An overview of Section A and B as discussed in lesson.

1. EXAM OVERVIEW
LO: To highlight the expectations of the exam and offer
advice for areas of concern.

2. Section A: Question 1A
The possible areas of focus are:
•Digital Technology
•Creativity
•Research and planning
•Post-production
•Using conventions from real media
texts

3. Question 1A

4. Digital Technology
Highlight:
•Technology used for Research (Yr.12 & 13)
•Technology used for Planning (Yr.12 & 13)
•Technology used in Yr.12 Preliminary Task and
progress to Main Production
•Technology used for Yr.13 Main Production (print/film)
•Technology used for Evaluations (Yr. 12 & 13)
• Remember to refer to Hardware and Software
• Remember to explain why you used certain technologies
• Remember to explain how successful you were in using the software
and if there were any issues
• Consider what you would do different next time

5. Creativity
Highlight:
•How you were creative in your Research (Yr.12 & 13)
•How you were creative in your Planning (Yr.12 & 13)
•Compare your creativity in your Yr.12 Preliminary Task and
your Yr.12 Main Production
•How you were creative in your Yr.13 Main Production and was
this more so than in Year 12 (print/film)
•How you were creative in your Yr.13 Ancillary Tasks
•How you were creative in your Evaluations (Yr. 12 & 13)
• It would be good to break up production and post-production
• Remember to discuss how you challenged codes and conventions
• Compare and contrast highlighting how as you became more confident you
got more creative
• Consider how certain technologies allowed you to be more creative
• Was there anything holding you back from being creative?

6. Research and Planning
Consider:
•What technologies did you use in your research and planning?
•What was the main research you carried out in Yr.12 and why?
•Was Yr. 13 different and why?
•How did you plan for your Yr.12 production and why was it
important to plan?
•Was Yr. 13 different and why?
• Consider the importance of research in understanding the codes and conventions of your
products
• Remember to consider how the research impacted on the planning and the success of the
production
• Consider how important good planning was in achieving success
• Consider any mistakes you made in Yr.12 you learnt from and ensured wouldn’t happen
again
• Don’t forget to discuss your ancillary tasks if possible

7. Post Production
Consider:
•Highlight the hardware used and why (Yr.12 &13)
•What software technologies did you use in the post production stage
of your Yr.12 production and why?
•How successful were you in using these technologies? What were the
advantages and disadvantages? (provide significant examples)
•What software technologies did you use in the post production stage
of your Yr.13 production(s) and why? (provide significant examples)
•How successful were you in using these technologies? What were the
advantages and disadvantages? (provide significant examples)
• Refer to significant examples when discussing productions
• Consider the problems you had to overcome (such as getting to grips with
technical software)
• Highlight if you used different technologies in Yr.13 compared to Yr.12
highlighting why
• Highlight that it was important to have high quality footage/photos to work with

8. Using conventions from real media
texts
Consider:
•Why it was important to use conventions from real media
texts?
•The importance research played in understanding the
conventions? Provide examples (Yr.12 & 13)
•How did you plan to use the conventions? (Yr.12)
•How successful were you in achieving this? (Yr.12)
•How did you plan to use the conventions? (Yr.13)
•How successful were you in achieving this? (Yr.13)
• Refer to significant examples when discussing productions
• Consider if you did anything a little different from what would normally be
expected and explain why
• Consider what you may do different next time
• Were you more experimental in Yr.13 when you had more confidence?

9. Section A: Question 1B
The possible areas of focus are:
•Genre
•Narrative
•Representation
•Audience
•Media Language

10. Steve Neale

11. Steve Neale

12. Roland Barthes

13. Roland Barthes

14. Steve Neale
The idea that film genres
are instances of repetition
and difference.

15. Tzvetan Todorov

16. Tzvetan Todorov

17. Vladimir Propp

18. Vladimir Propp

19. Claude Lévi-Strauss

20. Claude Lévi-Strauss

21. Blumler and Katz

22. Blumler and Katz

23. Stuart Hall

24. Angela McRobbie

25. Angela McRobbie

26. Stanley Cohen

27. Stanley Cohen

28. Rick Altman

29. Rick Altman

30. Media Language

31. Media Language

33. Structural Overview
• Genre
• Narrative
• Representation
• Audience
• Media Language

34. Genre
Steve Neale
Repetition and
Difference
Uses and
Gratifications
Pleasures gained from
the genre such as:
Diversion, Relationships,
Identity and Surveillance
Rick Altman
Semantic and
Synaptic elements
Buckingham
Process of
negotiation and
change
John Fiske
Structuring texts
based on
common elements
Other
Feel free to reference
theory that is explicitly
relevant to your
production

