The document discusses how media producers define and categorize audiences. It explains that producers research audiences to learn about their age, gender, ethnicity, location and other attributes. This research informs how producers create media texts that will appeal to target audiences. The document also contains quizzes and tasks about defining audiences for different media products based on these demographic and psychographic factors.

1. MEDIA
AUDIENCES
LO: TO DEFINE AUDIENCE AND HOW IT IS
CATEGORISED

2. AGE
https://www.bbc.co.uk/education/guides/zy24p39/revisio
n

3. GENDER

4. ETHNICITY

5. SEXUALITY

6. SOCIAL CLASS / INCOME
https://www.bbc.co.uk/education/guides/zy24p39/revisio
n

7. LOCATION

8. Turn your book sideways and create
a poster based on defining target
audience.

9. Turn your book sideways and create
a poster based on defining target
audience.
Defining target
audience
Age
How old the
person is
You must say the way it
categorise and explain what
the term means.

10. Slide from PowerPoint

11. AUDIENCE
QUIZ
Write 1 – 10 in your book and get ready to answer!

12. AUDIENCE QUIZ
1. Name 2 ways you can define target audience

13. AUDIENCE QUIZ
1. Name 2 ways you can define target audience
2. What gender would the colour pink be aimed at?

14. AUDIENCE QUIZ
1. Name 2 ways you can define target audience
2. What gender would the colour pink be aimed at?
3. Name a masculine colour.

15. AUDIENCE QUIZ
1. Name 2 ways you can define target audience
2. What gender would the colour pink be aimed at?
3. Name a masculine colour.
4. What class are the Royal Family?

16. AUDIENCE QUIZ
1. Name 2 ways you can define target audience
2. What gender would the colour pink be aimed at?
3. Name a masculine colour.
4. What class are the Royal Family?
5. Name the target audience for the following Christmas present:
an electric blanket.

17. AUDIENCE QUIZ
1. Name 2 ways you can define target audience
2. What gender would the colour pink be aimed at?
3. Name a masculine colour.
4. What class are the Royal Family?
5. Name the target audience for the following Christmas present:
an electric blanket.
6. Who are the target audience for a football match?

18. AUDIENCE QUIZ
1. Name 2 ways you can define target audience
2. What gender would the colour pink be aimed at?
3. Name a masculine colour.
4. What class are the Royal Family?
5. Name the target audience for the following Christmas present:
an electric blanket.
6. Who are the target audience for a football match?
7. Name a sport that is mostly associated with females

19. AUDIENCE QUIZ
1. Name 2 ways you can define target audience
2. What gender would the colour pink be aimed at?
3. Name a masculine colour.
4. What class are the Royal Family?
5. Name the target audience for the following Christmas present:
an electric blanket.
6. Who are the target audience for a football match?
7. Name a sport that is mostly associated with females
8. What ethnicity is the queen?

20. AUDIENCE QUIZ
1. Name 2 ways you can define target audience
2. What gender would the colour pink be aimed at?
3. Name a masculine colour.
4. What class are the Royal Family?
5. Name the target audience for the following Christmas present:
an electric blanket.
6. Who are the target audience for a football match?
7. Name a sport that is mostly associated with females
8. What ethnicity is the queen?
9. What region would be the target audience of bagpipes?

21. AUDIENCE QUIZ
1. Name 2 ways you can define target audience
2. What gender would the colour pink be aimed at?
3. Name a masculine colour.
4. What class are the Royal Family?
5. Name the target audience for the following Christmas present:
an electric blanket.
6. Who are the target audience for a football match?
7. Name a sport that is mostly associated with females
8. What ethnicity is the queen?
9. What region would be the target audience of bagpipes?
10. Who would be the target audience for a Bug Mac?

22. TARGET AUDIENCE
OVERVIEW
The media industry is highly competitive and all media
texts are created with a target audience in mind.
If there isn’t an audience for a media text then it won’t be
successful either in getting its message across or, if it is
a commercial media text, making money for the producers.
Media producers use audience research and analysis to find
out as much as possible about their target audience and use
that research to ensure their production will appeal to them.

