Audience research
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The document analyzes audience research for a thriller film similar to Taken, Inception, and The Girl on the Train. Secondary research showed these films appealed to both males and females aged 15-24 and 25-34, as well as socioeconomic class C1. Primary research from an online survey found the target audience is mostly female aged 16-24, who enjoy thrillers like The Girl on the Train and Inception. Both research sources indicate the target audience is 15-30 years old, so marketing should appeal to this age range. Secondary characters over 40 also showed interest, so they are a secondary target. Research suggests using a blue color scheme and ensuring marketing stands out as audiences typically watch a few films per month.
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Questionnaire analysis
The document analyzes the results of a questionnaire given to the target audience of a crime thriller film called "Project Eleven". Some key findings:
- 72% of respondents were female, so the film will feature a female protagonist to appeal to women.
- 67% of the audience was 13-17 years old, so the protagonist will also be this age to attract teenage viewers.
- 71% of respondents were students, so the film will feature a student protagonist and be released on weekends or holidays.
- The largest ethnic group was white British, so the protagonist will be cast as a white female.
- Most popular genres were thriller and horror, so the film will incorporate both genres
questionnaire results analysis
The document analyzes the results of a questionnaire given to the target audience of a crime thriller film called "Project Eleven". Some key findings:
- 72% of respondents were female, so the film will feature a female protagonist to appeal to women.
- 67% of the audience was ages 13-17, so the protagonist will also be this age to attract teenage viewers.
- 71% of respondents were students, so the film will feature a student protagonist and be released outside term time.
- The largest ethnic group was white British, so the protagonist will be cast as a white female.
- Most popular genres were thriller and horror, so those elements will be incorporated into the crime
Demographics scale
The document provides information about different film genres and audience profiling techniques:
1. It defines mainstream, alternative, and niche films, using Star Wars, Suicide Squad, and Nas' documentary as examples.
2. It discusses demographic profiling techniques like age, gender, socioeconomic status, and location that can be used to target specific audiences.
3. It analyzes the poster, trailer, and survey results for the film Blair Witch to understand how it targeted and appealed to its audience. It found the film attracted a younger demographic and had a positive reception.
Evaluation question 4
The document discusses selecting a target audience of 15+ for a horror/thriller media product. It notes that many similar films have been rated 15+ due to violent, sexual, or discriminatory content. A 15+ rating would attract their target audience of teens and young adults who are frequent social media users and could be advertised to cheaply online. Having a 17-year-old protagonist also makes the film appealing to younger viewers who identify with characters closer to their own age. The typical audience for horror films is 15-25, as younger viewers enjoy and are not put off by thrills and graphic images, whereas older audiences may find them disturbing. The film aims to attract both male and female viewers equally by having three female
Further target audience research
Through research on target audiences, the document summarizes that:
1) Males ages 12-24 are the most frequent moviegoers and the target audience will be males in their teens and twenties.
2) Action and comedy genres perform well at the box office and most highly grossing action movies are rated PG-13, so the film will include those genres and rating.
3) Warner Bros., Walt Disney, and Paramount have been successful distributors, so the filmmaker may consider those companies, possibly Warner Bros. or Walt Disney, for distribution.
Media task 3
This document discusses film distribution. It defines distribution as how something is shared to others in an area. A distributor is responsible for marketing, getting cinemas to show the film, finding the target audience, and estimating profits. Examples of distribution companies include Warner Bros, Sony Pictures, Fox, and Paramount. The document analyzes which company, Universal Studios, would be suited to distribute a thriller film similar to "The Girl on the Train" due to comparable genres. It determines the main audience for such a film would be ages 18-25 and 45+, primarily female. Marketing strategies discussed include TV, radio, and social media ads targeted at younger audiences. Self-distribution is also outlined.
Question 4 and five
The document discusses the target audience and marketing strategy for the film "Obsession" produced by Pentagon Entertainment. The target audience is males and females aged 16-30, and the film is rated 15. It will be advertised primarily through social media sites as they are free to use and the target audience spends a lot of time online. Due to the low budget, merchandise will be limited to t-shirts and posters rather than video games. Market research showed that 90% of respondents aged 17-18 said they would pay to see the full film, and over half expressed interest in t-shirts and posters.
Question 4.who would be the audience for your media
Our target audience for a crime genre media product would be individuals ages 13 and older. Researching similar successful films in the genre like Skyfall, The Matrix, and Mission Impossible showed they were typically rated PG-13. Males have traditionally comprised the majority audience for this genre, but it also appeals to some females and couples interested in crime stories with complex plots they can understand.
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Questionnaire analysis
The document analyzes the results of a questionnaire given to the target audience of a crime thriller film called "Project Eleven". Some key findings:
- 72% of respondents were female, so the film will feature a female protagonist to appeal to women.
- 67% of the audience was 13-17 years old, so the protagonist will also be this age to attract teenage viewers.
- 71% of respondents were students, so the film will feature a student protagonist and be released on weekends or holidays.
- The largest ethnic group was white British, so the protagonist will be cast as a white female.
