Learn how to make real-time decisions on Marketing, Sales and Service Operations and also adapt and optimize internal Business processes to include Social Sales and Marketing
The document provides an overview of predictive intelligence capabilities including collecting customer behavior across channels, making predictions and automating decisions at scale, and enhancing marketing efforts with behavioral data. It outlines agenda topics on the power of predictive intelligence, collecting customer data, demonstrations of success stories, the product roadmap, and go-to-market details. The presentation aims to illustrate how predictive intelligence can be leveraged to generate personalized customer experiences.
5 essential platforms for new age personalisationTallada Kishore
5 essential platforms for new age personalisation. Supporting
platforms for omni channel experience right from Analytics, audience, content, decision and delivery management platforms.
Bending cloud based technologies around your business using the Force.Braden Ford
Let’s call out the most valuable thing we have to offer a prospective client. Simply put, it’s people that care. People that find incredible motivation in solving complex challenges. People that believe that we can make a difference. People that believe a company can be more than a place to perform the function of work. People that believe in community. People that don’t respect or recognize the boundaries between internal teams and customers.
Webinar: The 5 Stages of Personalization MaturityLucidworks
Individualization is at the pinnacle of the Personalization Maturity Model and is the key to driving KPIs. Where are you on the Personalization Maturity scale?
Presented by: Diane Burley, VP Content, Lucidworks and Richard Isaac, CEO, RealDecoy Consulting
Dynamics Day 2017 Perth: Becoming Customer CentricEmpired
How a customer experiences your organisation determines your revenue and your costs. Now more than ever, we need to realign our organisations' with customers' expectations by harnessing empathy, design and technology. This session will take you through the process of designing, interpreting and implementing a customer experience strategy within your organisation.
The Pace of technology and Today's customers demands Real time marketing, because the current marketing is driven by processes - leading to creation of silos.
The need of the hour is customer centric marketing that is fast, decisive, engaging and providing great customer experience in real time.
Plumb5 from Decisive Analytical Solutions is a robust real time marketing platform that helps companies to generate more online customers at low acquisition costs.
Plumb5 is a unique real time web analytics, personalization and engagement Platform that provides end to end customer centric, online marketing solutions in real time. It helps enterprises, especially e-commerce and retail companies to enhance Conversion rates, ARPU, Campaign ROI’s and customer experience while facilitating reduction in customer acquisition, marketing and resource management costs.
Today, Plumb 5 is the only platform that provides integration across all customer touch points while acting as a platform to personalize, interact and engage with audience in real time. Because the robust platform of Plumb5 provides Real Time Analytics, Real Time Content Optimization, Real Time Personalization, Real Time Customer Engagement, Campaign Management & Marketing Automation, Customer Loyalty and Social CRM features in one platform to deliver seamless Customer experience and conversions.
Built on the solid foundations of real time analytics, the platform provides rule based automation, to enable real time segmentation, behavioural scoring, social media trending to understand user intentions and behaviour to provide a unique 360 degree view of every customer which helps in accurately predicting real time customer value (CLV) through tagging mechanisms across customer touch points to effectively cross-sell and up-sell products.
The document provides an overview of predictive intelligence capabilities including collecting customer behavior across channels, making predictions and automating decisions at scale, and enhancing marketing efforts with behavioral data. It outlines agenda topics on the power of predictive intelligence, collecting customer data, demonstrations of success stories, the product roadmap, and go-to-market details. The presentation aims to illustrate how predictive intelligence can be leveraged to generate personalized customer experiences.
5 essential platforms for new age personalisationTallada Kishore
5 essential platforms for new age personalisation. Supporting
platforms for omni channel experience right from Analytics, audience, content, decision and delivery management platforms.
Bending cloud based technologies around your business using the Force.Braden Ford
Let’s call out the most valuable thing we have to offer a prospective client. Simply put, it’s people that care. People that find incredible motivation in solving complex challenges. People that believe that we can make a difference. People that believe a company can be more than a place to perform the function of work. People that believe in community. People that don’t respect or recognize the boundaries between internal teams and customers.
Webinar: The 5 Stages of Personalization MaturityLucidworks
Individualization is at the pinnacle of the Personalization Maturity Model and is the key to driving KPIs. Where are you on the Personalization Maturity scale?
Presented by: Diane Burley, VP Content, Lucidworks and Richard Isaac, CEO, RealDecoy Consulting
Dynamics Day 2017 Perth: Becoming Customer CentricEmpired
How a customer experiences your organisation determines your revenue and your costs. Now more than ever, we need to realign our organisations' with customers' expectations by harnessing empathy, design and technology. This session will take you through the process of designing, interpreting and implementing a customer experience strategy within your organisation.
The Pace of technology and Today's customers demands Real time marketing, because the current marketing is driven by processes - leading to creation of silos.
The need of the hour is customer centric marketing that is fast, decisive, engaging and providing great customer experience in real time.
Plumb5 from Decisive Analytical Solutions is a robust real time marketing platform that helps companies to generate more online customers at low acquisition costs.
Plumb5 is a unique real time web analytics, personalization and engagement Platform that provides end to end customer centric, online marketing solutions in real time. It helps enterprises, especially e-commerce and retail companies to enhance Conversion rates, ARPU, Campaign ROI’s and customer experience while facilitating reduction in customer acquisition, marketing and resource management costs.
Today, Plumb 5 is the only platform that provides integration across all customer touch points while acting as a platform to personalize, interact and engage with audience in real time. Because the robust platform of Plumb5 provides Real Time Analytics, Real Time Content Optimization, Real Time Personalization, Real Time Customer Engagement, Campaign Management & Marketing Automation, Customer Loyalty and Social CRM features in one platform to deliver seamless Customer experience and conversions.
Built on the solid foundations of real time analytics, the platform provides rule based automation, to enable real time segmentation, behavioural scoring, social media trending to understand user intentions and behaviour to provide a unique 360 degree view of every customer which helps in accurately predicting real time customer value (CLV) through tagging mechanisms across customer touch points to effectively cross-sell and up-sell products.