23. TARGET AUDIENCE
OVERVIEW
The media industry is highly competitive and all media
texts are created with a target audience in mind.
If there isn’t an audience for a media text then it won’t be
successful either in getting its message across or, if it is
a commercial media text, making money for the producers.
Media producers use audience research and analysis to find
out as much as possible about their target audience and use
that research to ensure their production will appeal to them.

24. TARGET AUDIENCE
OVERVIEW
The media industry is highly competitive and all media
texts are created with a target audience in mind.
If there isn’t an audience for a media text then it won’t be
successful either in getting its message across or, if it is
a commercial media text, making money for the producers.
Media producers use audience research and analysis to find
out as much as possible about their target audience and use
that research to ensure their production will appeal to them.

25. Media producers define and
categorise their audience
through demographic profiles.
A demographic audience
profile defines groups based
on things like age, gender,
ethnicity, occupation and
location.

26. WHAT IS YOUR
DEMOGRAPHIC PROFILE?
My Demographic Profile
• Age
• Gender
• Ethnicity
• Location
• Occupation

27. SOCIAL TYPES

28. WHAT IS YOUR
DEMOGRAPHIC PROFILE?
My Demographic Profile
• Age
• Gender
• Ethnicity
• Location
• Occupation
My Social Grade
A B C1 C2 D E

29. PSYCHOGRAPHICS

30. WHAT IS YOUR
DEMOGRAPHIC PROFILE?
My Demographic Profile
• Age
• Gender
• Ethnicity
• Location
• Occupation
My Social Grade
A B C1 C2 D E
Psychographics
Football, music, shopping, gaming.

31. WHO’S THE TARGET
AUDIENCE?
Write 1 – 5
in your
books!
Age Gender Ethnicity
Sexuality Income Location

32. WHO’S THE TARGET
AUDIENCE?
Write 1 – 5
in your
books!
Age Gender Ethnicity
Sexuality Income Location

33. WHO’S THE TARGET
AUDIENCE?
Write 1 – 5
in your
books!
Age Gender Ethnicity
Sexuality Income Location

34. WHO’S THE TARGET
AUDIENCE?
Write 1 – 5
in your
books!
Age Gender Ethnicity
Sexuality Income Location

35. WHO’S THE TARGET
AUDIENCE?
Write 1 – 5
in your
books!
Age Gender Ethnicity
Sexuality Income Location

36. Age Gender
Ethnicity
Sexuality
Income Location

37. AGE
https://www.bbc.co.uk/education/guides/zy24p39/revisio
n

38. GENDER

39. ETHNICITY

40. SEXUALITY

41. SOCIAL CLASS / INCOME
https://www.bbc.co.uk/education/guides/zy24p39/revisio
n

42. LOCATION

43. TASK 1
PRODUCTS AND THEIR TARGET
AUDIENCE
Explain who the target audience is for the product shown.
Try to make comments for as many of the following categories:
•Age
•Gender
•Ethnicity
•Sexuality
•Income
•Education
•Occupation.
You must print this off and put it in your
R082 folder

44. TASK 2
PRODUCTS AND THEIR TARGET
AUDIENCE
Explain who the target audience is for the product shown.
Try to make comments for as many of the following categories:
•Age
•Gender
•Ethnicity
•Sexuality
•Income
•Education
•Occupation.
You must print this off and put it in your
R082 folder

45. TASK 3
PRODUCTS AND THEIR TARGET
AUDIENCE
Explain who the target audience is for the product shown.
Try to make comments for as many of the following categories:
•Age
•Gender
•Ethnicity
•Sexuality
•Income
•Education
•Occupation.
You must print this off and put it in your
R082 folder

46. TASK 4
PRODUCTS AND THEIR TARGET
AUDIENCE
Explain who the target audience is for the product shown.
Try to make comments for as many of the following categories:
•Age
•Gender
•Ethnicity
•Sexuality
•Income
•Education
•Occupation.
You must print this off and put it in your
R082 folder
Product of your choice

47. EXTENSION
https://www.bbc.co.uk/education/guides/zy
24p39/test

48. PRACTICAL TASK
PHOTOGRAPHING MY NAME
You must take a series of photographs that somehow link to each letter in
your name.
For example:
Sarah
Remember to try to be creative as possible

49. PRACTICAL TASK
PHOTOGRAPHING MY NAME
You must take a series of photographs that somehow link to each letter in
your name.
For example:
Sarah
Remember to try to be creative as possible