The document discusses various applications of augmented reality (AR) in tourism, highlighting innovative projects like 'CityViewAR' for historical city visualization and 'Penguin Navi' for interactive navigation. It emphasizes the role of mobile technology in enhancing tourism experiences through initiatives like 'Mobile Ready' and 'Guideo.' Additionally, the document mentions cultural projects such as 'Enreda Madrid' and 'Pantocrator,' demonstrating AR's potential to merge technology with cultural education.

1. AUGMENTED REALITY
& TOURISM
RAUL GASA
AUGMENTED REALITY BARCELONA - MEETUP-06
2014-Marzo-20
MOBILE WORLD CENTRE
Brand & Social Strategy06 ISIDRO NAVARRO
AR & VR - Architect

2. INTRODUCTIONAugmented Reality & TOURISM
By ISIDRO NAVARRO
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_TOUR
• Introduction
• Applications
• Related Themes
• Related technology
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3. APPLICATIONSAugmented Reality & TOURISM
By ISIDRO NAVARRO
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_TOUR
‘CITYVIEWAR’ – HitLabNZ, Google Glass
CityViewAR is a mobile Augmented Reality application that allows people to see how
the city was before the earthquakes and building demolitions. People can walk around
the city and see life-sized virtual models of what the buildings looked like on site
before they were demolished, and see pictures and written information..
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WEB VIDEO

4. APPLICATIONSAugmented Reality & TOURISM
By ISIDRO NAVARRO
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_TOUR
‘PENGUIN NAVI’ – HAKUHODO
PENGUIN NAVI application uses augmented reality GPS system with Junaio featuring
penguins that lead the way to the aquarium. The penguins walk and move exactly like
real penguins. It was the first motion captured technology applied to penguins.
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WEB VIDEO

5. APPLICATIONSAugmented Reality & TOURISM
By ISIDRO NAVARRO
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_TOUR
‘I LIVE UMBRIA’
An integrated system of promotion and development of the region through the use of
new technology called Augmented Reality.
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WEB VIDEO

6. APPLICATIONSAugmented Reality & TOURISM
By ISIDRO NAVARRO
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_TOUR
‘MOBILE READY’ – Mobile World Capital
The Mobile Ready initiative aims to bring mobile technology to the city raising
awareness by promoting and disseminating its use. The main activities described
correspond to strategic sectors related to commerce, shopping, creative industries, art
and culture, innovation and tourism.
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WEB VIDEO

7. APPLICATIONSAugmented Reality & TOURISM
By ISIDRO NAVARRO
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_TOUR
‘GUIDEO’ - VAIVEN
Augmented reality interface. This resource will enable the user to visualize different
multimedia contents superimposed on the real world by focusing the mobile’s camera
on a certain point of the street where there is an Augmented Reality sign, thus
allowing the reproduction of the given content.
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WEB VIDEO

8. APPLICATIONSAugmented Reality & TOURISM
By ISIDRO NAVARRO
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_TOUR
MOLLEJUO
Mollejuo application provides Augmented reality geo-location contents for tourism.
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WEB VIDEO

9. APPLICATIONSAugmented Reality & TOURISM
By ISIDRO NAVARRO
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_TOUR
‘ENREDA MADRID’
ENREDA MADRID wants to show from a different perspective uniting culture and
technology. It is part of virtual and how an activity that allows you to live a
technological and cultural experience, while acquiring knowledge.
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WEB VIDEO

10. APPLICATIONSAugmented Reality & TOURISM
By ISIDRO NAVARRO
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_TOUR
‘BCN ARQUITECTURA’
‘BCN Arquitectura’ application includes augmented reality to guide people through
architectural routes.
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WEB

11. APPLICATIONSAugmented Reality & TOURISM
By ISIDRO NAVARRO
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_TOUR
‘ARKSOLUT’ – ARKSPAI 2G
ARKSOLUT application The new features are the Augmented Reality in all levels and
the proposal of 18 tours to help visiting the city and surroundings.
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WEB

12. RELATED THEMESAugmented Reality & TOURISM
By ISIDRO NAVARRO
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_TOUR
‘PANTOCRATOR’ - VIDEOMAPPING
BURZON*COMENGE & PLAYMODES . The objective of this mapping is to translate the
original paintings that are currently held at the MNAC (National Art Museum of
Catalonia) in their place of origin, the church of Sant Climent, and digitally reproduce
the pictorial set as it was in 1123.
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WEB VIDEO

13. Augmented Reality & TOURISM
By ISIDRO NAVARRO
RELATED TECHNOLOGY
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_TOUR
YELP – SOCIAL NETWORK
YELP is an online urban city guide that helps people find cool places to eat, shop,
drink, relax and play, based on the informed opinions of a vibrant and active
community of locals in the know.
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WEB VIDEO

14. Augmented Reality & TOURISM
By ISIDRO NAVARRO
RELATED TECHNOLOGY
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_TOUR
AVUXI – SOCIAL NETWORK
AVUXI USES the power of the internet and cloud computing to analyze large data sets,
also known as Big Data (mobile traffic data, coverage of places, relevant mentions,
photos, check-ins, likes and much more), to create a simple, instantly understandable
visualization.
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WEB

15. Augmented Reality & TOURISM
By ISIDRO NAVARRO
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_TOUR
ISIDRO NAVARRO
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