- Most popular genres were thriller and horror, so the film will incorporate both genres
questionnaire results analysis
The document analyzes the results of a questionnaire given to the target audience of a crime thriller film called "Project Eleven". Some key findings:
- 72% of respondents were female, so the film will feature a female protagonist to appeal to women.
- 67% of the audience was ages 13-17, so the protagonist will also be this age to attract teenage viewers.
- 71% of respondents were students, so the film will feature a student protagonist and be released outside term time.
- The largest ethnic group was white British, so the protagonist will be cast as a white female.
- Most popular genres were thriller and horror, so those elements will be incorporated into the crime
Demographics scale
The document provides information about different film genres and audience profiling techniques:
1. It defines mainstream, alternative, and niche films, using Star Wars, Suicide Squad, and Nas' documentary as examples.
2. It discusses demographic profiling techniques like age, gender, socioeconomic status, and location that can be used to target specific audiences.
3. It analyzes the poster, trailer, and survey results for the film Blair Witch to understand how it targeted and appealed to its audience. It found the film attracted a younger demographic and had a positive reception.
Evaluation question 4
The document discusses selecting a target audience of 15+ for a horror/thriller media product. It notes that many similar films have been rated 15+ due to violent, sexual, or discriminatory content. A 15+ rating would attract their target audience of teens and young adults who are frequent social media users and could be advertised to cheaply online. Having a 17-year-old protagonist also makes the film appealing to younger viewers who identify with characters closer to their own age. The typical audience for horror films is 15-25, as younger viewers enjoy and are not put off by thrills and graphic images, whereas older audiences may find them disturbing. The film aims to attract both male and female viewers equally by having three female
Further target audience research
Through research on target audiences, the document summarizes that:
1) Males ages 12-24 are the most frequent moviegoers and the target audience will be males in their teens and twenties.
2) Action and comedy genres perform well at the box office and most highly grossing action movies are rated PG-13, so the film will include those genres and rating.
3) Warner Bros., Walt Disney, and Paramount have been successful distributors, so the filmmaker may consider those companies, possibly Warner Bros. or Walt Disney, for distribution.
Media task 3
This document discusses film distribution. It defines distribution as how something is shared to others in an area. A distributor is responsible for marketing, getting cinemas to show the film, finding the target audience, and estimating profits. Examples of distribution companies include Warner Bros, Sony Pictures, Fox, and Paramount. The document analyzes which company, Universal Studios, would be suited to distribute a thriller film similar to "The Girl on the Train" due to comparable genres. It determines the main audience for such a film would be ages 18-25 and 45+, primarily female. Marketing strategies discussed include TV, radio, and social media ads targeted at younger audiences. Self-distribution is also outlined.
Question 4 and five
The document discusses the target audience and marketing strategy for the film "Obsession" produced by Pentagon Entertainment. The target audience is males and females aged 16-30, and the film is rated 15. It will be advertised primarily through social media sites as they are free to use and the target audience spends a lot of time online. Due to the low budget, merchandise will be limited to t-shirts and posters rather than video games. Market research showed that 90% of respondents aged 17-18 said they would pay to see the full film, and over half expressed interest in t-shirts and posters.
Question 4.who would be the audience for your media
Our target audience for a crime genre media product would be individuals ages 13 and older. Researching similar successful films in the genre like Skyfall, The Matrix, and Mission Impossible showed they were typically rated PG-13. Males have traditionally comprised the majority audience for this genre, but it also appeals to some females and couples interested in crime stories with complex plots they can understand.
Quantitative Audience Research
The document provides quantitative audience research data collected through an online survey about preferences for horror films.
The survey results show that the target audience is primarily 17-19 year old males who prefer slasher films like Halloween and Friday the 13th. Popular slasher film villains like Freddy Krueger and settings like neighborhoods are favored. Most audience members access films through streaming and would prefer to see a slasher film in spring to avoid competition. Common weapons like knives are preferred to use in the film.
Media AS Thriller Evaluation
The document discusses a student's short thriller film project. It uses conventions like red herrings and cliffhangers to create suspense. The film represents lower class youth dealing drugs, using stereotypes to make the plot relatable. It would be distributed online and to younger audiences through sites like YouTube and social media due to its low budget. Surveys showed the target audience is males aged 16-19 interested in crime genres.
Market research – who is the main consumer
The document summarizes market research conducted to identify the target audience for a horror/thriller film being produced. A questionnaire of 77 people found that those aged 15-25 widely approve of the genres and are most interested. Further research on other studies and a professional company's data found additional confirmation that 71% of audiences for similar films fall in the 15-24 age range. The conclusion is that horror films are predominantly enjoyed by younger audiences who have an innate craving for the adrenaline these genres provide.
Question4
This document discusses the target audience for a psychological thriller film project. Research was conducted on similar films like Black Swan and Shutter Island to identify common audience demographics. The research found that psychological thrillers tend to attract primarily younger audiences aged 15-24, especially young males. Specifically, 46% of Black Swan viewers were aged 15-24, and Shutter Island received over 150,000 male ratings from viewers aged 18-29 on IMDB. Considering this research and the mildly graphic content of their own psychological thriller, the authors decided to target their film at an audience 15 years and older.
