Presentation 'Augmented REality & Google Glass' at the 6th meeting of the Group Augmented Reality Barcelona at Vapor Lab Reus, April 22, 2014

1. AUGMENTED REALITY
& GOOGLE GLASS
RAUL GASA
AUGMENTED REALITY BARCELONA - MEETUP-07
2014-April-22
VAPOR LAB COWORKING
Brand & Social Strategy07 ISIDRO NAVARRO
AR & VR - Architect

2. INTRODUCTIONAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
• Introduction
– Augmented Reality Barcelona
• Explorers
• Development
• Applications
• Related themes
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3. INTRODUCTIONAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
The Top 10 Google Glass Myths
Myth 1 - Glass is the ultimate distraction from the real world
Myth 2: Glass is always on and recording everything
Myth 3 - Glass Explorers are technology-worshipping geeks
Myth 4 - Glass is ready for prime time
Myth 5 - Glass does facial recognition (and other dodgy things) Nope. That’s not
Myth 6 - Glass covers your eye(s)
Myth 7 - Glass is the perfect surveillance device
Myth 8 - Glass is only for those privileged enough to afford it
Myth 9 - Glass is banned... EVERYWHERE
Myth 10 - Glass marks the end of privacy
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4. INTRODUCTIONAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
EVOLUTION
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5. INTRODUCTIONAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
INSIDE GOOGLE GLASS
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6. INTRODUCTIONAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
NEXT STEP
GOOGLE and LUXOTTICA announce strategic partnership for
Glass to develop innovative iconic wearable devices
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7. Augmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
EXPLORERS
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
EXPLORERS COMMUNITY
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8. Augmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
EXPLORERS
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
GLASSWARE – APPLICATIONS
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9. Augmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
EXPLORERS
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
‘MY GLASS’ APP
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10. DEVELOPMENTAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
GLASS DEVELOPMENT KIT - GDK
The Glass Development Kit (GDK) is an add-on to the Android SDK that lets you build
Glassware that runs directly on Glass. In general, use the GDK if you need the
following features: REAL-TIME USER INTERACTION, OFFLINE FUNCTIONALITY and
ACCES TO HARDWARE
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11. DEVELOPMENTAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
SOFTWARE DEVELOPMENT KIT - SDK
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METAIO
ARPA - SDK
WIKITUDE - SDK

12. DEVELOPMENTAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
METAIO AND CAR INDUSTRY
METAIO to Unveil First Hands-Free Car Manual on Google Glass,
New 3-D Tracking Technology and optimized wearable
augmented reality platform
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WEB VIDEO

13. DEVELOPMENTAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
CityViewAR - HITLABNZ
ARFORGLASS.ORG See Christchurch as it was before the
earthquakes and building demolitions.
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WEB VIDEO

14. DEVELOPMENTAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
EUROLEAGUE BASKETBALL
The first European basketball content ever developed for Google Glass was from the
last Top 16 game between FC Barcelona and Laboral Kutxa Vitoria, thanks to a
collaboration with the University of La Salle.
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WEB VIDEO

15. APPLICATIONSAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
LAYAR for GOOGLE GLASS
LAYAR lets you discover AR just saying ‘OK GLASS…SCAN THIS’
Geolayers (QR), interactive printings and advertisements.
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WEB VIDEO

16. APPLICATIONSAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
The history, architecture, insider tips and hidden gems from over
100 local publisher partners come to life. Right before your eyes.
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WEB VIDEO

17. APPLICATIONSAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
WORD LENS – QUEST VISUAL
Word Lens instantly translates printed words using the Glass camera, in real time!
Simply look at some printed text, hold your head still, and see it translated, with no
network connection required!
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WEB VIDEO

18. RELATED THEMESAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
GALAXY GLASS
SAMSUNG patents what looks like a wearable augmented reality
rival to Google Glass
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19. RELATED THEMESAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
X6 GLASS - ODG
MICROSOFT plans to start developing AR Glasses too with ODG
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SENSORS
High-precision IMU sensors enable a
seamless augmented experience
and location-centric awareness.
DISPLAYS
Dual HD see-through
displays with brilliant
3D imagery.
CLIP-ON MODULES
Expands the high-res HD
camera capabilities with Short-
wave Infrared vision or Laser
Rangefinder.
PROCESSOR
Powerful multi-core processor
running a custom, optimized
Android OS.
CONNECTIVITY
Integrated WiFi, GPS and Bluetooth.
NEWS

20. Augmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
ISIDRO NAVARRO
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