SlideShare a Scribd company logo
Building Business with CEM
Chantale Baptiste
Solution Architect
Customer Engagement Management
Customer
Relationship
Management
Mobile apps &
Social Media
Realtime
Analytics
Customer Relationship Management
CallCenters
Analytics
Social media refers to
interaction among people in
which they create, share,
and/or exchange information
and ideas in virtual
communities and networks.
Mobile Apps & Social Media Integration
Real time Analytics
• Transactional Data
• Customer Interactions
• Sentiment Analytics
• Social Interaction Analytics
• Channel Analytics
• Predictive Modeling
• Text Analytics
Workplace Application
• Higher Ed
• Call Center
• Retail
• HCM
• And More…
Revolutionizing Marketing, Sales & Service Models
Social networks Mobile
Marketing
Instant
Marketing
Internet
Sales
Engage Customer
Promotion
Higher Ed Application
• Recruitment
• Student Management
• Alumni Donation Management
Omnichannel Customer Engagement Center
76%
of service agents are able to
efficiently resolve customer
issues.
88%
of customers have been
influenced by online customer
reviews when making buying
decisions.
Retail
• Marketing
• POS Offers
• Proximity offers
• Mobile Apps
• Realtime Analytics
• Personalized Experience
Human Capital Management
• Recruiting
• Reference Check
• Managing immediate concerns
• Enterprise Social Networking
• For HR, learning, and knowledge
management
• Social or blended learning
• Social onboarding
• Collaborative performance and
goal management
Leading Technology
• CRM
• HANA
• Success Factors - JAMS
• Multiple Platforms (mobile/on
premise /cloud)
• Fiori / Agentry (Mobile Apps)
• Text & Sentiment Analysis
• Predictive Modeling
• SAP Cloud for Social Engagement
• SAP Social Media Analytics by NetBase
Integrate into CRM/ERP
• Make Real-time decisions on Marketing, Sales and Service
Operations
• Identify current campaigns and promotions
• Identify location based promotions
• Suggest/recommend new promotion
• Identify customer details
• Geographic details
• Sentiment details
• Social media links/accounts
• Promote the campaigns one-on-one
• Direct communication with the customer on Social media
Key Benefits
• 15% to 20% increase in Productivity
• Bigger and enlarged presence on
Social Media
• Direct integration into business
systems including ERP, CRM, Mobility
• Real time data and reporting
• Adapt and Optimize internal
Business processes to include Social
Sales and Marketing
Time to Engage Your Customers
• The right insight at the right time
• The right interaction every time
• The channels your customers want
• Rich mobile apps
• Solutions integrated with your
enterprise
Questions
?
Contact Information
Chantale Baptiste
Solution Architect
646-875-8236
cbaptiste@alphasirius.com

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Building business with CEM

  • 1. Building Business with CEM Chantale Baptiste Solution Architect
  • 2.
  • 5. Social media refers to interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. Mobile Apps & Social Media Integration
  • 6. Real time Analytics • Transactional Data • Customer Interactions • Sentiment Analytics • Social Interaction Analytics • Channel Analytics • Predictive Modeling • Text Analytics
  • 7.
  • 8. Workplace Application • Higher Ed • Call Center • Retail • HCM • And More…
  • 9. Revolutionizing Marketing, Sales & Service Models Social networks Mobile Marketing Instant Marketing Internet Sales Engage Customer Promotion
  • 10. Higher Ed Application • Recruitment • Student Management • Alumni Donation Management
  • 11. Omnichannel Customer Engagement Center 76% of service agents are able to efficiently resolve customer issues. 88% of customers have been influenced by online customer reviews when making buying decisions.
  • 12. Retail • Marketing • POS Offers • Proximity offers • Mobile Apps • Realtime Analytics • Personalized Experience
  • 13. Human Capital Management • Recruiting • Reference Check • Managing immediate concerns • Enterprise Social Networking • For HR, learning, and knowledge management • Social or blended learning • Social onboarding • Collaborative performance and goal management
  • 14.
  • 15. Leading Technology • CRM • HANA • Success Factors - JAMS • Multiple Platforms (mobile/on premise /cloud) • Fiori / Agentry (Mobile Apps) • Text & Sentiment Analysis • Predictive Modeling • SAP Cloud for Social Engagement • SAP Social Media Analytics by NetBase
  • 16. Integrate into CRM/ERP • Make Real-time decisions on Marketing, Sales and Service Operations • Identify current campaigns and promotions • Identify location based promotions • Suggest/recommend new promotion • Identify customer details • Geographic details • Sentiment details • Social media links/accounts • Promote the campaigns one-on-one • Direct communication with the customer on Social media
  • 17. Key Benefits • 15% to 20% increase in Productivity • Bigger and enlarged presence on Social Media • Direct integration into business systems including ERP, CRM, Mobility • Real time data and reporting • Adapt and Optimize internal Business processes to include Social Sales and Marketing
  • 18. Time to Engage Your Customers • The right insight at the right time • The right interaction every time • The channels your customers want • Rich mobile apps • Solutions integrated with your enterprise
  • 20. Contact Information Chantale Baptiste Solution Architect 646-875-8236 cbaptiste@alphasirius.com