Presentation 4
This document discusses targeting a 15-24 year old audience for a new film. It notes that this age group is the highest consumers of cinema and new technologies, making them more receptive to social media advertising. Data showed films like The Hangover attracted 60% of viewers from 15-24, while an older-skewing film like The Quartet had 80% of viewers who were 55+. Therefore, different genres appeal to different age groups. Younger audiences are more likely to see advertisements on social media and YouTube, while older audiences may prefer TV ads, as they are less engaged with new technologies.
Media
The document discusses what type of media institution might distribute a low-budget independent film called "Hanger Hill". It would likely be distributed by an independent filmmaker or company due to its small budget. Independent films do not have large budgets for actors, locations, marketing or trailers. They use social media and posters for promotion. An example of a production company suited for this type of film is The Asylum, an American independent studio that produces low-budget, direct-to-video films using titles and scripts similar to blockbusters.
Audience research final
The document analyzes research on audiences for horror films. It finds that males ages 22-54 are the largest audience segment. However, the filmmakers intended audience of ages 15 and above is not as well represented in the data. To better match the research, the document suggests adjusting the intended audience to ages 18 and above to align with where interest is highest.
Evaluation question 3
Revolver Entertainment and Momentum Pictures are suggested as appropriate UK-based independent film distribution companies to distribute the film. Revolver Entertainment has experience distributing thriller films including horror thrillers like House of Last Things. Momentum Pictures previously distributed major horror titles before being acquired but is looking to rebuild recognition. Working with these London-based companies would allow for easier communication and initial UK-only release to gauge critic reception before pursuing worldwide distribution.
Question 5
The document discusses how a film production attracted their target audience of 15-18 year olds for a thriller film. They conducted surveys and questionnaires to understand what this audience likes, such as social media platforms, films set in cities, and having a female main character inspired by Uma Thurman in Kill Bill. They used this research to guide creative choices for the film's props, marketing on YouTube, and creating a social media presence to advertise and attract viewers. The goal was to understand the audience and create a thriller that would appeal specifically to their wants.
Existing products research
This document discusses and analyzes several existing public health campaigns aimed at educating youth about the risks of drug use:
- A campaign by Frank featuring posters, radio ads, and online content with humorous images and messages to raise awareness of their drug information service.
- A Frank TV ad campaign about cocaine trafficking featuring a dog named Pablo that explains the ugly realities of cocaine smuggling in a calm, relatable way for youth.
- The website for Legal Highs, Lethal Lows targeting students with modern design but less effective mobile site and unstimulating drug education game.
- A police poster at a college with bold imagery and text bombarding viewers with facts about legal high risks in
Target audience questionnaire analysis
- The document analyzes the results of a target audience questionnaire about films.
- The majority of respondents were female, between 16-18 years old, and watch 4-7 films per month on YouTube.
- Most of the target audience had seen short films before and preferred genres like social realism and romance over action and sci-fi.
- Respondents also generally liked films with surprises or twists and were willing to pay £5-9 to watch a film. Popular directors included Quentin Tarantino, Steven Spielberg, and Will Gluck.
- Most respondents indicated they did not prefer films with subtitles.
Film Marketing Plan
In the course Entertainment and Marketing Promotion, each student was assigned to a student film to create a marketing plan for. This project taught me how to create a marketing plan for a film both as a major Hollywood film and a student film.
Rocket the Film Marketing Plan
This document outlines the marketing plan for the film "Rocket" across four phases:
1) The film focuses on a young woman who takes over her late father's dirt track racing legacy. Marketing opportunities include the racing community and female director/producer.
2) The film festival strategy includes submissions to Sundance, SXSW, and Toronto film festivals to gain exposure.
3) The B-2-B distribution strategy targets Universal Pictures and Fox Searchlight for their experience with similar sports/female-led films. Screenings will introduce the film to distributors.
4) The consumer strategy is a spring 2016 release. Marketing includes social media, a TV appearance, and sponsorships to promote the film's
Target market questionnaire analysis
This document contains a summary and analysis of the results from a target market questionnaire. The three main points are:
1) The majority of respondents were 15-21 years old males, which aligns with the target audience for the film of 15-24 year olds with a 60/40 male-female split.
2) Most respondents earned between £0-20,000 annually, placing them in socioeconomic classes E, D, and C, which is also the target audience for the film.
3) Thrillers were the most popular genre among respondents, followed by horror and drama, and the film is planned as a thriller.
Exit poll powerpoint
This document contains exit poll summaries for the films "Ill Manors" and "We Need to Talk About Kevin". The exit polls provide statistics on the gender, age, sources of information, and attractions of the audience for each film. For "Ill Manors", the majority of the audience was male (56%) and under 25 years old. Most learned about the film from family and friends rather than trailers. The narrative and director attracted many viewers. For "We Need to Talk About Kevin", the audience was more balanced between men and women. Most were under 35 years old. The trailer and internet were the primary sources of information about the film. It being based on a novel and its narrative also attracted many viewers.
Institutional Research
The document analyzes thriller films from 2014-2015. It finds that the genre grossed over $2 billion total domestically during this period. The Hunger Games films were the most successful both years. Their success was due to adapting popular book series, which generated buzz online and through marketing. The target audience for thrillers is teenagers and young adults, as the films often contain violence, language, and themes unsuitable for younger viewers.