Mastering the Retail Omni Channel Experience with Aldo, Salesforce & Traction...Traction on Demand
This document discusses ALDO's implementation of Salesforce solutions to improve their omni-channel customer experience. Key challenges for ALDO included a lack of a single customer view and inconsistent experiences across channels. Their Salesforce implementation included building a customer 360 view, a Service Cloud for customer service, and custom apps like an internal event app. This resulted in streamlined processes, faster onboarding/training, and automated reporting. The document provides advice on ensuring implementation success such as identifying super users and bite-sized projects.
Service with microsoft dynamics crm 2016Claudia Selle
The document discusses how customer service impacts customer loyalty and retention. It highlights that 76% of consumers use self-service options first and that agent turnover has increased to 27% annually. The key aspects of an effective customer service strategy highlighted are staying agile, earning loyalty through low effort interactions, and empowering agents. Interactive dashboards and knowledge management are identified as tools that can help optimize agent performance, customer satisfaction, and business outcomes.
Focus on improving users’ lives to create engaging user experiences - Krista ...Frosmo
Businesses benefit from delivering engaging user experiences. Users are more likely to share meaningful experiences and triggering emotional responses also increase the amount of repeat customers.
Providing a functional and reliable UX is no longer enough, since this level of service has become a standard expectation. Users now wish for their experiences to be engaging and emotionally pleasing.
Use Fogg’s behavior model to engage the user.
Fogg’s behavior model identifies three elements that are required to make visitors act. Namely, a trigger, motivation and ability. Only when each element is included in each touch point can engaging user experiences be created.
Find more inspiring FrosmoX16 presentations, videos and photos on www.frosmo.com/frosmox16
A seminar providing an overview of multichannel customer engagement and its relevance to organisations.
Also contains some research from two seminars answering the questions 'do you have a multichannel strategy', 'what would be the benefits of multichannel', 'what are the barriers to adopting multichannel'
Contact:
@mfenna
http://about.me/markfenna
The document discusses personalization and how using customer data can improve marketing outcomes. It defines personalization as using data to deliver a relevant experience across channels. Personalization can increase conversion rates by 10-14% and lift sales by 19%. While many marketers have separate strategies for different channels, an integrated approach is more effective. Personalization becomes a competitive advantage when done right. The document advocates for using first, second, and third party data and focusing on relevance to transform unknown customers into advocates.
Digital for Customer Engagement - Biju BhaskarThoughtworks
This document discusses the importance of digital customer engagement. It notes that customers now have more choices than ever before due to new digital channels like mobile and social media. To engage customers, companies must deliver personalized, social, mobile, and multi-channel experiences. Personalization is key, as 77% of customers make additional purchases based on recommendations. Similarly, 40% factor in social media recommendations and 77% use mobile phones to research products. Finally, 78% of customers use multiple channels during purchases, so companies must provide consistent experiences across online and offline channels.
Measuring off-site traffic - Adrian KingwellMezzo Labs
Measuring Offsite Traffic was a presentation given at Mezzo Labs' "Getting Ahead in Web Analytics" event in February 2014. Topics covered include social media monitoring, ad-server (paid media) tracking and competitor benchmarking
eGain Digital Day 2016 - Keynote 2: Operationalise Digital Transformation in ...Mark Fenna
The document discusses the importance of digital transformation in customer engagement. It notes that 75% of S&P 500 companies could disappear by 2027 due to digitization pressures. The CEO presents eGain's customer engagement hub platform as a solution to guide clients through digital transformation with best practices, applications like CRM and analytics, and services to enable quick value like cloud, analytics, and an agile "try and buy" approach. The platform uses knowledge management, AI, personalization and proactive engagement to differentiate customer experiences.
The document summarizes how the roles and challenges of marketers have changed due to technological advancements and increasing digital connectivity. It discusses how the customer journey and purchasing process has become more complex as customers now engage with brands across multiple channels. It also outlines how analytics and technologies like big data, cloud computing, social media, mobile devices and NoSQL databases have enabled more personalized and data-driven marketing approaches like predictive modeling and 360-degree customer views. Companies are now focused on delivering customized experiences and responses to customers across every touchpoint to build loyalty.
"5 Things in 5min" Series No.2 - Ms. CMO, 5 Reasons Why You Need CloudArun Cavale Cavale
No.2 in the "5 Things in 5 Minutes" Series. This presents 5 reasons why Chief Marketing Officers (CMOs) need to adopt Cloud. And stay relevant in a profession that is rapidly changing.
Accelerating Customer Insights & enhancing Business impactAjay Kelkar
How do you convert data into insight and then use that to drive business impact. Here are some lessons from my experience in HDFC bank and also as an entrepreneur at Cequity
Increasing Audience Engagement - Chris MossMezzo Labs
Chris Moss, Audience Optimisation Manager at Telegraph Media Group, gave this presentation at Mezzo Labs' "Disruptive Technology in Web Analytics" event in September 2014.
CXAIR is a software that helps hospitality organizations manage data from different sources to gain insights. This centralized data allows organizations to make informed decisions that improve operations, marketing strategies, occupancy rates, and yield. Example reports from CXAIR include occupancy rates, customer loyalty programs, and attrition rates to help hotels better manage business performance.
Your company has plenty of data, and you probably have no shortage of pretty graphs depicting insights. And your marketing department probably has the execution tools that you need to connect with your customers. However, there is a missing piece – the true, updated, consistent, ongoing understanding of each and every customer. You need to bridge the gap between your data insights and your marketing execution. And it all comes down to understanding your Customers’ DNA.
Customer DNA, on the surface, appears to be a simple, common-sense idea. But, there’s a lot that goes on behind the scenes that customer-facing organizations need to think about if they are to truly become customer-focused.
CNX16 Predictive Intelligence: Anatomy of the Customer AffinityCloud_Services
Join us on how we go from collecting data on the web and mobile to discussing how each data point contributes to the affinity and closing with how that data can be used via Cross-Channel Recommendations (Algorithms and Affinity Emphasis), Segmentation, and Behavioral Triggers.
