This document discusses various examples of interactive concepts and technologies, including interactive business cards, global growth of mobile barcode usage, the world's first QR code coin and film festival, a chocolate QR code, a haircut with a QR code, and several award-winning interactive campaigns using digital and outdoor advertising. It provides examples of how brands like The Cosmopolitan hotel, SAP, Audi, and AXA have incorporated augmented reality, interactive prints, sliding puzzles, and other technologies into their marketing.

1. Conceitos Interativos
Aula 05
Plinio Okamoto

2. Interactive Business Cards

3. Facas/
Material Tecnologia Funcionalidade
Formatos

68. Ver Video

106. Interactive Experiences

107. Global Growth in Mobile Barcode Usage Q2/2011
Worldwide usage still on path of exponential growth, with
Q2/2011 growing by 52.0% over Q1/2011, with daily scans
Press Release 3GVision August, 2011
coming from 136 different countries around the world

108. World’s First QR Code Coin
The Royal Dutch Mint have produced a limited edition of
QR Coded coins to commemorate the 100th anniversary
of the Mint in Utrecht. June 22, 2011 http://2d-code.co.uk/qr-code-coin/

109. World’s First QR Code Coin Multiple view
Hidden feature: under the portrait of HM Queen Beatrix is
a latent image, twist the coin in the light to read the letters. Ver Video
http://www.q5g.nl/en/ontwerp

110. World’s First QR Code Film Festival
The festival is organized in Korea only thru
July 21-31 and will take place anywhere in
the world. Scanning one of the QR Codes will
show a short animation movie from YouTube
and there will be a choice of 14 different films.
http://2d-code.co.uk/qr-code-film-festival/
http://www.q5g.nl/en/ontwerp

111. http://2d-code.co.uk/chocolate-qr-code-with-chopsticks/
Chocolate QR Code
Boxed lunches are the norm for Korean school children and workers
which is probably why Lock&Lock headquartered in Seoul seems to
be dominating the world wide market for airtight containers. Their
Ver Video
YouTube channel has recently been updated with a video showing the
construction of a QR Code made from candy. http://www.q5g.nl/en/ontwerp

112. QR Code Haircut Anyone?
Lowe Thailand have created a great QR
Code campaign for Unilever’s Clear
shampoo. A team of people with QR Coded
haircuts walked around Bangkok encouraging
passers by to scan the QR Code. TV celebrity
Terng Pradon was persuade to join the
campaign triggering a viral explosion with the
campaign reachinghttp://www.q5g.nl/en/ontwerp
an estimated Thai
audience of 10 million. The QR Code was
scannable and resolved to a specially created
mobile site.
Ver Video

113. Cannes Lions 2011:
GP de Design para The Cosmopolitan of Las Vegas
A missão era criar uma experiência única para uma marca
de luxo, e dar ao edifício do hotel personalidade própria.
As paredes, elevadores e colunas se transformaram em
displays, com arte viva, unindo a arquitetura do lugar com
tecnologia digital.
http://www.d-kitchen.com/work/digital-experience

114. Cannes Lions 2011:
GP de Design para The Cosmopolitan of Las Vegas http://www.d-kitchen.com/work/digital-experience

115. Ver Site
Cannes Lions 2011: Ver Case
GP de Design para The Cosmopolitan of Las Vegas http://www.d-kitchen.com/work/digital-experience

116. Cannes Lions 2011:
Loneliness of Autism

117. Cannes Lions 2011: Ver Case
Loneliness of Autism http://www.d-kitchen.com/work/digital-experience

118. Cannes Lions 2011:
Interactive Coal Gate – BBDO Proximity

119. Wall of Fame
Digital + OOH Campaign
Ver Site

120. Wall of Fame
Digital + OOH Campaign
Ver Case

121. Converse THE CANVAS EXPERIMENT
Ver Case

122. SAP BIT.CODE – Digital Design Sensation
SAP commissioned the Leipzig-based artist Julius Popp to create an
installation – part monumental sliding puzzle and part mechanical display.
The installation uses SAP software to identify and filter relevant key words
from internet news sites in real-time. Thus Business Software from Walldorf
became an integral part of a work of art. Ver Case

123. AUDI – Augmented Reality Calendar
Ver Case

124. AXA – Interactive Print Ad
Ver Case

125. Conceitos Interativos
Aula 05
Plinio Okamoto