This assignment brief provides details for a task assessing the relationship between audiences and films. Students must write an article for a new film magazine discussing how audiences engage with a particular film genre. The article should apply reception theory, star theory, and consider factors like media literacy, active spectatorship, and fandom. It must be published on the student's blog by March 31st and demonstrate understanding of the relationship between audiences and films. The brief outlines the learning outcomes, assessment criteria, and requirements for the task.

1. Assignment brief
Qualification Level 3 Extended Diploma in Creative Media Production
Unit number and title
L3 Unit 26 – Film Studies – Partial
Start date 16th
March 2015
Deadline 31st
March 2015
Assessor name Paul Rossington
Assignment title Task 4: Me & My Movies
The purpose of this assignment is to:
Understand the relationship between audiences and films.
Scenario
Movie Mania, a new film magazine aimed at a target market of 16 to 25 year olds plans to go into production in summer 2015.
The magazine will be published both online and in print. You have been commissioned to research and produce an article that
defines why and how film audiences engage with films of a particular genre. You will discuss an individual genre of film for this
article and apply theories such as reception theory and star theory to it, as well as indicating how factors of media literacy,
active spectatorship and fandom can enhance the appreciation of genre and the film going experience. The magazine wishes to
cover a range of issues and genres which appeal to young people, so your article should be pitched accordingly.
Key topics:
Understand the relationship between audiences and films.
Work to be submitted
Completed article published on blog.

2. Tasks Grading Criteria Mapping
Tasks in this assignment may have additional guidance that you will need to follow posted to Unit 26’s Moodle course and all
evidence produced by you must be correctly labelled and posted to your blog.
Task 4: Me & My Movies: Write an article which demonstrates your understanding of the relationship
between audiences and the films they enjoy, discussing a genre of film of your choice. You will apply
theories such as reception theory and star theory to the chosen films within your genre, using Lacey’s
repertoire of elements to identify genre conventions. You will also discuss issues such as media literacy,
active spectatorship and fandom.
Remember that you are trying to apply approaches to analysing films critically, supporting points with
arguments and elucidated examples and consistently using subject terminology correctly. In addition you
will present an analysis of a media product with supporting arguments and elucidated examples, and
consistently use subject terminology correctly.
Unit 26 P4/M4/D4

3. This brief has been verified as being fit for purpose
Assessor
Signature Date
Unit 26 Film Studies (Level 3)
P1 apply approaches to analysing
films with some appropriate
use of subject terminology
M1 apply approaches to
analysing films coherently
with reference to detailed
illustrative examples and
generally correct use of
subject terminology
D1 apply approaches to analysing
films critically, supporting
points with arguments and
elucidated examples and
consistently using subject
terminology correctly
P2 describe the relationship
between films and their
production contexts with
some appropriate use of
subject terminology
M2 explain the relationship
between films and their
production contexts with
reference to detailed
illustrative examples and
generally correct use of
subject terminology
D2 comprehensively explain the
relationship between films
and their production contexts
with elucidated examples
and consistently using subject
terminology correctly
P3 describe the relationship
between producers and
film audiences with some
appropriate use of subject
terminology
M3 explain the relationship
between producers and film
audiences with reference to
detailed illustrative examples
and generally correct use of
subject terminology
D3 comprehensively explain
the relationship between
producers and film audiences
with elucidated examples
and consistently using subject
terminology correctly
P4 describe the relationship
between audiences and films
with some appropriate use of
subject terminology.
M4 explain the relationship
between audiences and films
with reference to detailed
illustrative examples and
generally correct use of
subject terminology.
D4 comprehensively explain
the relationship between
audiences and films with
elucidated examples and
consistently using subject
terminology correctly.
PLTS: This summary references where applicable, in the square brackets, the elements of the personal,
learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate
effective application of the referenced elements of the skills.