For more information around Cloud Services, visit our website:
http://sforce.co/1ZuutDV
Today’s client is smart and getting smarter by the minute. From virtually anywhere, they can find out about you, your firm, your competitors, whether your clients are happy—and most importantly, with a mere 140 characters, they can impact your brand.
• Today, law firms must face the reality of super consumers. They are unbelievably informed, highly fickle, and extremely powerful with a nearly unpredictable purchase path.
• They have unprecedented access to information, the ability to easily compare firms, fees or feedback in a matter of clicks, access to reviews—whether from a trusted confidant, highly rated industry source, or someone merely taking to their social network to make their experience known.
• And they can easily do the same—joining the social conversation with their experience and recommendation to others – giving a “like”, “thumbs up”, happy face, or not, and with a click of the button can make an impression on your brand.
• Everyone has probably heard the United Breaks Guitars story; it epitomizes the challenge firms face – each individual now has a powerful voice. In this example, United Airlines was unresponsive to a passenger’s complaints that his guitar was broken by negligent baggage handlers (he actually saw them throwing his beloved instrument through the air as he was waiting to deplane). This treatment lead him to record a song about his experience that he posted on YouTube. Over 12 million views later, this YouTube sensation has written a book on the very topic of how powerful one voice can be in the age of social media.
Mapping Matters - Creating the “Secret Sauce” to a Personalized Customer Expe...Acquia
The document discusses creating personalized customer experiences through mapping customer journeys across channels. It covers defining customer profiles and segmentation, mapping the end-to-end customer experience and touchpoints across channels, and measuring the impact of personalization efforts. The goals are to increase customer engagement, conversion, differentiate products/services, and increase purchase rates and loyalty.
Mark Tamis - Social business and customer journey managementOpenKnowledge srl
Mark Tamis is the Managing Partner of TouchFlows, a company focused on social business, customer journey management, and experience design. TouchFlows helps companies reduce friction in the customer journey by capturing customer touchpoints, monitoring feedback, and analyzing experiences to optimize business outcomes and anticipate customer needs and expectations. Customer journey mapping is at the core of TouchFlows' approach and helps organizations break down silos, focus on the customer experience, and link customer insights to business strategy and capabilities.
Social Business and Customer Journey ManagementMark Tamis
My presentation at the 2014 Social Business Forum in Milan.
Event tracking for dynamic customer journey mapping to idntify touchpoints where businesses can improve customer experience and flow.
This document discusses how linking customer journeys to digital transformation can help organizations understand customer needs, map touchpoints across interactions, and use data patterns to anticipate expectations and optimize experiences and business outcomes. It recommends mapping customer journeys, capturing event data at touchpoints, using feedback loops to iteratively enhance interactions, and adapting service portfolios to focus on customer-centric experiences throughout the customer lifecycle. The goal is to link internal digital transformation efforts to customer experiences for mutual business and customer benefit.
Core human potentialities or forces described in Chapter 1: consciousness and conscious will, a sense of self and personal identity and, vision and hope, have been in synergy – arising with - what will be described as our ‘cognitive (social) structures and potentialities’, those structures and potentialities which foster the creation of potentially rich individual and social realities; hence, the reference to ‘cognitive’ structures and potentialities – those bringing about our ‘human’ world -, but equally, to social structures and potentialities - those bringing about our ‘social’ world -.
Mastering the Retail Omni Channel Experience with Aldo, Salesforce & Traction...Traction on Demand
This document discusses ALDO's implementation of Salesforce solutions to improve their omni-channel customer experience. Key challenges for ALDO included a lack of a single customer view and inconsistent experiences across channels. Their Salesforce implementation included building a customer 360 view, a Service Cloud for customer service, and custom apps like an internal event app. This resulted in streamlined processes, faster onboarding/training, and automated reporting. The document provides advice on ensuring implementation success such as identifying super users and bite-sized projects.
Service with microsoft dynamics crm 2016Claudia Selle
The document discusses how customer service impacts customer loyalty and retention. It highlights that 76% of consumers use self-service options first and that agent turnover has increased to 27% annually. The key aspects of an effective customer service strategy highlighted are staying agile, earning loyalty through low effort interactions, and empowering agents. Interactive dashboards and knowledge management are identified as tools that can help optimize agent performance, customer satisfaction, and business outcomes.
Focus on improving users’ lives to create engaging user experiences - Krista ...Frosmo
Businesses benefit from delivering engaging user experiences. Users are more likely to share meaningful experiences and triggering emotional responses also increase the amount of repeat customers.
Providing a functional and reliable UX is no longer enough, since this level of service has become a standard expectation. Users now wish for their experiences to be engaging and emotionally pleasing.
Use Fogg’s behavior model to engage the user.
Fogg’s behavior model identifies three elements that are required to make visitors act. Namely, a trigger, motivation and ability. Only when each element is included in each touch point can engaging user experiences be created.
Find more inspiring FrosmoX16 presentations, videos and photos on www.frosmo.com/frosmox16
A seminar providing an overview of multichannel customer engagement and its relevance to organisations.
Also contains some research from two seminars answering the questions 'do you have a multichannel strategy', 'what would be the benefits of multichannel', 'what are the barriers to adopting multichannel'
Contact:
@mfenna
http://about.me/markfenna
The document discusses personalization and how using customer data can improve marketing outcomes. It defines personalization as using data to deliver a relevant experience across channels. Personalization can increase conversion rates by 10-14% and lift sales by 19%. While many marketers have separate strategies for different channels, an integrated approach is more effective. Personalization becomes a competitive advantage when done right. The document advocates for using first, second, and third party data and focusing on relevance to transform unknown customers into advocates.
Digital for Customer Engagement - Biju BhaskarThoughtworks
This document discusses the importance of digital customer engagement. It notes that customers now have more choices than ever before due to new digital channels like mobile and social media. To engage customers, companies must deliver personalized, social, mobile, and multi-channel experiences. Personalization is key, as 77% of customers make additional purchases based on recommendations. Similarly, 40% factor in social media recommendations and 77% use mobile phones to research products. Finally, 78% of customers use multiple channels during purchases, so companies must provide consistent experiences across online and offline channels.