A2 Audience Survey
The survey results showed that the majority of respondents were males aged 18-24 who prefer consuming media like Netflix with friends. They indicated action was their most preferred genre and horror/romantic comedy were their least preferred. Given this target audience prefers action content on streaming services with friends, the document concludes an action movie trailer distributed on platforms like Netflix would appeal most to this demographic.
Exit poll powerpoint
The document summarizes exit poll data from two films: "Ill Manors" and "We Need to Talk About Kevin". For "Ill Manors", the majority of viewers were male (56%) and under age 25. Most learned about the film from friends/family rather than trailers. The film's narrative and director attracted audiences. For "We Need to Talk About Kevin", most viewers were women or under 35, and learned about it primarily from the trailer or internet. Both films' narratives also attracted audiences, and for "Kevin" its source novel drew fans. The data provides insight into target audiences and marketing effectiveness for different genres.
Media evaluation Q4
The document discusses the target audience for a film based on the results of a questionnaire. The audience would likely be females ages 15-40, though some older and younger viewers may also find it interesting. Most respondents were female and preferred seeing the film in theaters. The characters were deemed appropriate but viewers were split on whether it would appeal mainly to a niche audience or more broadly. The results helped the filmmakers tailor the project to make it appealing to a wider mainstream audience and distributors.
How did we attract our audience
The document discusses strategies for marketing a thriller film to its target audience. It aims to attract 18-29 year old males primarily, and 30-44 year olds secondarily, by finishing the film well, having a unique plotline, and using uncommon film techniques. Examples are given of similar films that attracted this target audience. Word of mouth marketing would be relied on after a small initial UK release to spread awareness of the film's original concept.
What have you learned from your audience feedback.pptx2
The document summarizes audience research conducted to inform the creation of a horror film trailer. A questionnaire was distributed to 30 people asking about preferences for horror film and trailer content and features. Respondents preferred psychological horror and indicated suspense music and darkness were good openings for a trailer. Most respondents were between ages 16-18 or 19-20, informing the target age range. The research was intended to align the trailer with what the target audience prefers.
Target audience research
The document discusses research conducted on the target audiences of two films - The Girl with the Dragon Tattoo (2011) and Gone Girl (2014). Both films have a female lead character and focus on the mystery/crime genre. Statistics show The Girl with the Dragon Tattoo attracted more males than females, while Gone Girl attracted a wider age range and more even gender split. A survey was also conducted that found most 15-24 year olds would be interested in a crime/thriller film, supporting that demographic as the target audience.
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Quantitative Audience Research
The document provides quantitative audience research data collected through an online survey about preferences for horror films.
The survey results show that the target audience is primarily 17-19 year old males who prefer slasher films like Halloween and Friday the 13th. Popular slasher film villains like Freddy Krueger and settings like neighborhoods are favored. Most audience members access films through streaming and would prefer to see a slasher film in spring to avoid competition. Common weapons like knives are preferred to use in the film.
Media AS Thriller Evaluation
The document discusses a student's short thriller film project. It uses conventions like red herrings and cliffhangers to create suspense. The film represents lower class youth dealing drugs, using stereotypes to make the plot relatable. It would be distributed online and to younger audiences through sites like YouTube and social media due to its low budget. Surveys showed the target audience is males aged 16-19 interested in crime genres.
Market research – who is the main consumer
The document summarizes market research conducted to identify the target audience for a horror/thriller film being produced. A questionnaire of 77 people found that those aged 15-25 widely approve of the genres and are most interested. Further research on other studies and a professional company's data found additional confirmation that 71% of audiences for similar films fall in the 15-24 age range. The conclusion is that horror films are predominantly enjoyed by younger audiences who have an innate craving for the adrenaline these genres provide.
Question4
This document discusses the target audience for a psychological thriller film project. Research was conducted on similar films like Black Swan and Shutter Island to identify common audience demographics. The research found that psychological thrillers tend to attract primarily younger audiences aged 15-24, especially young males. Specifically, 46% of Black Swan viewers were aged 15-24, and Shutter Island received over 150,000 male ratings from viewers aged 18-29 on IMDB. Considering this research and the mildly graphic content of their own psychological thriller, the authors decided to target their film at an audience 15 years and older.
Presentation 4
This document discusses targeting a 15-24 year old audience for a new film. It notes that this age group is the highest consumers of cinema and new technologies, making them more receptive to social media advertising. Data showed films like The Hangover attracted 60% of viewers from 15-24, while an older-skewing film like The Quartet had 80% of viewers who were 55+. Therefore, different genres appeal to different age groups. Younger audiences are more likely to see advertisements on social media and YouTube, while older audiences may prefer TV ads, as they are less engaged with new technologies.
Media
The document discusses what type of media institution might distribute a low-budget independent film called "Hanger Hill". It would likely be distributed by an independent filmmaker or company due to its small budget. Independent films do not have large budgets for actors, locations, marketing or trailers. They use social media and posters for promotion. An example of a production company suited for this type of film is The Asylum, an American independent studio that produces low-budget, direct-to-video films using titles and scripts similar to blockbusters.
