1) A survey of music magazine readers found that the target audience is primarily female, aged 16-25. The most popular music genres were pop and the most popular existing magazine was Q, known for covering various artists and genres. 2) Interviews with two girls, Lucy and Ellie, revealed that the target readers enjoy music, describe themselves as fun/caring or sarcastic/boisterous respectively, and would spend extra money on family, shopping, or music equipment. They use various social media platforms and enjoy a wide range of music genres. 3) Both interviews indicated that music provides an important escape and stress relief for the readers. Therefore, the new magazine should feature a variety of music

1. Audience Research Analysis

2. SURVEY
Analysis of surveymonkey survey results

3. Q.1 What is your age?
My results show that the majority of the
people who took my survey are aged 16
to 18. This shows my audience will be
aimed at younger people. The second
most common was 19 to 25 and I got 2 15
year olds in other responses so this will
increase the age range my magazine is
aimed at.

4. Q.2 What is your gender?
The majority of people who took my were
female. This means my magazine will be
predominantly aimed at females.

5. Q.3 Out of these music genres
which one attracts you most?
This question shows that there are many
different music genres people like. This
could mean I create a magazine like Q
where they cover many different music
genres and artists. However pop was the
most popular so I could do a pop
magazine like Top of the Pops.

6. Q.4 If you were to buy a music
magazine which one would you buy?
The most popular magazine is Q. This will
reflect on the genre of music my
magazine covers. Q magazine covers
many different music artists and genres
so this will reflect on my magazine.

7. Q.5 Out of these music magazines
which layout do you like best?
The most popular answer was number 5,
NME’s Artic Monkeys cover. This means I
will use this cover as an inspiration for my
magazines cover.
1
2
3
4
5
1 2 3
4 5

8. Q.6 What type of music article
would you prefer to read?
This questions has a wide range of
answers because I let the people taking
the survey pick more than one thing. The
most popular answer however was
interviews. These results will reflect on my
magazine. Because interviews was the
most popular answer I may use it as my
magazines double page spread. I will
also use these types of articles in my
contents page and also feature some on
my cover.

9. Q.7 What type of artists would you
like best in a music magazine?
The most popular answer was popular
international. This means my magazine
will be about popular international artists.
Because up and coming was the second
most popular answer I could include a
section on that type of artist in my
magazine.

10. Q.8 How much would you pay for a
magazine?
The results of this question gives me a
choice of whether I do a weekly magazine
or monthly at £2.50.

11. Q.9 What type of images would you
like best in the magazine?
The most popular answer for this question
was professional studio images. This
means I will be using mostly this type of
images in my magazine.

12. Q.10 What type of promotional
items would you like best? (free)
The most popular answer for this question
is tickets but giving away free tickets to a
large audience will not be possible so
instead I will do a competition to win
tickets and instead include the second
most popular answer, a free CD.

13. INTERVIEWS
Analysis of my interview results.
https://www.youtube.com/watch?v=9zVJWN_dLG8

14. Q.1 What do you do in your spare time?
Lucy
Lucy’s response was: she goes to a
singing club, goes to the gym and
laze about the house
Ellie
Ellie’s response was: she looks after
her younger brother and plays
multiple instruments like guitar and
cello.
These answers show that my audience is active, family orientated and
musical. The strongest view that comes across is that they are musical. This
means my magazine will be targeted towards a musical audience.

15. Q.2 How would you describe yourself?
Lucy
Lucy described herself as fun,
loving and caring.
Ellie
Ellie described herself as sarcastic,
boisterous (with her friends), quiet
and mature.
These answers show that my audience have a wide range of personality
types but are all quite mature and loving.

16. Q.3 If you received £100 what would you spend it on?
Lucy
Lucy said she would give some to
her family and then go shopping.
Ellie
Ellie said she would spend it on
guitar strings for her guitar.
These answers show that my audience are caring and thoughtful but also
enjoy shopping and music.

17. Q.4 What brands do you trust?
Lucy
Lucy said she trusts asos (clothing
company)
Ellie
Ellie said she trusts H&M (clothing
company) and shops that are local
to her.
These answers show that my audience trust and enjoy clothing companies
indicating they care for their style. It also shows they like and trust local brands
to them.

18. Q.5 Do you use social media?
Lucy
Lucy said she uses it often and uses
twitter and tumblr the most.
Ellie
Ellie said she uses facebook and
we<3it.
These answers show that my audience use many different social medias
but all enjoy and regularly use social media therefore my magazine should
have social media links and accounts in it.

19. Q.6What music genres do you like?
Lucy
Lucy said she likes indie and
alternative music.
Ellie
Ellie said she likes acoustic music
(e.g James Bay) but also punk-pop
(e.g Fall Out Boy and All Time Low)
These answers show my audience have a wide taste in music meaning my
magazine will include many genres and not just focus on one.

20. Q.7Is music important to you? If so, why?
Lucy
Lucy said music is very important to
her because it help her escape from
stress in life; ‘it is an escape from
reality’
Ellie
Ellie said that music is very
important to her and that it’s her
escape from reality.
These answers show that music is important to my audience and that they
use music as an escape and enjoy it a lot.