The document contains the results of a survey about preferences for a rock music magazine. It shows that the gender of readers is fairly equal and age is an important factor to consider for target audience and maturity level. Most readers purchase magazines bi-weekly and prefer issues between 50-90 pages in length. Common colors associated with rock magazines are black, red, and orange. Readers' preferred genres are rock, metal, and alternative.

1. What is your gender?
When producing a rock music magazine, I don’t think the gender
audience is that important and I don’t think it needs to be
considered that much. However, my results do show that
females read rock music magazines as much as men,
stereotypically, do.
8
Male
Female
12

2. What age category do you come under?
Age is quite important when producing a music magazine, as you
need to see you your target audience is and what their interests
are. This also informs you on the maturity level your magazine
needs to be at, whether it’s for the older or younger generation.
3
6
Under 16
16-25
25+
11

3. How often do you purchase magazines?
Knowing how often people like the publication of magazines is important too. It
is important to not keep the customer waiting and I think this is proven when
looking at these results. Publication of magazines depends on the persons
preference, for example, the majority may prefer to purchase a magazine biweekly and a few other people may prefer to purchase it weekly. It is important
to know what people prefer (on average) so then when producing the final
product, it can be up to their standards.
4
7
Weekly
Bi-weekly
Monthly
9

4. State 3 colours that you would associate with a rock music magazine
When it comes to choosing the colours for a rock music magazine, it’s quite
important to know what people prefer as if it includes the colours they like/stand
out to them, then there is a higher chance that they will purchase the magazine.
The colours on the front cover are very important as the front cover is clearly the
first thing the reader sees.
1
5
4
20
2
8
3
17
Black
Red
Orange
White
Yellow
Blue
Grey
Green

5. When reading a music magazine, what is your preferred issue size? (number of pages)
This question is also very useful as it helps me to decide on how thick my issues
should be. If the issues are too thin, then the reader may not purchase it
anymore as they may think it’s a waste of money. However, if the issue is too
thick, then the reader could lose interest and not purchase the magazine again as
they know it’s too lengthy.
2
5
10 to 50
50 to 90
90+
13

6. State 3 words that you would associate with a rock music magazine
I don’t think that this question is highly important, especially
compared to the others. However, the results could be quite
useful as it depicts what words/themes the readers of rock
music magazines relate to them.
3
4
3
2
8
4
3
8
Colourful
Rock
Metal
Loud
Alternative
Dark
Heavy
Screamo

7. What music magazines do you already read/have previously read?
I find this question to be highly important and the answers I received are very useful.
This ensures that I can produce my rock music magazine to a high standard, some of
which matches up to those of the professional magazines shown in the pie chart. The
results also show which professional magazine readers prefer and this can ensure that
I can research that particular product in more detail to make mine more successful.
2
2
5
16
7
6
10
3
3
9
Kerrang!
Rock Sound
Big Cheese
Revolver
NME
Q
Metal Hammer
Rolling Stone
Mojo
Classic Rock

8. What incentives do you think encourage you to purchase a music magazine?
When it comes to the incentives of a music magazine, I think it’s a fairly important topic. Whether
the customer prefers free CD’s or free band merchandise, it could encourage the customer to
purchase that magazine. If they know that the incentives are a regular thing, then the magazine is
guaranteed to make a high profit as the reader will continue to purchase the magazine, even if it’s
just to receive the incentive.
10
11
Free CD
Free posters
Free band
merchandise
12

9. On average, how much would you be willing to pay for a rock music magazine?
The price of a magazine is a really important thing to consider
when producing one. This could decide on the customer
actually purchasing the magazine or not. If the cost is too
expensive then the customer may decide otherwise. If the
magazines cost is too cheap, then they won’t make enough
profit to keep the magazine running.
2
5
£1 to £2
£2 to £3
£3+
13

10. What is your preferred genre?
Obviously, when producing a rock music magazine, the genre of music has to
relate to the basis of the magazine. Of course, the main genre would be rock,
but it could include elements of metal, punk and alternative music. This
question is quite important as it informs me what peoples preference is music
taste is.
2
8
4
2
4
Rock
Metal
Punk
Alternative
Other