Measuring off-site traffic - Adrian KingwellMezzo Labs
Measuring Offsite Traffic was a presentation given at Mezzo Labs' "Getting Ahead in Web Analytics" event in February 2014. Topics covered include social media monitoring, ad-server (paid media) tracking and competitor benchmarking
eGain Digital Day 2016 - Keynote 2: Operationalise Digital Transformation in ...Mark Fenna
The document discusses the importance of digital transformation in customer engagement. It notes that 75% of S&P 500 companies could disappear by 2027 due to digitization pressures. The CEO presents eGain's customer engagement hub platform as a solution to guide clients through digital transformation with best practices, applications like CRM and analytics, and services to enable quick value like cloud, analytics, and an agile "try and buy" approach. The platform uses knowledge management, AI, personalization and proactive engagement to differentiate customer experiences.
The document summarizes how the roles and challenges of marketers have changed due to technological advancements and increasing digital connectivity. It discusses how the customer journey and purchasing process has become more complex as customers now engage with brands across multiple channels. It also outlines how analytics and technologies like big data, cloud computing, social media, mobile devices and NoSQL databases have enabled more personalized and data-driven marketing approaches like predictive modeling and 360-degree customer views. Companies are now focused on delivering customized experiences and responses to customers across every touchpoint to build loyalty.
"5 Things in 5min" Series No.2 - Ms. CMO, 5 Reasons Why You Need CloudArun Cavale Cavale
No.2 in the "5 Things in 5 Minutes" Series. This presents 5 reasons why Chief Marketing Officers (CMOs) need to adopt Cloud. And stay relevant in a profession that is rapidly changing.
Accelerating Customer Insights & enhancing Business impactAjay Kelkar
How do you convert data into insight and then use that to drive business impact. Here are some lessons from my experience in HDFC bank and also as an entrepreneur at Cequity
Increasing Audience Engagement - Chris MossMezzo Labs
Chris Moss, Audience Optimisation Manager at Telegraph Media Group, gave this presentation at Mezzo Labs' "Disruptive Technology in Web Analytics" event in September 2014.
CXAIR is a software that helps hospitality organizations manage data from different sources to gain insights. This centralized data allows organizations to make informed decisions that improve operations, marketing strategies, occupancy rates, and yield. Example reports from CXAIR include occupancy rates, customer loyalty programs, and attrition rates to help hotels better manage business performance.
Your company has plenty of data, and you probably have no shortage of pretty graphs depicting insights. And your marketing department probably has the execution tools that you need to connect with your customers. However, there is a missing piece – the true, updated, consistent, ongoing understanding of each and every customer. You need to bridge the gap between your data insights and your marketing execution. And it all comes down to understanding your Customers’ DNA.
Customer DNA, on the surface, appears to be a simple, common-sense idea. But, there’s a lot that goes on behind the scenes that customer-facing organizations need to think about if they are to truly become customer-focused.
CNX16 Predictive Intelligence: Anatomy of the Customer AffinityCloud_Services
Join us on how we go from collecting data on the web and mobile to discussing how each data point contributes to the affinity and closing with how that data can be used via Cross-Channel Recommendations (Algorithms and Affinity Emphasis), Segmentation, and Behavioral Triggers.
For more information around Cloud Services, visit our website:
http://sforce.co/1ZuutDV
Today’s client is smart and getting smarter by the minute. From virtually anywhere, they can find out about you, your firm, your competitors, whether your clients are happy—and most importantly, with a mere 140 characters, they can impact your brand.
• Today, law firms must face the reality of super consumers. They are unbelievably informed, highly fickle, and extremely powerful with a nearly unpredictable purchase path.
• They have unprecedented access to information, the ability to easily compare firms, fees or feedback in a matter of clicks, access to reviews—whether from a trusted confidant, highly rated industry source, or someone merely taking to their social network to make their experience known.
• And they can easily do the same—joining the social conversation with their experience and recommendation to others – giving a “like”, “thumbs up”, happy face, or not, and with a click of the button can make an impression on your brand.
• Everyone has probably heard the United Breaks Guitars story; it epitomizes the challenge firms face – each individual now has a powerful voice. In this example, United Airlines was unresponsive to a passenger’s complaints that his guitar was broken by negligent baggage handlers (he actually saw them throwing his beloved instrument through the air as he was waiting to deplane). This treatment lead him to record a song about his experience that he posted on YouTube. Over 12 million views later, this YouTube sensation has written a book on the very topic of how powerful one voice can be in the age of social media.
Mapping Matters - Creating the “Secret Sauce” to a Personalized Customer Expe...Acquia
The document discusses creating personalized customer experiences through mapping customer journeys across channels. It covers defining customer profiles and segmentation, mapping the end-to-end customer experience and touchpoints across channels, and measuring the impact of personalization efforts. The goals are to increase customer engagement, conversion, differentiate products/services, and increase purchase rates and loyalty.
Mark Tamis - Social business and customer journey managementOpenKnowledge srl
Mark Tamis is the Managing Partner of TouchFlows, a company focused on social business, customer journey management, and experience design. TouchFlows helps companies reduce friction in the customer journey by capturing customer touchpoints, monitoring feedback, and analyzing experiences to optimize business outcomes and anticipate customer needs and expectations. Customer journey mapping is at the core of TouchFlows' approach and helps organizations break down silos, focus on the customer experience, and link customer insights to business strategy and capabilities.
Social Business and Customer Journey ManagementMark Tamis
My presentation at the 2014 Social Business Forum in Milan.
Event tracking for dynamic customer journey mapping to idntify touchpoints where businesses can improve customer experience and flow.
This document discusses how linking customer journeys to digital transformation can help organizations understand customer needs, map touchpoints across interactions, and use data patterns to anticipate expectations and optimize experiences and business outcomes. It recommends mapping customer journeys, capturing event data at touchpoints, using feedback loops to iteratively enhance interactions, and adapting service portfolios to focus on customer-centric experiences throughout the customer lifecycle. The goal is to link internal digital transformation efforts to customer experiences for mutual business and customer benefit.
