Download as PDF, PPTX
Uploaded byeonemo
PDF, PPTX47,097 views
Renault-Nissan Alliance Case Study
This document analyzes the Renault-Nissan alliance from the perspective of advising Mitsubishi Motors on a potential partnership. It discusses the advantages and challenges of the alliance, which include shared vehicle platforms and components that reduce costs, while cultural and design differences create integration challenges. The alliance's success is attributed to Carlos Ghosn preserving each company's autonomy and identity through an equity partnership instead of a merger. His cross-cultural management strategies helped overcome cultural barriers between the French and Japanese companies. The document also briefly mentions billionaire investor Kerk Kerkorian's interest in GM potentially joining the alliance.
