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Theory Continued
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- 3. EXAM PRACTICE 2 TheBig Issue is a magazine that raises money for people who are homeless. Analyse how the character has been represented on the 24 cover of the Big Issue. (10)
- 4. EXAM PRACTICE 3 Analysehow masculinity is represented in any media text that you have studied. You may choose to refer to the Luther DVD front and back cover as part of your response. (10)
- 5. EXAM PRACTICE 4 Explainthe term ‘hypodermic model’, using one example from any media text that you have studied. (2)
- 6. EXAM PRACTICE 5 https://www.youtube.com/watch?v=tHRLX8jRjq8 Givetwo reason how the theory of Richard Dyer can be applied to the following text. (4)
- 7. WHAT IS REPRESENTATION? RE-PRESENTATION Itis the re-presentation of society, people, places etc… It reflects the ideology (values, beliefs and ideas) of the producer and society.
- 8. How does thiseffect us? Media is constructed It is a ‘false’ re-creation’ of society. The audience see what the producer intends
- 9. Each representation carriesthe values of the producer. It shapes the opinions and beliefs of the audience. What does this mean?
- 10. Different audiences may responddifferently (reception theory/ active and passive) but ultimately mass media will impact audiences in different ways.
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- 16. There are variousareas you will need to consider: • Positive and negative effects: Copycat behaviour (positive and negative) Education and information Socialisation • Objectification • Stereotypes and Archetypes • Impact on individuals, groups and society (changes in behaviour, attitudes) • Reinforcement of an ideology (dominant, counter) • Challenging dominant ideology
- 17. POSITIVE AND NEGATIVE Howcan the media have positive effects? How can the media have negative effects? • Copycat Behaviour (positive and negative) • Education and Information (positively or negatively inform/educate) • Socialisation (diverse or integrated)
- 18. OBJECTIFICATION What is objectification? Whodoes the media objectify? DEGRADING MINORITIESAND LESS DOMINANT GROUPS
- 19. STEREOTYPES AND ARCHTYPES Howdo stereotypes effect audiences? https://www.youtube.com/watch?v=XjJQBjWYDTs
- 20. IDEOLOGY Ideology in mediaare the values, ideas, attitudes and beliefs presented to audiences in the media. The media can both reinforce or challenge ideology.
- 21. PodcastTask Create a scriptfor a podcast explaining: • What is meant by the term passive • What the hypodermic needle theory is • What is meant by the term active audiences • What the Uses and Gratifications theory is with examples for each area Word you must embed: Stereotypes / Archetypes / Positive / Negative / Copycat Behaviour / Moral Panic / Ideology
- 22. Homework • Complete yourMale Gaze writing • Record your Podcast • Find an example of stereotypes being conformed to or subverted in the following areas: Age / Gender / Ethnicity / Places / Social Groups • Revise for a Unit 1 mock exam in the first week back
- 24. Male Gaze Writing Considerthe question that was posed earlier and respond with reference to a variety of texts. Advertising TV and Film MusicVideo Gaming Magazines
- 25. Representation Areas Gender • Male •Female • Trans • Other? Age • Child • Teen • Young Adult • Adult • Middle Aged • Pensioner Social Groups • Class • Interest based such as fathers, unemployed, cyclists Ethnicity White British Black British Asian Other> Places Countries Cities A home A war zone A street
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- 27. Theory Overview Stuart Hall •Encoding / Decoding • Preferred / Negotiated / Oppositional Readings • Power of the Media • Reflective / Intentional / Constructionist Richard Dyer • Stereotyping in the media Laura Mulvey and the Male Gaze • Voyeurism / Scophophilia / Exhibitionism • Women stereotypes as sex objects Passive vs Active Audience • Hypodermic Needle • Uses and Gratifications EffectsTheory • Negative vs Positive • Copycat • Moral Panic • Desensitisation • Socialisation • Ideologies • Objectification
- 28. Language and TechnicalElements Media Language Denotation – Connotation Signifier – Signified Icons / Index / Symbols Technical Language: Film andTV Camera Sound Edit Mise en Scene Technical Language: Advertising Can vary between moving image and print / online Technical Language: Gaming Camera Sound Edit Mise en Scene Technical Language: Magazines Layout Camera Text Mise en Scene Technical Language: MusicVideo Camera Sound Edit Mise en Scene
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