Core human potentialities or forces described in Chapter 1: consciousness and conscious will, a sense of self and personal identity and, vision and hope, have been in synergy – arising with - what will be described as our ‘cognitive (social) structures and potentialities’, those structures and potentialities which foster the creation of potentially rich individual and social realities; hence, the reference to ‘cognitive’ structures and potentialities – those bringing about our ‘human’ world -, but equally, to social structures and potentialities - those bringing about our ‘social’ world -.
This document summarizes a UX revision for a health and wellness website called LifeAlly. It outlines 8 key concepts recommended to improve the user experience based on user research findings. These include revising the landing page, sign-up process, LifeIQ quiz, adding a mentorship feature, emphasizing community, removing tangible rewards, clarifying the value proposition, and improving how goals are presented. Wireframes are provided to demonstrate proposed changes. Suggestions for further improvements are given such as revisiting the point system and content/information architecture. Contact details are provided at the end.
How Competitive Intelligence Contributes to Effective Business Development fo...Knowing Intelligence
- Law firms are increasingly asked to help clients with corporate strategy and risk mitigation, requiring a better understanding of clients' businesses than ever before. This has increased interest in competitive intelligence solutions.
- Companies face pressure to cut costs and provide greater value, putting pressure on law firms to differentiate themselves. Surveys find new client acquisition and finding competitive advantages are key challenges for law firms.
- Competitive intelligence can help law firms improve knowledge of clients' business models and challenges, to strengthen relationships and attract new clients, as intelligence budgets and solutions grow in popularity among companies. Law firms that incorporate these services are finding they can better meet client needs.
The document outlines partnership packages for Cleveland AMA, a marketing association with over 2,000 members. It details three main partnership levels - Event Partner for $500, Title Partner for $1,000, and Corporate Partner for $3,000. Event Partners receive logo placement and mentions. Title Partners get their name on an event. Corporate Partners get logo placement on the website and newsletters plus complimentary tickets. Custom packages are also available.
Shahram Ghanbari Chelaresi has over 15 years of experience in health promotion and management roles. He has a medical doctor degree from Mashhad University of Medicine and certificates in health quality management and office management. He has worked as a health manager, health inspector, university lecturer, medical practitioner, and inventory control associate. He has strong leadership, planning, documentation, problem-solving, and teamwork skills. He is passionate about health promotion and empowering individuals and organizations to make healthy choices.
Quanto contano immagine e stile in reteAnna Turcato
Quanto contano immagine e stile in rete.
Perché imparare ad usare la moda è una cosa seria e la nostra immagine in rete racconta chi siamo usando strumenti ad ampio spettro.
La situación describe cómo una estudiante llamada Karla puede organizar y documentar mejor su trabajo escolar a través del uso de una computadora portátil de forma individual. Karla crea un portafolio digital que incluye varios tipos de medios como videos, audio, texto y gráficos para mostrar su progreso a lo largo del año. El acceso a la tecnología le permite a Karla y sus compañeros evaluarse a sí mismos y entre ellos de manera más amplia que las pruebas tradicionales.
Quanto contano immagine e stile per un freelance - Anna Turcato al FreelancecampAnna Turcato
Quanto contano immagine e stile per un freelance. Il personal branding passa anche dall'immagine. Dalla prima impressione all'appuntamento di lavoro fino alla condivisione delle foto di noi (voluta o meno) sui social network. La coerenza tra immagine e messaggio veicolato è fondamentale.
Presentación del proyecto de Aula IER La Cordillera edisonrestrepo01
Este documento describe un proyecto de aula en el colegio I.E.R La Cordillera para usar las Tecnologías de la Información y Comunicación (TIC) en el desarrollo de competencias y habilidades matemáticas en los grados 3o, 5o y 9o. El proyecto fue realizado como parte de un diplomado en TIC orientado por la Fundación Universitaria Católica del Norte para mejorar la calidad educativa.
Marketing and PR thought-leadership blogger Gini Dietrich presented "Spin Sucks: Marketing, Communication and Reputation Management in the Digital Age" to the American Marketing Association Cleveland Chapter.
This document discusses a student's hobby of cooking and creating a meal for school that included breaded chicken bites on skewers, sauteed carrot and beet, potato puree, and a cayenne cream sauce. It also mentions another of the student's hobbies is being a "jack of all trade".
This document provides an agenda for a workshop on Google Web Toolkit (GWT). The agenda includes an introduction to Ajax and GWT's history. It discusses the main principles of GWT, including that Java code is compiled to JavaScript to run in browsers. It highlights advantages like ease of use, speed, and beautiful UIs. Usage statistics show GWT is widely used, including at Google. The document demonstrates GWT in action through samples and tutorials and leaves time for questions.
Quale è il periodo vintage perfetto per te?
La moda vintage è molto di moda ma non sempre è facile trovare lo stile adatto a noi.
Grazie a questa carrellata dagli anni Venti agli anni Ottanta aiuto a trovare la perfetta combinazione vintage per il proprio fisico e la propria personalità.
The document provides a detailed report on UX research conducted for LifeAlly, a health and wellness platform. The research included a heuristic evaluation, competitive analysis, secondary research on health behaviors, and 18 user interviews. Key findings include barriers to healthy habits being time and lack of motivation. Users were not motivated by rewards and disliked sharing health updates on social media. They preferred a targeted online community for support and guidance. The report concludes with concepts demonstrated in wireframes and suggestions for improving community features, rewards, and making progress more visible on LifeAlly.
Quali sono i profili che maggiormente sono attratti dallo shopping online e perché? Come fare il perfetto shopping online senza pentirsi degli acquisti fatti? Durante questo workshop tenuto presso Zalando ho fatto una panoramica sul tema e dato regole e suggerimenti.
Chapter 8 describes what would be some of the conditions for an evolving ecology of mind and community from the perspective of social qualities and social goods as one of the avenues for moving towards increasingly ‘open, shared and responsible ethical dynamics’; and, in doing so, it will acknowledge that what we described as the substance of ethics i.e., social qualities and social goods, is also the substance – the world - of an ecology of mind and community.
