The document summarizes the results of a survey about music preferences that was posted on social media. It found that the majority of respondents were 15-18 years old and listened to alternative/indie genres like The 1975, Arctic Monkeys, and Fall Out Boy. Many attended live music gigs frequently and wanted to see interviews and tour dates in a music magazine. This provided guidance for designing a magazine aimed at 15-18 year olds that focuses on indie/alternative music.

1. I left my survey up for three days and gathered 37 individual responses. These came
from people of different ages, gender and parts of the country. This means that my
data would not be biased to any specific answer band and would give accurate
results.

2. From the survey I posted throughout
many social; media platforms, the
majority of the data was received
from 15-18 year olds. From here this
shows me that I should aim my music
magazine towards this age band as
15-18 year olds seem to be easier to
reach.
How Old Are You?

3. What is your gender?
The majority of the survey takers were
female, however this may be biased as
females may be more active on social
media than males. I wouldn’t like to
aim my magazine at a specific gender as
a small amount don’t identify with male
or female.

4. What is your favourite genre of
music?
In this graph it shows that alternative and pop
are the most popular, however other genres such
like indie and punk would fall under alternative.
From here, I would base my magazine on the
indie/alternative genre.

5. How many of these artists do you
enjoy listening to?
In this graph, it shows the top 3 most
popular bands are The 1975, Arctic
Monkeys and Fall Out Boy are the most
popular. This proves my previous data
about genre true as these are mainly
alternative genre bands.
The smaller bands however have slightly
higher percentages than expected, which
would leave me to believe people would
be open to finding new, smaller bands to
listen to.
Many of these popular bands are only
males, which I may consider when I make
my magazine.

6. How often do you attend live music
gigs?
This data shows me that many of
the participants do attend live
music gigs more than those who
don’t, which could be relevant for
attracting people to the magazine.
A minority of people who took this
survey are in their own bands
which will have influenced the data
of “more than 10 times a year”
however they are big music fans
themselves.

7. In a music magazine what would you
like to see?
This data can assist in designing the
magazine, where I can make relevant
plugs and content to put on the cover
and contents page.
Interviews and Tour dates were the
most popular, which I will consider
for the double page spread.

8. How would you describe yourself?
(Think about music taste, fashion
sense, what you enjoy doing)
This data shows me that people are quite
polar opposites, where some are fairly shy,
others are really confident with
themselves. A lot of them don’t really care
for their appearances as they haven't
mentioned it, however really enjoy and
rely on music to enjoy themselves. Some
refer to themselves as “roadman” or
“indie” which from here I will use as my

9. What would encourage you to buy a
music magazine?
Using this data I can see what the most popular pull factors are towards music magazines,
and possibly incorporate them into my magazine to attract a larger audience. A lot of the
responses are referring towards the cover page where they like to see an image of an artist
or band which stands out. However some others prefer freebies such like download codes,
physical copies of music and just free stuff in general. Despite people being attracted to
their favourite artists, many often enjoy seeing me artists which they may not have heard of
on the cover or throughout the magazine.

10. How important is music to you?
The majority of people who took
part in this survey claimed that
music is an extremely important to
them, meaning that the music
magazine would have to be
interactive and interesting so that
people will include it into their
lifestyle of enjoying music.

11. If you enjoyed a music magazine, how
likely are you to share it with your
friends and family?
The results from this question are really
mixed, as some people would not share
it with their friends and family however
for them to want to share it may be
influenced by the content of the
magazine if it really impacted them
rather than them not enjoying it as they
wouldn’t want to share something they
do not enjoy.