Audience research final
The document analyzes research on audiences for horror films. It finds that males ages 22-54 are the largest audience segment. However, the filmmakers intended audience of ages 15 and above is not as well represented in the data. To better match the research, the document suggests adjusting the intended audience to ages 18 and above to align with where interest is highest.
Evaluation question 3
Revolver Entertainment and Momentum Pictures are suggested as appropriate UK-based independent film distribution companies to distribute the film. Revolver Entertainment has experience distributing thriller films including horror thrillers like House of Last Things. Momentum Pictures previously distributed major horror titles before being acquired but is looking to rebuild recognition. Working with these London-based companies would allow for easier communication and initial UK-only release to gauge critic reception before pursuing worldwide distribution.
Question 5
The document discusses how a film production attracted their target audience of 15-18 year olds for a thriller film. They conducted surveys and questionnaires to understand what this audience likes, such as social media platforms, films set in cities, and having a female main character inspired by Uma Thurman in Kill Bill. They used this research to guide creative choices for the film's props, marketing on YouTube, and creating a social media presence to advertise and attract viewers. The goal was to understand the audience and create a thriller that would appeal specifically to their wants.
Existing products research
This document discusses and analyzes several existing public health campaigns aimed at educating youth about the risks of drug use:
- A campaign by Frank featuring posters, radio ads, and online content with humorous images and messages to raise awareness of their drug information service.
- A Frank TV ad campaign about cocaine trafficking featuring a dog named Pablo that explains the ugly realities of cocaine smuggling in a calm, relatable way for youth.
- The website for Legal Highs, Lethal Lows targeting students with modern design but less effective mobile site and unstimulating drug education game.
- A police poster at a college with bold imagery and text bombarding viewers with facts about legal high risks in
Target audience questionnaire analysis
- The document analyzes the results of a target audience questionnaire about films.
- The majority of respondents were female, between 16-18 years old, and watch 4-7 films per month on YouTube.
- Most of the target audience had seen short films before and preferred genres like social realism and romance over action and sci-fi.
- Respondents also generally liked films with surprises or twists and were willing to pay £5-9 to watch a film. Popular directors included Quentin Tarantino, Steven Spielberg, and Will Gluck.
- Most respondents indicated they did not prefer films with subtitles.
Film Marketing Plan
In the course Entertainment and Marketing Promotion, each student was assigned to a student film to create a marketing plan for. This project taught me how to create a marketing plan for a film both as a major Hollywood film and a student film.
Rocket the Film Marketing Plan
This document outlines the marketing plan for the film "Rocket" across four phases:
1) The film focuses on a young woman who takes over her late father's dirt track racing legacy. Marketing opportunities include the racing community and female director/producer.
2) The film festival strategy includes submissions to Sundance, SXSW, and Toronto film festivals to gain exposure.
3) The B-2-B distribution strategy targets Universal Pictures and Fox Searchlight for their experience with similar sports/female-led films. Screenings will introduce the film to distributors.
4) The consumer strategy is a spring 2016 release. Marketing includes social media, a TV appearance, and sponsorships to promote the film's
Target market questionnaire analysis
This document contains a summary and analysis of the results from a target market questionnaire. The three main points are:
1) The majority of respondents were 15-21 years old males, which aligns with the target audience for the film of 15-24 year olds with a 60/40 male-female split.
2) Most respondents earned between £0-20,000 annually, placing them in socioeconomic classes E, D, and C, which is also the target audience for the film.
3) Thrillers were the most popular genre among respondents, followed by horror and drama, and the film is planned as a thriller.
Exit poll powerpoint
This document contains exit poll summaries for the films "Ill Manors" and "We Need to Talk About Kevin". The exit polls provide statistics on the gender, age, sources of information, and attractions of the audience for each film. For "Ill Manors", the majority of the audience was male (56%) and under 25 years old. Most learned about the film from family and friends rather than trailers. The narrative and director attracted many viewers. For "We Need to Talk About Kevin", the audience was more balanced between men and women. Most were under 35 years old. The trailer and internet were the primary sources of information about the film. It being based on a novel and its narrative also attracted many viewers.
Institutional Research
The document analyzes thriller films from 2014-2015. It finds that the genre grossed over $2 billion total domestically during this period. The Hunger Games films were the most successful both years. Their success was due to adapting popular book series, which generated buzz online and through marketing. The target audience for thrillers is teenagers and young adults, as the films often contain violence, language, and themes unsuitable for younger viewers.
A2 Audience Survey
The survey results showed that the majority of respondents were males aged 18-24 who prefer consuming media like Netflix with friends. They indicated action was their most preferred genre and horror/romantic comedy were their least preferred. Given this target audience prefers action content on streaming services with friends, the document concludes an action movie trailer distributed on platforms like Netflix would appeal most to this demographic.
Exit poll powerpoint
The document summarizes exit poll data from two films: "Ill Manors" and "We Need to Talk About Kevin". For "Ill Manors", the majority of viewers were male (56%) and under age 25. Most learned about the film from friends/family rather than trailers. The film's narrative and director attracted audiences. For "We Need to Talk About Kevin", most viewers were women or under 35, and learned about it primarily from the trailer or internet. Both films' narratives also attracted audiences, and for "Kevin" its source novel drew fans. The data provides insight into target audiences and marketing effectiveness for different genres.