35. Altman’s Semantic and Syntactic
Elements
https://prezi.com/jchfvc07hljn/rick-altmans-theor

36. Narrative
Propp’s
Character Types
Hero, Villain,
Princess, Etc.
Todorov’s
Theory
Equilibrium,
Disruption and
Restoration
Edward
Branigan
Cause and Effect
Roland Barthes
Codes
Symbolic,
Enigma, Action,
Semic, Culural
Steve Neale
Repetition and
Difference
Other
Feel free to reference
theory that is explicitly
relevant to your
production

37. Barthes Codes Explained
https://pt.slideshare.net/beckynightingale/barth

38. Audience
Reception
Theory
Dominant, Negotiated and
Oppositional Readings
Uses and
Gratifications
Pleasures gained from
the genre such as:
Diversion, Relationships,
Identity and Surveillance
Effects Model /
Passive vs
Active
Audiences
Hypodermic Needle,
Bandura’s Bobo Doll, Etc.
Other
Feel free to
reference theory
that is explicitly
relevant to your
production
Audience
Demographics /
Socio
Economics /
Mass or Niche
Audience
Expectations
Expected codes and
conventions

39. Media Language
Misé en Scene
SCALP
Camera
Movement,
Framing and
Angles
Sound
Diegetic and
Non- Diegetic
Editing
Post-production
Stages
Reception
Theory
Dominant, Negotiated
and Oppositional
Readings
Propp’s
Character
Types
Hero, Villain,
Princess, Etc.
Rick Altman
Semantic and
Synaptic
elements
Roland
Barthes Codes
Symbolic,
Enigma, Action,
Semic, Culural

40. Representation
Stereotypes
Age, Gender, Ethnicity,
Sexuality, Class,
Regional, Genre
Propp’s
Character Types
Hero, Villain,
Princess, Etc.
Roland Barthes
Codes
Symbolic,
Enigma, Action,
Semic, Culural
Rick Altman
Semantic and
Synaptic elements
Steve Neale
Repetition and
Difference
Reception
Theory
Dominant, Negotiated and
Oppositional Readings
Mediated
Content
How have you mediated
content
(Media Languge Link)
Start Here

41. Representation
Intro
Mediated Content /
Preferred Readings
Use of Stereotypes
Propp’s
Character
Types
Hero, Villain,
Princess, Etc.
Roland
Barthes
Codes
Symbolic, Enigma,
Action, Semic,
Culural
Rick Altman
Semantic and
Synaptic
elements
Steve Neale
Repetition and
Difference

42. Representation

43. Section B
Collective Identity Response
LO: To highlight the structure of the collective identity essay.

44. Introduction
Introduce the topic /
purpose of the essay

45. The Media / Mediation /
Stereotyping
Highlight the power of the
media
What is mediation?
How do stereotypes relate
to your discussion?

46. Historical Reference
Discuss representations of
youth over time
Refer to 3 examples
explaining the stereotypes
Refer to a relevant event for
each

47. Case Study 1
Introduce case study 1
Apply theory (if possible
apply 2)
Closing statement

48. Real Life Events 1
Relate a print news story or
statistics to your case study
to support your argument
Ensure you know the source
and reference it properly

49. Case Study 2
Introduce case study 1
Apply theory (if possible
apply 2)
Closing statement

50. Real Life Events 2
Relate a print news story or
statistics to your case study
to support your argument
Ensure you know the source
and reference it properly

51. Conclusion
Highlight media’s dependence on
negative stereotypes
Comment on predictions of what
the future representations of youth
are (consider loss of identity/impact
on internet being the focus of the
media)
Are there signs of any hope?