This document discusses director Jonathon Glazer and his work, particularly his beer advertisements. It notes that Glazer has directed 11 music videos, 2 films, and 29 commercials, including 6 beer advertisements for Guinness and Stella Artois. A common theme in Glazer's beer ads is the use of voiceovers telling stories of people going to extreme lengths to get their beer, with the message that good things come to those who wait. The ads are also quite long, saving the best part for the end.

1. Auteur Theory BONV

2. Adverts Jonathon Glazer has done many adverts but mostly beer commercials. For example, Guinness – surfer, Guinness – Swimblack, Stella Artois – last orders, Guinness – Dreamer and Stella Artois – Devils island. A theme running through the beer adverts are a voiceover telling a story of people going to extreme lengths to get their beer. The message within the adverts tell us that good things come to those who wait, which relates directly to the advert length, as the adverts are quite long and the best bit usually happens at the end.

5. Guinness - Surfer http://www.youtube.com/watch?v=zcdDg30VBgo The making of this video consisted of the surfers and horses being filmed separately, however the horses were real and filmed with a blue screen. The horses were filmed jumping over a short gate and water bath. This made the amount of CGI as minimal as possible. The whole video was black and white which is a common theme within the directors theory, especially in his beer commercials. Another theme within Glazer’s theory is being slightly abstract. He also likes to include a narrator and a plot line within his adverts.

6. Virtual InsanitybyJamiroquai This video was made by having the floor stationary while the four walls move to give the impression the floor is moving. Jamiroquai’s music is an unusual genre therefore his video’s could be considered unconventional & innovative. Which is a common theme in Glazers Theory.