Media evaluation Q4
The document discusses the target audience for a film based on the results of a questionnaire. The audience would likely be females ages 15-40, though some older and younger viewers may also find it interesting. Most respondents were female and preferred seeing the film in theaters. The characters were deemed appropriate but viewers were split on whether it would appeal mainly to a niche audience or more broadly. The results helped the filmmakers tailor the project to make it appealing to a wider mainstream audience and distributors.
How did we attract our audience
The document discusses strategies for marketing a thriller film to its target audience. It aims to attract 18-29 year old males primarily, and 30-44 year olds secondarily, by finishing the film well, having a unique plotline, and using uncommon film techniques. Examples are given of similar films that attracted this target audience. Word of mouth marketing would be relied on after a small initial UK release to spread awareness of the film's original concept.
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What have you learned from your audience feedback.pptx2
The document summarizes audience research conducted to inform the creation of a horror film trailer. A questionnaire was distributed to 30 people asking about preferences for horror film and trailer content and features. Respondents preferred psychological horror and indicated suspense music and darkness were good openings for a trailer. Most respondents were between ages 16-18 or 19-20, informing the target age range. The research was intended to align the trailer with what the target audience prefers.
Target audience research
The document discusses research conducted on the target audiences of two films - The Girl with the Dragon Tattoo (2011) and Gone Girl (2014). Both films have a female lead character and focus on the mystery/crime genre. Statistics show The Girl with the Dragon Tattoo attracted more males than females, while Gone Girl attracted a wider age range and more even gender split. A survey was also conducted that found most 15-24 year olds would be interested in a crime/thriller film, supporting that demographic as the target audience.
Questionnaire results
The document summarizes the results of a survey given to students about their movie watching habits. It found that most students were 18 years old and the gender split was even. When asked about movie genres, action was the most popular followed by comedy and other genres like horror and animated films. Most students watch movies online rather than in theaters and only watch 1-3 hours of movies per month. Trailers are an important factor in deciding what movies to watch. Students typically find out about movies online through social media rather than posters.
Questionnaire results
The document summarizes the results of a survey given to students about their movie watching habits. It found that most students were 18 years old and the gender split was even. When asked about movie genres, action was the most popular followed by comedy and other genres like horror and animated films. Most students watch movies online rather than in theaters and only 1-3 hours of movies per month. The majority watch movie trailers before seeing a film. Students most often find out about new movies online through social media and trailers rather than posters.
Questionnaire results
The document summarizes the results of a survey given to students about their movie watching habits. It found that most students were 18 years old and the gender split was even. When asked about movie genres, action was the most popular followed by comedy and other genres like horror and animated films. Most students watch movies online rather than in theaters and only watch 1-3 hours of movies per month. Trailers are an important factor in deciding what movies to watch. Students most often find out about movies online through social media rather than posters.
Questionnaire results
The document summarizes the results of a questionnaire about film preferences. It finds that the majority of respondents were aged 17-21 and most preferred watching thriller and comedy films rated 15. Respondents indicated that film trailers on YouTube and at cinemas influence their decisions to watch films. Accordingly, the document concludes that a zombie thriller rated 15 and marketed through trailers on YouTube would appeal to the target demographic of ages 17-30.
Media consumption
The document discusses research conducted for NW films on existing teen films and audiences. It summarizes statistics from the Kaiser Family Trust on mobile media and reading habits of teens from 2004-2009. Mobile phones and iPods/MP3 players increased dramatically, while reading of books, magazines and newspapers declined. The document also outlines research findings on genres, viewing locations, and demographics of teen film audiences.
Exit polls
Exit polls are surveys conducted with movie audiences to understand who watched a film and why. Distributors use this information to help market future films. Exit polls gather data on audiences' gender, age, how they heard about the film, and what interested them. This helps distributors understand which advertising and media outreach was most effective. Examples show exit polls revealing differences in male/female ratios between films and which age groups films appealed to most. They also provide insights into the most common information sources like reviews that drove people to see films, as well as aspects like settings or stories that attracted audiences. Distributors analyze exit polls to identify successful marketing strategies and audience interests.
Who would be the audience for your media mohamed
The document discusses targeting a media product towards 16-25 year olds. Research showed this age group prefers streaming online rather than going to cinemas. The group decided to advertise primarily through online methods like social media rather than expensive posters or TV ads. A survey found that those in the target 16-18 age range enjoyed the concept most, while older audiences liked it less. The film uses a limited number of characters, like most films, to make them easier for the audience to relate to and follow.
Secondary Research
The document provides information on several films and film magazines to help determine the target audience for a new drama film. Key details include:
- The films appeal mainly to older (40+) audiences, especially those in the upper-middle class (AB demographic), due to complex subject matter.
- Film magazines Total Film and Empire largely attract educated, affluent males aged 18-39 who are passionate about film and new technology.
- This research indicates the new drama film should target 45+ audiences in the AB demographic, using sophisticated language and focusing on themes of obsession, addiction, and unpredictability.