Lorraine Chung is a UX designer based in Sydney with over 10 years of experience in user research, information architecture, interaction design, and stakeholder engagement. She has worked at companies such as Tigerspike, The Friendly Agency, and LifeAlly, where she conducted user research, created personas and journeys, designed interfaces, and managed projects. Chung has also contributed to arts organizations through marketing, translation, and project assistance.
- Inkat Technologies is a digital technologies and experiences organization headquartered in Bangalore with experience developing solutions for large global and Indian companies.
- They offer social CRM solutions including social analytics platforms, CRM products, and business intelligence frameworks to provide an integrated view of customers across online and offline channels.
- Their social CRM stack allows companies to track social media conversations, generate leads, resolve customer issues, and more to improve marketing, sales, customer service, and innovation.
Do you speak digital marketing with Kentico CMS?Thomas Robbins
How do you talk with customers about their channel engagement? Customers engage with through a growing variety of channels. Your website is just one of them –don’t forget social media, mobile and e-mail. Understanding the customer journey across these channels is essential to the success of any marketing organization. In this session we will look at how to talk with you customers about this Kentico EMS 7.
The document discusses ValueLabs' marketing technology solutions that help organizations connect with consumers across different digital channels. It provides an overview of their real-time marketing solutions, services, and platforms that enable customer-centric marketing, social media marketing, marketing automation, analytics and more. The solutions help organizations optimize their marketing spend, increase customer reach, and create superior brand experiences in today's changing digital landscape.
This document discusses the need to rethink traditional marketing analytics approaches and leverage big data solutions. It notes that while many firms want to be data-driven, few are good at taking action on data. Traditional approaches have limitations in scaling and real-time processing across new data sources like mobile and apps. A big data approach allows for a 360-degree customer view, real-time campaign adjustments, accurate customer value scoring, and understanding customer behavior patterns. It presents architectures for ingesting diverse customer data, building customer profiles, modeling to gain insights, and optimizing marketing based on those insights.
Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytical solution provider
Our pioneering research and analytic methods help business measure equity, perception and position a brand appropriately among its target audience
Our analytic are designed to help a business understand the efficiency of the marketing & communication plan
In a nutshell, we provide an integrated platform in order to arrive at an informed decision
Applying Digital Marketing Practices to Recruitment - Cam Laker (SocialHRCamp...SocialHRCamp
It is absolutely critical that we are always out in front of the latest trends in recruiting because recruitment strategies are ever-changing, whether it’s a new job board, mobile app or new category of technology. One thing that Cam has recognized over the past 11 years is how Recruitment & HR is typically 3 years behind marketing innovations. If you want to understand where recruitment is going in the next 2-3 years, simply look at the latest in marketing technologies and approaches that are being deployed today. In this session Cam will cover what he believes the major current (and future) trends will be in Talent Acquisition. You will leave the session with 2-3 takeaways that you can deploy tomorrow in you organization.
The document discusses several digital marketing roles including their responsibilities, required skills, typical career backgrounds, and examples of companies currently hiring for each role. Specifically, it covers digital analysts, designers, customer experience designers, business analysts, SEO/SEM/PPC specialists, marketing managers/executives, and project managers/product owners/producers. It provides brief 3 sentence descriptions of what each role entails and focuses on.
Digital jobs are changing due to consumer-driven marketing powered by creativity and technology. New roles focus on understanding customer needs, adopting technology creatively, and using data to drive marketing from the outside-in. Key responsibilities include managing the customer experience across digital channels, gaining insights from integrated data to understand customer habits and needs, and creating branded experiences through curating content and data. Success requires an iterative process of innovating based on customer feedback and embracing technological changes that impact business models and company structures.
This document provides an overview of KI growth GmbH and its services. KI growth offers digital marketing services including strategy and management, data architecture and BI, CRM implementation, scaling and automation, content production, and performance marketing. It describes its competencies in each area and provides examples of its work. The document also discusses trends in digital marketing, project team structures, and how to measure brand performance and ROI.
This document discusses how companies must adapt to changes in customer behavior and expectations driven by increased connectivity and use of digital channels. It notes that customers are everywhere, informed by vast amounts of information online. While this fragments customer experiences, companies can provide consistency through CRM and marketing automation. The document outlines trends in social media usage and how customers now research and complain online. It emphasizes that companies must provide responsive, relevant customer care across all channels to build loyalty. Microsoft Dynamics CRM 2013 and related tools are presented as enabling companies to better understand customers, market smarter through various channels, sell more effectively, and provide customer service everywhere.
Customer Experience & Digital TransformationArke Systems
This document discusses strategies for digital transformation focused on improving the customer experience. It emphasizes the importance of aligning people, processes, technology and data and using data-driven personalized marketing approaches. Examples are provided of how organizations can personalize experiences for customers based on implicit factors like device type and explicit factors from CRM data. Case studies demonstrate how Arke has helped companies implement digital initiatives using various technologies to increase engagement, revenue and customer retention. Arke's services include audits, program management, platform selection assistance and execution of digital transformation projects.
This document discusses using personalized URLs (PURLs) in integrated marketing campaigns. Some key points:
- PURLs allow marketers to collect more customer data, track responses to direct mail/email, and learn which media gets the best response to inform future campaigns.
- An integrated campaign would include direct mail/email with PURLs leading to a landing page for data collection and personalized content. This provides dynamic, trackable interactions.
- Tips for successful PURL campaigns include starting with clean lists, designing mail/email to push people online, tailoring offers to audiences, and integrating trigger marketing to automate follow-ups.
- Case studies found response rates up 3.67
The document introduces a customer engagement hub called InfoXplorer Real-Time that allows companies to orchestrate personalized, real-time customer journeys across channels without replacing existing systems or data. It does this by acting as an agnostic listening hub that connects to various data sources and channels. It then analyzes the integrated data in real-time to decide on personalized actions and messages. This helps deliver more valuable engagements to customers over generic marketing campaigns. The platform offers pre-built solutions for various industries and can provide agencies a new revenue stream with little risk or investment.
