The document provides an overview of augmented reality (AR), highlighting its definition as technology that enhances real-world views with digital information. It discusses a use case at the Open University of Catalonia where AR is employed to create a network of tourist points of interest, making them accessible to users via smartphones. Additionally, it explores the potential of AR in tourism, presenting various applications and concluding with the ample opportunities it offers in the field.

1. Augmented Reality,
Education & Tourism
Luis Villarejo – Community Initiatives
Office of Learning Technologies
2013
learningtechnologies.uoc.edu
ICOT 2013 - Limassol

2. Contents
1. What is Augmented Reality?
2. Use case at the Open University of Catalonia
3. Augmented Reality and Tourism, a world of
opportunities
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3. 1. What is Augmented Reality?
A technology that augments, with digital info, our
vision on the real world [Banff mountain guide]
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4. A technology that augments, with digital
information, our vision on the real world.
This can be done using two techniques:
Here we will talk about Geolocalization
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Geolocalization Image Recognition
1. What is Augmented Reality?

5. Requeriments to develop Augmented Reality (AR):
- Content management system for AR
- Knowledge regarding AR browsers.
Requeriments for the user:
- Having a smartphone with internet connection.
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1. What is Augmented Reality? -
requirements

6. 1. What is
Augmented
Reality?
components
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Contents
1. What is Augmented Reality?
2. Use case at the Open University of
Catalonia
3. Augmented Reality and Tourism, a
world of opportunities

8. 2. Use case at the Open University of
Catalonia
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Goal:
“That students give value to a landscape of their
choice as a touristic resource through the use of
the augmented reality technology”
Materialization:
“Creation of a set of points of touristic interest
associated to a landscape. To make available to
the tourist these points of interest by means of an
Augmented Reality platform.”

9. Laboratori del nou
Turisme (LNT)
Community
Tools
Students
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2. Use case at the Open University of
Catalonia

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Hoppala

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Hoppala (II)
Image / Video / Audio / Web / Tlf. / email / Twitter
Automatically triggered actions depending on
proximity

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Layar

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Results
- Publicly available through:
Android & iPhone
- Look for 'paisatge'
- More than 500 Points of Interest distributed
among the Catalan & Spanish geography.

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Contents
1. What is Augmented Reality?
2. Use case at the Open University of
Catalonia
3. Augmented Reality and Tourism, a
world of opportunities

15. 3.1. Landscape
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Video

16. 3.1. Travelling in time
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Video

17. 3.1. Treavelling in time
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18. 3.2. Gimcana
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19. 3.3. Music and discovering the city
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Project

20. 3.3. Art exhibitions
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Video

21. 3.3. Education and arts
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Video

22. 3.1. Geology
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Video

23. 3.4 Other possibilities
- Touristic guide (guide the tourist through the
places you want them to visit)
- Traveling virtual assistant (practical information)
- Automatic translation through image recognition
- Video: National Geographic
- Video: “Between page and screen”
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24. 4. Conclusions
- Great tourism opportunities
- Multiple touristic product possibilities
- Already available technology
- Technology at the hands of millions, through
smartphones
...
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25. learningtechnologies.uoc.edu
Luis Villarejo
lvillarejo@uoc.edu
It will look like this