth rate of more than 19% annually  The Indian car industry is witnessing a shift in demand going from two wheelers to cars due to rising availability of low cost cars and the car being a symbol of high prestige
  • 4. Top 10 Car Producing Countries  China  United States  Japan  Germany  South Korea  India  Brazil  Mexico  Thailand  Canada
  • 5. History :  Benz Patent wagon is widely regarded as the first automobile which was launched in 1886  The first motor car was Model-T which was introduced by Henry Ford in the year 1908
  • 6.  First Indian car was introduced by Calcutta based Hindustan Motors in 1942 named as “TEN” . Then the Ambassador in 1960’s
  • 7.  Premier Automobiles entered the market in 1944  Mahindra & Mahindra entered the industry in 1945  TELCO entered the market in 1945 with commercial vehicles  Hindustan Ambassador & Premier Padmini were the most popular & best selling cars at that time  In 1983, Maruti Udyog Ltd. introduced the trend setter car in the country named “800”, popularly known as Maruti Car
  • 8. About the Indian Automobile Industry  In recent years the automobile industry in India has grown by leaps and bounds  In India it is one of the largest in the world and one of the fastest growing globally  The Indian Automobile Industry is manufacturing over 11 million vehicles and exporting about 1.5 million every year
  • 9.  About 85% of the vehicles sold are used by households and only about 15% for commercial purposes  Passenger cars has a market share of about 15.96%  In 2012, India emerged as the fourth largest exporter of automobiles Tata Aria Production Process.mp4
  • 11. Top 5 car companies :
  • 12. Maruti Suzuki Ltd.  Founded in 1981 as Maruti Udyog Ltd. by Govt. of India & Suzuki Motor Corp. of Japan  Head quartered in New Delhi  Exports about 50,000 cars annually & domestic sales of about 7,30,000 annually  India’s No-1 car manufacturer First Car –M 800 in 1983  Chairman : R.C Bhargava  C.E.O : Kenichi Ayukawa
  • 14. Hyundai Motors Ltd.  Founded in 1967 in South Korea  In 1996, Started operations in India  2nd Largest Auto Maker in the country  Launched Hyundai Santro in 1996  Annual Sales of about 6,00,000 units  Chung Mong-koo (Chairman &CEO)
  • 15. Popular Hyundai cars in India :
  • 16. Tata Motors Ltd.  Formerly known as TELCO  Founded by J.R.D.Tata in 1945 Started production of Commercial vehicles with Daimler-Benz  Head Quartered in Mumbai  Started passenger car production in 1991 with Tata Sierra, which is widely known as The First Indian S.U.V  Acquired Jaguar Land Rover brands from Ford in 2008
  • 18. The Nano Story - “Promise is a promise”  One of the most important invention of India  Officially Launched in March 2009  Least Expensive production car in the world  Powered by a 624cc MPFi engine by Bosch
  • 19. Entry of Foreign Brands :  Mercedes Benz entered the industry in 1994  Honda,Ford & GM entered the Industry in 1995  Toyota & FIAT entered the industry in 1997  Skoda entered the industry in 2001  Audi entered the industry in 2004
  • 20.  BMW started india operations in 2006  JLR entered the market in 2008
  • 21. The Multijet Era  It is all about the Internationally acclaimed FIAT’s 1.3L Multijet Diesel Engine (CRDi)  Used by 17 vehicles in the country  Known as the “National Engine” of India  Features : More Compact, Well Refined, Powerful, Fuel-Efficient, Most Reliable
  • 22. List of cars using the Multijet engine  FIAT Punto Multijet  FIAT Punto Sport  FIAT Linea Multijet  FIAT Linea Classic  Maruti Swift DDiS  Maruti D’zire DDiS  Maruti Ritz DDiS  Maruti Ertiga DDiS  Maruti SX4 DDiS  Tata Vista Quadrajet  Tata Vista D90  Tata Manza Quadrajet  Chevy Beat TCDi  Chevy SAIL U-VA  Chevy SAIL  Chevy Enjoy  Premier Rio multijet
  • 23. Society of Indian Auto Manufacturers (SIAM)  Apex industry body representing 46 leading vehicle and vehicular engine manufacturers in India  Channel of communication for the Automobile Industry with the Government, National and International organizations  Organizes the Auto Expo Series once in two years