This document summarizes Marriott International's digital marketing strategies. Marriott has over 6,000 properties across 30 brands in 122 countries. Their digital strategies include using their mobile app to increase sales and brand promotion. Their goals for digital analytics are to increase brand awareness, expand their customer base, and increase hotel visitors. Their website is beautifully designed and their search engine strategy focuses on expanding search results and gaining priority on sites like Expedia. Marriott utilizes social media platforms like Twitter, Facebook, Instagram and YouTube to promote their brand and connect with consumers. Paid social media is seen as an important part of their strategy when combined with organic social media efforts. Email marketing also plays a role through offering discounts to attract consumers

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Mingcong Tang

2. Marriott International
• Franchise of hotels, corporate housing
properties, and timeshare properties
• Founded in 1971
• Over 6,000 properties
• 122 countries and territories
• 177 properties in Michigan
• 30 brands to suit every travel experience
• Headquarters in Bethesda, Maryland

3. Digital Analytics- Mobile Marketing
• Marriott APP
• A marketing to provide for consumers to use.
• Increase Marriott's sales
• More powerful and effective brand promotion
• Give more and more users convenience.
More and more users like to usemobile marketing because it is very
simple to useand providesome convinces for customers. Mobile
marketing is the main part about digital analytics.

4. Digital analytics- Goals
• Increase brand awareness
• Expand customer base
• Increase hotel visitors and
business

5. Marriott Website
• Beautifully designed
• Layout order
• The color matches
the theme

6. Search Engine
• Effectively expand the search
-Various departments advertise
• Expand your search target
-Gaining priority in the same
market (focus on Expedia)

7. Marriott social media
• Twitter
• Facebook
• Instagram
• YouTube

8. Social media
• Provide a good platform
for promotion
• Show some activities on
social media
• Provide a community that
can be shared with
everyone
• Effectively communicate
with consumers and
influence

9. Social media
Paid media is indispensable!
Combine paid media with social media!
Benefit:
• The form of advertising is not passive.
• The form of advertising is highly credible.
• New social media marketing tools
• The money spent is directly proportional to the response received

10. Email Marketing
This aspect of email marketing is not mature enough.
The important point is Attractive
 Offer discounts to attract consumers
 Let consumers pay attention to email marketing
 Managers should control the frequency
 Email market focuses on the quality of mail rather than
the quantity