The document introduces a customer engagement hub called InfoXplorer Real-Time that allows companies to orchestrate personalized, real-time customer journeys across channels without replacing existing systems or data. It summarizes the challenges of disconnected channels, data, and marketing programs that companies face. InfoXplorer Real-Time acts as a central listening hub that can connect to any data source or channel in real-time to understand individual customers and automate personalized responses without the need for campaigns or programming. It offers pre-built solutions for industries like retail, automotive, and healthcare to drive loyalty and engagement.
This document provides an overview of digital marketing best practices. It discusses understanding the customer journey, focusing on various media types including owned, paid and earned media. It also covers best practices for content marketing, marketing automation, information architecture and developing a mobile content strategy. The key recommendations are to understand the customer, focus on compelling content across owned channels, and integrate paid and earned media to drive engagement throughout the customer journey.
Changing faces of direct marketing e briks infotechebriksinfotech
The document discusses integrated marketing and how using multiple marketing channels together can drive better results than individual channels alone. It provides an overview of key social media channels like Facebook, Twitter, LinkedIn, and blogs. It also discusses other digital channels like email, mobile, and QR codes. The document advocates developing campaigns that leverage different channels in an integrated way to increase efficiency, flexibility, visibility, and customer loyalty. It provides an example campaign using paid search, content marketing, social media, and radio/TV to promote a light bulb offer.
Changing faces of direct marketing e briks infotechebriksinfotech
The document discusses integrated marketing and how using multiple marketing channels together can drive better results than individual channels alone. It provides an overview of key social media channels like Facebook, Twitter, LinkedIn, and blogs. It also discusses other digital channels like email, mobile, and QR codes. The document advocates developing campaigns that leverage different channels in an integrated way to increase efficiency, flexibility, visibility, and customer loyalty. It provides an example campaign using paid search, content marketing, social media, and radio/TV to promote a light bulb offer.
The document provides a history of digital marketing from the 1980s to present day, outlining major technological developments and how they have shaped the evolution of digital marketing practices over time. It then discusses several important current digital marketing strategies and tactics like inbound marketing, lead generation, email marketing, social media, and analytics. Finally, it emphasizes the importance of taking a customer-centric, data-driven approach to digital marketing going forward.
Zoom is a comprehensive platform designed to connect individuals and teams efficiently. With its user-friendly interface and powerful features, Zoom has become a go-to solution for virtual communication and collaboration. It offers a range of tools, including virtual meetings, team chat, VoIP phone systems, online whiteboards, and AI companions, to streamline workflows and enhance productivity.
Everything You Need to Know About X-Sign: The eSign Functionality of XfilesPr...XfilesPro
Wondering how X-Sign gained popularity in a quick time span? This eSign functionality of XfilesPro DocuPrime has many advancements to offer for Salesforce users. Explore them now!
Top Benefits of Using Salesforce Healthcare CRM for Patient Management.pdfVALiNTRY360
Salesforce Healthcare CRM, implemented by VALiNTRY360, revolutionizes patient management by enhancing patient engagement, streamlining administrative processes, and improving care coordination. Its advanced analytics, robust security, and seamless integration with telehealth services ensure that healthcare providers can deliver personalized, efficient, and secure patient care. By automating routine tasks and providing actionable insights, Salesforce Healthcare CRM enables healthcare providers to focus on delivering high-quality care, leading to better patient outcomes and higher satisfaction. VALiNTRY360's expertise ensures a tailored solution that meets the unique needs of any healthcare practice, from small clinics to large hospital systems.
For more info visit us https://valintry360.com/solutions/health-life-sciences
UI5con 2024 - Bring Your Own Design SystemPeter Muessig
How do you combine the OpenUI5/SAPUI5 programming model with a design system that makes its controls available as Web Components? Since OpenUI5/SAPUI5 1.120, the framework supports the integration of any Web Components. This makes it possible, for example, to natively embed own Web Components of your design system which are created with Stencil. The integration embeds the Web Components in a way that they can be used naturally in XMLViews, like with standard UI5 controls, and can be bound with data binding. Learn how you can also make use of the Web Components base class in OpenUI5/SAPUI5 to also integrate your Web Components and get inspired by the solution to generate a custom UI5 library providing the Web Components control wrappers for the native ones.
Most important New features of Oracle 23c for DBAs and Developers. You can get more idea from my youtube channel video from https://youtu.be/XvL5WtaC20A
When it is all about ERP solutions, companies typically meet their needs with common ERP solutions like SAP, Oracle, and Microsoft Dynamics. These big players have demonstrated that ERP systems can be either simple or highly comprehensive. This remains true today, but there are new factors to consider, including a promising new contender in the market that’s Odoo. This blog compares Odoo ERP with traditional ERP systems and explains why many companies now see Odoo ERP as the best choice.
What are ERP Systems?
An ERP, or Enterprise Resource Planning, system provides your company with valuable information to help you make better decisions and boost your ROI. You should choose an ERP system based on your company’s specific needs. For instance, if you run a manufacturing or retail business, you will need an ERP system that efficiently manages inventory. A consulting firm, on the other hand, would benefit from an ERP system that enhances daily operations. Similarly, eCommerce stores would select an ERP system tailored to their needs.
Because different businesses have different requirements, ERP system functionalities can vary. Among the various ERP systems available, Odoo ERP is considered one of the best in the ERp market with more than 12 million global users today.
Odoo is an open-source ERP system initially designed for small to medium-sized businesses but now suitable for a wide range of companies. Odoo offers a scalable and configurable point-of-sale management solution and allows you to create customised modules for specific industries. Odoo is gaining more popularity because it is built in a way that allows easy customisation, has a user-friendly interface, and is affordable. Here, you will cover the main differences and get to know why Odoo is gaining attention despite the many other ERP systems available in the market.
Software Engineering, Software Consulting, Tech Lead, Spring Boot, Spring Cloud, Spring Core, Spring JDBC, Spring Transaction, Spring MVC, OpenShift Cloud Platform, Kafka, REST, SOAP, LLD & HLD.
WWDC 2024 Keynote Review: For CocoaCoders AustinPatrick Weigel
Overview of WWDC 2024 Keynote Address.
Covers: Apple Intelligence, iOS18, macOS Sequoia, iPadOS, watchOS, visionOS, and Apple TV+.
