This week the student conducted research to help plan their music video coursework project. They researched the history of music videos to understand how the genre has evolved and become more popular over time. They also examined conventions commonly found in music videos, such as mis-en-scene and lighting. Additionally, the student identified the top 4 major music labels and the types of artists signed to each, which will help them decide which label their artist might fit best. This background research will support various sections of the coursework including planning, evaluation, and promotion strategies.

1. Production diary – week 2
I have used this week to think more about what I should do for my music video and
to think of some ideas for it. To do this, I have started on the research evidence
section of my coursework which will help me plan for my video and to help me gain
some thought into how music videos work and its background so that I will
understand its purpose which will allow me to think of why people would want to
watch music videos. This will help me to think about those factors and think about
what I will want to consider when it comes to creating my own video.
Research started with looking at the history of music videos. I had used information
from the internet to look at how the music video all started and how it has evolved
and become more successful and advanced over time. This will help me when it
comes to the evaluation section of my coursework because with evaluating my own
work, a question to do with the subject of promotion and how my music video may be
accessed, might come up. The history of the music video will come useful in this
section because part of the research included the ways people access music videos
and the most popular ways of seeing them. This includes sites on the internet such
as YouTube which has become a huge hit overtime for music videos. As I have
found this piece of information out in the process of my research to do with the
history of music videos, it will come useful when talking about how to promote my
music video and the ways where I can have them on show so that more people are
able to view it.
The next evidence of research I completed was the conventions of a music video. To
demonstrate this research, I have used a previous typical music video that had
included all of the usual conventions that people would normally find in any music
video. This was helpful, because I has made me more aware of the different
important conventions that I should consider when creating my music video. Factors
such as mis-en-scene, props and lighting are just a few that I should think about
including in my music video.
The last evidence of research that I had completed this week, was the research into
existing music labels. From this, I had discovered that there was 4 big companies for
music labels in the music industry that I did my research on. Again, I had used
information from the internet to search this up. I looked into the different artists that
had belonged in each of the company labels. This will help me again with the
evaluation of my music video because a question asking which label my artist for my
music video might come up, if so, this research will come in useful as I now have
information about each company, therefore I will find it easier to choose which
company which will be most suited for my artist as I will choose the company that
has signed similar artists to mine as they have gained success with help by the
company which hopefully will do the same to mine.