Age Demographic
This document discusses analyzing the age demographic for a psychological thriller film marketing campaign. It first looks at previous survey data that showed the genre's audience ranged from 18-45, with key groups being 22-27, 28-35, and 36-45. However, this data had a small sample size. The document then analyzes data from 5 psychological thriller films on the YouGov website, finding that 4 of the 5 had over 30% of their audience aged 25-39. This leads to the conclusion that the target age demographic for the marketing campaign should be 25-39 years old.
Analysis for questionnaire
The document summarizes the results of a survey given to 10 people (5 males and 5 females) about their movie preferences. Key findings include:
- The target audience is mainly ages 18-21 but the researcher wants to widen the audience.
- Most respondents are students with little income so illegally downloading movies is preferred to paying for cinema tickets.
- Comedy and mystery are the most enjoyed genres, with psychological thriller as the second most popular.
- Trailers are very important for appealing to audiences and determining if they see a movie. Sound, props, and costumes are most effective in trailers.
Cabin in the woods pp
This document analyzes the target audience for the horror/thriller film "Cabin in the Woods" to inform targeting for a new opening film of the same genre. It finds that the primary demographic is males ages 15-24, as they make up 65% of the audience and most enjoy themes of violence and gore. Psychographic analysis revealed the target audience has an "Explorer" personality that seeks new experiences through challenging films. Research on media consumption showed the 15-24 age group is most active on social media, indicating it should be a key platform to reach this audience.
Audience Research
The document discusses audience research and marketing techniques for films. It provides details on socio-economic groups and the results of a questionnaire given to potential viewers. The questionnaire found that most respondents were females aged 16-26 who preferred romantic comedies and watched films at home. Based on this, the document concludes that the film should target this demographic by having female leads and marketing primarily through online platforms like YouTube.
Results
The document summarizes the results of a questionnaire about fashion preferences and media consumption habits of a target audience for a documentary. The results show that the target audience is mainly younger people interested in fashion. They are influenced by celebrities and prefer shows about reality TV and comedy. The documentary should include popular high street brands, focus on trends from the 2000s, and feature celebrities like Rihanna to appeal to this target demographic. Channel 4 would be a good fit to air the documentary based on the tastes of the target audience.
As media question 4
The document discusses a film project's target audience of 15-18 year old males and females. A focus group of 15-19 year olds provided feedback through a questionnaire. Results showed 60% were female, but males preferred horror more. Most respondents preferred horror films. Feedback indicated the target age group would enjoy a full film with the creepy elements. The conclusion was the target demographic of teenagers was appropriate given their interests in modern popular films involving children in key roles.
Citw 5
The document discusses the target audience for the horror/thriller film "Cabin in the woods". It finds that the target audience is primarily males ages 15-24, as 65% of viewers for this genre fall within that age range. Themes of violence and gore particularly appeal to this demographic. Additionally, the psychographic profile of the "Explorer" personality matches the target age range as Explorers seek new experiences from genres like horror/thriller. Most useful for advertising will be social media and internet/web-based methods, as those 14-24 are most likely to use these platforms.
Evaluation Question 4
Our primary audience is teenage boys aged 13-19, as research shows they prefer action and thriller films. However, the inclusion of a female sniper is meant to also attract female viewers who enjoy action films. Young adult males who recently finished university are a secondary audience. Feedback from 16-18 year olds confirmed they enjoyed the opening, validating that age group as the target. Incorporating cars, guns, and an expensive sports car into the thriller provides attractions specifically for the 13-19 male audience.
Questionnaire results
The document summarizes the results of a questionnaire about audience preferences for horror films. Key findings include:
- The target audience is 17-24 year olds, likely students with low incomes.
- The majority of the audience is male.
- Most audience members live in Chigwell or Barkingside.
- Psychological horror and possessions are the scariest subgenres and supernatural elements.
- Valak from The Conjuring 2 and Patrick Wilson's characters are the scariest antagonist and most iconic protagonist.
- Most audience members watch horror films monthly with friends and consume them through online streaming or cinema.
Based on these findings, the proposal is to target both
Questionnaire results
The questionnaire results showed that the target audience for horror films is 17-24 year old males, most of whom are full-time students living in Chigwell or Barkingside on a low income. They prefer to watch psychological and supernatural horror films online or with friends. Common preferences included Valak as the scariest antagonist, possessions as the scariest supernatural element, and Patrick Wilson as the most iconic protagonist. Based on these findings, the proposal is to create a short film featuring male student friends in Chigwell dealing with possessions, incorporating elements audiences found scary, and distribute it online for under £10 around half term to reach the largest potential audience.