Understandable dialogue on Apple TV+
On-device app controlling AI.
Access to ChatGPT with a guest appearance by Chief Data Thief Sam Altman!
App Locking! iPhone Mirroring! And a Calculator!!
E-commerce Development Services- Hornet DynamicsHornet Dynamics
For any business hoping to succeed in the digital age, having a strong online presence is crucial. We offer Ecommerce Development Services that are customized according to your business requirements and client preferences, enabling you to create a dynamic, safe, and user-friendly online store.
Unveiling the Advantages of Agile Software Development.pdfbrainerhub1
Learn about Agile Software Development's advantages. Simplify your workflow to spur quicker innovation. Jump right in! We have also discussed the advantages.
Introducing Crescat - Event Management Software for Venues, Festivals and Eve...Crescat
Crescat is industry-trusted event management software, built by event professionals for event professionals. Founded in 2017, we have three key products tailored for the live event industry.
Crescat Event for concert promoters and event agencies. Crescat Venue for music venues, conference centers, wedding venues, concert halls and more. And Crescat Festival for festivals, conferences and complex events.
With a wide range of popular features such as event scheduling, shift management, volunteer and crew coordination, artist booking and much more, Crescat is designed for customisation and ease-of-use.
Over 125,000 events have been planned in Crescat and with hundreds of customers of all shapes and sizes, from boutique event agencies through to international concert promoters, Crescat is rigged for success. What's more, we highly value feedback from our users and we are constantly improving our software with updates, new features and improvements.
If you plan events, run a venue or produce festivals and you're looking for ways to make your life easier, then we have a solution for you. Try our software for free or schedule a no-obligation demo with one of our product specialists today at crescat.io
Transform Your Communication with Cloud-Based IVR SolutionsTheSMSPoint
Discover the power of Cloud-Based IVR Solutions to streamline communication processes. Embrace scalability and cost-efficiency while enhancing customer experiences with features like automated call routing and voice recognition. Accessible from anywhere, these solutions integrate seamlessly with existing systems, providing real-time analytics for continuous improvement. Revolutionize your communication strategy today with Cloud-Based IVR Solutions. Learn more at: https://thesmspoint.com/channel/cloud-telephony
How Can Hiring A Mobile App Development Company Help Your Business Grow?ToXSL Technologies
ToXSL Technologies is an award-winning Mobile App Development Company in Dubai that helps businesses reshape their digital possibilities with custom app services. As a top app development company in Dubai, we offer highly engaging iOS & Android app solutions. https://rb.gy/necdnt
Hand Rolled Applicative User ValidationCode KataPhilip Schwarz
Could you use a simple piece of Scala validation code (granted, a very simplistic one too!) that you can rewrite, now and again, to refresh your basic understanding of Applicative operators <*>, <*, *>?
The goal is not to write perfect code showcasing validation, but rather, to provide a small, rough-and ready exercise to reinforce your muscle-memory.
Despite its grandiose-sounding title, this deck consists of just three slides showing the Scala 3 code to be rewritten whenever the details of the operators begin to fade away.
The code is my rough and ready translation of a Haskell user-validation program found in a book called Finding Success (and Failure) in Haskell - Fall in love with applicative functors.
Microservice Teams - How the cloud changes the way we workSven Peters
A lot of technical challenges and complexity come with building a cloud-native and distributed architecture. The way we develop backend software has fundamentally changed in the last ten years. Managing a microservices architecture demands a lot of us to ensure observability and operational resiliency. But did you also change the way you run your development teams?
Sven will talk about Atlassian’s journey from a monolith to a multi-tenanted architecture and how it affected the way the engineering teams work. You will learn how we shifted to service ownership, moved to more autonomous teams (and its challenges), and established platform and enablement teams.
Neo4j - Product Vision and Knowledge Graphs - GraphSummit ParisNeo4j
Dr. Jesús Barrasa, Head of Solutions Architecture for EMEA, Neo4j
Découvrez les dernières innovations de Neo4j, et notamment les dernières intégrations cloud et les améliorations produits qui font de Neo4j un choix essentiel pour les développeurs qui créent des applications avec des données interconnectées et de l’IA générative.
5. Social media refers to
interaction among people in
which they create, share,
and/or exchange information
and ideas in virtual
communities and networks.
Mobile Apps & Social Media Integration
6. Real time Analytics
• Transactional Data
• Customer Interactions
• Sentiment Analytics
• Social Interaction Analytics
• Channel Analytics
• Predictive Modeling
• Text Analytics
11. Omnichannel Customer Engagement Center
76%
of service agents are able to
efficiently resolve customer
issues.
88%
of customers have been
influenced by online customer
reviews when making buying
decisions.
13. Human Capital Management
• Recruiting
• Reference Check
• Managing immediate concerns
• Enterprise Social Networking
• For HR, learning, and knowledge
management
• Social or blended learning
• Social onboarding
• Collaborative performance and
goal management
14.
15. Leading Technology
• CRM
• HANA
• Success Factors - JAMS
• Multiple Platforms (mobile/on
premise /cloud)
• Fiori / Agentry (Mobile Apps)
• Text & Sentiment Analysis
• Predictive Modeling
• SAP Cloud for Social Engagement
• SAP Social Media Analytics by NetBase
16. Integrate into CRM/ERP
• Make Real-time decisions on Marketing, Sales and Service
Operations
• Identify current campaigns and promotions
• Identify location based promotions
• Suggest/recommend new promotion
• Identify customer details
• Geographic details
• Sentiment details
• Social media links/accounts
• Promote the campaigns one-on-one
• Direct communication with the customer on Social media
17. Key Benefits
• 15% to 20% increase in Productivity
• Bigger and enlarged presence on
Social Media
• Direct integration into business
systems including ERP, CRM, Mobility
• Real time data and reporting
• Adapt and Optimize internal
Business processes to include Social
Sales and Marketing
18. Time to Engage Your Customers
• The right insight at the right time
• The right interaction every time
• The channels your customers want
• Rich mobile apps
• Solutions integrated with your
enterprise