The document discusses DS-IQ's platform for providing automated and relevant customer experiences. The platform uses big data and predictive analytics to anticipate customer needs and satisfy them through targeted digital content across owned media channels. It cracks the code of relevance by taking into account various factors about shoppers and context. This allows for personalized offers, localized digital signage and mobile engagement. The platform also enables automated targeting based on weather and inventory levels. It leverages BroadSign's media delivery platform and provides benefits like more relevant messaging, omni-channel integration and improved workflow efficiency for retailers and network operators.

1. Automating Relevance for the Age of Context
June 24, 2013

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Invigorating customer experiences through technology
VALUE NOISEDATA

3. DS-IQ uses big data and predictive analytics to
anticipate and satisfy customer needs

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Relevance is the key to customer centricity
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DS-IQ
Datafeeds
Relevance
Engine
Retailer
Proprietary
Content
Library
DIGITAL
ASSET
MANAGEMENT
CONTENT RELEVANCE
Scanable
Print
Mobile
Web
Facebook
Addressable
TV
Twitter
Digital Signage
Email
TOUCHPOINTS
Owned Media
Channels

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Cracking the code requires awareness of shopper & context
Retail Relevance
Platform
• shopper behavior
• purchase cycles
• store sales patterns
• inventory levels
• media channels
• response
• location
• weather
• social activity
• marketing events
• etc.
Context awareness is a function of:
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Representative in-market applications
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Localized
digital
signage
Personalized
offers
Mobile
engagement
Localized
Facebook
(Integrates both “1:many” and “1:1” shopper experiences)

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Automated targeting based on weather
Sales &
Campaign
Management
Reporting
Relevance
Engine
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Cold & Flu
Primary
product
displayed
Inventory
trigger
Out-of-stock
notification
Alternative
product
displayed
!
Sales
Inventory
Weather
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Automated targeting based on inventory

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Leveraging your BroadSign platform
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Ad Sales, Creative, & Applications
Media Infrastructure & Operations
Media Delivery Platforms
SALES & CAMPAIGN
MANAGEMENT
RELEVANCE REPORTING

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Benefits for retailers & network operators
More relevant
messaging
Messages dynamically
targeted and triggered
based on data
Omni-channel
integration
Campaigns coordinated
across channels
spanning the path to
purchase
Workflow
efficiency
Tools, systems, and
services to improve
efficiency and
increase visibility
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11. Thank you
David DeBusk
Vice President, Enterprise Solutions
david.debusk@ds-iq.com
Phone: +1.425.974.1573