A general overview of the Layar Augmented Reality platform, and its possibilities for brands, content owners, agencies and developers. Version: Jan 11th 2010

1. Layar general presentation
Jan 11th, 2010
© 2009, Layar BV Confidential and Proprietory Photo: Marco Derksen
Browse The World, http://layar.com
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2. Layar team!
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3. Claire Boonstra
Layar co-founder
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4. Our reality: an empty canvas
http://www.flickr.com/photos/pmo/533680927/
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5. http://www.flickr.com/photos/czy_584/42672745/
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6. Augmented Reality is a new medium
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7. Augmented Reality is an “Experience Medium”
not just a functional tool
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8. Location & direction
GPS / Cell-ID Compass Camera
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9. Supported devices
Android iPhone 3G S Symbian
back soon
2010
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10. Open platform
Everybody can create their own Augmented
Reality experiences on Layar
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11. Active Layar content creators
Austria
Belgium
Bosnia
1500+
+500
Canada
Bulgaria
United States
France India
Mexico
Germany Singapore
Italy Japan
Ireland Korea
Montenegro
Macedonia
Venezuela Netherlands
Brasil Portugal
Argentina Serbia
Chili South Africa
Spain Australia
Sweden keys New Zealand
Granted developer
United Kingdom
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12. Content developers doing business
developing layers for themselves or 3rd parties
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13. >300 layers
published worldwide
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14. Some of the brands on Layar
Newbury
Trulia St
YP
Voodoo OSM
Fest
Hotpads
Idealista
Tim
Horton’s
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15. Examples
of what can be done with Layar -
already now
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16. http://en.nai.nl/exhibitions/sara
© 2009, Layar BV Confidential and Proprietory Layer developed by NAi/ IN10 (Rotterdam)
Browse The World, http://layar.com
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17. Detailed 3D model on top of
construction site
While holding up your phone, you can walk around the building, look underneath or even inside of it.
Experience the future before it has been realized.
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18. “See what you can’t see”
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19. Re-create
the past
Amsterdam,
Damrak, 1942
Fictional example; various of such layers in development
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20. Imagine:
Summer 2010, Colosseum, Rome
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21. ... and hear the lions roar
Fictional example; various of such layers in development
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22. “Old” art
Layer developed by Hoppala (Germany)
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23. New art?
Inside of a piece of art
inspired by Mondrian
Layer developed by CMCDV (Germany)
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24. 3D objects
placed above
your house
Layers developed by Muzar.org (NL) and Winvolve (Canada)
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25. Place Santa in someone’s office
Webservice (PC)
Layer developed by Muzar (NL)
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26. Place messages above the sports field
Allez les Bleus!
London greets
I wanna see you!
mashed
potatoes :)
Fictional example
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27. dinsdag 12 januari 2010

28. Beatles Magical AR tour
Layer developed by AugmentReality.co.uk
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29. Stand here to take a Hermann and me in St Anton!
picture with Brought to you by Audi
Hermann Maier in
3D!
Fictional example
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30. Special feature:
Automatic Triggering
http://www.flickr.com/photos/gx9/274672095/
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31. Seeda - Japanese Rapper
launched new single though Layar
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32. music starts playing automatically
when reached pre-defined destination
Layer developed by SystemK (Japan)
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33. Many possibilities for auto-triggered actions:
Play audio
Play video
Show quiz question
Show 3D object
Show image
etc...
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34. Special feature:
Point - Point
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35. Point to Point
enables treasure hunts, city tours etc
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36. Personalization
& closed layers:
login
Layer developed by Masternaut
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37. Login
enables people to see layers only meant for them
(B2B, personalisation)
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38. Games
© 2009, Layar BV Confidential and Proprietory Fictional example; demo’d by Layar at PICNIC conference 09
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39. Experience domes
Walk inside the dome
&
teleport yourself
to a new world:
Japanese street + street sounds
Fictional example; demo’d by Layar at PICNIC conference 09
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40. All possible: right now.
with Layar version 3.0
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41. Layar so far: “where is...”
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42. New content, created for AR
New art Storytelling
Messages & Graffiti AR games
‘What’s going on’ Art walks
Around me Moving
“Where is...” City tours
Existing info
Location database
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43. New content, created for AR
New art Storytelling
Messages & Graffiti AR games
‘What’s going on’ Art walks
Most interesting area for
Layar!
Around me Moving
“Where is...” City tours
Most of the current layers
Existing info
Location database
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44. Storytelling
http://phoenix.praxistechnology.com/sites/webartsites/myimages/4_8775_Storyteller_8286_image1_l.jpg
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45. Experiences!
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46. Needed: Ecosystem
Animators
Storytellers Historians
Tech developers
Architects
Game designers Creative Agencies
Artists
Educators
3D modelers Brands
Governments
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47. Do it yourself ?
http://dev.layar.com
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48. Need help?
Check the Developer Catalog
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49. © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
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50. or use one of these
easy development tools:
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51. • http://code.google.com/p/porpoise/
PorPOIse by Jens de Smit
• http://layardotnet.codeplex.com
LayarDotNet by Dylan Phillips
• http://pypi.python.org/pypi/django-layar/0.1.0
Python: Django-Layar by James Turk
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52. or use BuildAR
If you don’t understand this
"object": {
"icon": "icon1.png",
"baseURL": "http://layar3d.jsource.nl/",
"full": "ghost.l3d",”reduced”: “small_ghost.l3d
"size": 2},
www.buildar.com
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53. dinsdag 12 januari 2010

54. What’s your dream?
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55. Thanks!
claire@layar.com
@claireboo
visit www.layar.com
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