Primary Research Evaluation

1. Primary Research
Reflections
Name: Shaune Hazlehurst
Candidate Number: 3065
Center Name: St. Andrew’s Catholic School
Center Number: 64135

2. Question 1
I can see from this
specific question
that my target
audience is around
the ages of 15-18
and so I should
focus all aspects
around that age
range.

3. Question 2
I have discovered
from this that
more males
answered my
questionnaire.
Furthermore
stereotypically
more males listen
to hip hop.

4. Question 3
I can see from this that
more people like the
black and gold house
style and it correlates
more to the hip hop
demographic. I will
take this information
on board and also add
another colour which
may be red.

5. Question 4
I can see from this
information that people
are more attracted to a
magazine if it has an
attractive main image.
From this I will aim to
make my main image as
attractive as possible.

6. Question 5
From these answers
I can see that
different people
have different
favourite artists.
Furthermore people
like artists who are
still releasing music
and so my articles
should include
artists who are still
releasing music.

7. Question 6
I can see that there is
a mixed opinion on
how high the
magazine should be
priced so I will try to
make the magazine
at a reasonable price.

8. Question 7
This information
shows me that I
should include
puff promotions
as more people
are interested in
them.

9. Question 8
I can see from this
information that
readers are more
interested in
interviews and
album reviews and
so I will include an
interview in my
magazine.

10. Question 9
There are mixed opinions on
what my magazine should be
called but I will not take any
of these names as I have
already chosen my magazine
masthead which is FLAVA.

11. Question 10
I will not take any of
these slogans as
none of these are
appealing to me and
I do not think they
will work well in my
magazine so I will
make my own
slogan.

12. Questionnaire

13. Q1:What is your Age?
Under13
14-18
19-25
26-34
35+
Through this
information I can see
there is a large range
of Hip-Hop listeners
and the majority of
people are aged
between 14-25. This
means I should aim to
appeal towards this
age range of people.

14. Q2:How much would you be willing to
spend on a music magazine
.
Under 99p
£1-£2
£3-£4
£4+
I can see from this
that there is not
really a set
number at which I
should price my
issue. But I will
price my magazine
at around £2-£3 as
this is the average
price range from
my data.

15. Pyramid
Ghost
Villain
Legion
FLAVA
Q3:What name do you think would
best suit for a Hip-Hop magazine?
From this data I can
see that the most
popular names are
‘Villain’ and ‘Ghost’.
I will not be using
these as I have
already chosen my
masthead name
which is ‘FLAVA’ as I
believe it is the best
suited name for a
hip-hop magazine.

16. Q4:What content would you like to see
in a music magazine?
Interviews
Editorials
Album Reviews
Other
From these results I can
see that people are more
interested in Artist
interviews than anything
in a hip-hop magazine.
Through this I will have
my own artist interview in
my magazine as I know it
will interest many people.

17. Q5:Do Puff Promotions interest you?
Yes
No
I can see from these results
that more people are
interested in puff promotions
and so from this I will include
a puff promotion in my own
magazine so that people will
be more inclined to buy the
magazine.

18. Q6:Are you male or female?
Male
Female
From these results that
more men answered
my questionnaire.
Stereotypically men
more than women
listen to hip-hop so I
will aim to create my
magazine in a way that
will appeal more to
men.

19. Q7:What is the Key feature of a
magazine?
Sales
Main Image
Masthead
Brand
Colour Scheme
Through these results I
can see that people are
mostly interested in the
main image on the front of
the magazine. I will aim to
make my main image and
background as
aesthetically pleasing as
possible together with a
consistent colour scheme
so that I will be able to
grab the attention of many
people, making them want
to buy the magazine.

20. Q8:Who is your favourite Hip-Hop
artist
A Tribe Called
Quest
Kanye West
Kendrick Lamar
Lil Uzi Vert
Sean Paul
I can see from these
results that there is a
diverse opinion of
peoples favourite
artists but Kanye West
is the most popular
which is excellent as his
front cover feature
issue of XXL magazine
is the issue I will be
taking inspiration from
for my own front cover.

21. Q9:Would you buy a subscription with
a monthly magazine?
Yes
No
I can see from this
information that most
people would buy a
subscription to a monthly
magazine. From this I will
make sure that I will
include a subscription
service to my magazine as
people would subscribe to
it.

22. Q10: What is the best way to advertise
a music magazine?
Social Media
TV
Billboards
Official Websites
From these results I know
that if I was to advertise my
magazine I would advertise
it on social media. Either on
Facebook or Twitter as
these are very popular
social media platforms.
Here you can see someone filling
out my Questionnaire.