This document discusses audience theory and how to apply it to media productions. It defines key concepts of audience including gender, ethnicity, age, region, sexuality and interests. It also discusses several audience theories - Uses and Gratifications Theory, Reception Theory and Todorov's Narrative Theory. Students are tasked with applying one of these theories to one of their own media productions by describing the theory, explaining how it applies with examples, and considering any limitations. Peer assessment and a lesson summary are also outlined.

1. Do Now: Card Sort
Arrange the theorist with the correct theory.

2. Theory Recap

16. AUDIENCE THEORY
LO: Identify concepts of audience and explain how they
apply to one of your media productions

17. What is audience?
• The media industry is highly competitive and all media
texts are created with a target audience in mind.
• If there isn’t an audience for a media text then it won’t be
successful either in getting its message across or, if it is a
commercial media text, making money for the producers.
• Media producers use audience research and analysis to
find out as much as possible about their target audience
and use that research to ensure their production will
appeal to them.
LO: Identify concepts of audience and explain how they apply to one of your media productions

18. Defining Audience
I
G
E
A
R
S
LO: Identify concepts of audience and explain how they apply to one of your media productions

19. Defining Audience
I
G
E
A
R
S
Gender
Ethnicity
Age
Region
Sexuality
Interests
LO: Identify concepts of audience and explain how they apply to one of your media productions

20. LO: Identify concepts of audience and explain how they apply to one of your media productions

21. LO: Identify concepts of audience and explain how they apply to one of your media productions

22. Success Criteria
• Clear understanding of audience
• Relevant media theory (applied appropriately)
• Refer to examples
• Sentences and paragraphs consistently relevant
• Use of appropriate terminology
Stretch and Challenge
• Explain how concepts are not useful or don’t apply to your production
LO: Identify concepts of audience and explain how they apply to one of your media productions

23. Audience Focus
Which of the highlighted theorists
link to conversations about
audience?
LO: Identify concepts of audience and explain how they apply to one of your media productions

24. LO: Identify concepts of audience and explain how they apply to one of your media productions

25. LO: Identify concepts of audience and explain how they apply to one of your media productions

26. Diversion
Using the media to satisfy need for escapism
LO: Identify concepts of audience and explain how they apply to one of your media productions

27. Diversion
Using the media to satisfy need for escapism
Personal Identity
Using the media to find out about ourselves
Personal Relationships
Using a text to satisfy need for escapism
LO: Identify concepts of audience and explain how they apply to one of your media productions

28. Diversion
Using the media to satisfy need for escapism
Personal Identity
Using the media to find out about ourselves
Personal Relationships
Using a text to satisfy need for escapism
LO: Identify concepts of audience and explain how they apply to one of your media productions

29. Diversion
Using the media to satisfy need for escapism
Personal Identity
Using the media to find out about ourselves
Personal Relationships
Using a text to satisfy need for escapism
Surveillance
Using the media to find out about the world
LO: Identify concepts of audience and explain how they apply to one of your media productions

30. Task:Apply the Uses and Gratifications Theory
to one of your media productions.
Theory
Describe the theory but keep it concise
Apply
Explain how the theory applies to your production
Stretch and Challenge
• Do any features of the theory not apply and why not?
• Can you embed media language?
During Application
Refer to the richest examples to
support your points!
LO: Identify concepts of audience and explain how they apply to one of your media productions

31. Example for Narrative
The first theory I will discuss is Todorov’s narrative theory which states that
all narratives follow a three part structure: they begin with equilibrium,
where everything is balanced, progress until something comes along to
cause disruption and finally reach a resolution, when equilibrium is
restored.
This can be applied to my own production as my film opens in a sense of
equilibrium whereby the protagonist is going about his daily routine which
is evidenced in the establishing shot. As the scene continues the
protagonist is involved in a fight with the antagonist which is emphasised
through various handheld camera movements which would carry a
signified meaning of a disruption.
However, as the scene ends on a cliffhanger it can be suggested that
there is no equilibrium which was done on purpose to create a sense of
enigma.
LO: Identify concepts of audience and explain how they apply to one of your media productions

32. Example for Narrative
The first theory I will discuss is Todorov’s narrative theory which states that
all narratives follow a three part structure: they begin with equilibrium,
where everything is balanced, progress until something comes along to
cause disruption and finally reach a resolution, when equilibrium is
restored.
This can be applied to my own production as my film opens in a sense of
equilibrium whereby the protagonist is going about his daily routine which
is evidenced in the establishing shot. As the scene continues the
protagonist is involved in a fight with the antagonist which is emphasised
through various handheld camera movements which would carry a
signified meaning of a disruption.
However, as the scene ends on a cliffhanger it can be suggested that
there is no equilibrium which was done on purpose to create a sense of
enigma.
Stretch and Challenge
• The bold text is evidence of media
and technical language
• The final paragraph emphasises
how the theory has not been
evidenced

33. Reception Theory
LO: Identify concepts of audience and explain how they apply to one of your media productions

34. LO: Identify concepts of audience and explain how they apply to one of your media productions

35. LO: Identify concepts of audience and explain how they apply to one of your media productions

36. Task: Apply the Reception Theory to one
of your media productions.
Theory
Describe the theory but keep it concise
Apply
Explain how the theory applies to your production
Stretch and Challenge
• Do any features of the theory not apply and why not?
• Can you embed media language?
During Application
Refer to the richest examples to
support your points!

37. Task: Apply the Reception Theory to one
of your media productions.
Theory
Describe the theory but keep it concise
Apply
Explain how the theory applies to your production
Stretch and Challenge
• Do any features of the theory not apply and why not?
• Can you embed media language?
During Application
Refer to the richest examples to
support your points!
Consider the idea of a passive audience
LO: Identify concepts of audience and explain how they apply to one of your media productions

38. Plenary: Peer Assessment
Assess for:
• Explanation of theory
• Application of theory
• Examples referred to
• Use of media language
• Use of technical language
• Good structure
• Use of SPAG
You must provide a WWW
and an EBI
LO: Identify concepts of audience and explain how they apply to one of your media productions

39. Lesson Summary
To summarise you have:
• Identified relevant audience theory
• Explained that theory
• Applied it to your production
• Referred to examples
• Embedded media language (including
technical)
LO: Identify concepts of audience and explain how they apply to one of your media productions

40. Next Step
Go to the Year 13 Media website for an introduction to the
third theory ‘The Hypodermic Needle’ and answer the
questions within the post.
Further Reading
On the website there will be:
• Further reading associated with audience
• A past paper and link to the mark scheme
• Today’s PowerPoint
LO: Identify concepts of audience and explain how they apply to one of your media productions