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Augmented Reality presentation of ARworks
This document discusses using augmented reality (AR) in smartphone apps for marketing. It defines AR as adding multimedia content like text, images, video and 3D models to the live camera view. There are three main types of AR apps: marker-based AR adds virtual content to prints and products; GPS-based AR adds content to locations; and panoramic 360 AR immerses users in surroundings. The advantages of AR apps include engaging customers who always have their smartphone, creating interactive 3D content with a direct link to products or stores for a long-lasting effect. The document provides tips for using AR effectively in communication and apps to add value for customers.
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Augmented Reality presentation of ARworks
- 1. Smartphone Apps in Marketing usingAugmented Reality (AR) Sab Budahazy ARworks CEO
- 2. The Mobile World 1.400.000.000pcs 3 hours 13.5 bn USD
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- 6. AUGMENTED REALITY Adding multimediacontent to the real world through the smartphone’s live camera view
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- 10. Showreel video Video link:https://www.youtube.com/watch?v=yU1fp4sBk7M
- 11. Augmented Reality App types •Marker based AR – Adding virtual content to prints, products • GPS based AR – Adding virtual content to locations • Panoramic 360 AR – Immersing users in surroundings
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- 13. Ikea -Video Video Link:https://www.youtube.com/watch?v=vDNzTasuYEw
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- 15. Beetle Video Video link:https://www.youtube.com/watch?v=KRA0SZhKNyo
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- 17. Bulmers video Video link:https://www.youtube.com/watch?v=__4MdUB_M7E
- 18. Augmented Reality App types •Marker based AR – Adding virtual content to prints, products • GPS based AR – Adding virtual content to locations • Panoramic 360 AR – Immersing users in surroundings
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- 20. Vodafone Video Video link:https://www.youtube.com/watch?v=nv2aHbWi0Gk
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- 22. Mercedes Video Video link:https://www.youtube.com/watch?v=b8HO9jD71GA
- 23. Augmented Reality App types •Marker based AR – Adding virtual content to prints, products • GPS based AR – Adding virtual content to locations • Panoramic 360 AR – Immersing users in surroundings
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- 25. Advantages • Smartphone (vsother digital) – Always with the customer – THE interactive digital channel • App (vs mobile web) – Works Off-line – Stays on the phone – Uses sensors, camera, etc • Augmented Reality (vs regular) – Interactive 3D content – Direct link to the product/shop – Long standing effect
- 26. Visual evolution Text Photo Video 3D/AR Augmented Realityis the same now what moving image was 100 years ago
- 27. Visual evolution “This isthe nicest diamond of the world – you should really buy it” Videolink: https://www.youtube.com/watch?v=FMkRW82GLHk
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- 30. AR in communication Marker •Interactive products • TV Spot on Citylight • Talking billboards • 3D manuals • Holographic Expo stands GPS • Exclusive content at outlets • Navigation to your shops • Treasure hunt Panoramic • Interior designs • Spectacular places • Virtual shops • Space Travel • Impossible viewpoints
- 31. AR App Tips Don’tUse AR • just for the sake of it • without any added value • when you can have the same effect without it Do Use AR • design and interaction is important • content is better in 3D • locality is important • customer has to be immersed
- 32. App Tips Avoid complexgames Motivate download with exclusive content Add product connected useful features Advertise
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- 34. Use smartphone appswith augmented reality and other impressive 3D visual technics to win your customer
- 35. Thank you More examplesat the stand outside www.ARworks.com
Editor's Notes
- #2 Good Morning Everyone,My Name is Sab Budahazy – and in the next 30 minutes I’d like to give you a quick overview of Smartohone Augmented Reality and its possibilites in Marketing. Since AR is actually just a type of visual content representation on mobile, lets stat with a couple of figures
- #3 2013 1.4 smartphonesTVMobilmarketingHere is the device – companies, agencies are tring to find the way how to use itScreens are getting bigger, networks faster, sensors finer
- #4 So if you use the XXIstceinturies digital channel and you with Apps you should ocnsiderArYou have to decide to use it or not – to make this decisin you have to know 3 things
- #5 How to use apps and ArWhy use apps and ArBoth question to e answered
- #6 We’re moving away from the passive media consumption to the active generation and interacitonNot read but write, not jus view but shoot,AR makes it possible to interact with the real lifeAR adds tetszőleges content to the real lifeDevice of interaction – mobile instead of paper, Tv or PC – always on, always with me, with camera and GPSKnwoing where you are and what you see
- #7 On the other hand – its nothing special. Its an application with special visual functionVisiual – not tet and much better - its 3D, reflects real things, closer to reality
- #12 POINT OF REFERENCEExperiencing, enjoying visual content connected to what you see – seeing the adding contentThere are 3 types of AR depending on what is the reference point to which the content is displayedThe refernce point is:-what you seeWhere you areOr simply you
- #19 POINT OF REFERENCEExperiencing, enjoying visual content connected to what you see – seeing the adding contentThere are 3 types of AR depending on what is the reference point to which the content is displayedThe refernce point is:-what you seeWhere you areOr simply you
- #24 POINT OF REFERENCEExperiencing, enjoying visual content connected to what you see – seeing the adding contentThere are 3 types of AR depending on what is the reference point to which the content is displayedThe refernce point is:-what you seeWhere you areOr simply you
- #25 Lets go beck 2 steps again
- #28 Best way of representing, selling a product - besides showing it in the shop as it is.
- #29 IdézetésfotófelhőésmontázsVenture beat articleGoogle GlassVisual Evolution:Photo …. Video …. 3D
- #32 Just for the sake of it – if you’re in the tlekom industry – ehat may you want is just to show what is possibleBut still, it has to make sense – video on product – there are videos which are better full screen
- #33 Képeketenni ide
- #34 So if you use the XXIstceinturies digital channel and you with Apps you should ocnsiderArYou have to decide to use it or not – to make this decisin you have to know 3 things