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Task 4 - media evaluation
The document discusses the use of various new media technologies throughout the stages of a project. During research and planning, the individual used websites like SlideShare to share work and gain secondary research, as well as Prezi to present findings creatively. YouTube was used to research past films and student work. Box Office Mojo and Pearl & Dean provided statistical data on film audiences. During production and evaluation, Survey Monkey collected primary audience research. YouTube allowed uploading work for feedback. Voice memos and Sound Cloud facilitated dialogue recording. Photoshop and tutorials helped enhance the poster. A Canon camera captured footage and photos. Final Cut Pro and Adobe Photoshop edited the trailer, poster, and magazine cover. Free Sound.org provided
Task 2 - media evaluation v2
The combination of the teaser trailer, poster, and magazine were effective in establishing the brand identity for the film. Visual elements like fonts, characters, and a blue/grey color scheme were consistent across products to convey the thriller genre. Both this film and Gone Girl used missing persons as the narrative hook, though specifics of who was missing differed. The target audiences of 15-30 year olds for this film and 25-34 year old females for Gone Girl were effectively engaged through relatable characters and themes commonly seen in the thriller genre.
Task 4 - media evaluation
Throughout their research and planning stages, the student used online tools like SlideShare to share research, Prezi to present it visually, and YouTube to find examples. They analyzed films on Box Office Mojo and Pearl & Dean to understand target audiences. During production and evaluation, they created surveys on SurveyMonkey, uploaded work to YouTube for feedback, and used audio tools to plan dialogue. A Canon camera was used to film the trailer and take photos. Final Cut Pro was the main editing software, while Photoshop and Illustrator created marketing materials. Free online resources supplemented paid software.
Task 2 - media evaluation
The combination of the main product (teaser trailer) and ancillary texts (magazine and poster) effectively establish a consistent brand identity for the film. Visual elements like fonts, characters, and a blue/grey color scheme are used across all products. Both the film and Gone Girl suggest a thriller genre through conventions like missing characters and narratives of trying to find them. The products target a primary audience of 15-30 year olds of both genders, aligning with typical thriller audiences.
Risk assessment
This document provides a risk assessment for a student film project titled "Enigma" that will be filmed on November 14, 2017. It lists the team members and main filming locations as Castlefield and around the college. Potential hazards are identified like heat from lighting, tripping over wires, falling on steps, and closing doors. Control measures are outlined such as turning lights off when not in use, being cautious of wires, walking carefully on stairs, and closing doors slowly. The risk level for each hazard is assessed on a scale from 1 to 10.
Call sheet
This call sheet provides details for the production of "Enigma" taking place on November 14th at Castlefield House. It lists the crew call time as 9am and finish time as 4pm, and the actor call times are also from 9am to 4pm. The crew includes Lauren Bollough as camerawoman and Katie Gravett as lighting technician. The actors are Igor Zadruzynski as Joey Andrews and Andreas Andreou playing George Andrews and a mysterious figure. Props and equipment being brought include a gun, laptop, textbooks, costumes, and toys. Notes mention cloudy weather with light showers and hair/makeup details for the characters.
Sound research
The document discusses using sound effectively in movie trailers. It provides examples from films like Inception and Prisoners that use sounds like electronic thuds and ticking clocks to build tension and urgency. Short trailers need sound to convey the same information as longer films. Certain sounds can help set the tone, like upbeat music for a teen drama versus dramatic music for a thriller. The document also discusses using recognizable soundtracks to remind audiences of other similar films. However, sounds and music cannot be used without permission and must be royalty-free if obtained from other sources. The document advises researching royalty-free sound options on sites like freesound.org and GarageBand.
Script for enigma
George is studying at university when the police interrupt him with news that his parents died in a car crash. Only his little brother Joey survived. They return to their family home which is now empty. That night, George hears a noise and finds Joey missing, being led away by a mysterious figure. George receives a mysterious phone call instructing him to go to an abandoned building for a ransom exchange - he must pick up a handgun and shoot someone in another room to get his brother back.
Pitch
George is informed that his parents have died and must now care for his younger brother Joey. However, Joey is then kidnapped and the kidnapper sets a series of twisted tasks for George to complete in order to get Joey back. The key characters are the brothers George and Joey. The teaser trailer will show the police notifying George of his parents' death, George and Joey settling into their new home, and Joey's kidnapping. It will end with George confronting a choice between shooting someone or receiving a clue to find Joey. The promotional campaign will focus on the tasks set by the anonymous kidnapper and George's quest to find Joey, using a blue/grey color scheme and
Group genre research task
This document outlines the marketing plan for the movie Shutter Island, including a teaser trailer, poster, and key elements. The poster would use a close-up image of actor Leonardo DiCaprio with a dark color scheme of red and white. Bold typography and DiCaprio's serious expression are intended to intrigue viewers and hint at the mysterious story.
Media Evaluation Task 2 lauren
The document discusses how the film project represents various social groups through its characters and story. The main character is a teenage girl suffering from sleep paralysis, representing the social groups of gender (as a female protagonist), age (as a teenager), and mental health (through her condition). The antagonist's gender is presumed male but unidentified. Through props and setting, the film also represents the middle class. Characteristics of both the protagonist and antagonist are shown through aspects of mise-en-scene like costumes, lighting, actors, and makeup/hair. The camerawork and editing are used to convey the protagonist's mental state and vulnerability. Both characters are depicted as typical teenagers through stereotypes about their laziness, messy rooms, and
Media Evalutaion task 3 lauren
This document discusses distribution options for an independent film. It explains that an independent film would likely be distributed by an independent film company rather than a major Hollywood studio due to its lower budget. The document suggests that Fox Searchlight Pictures could be a suitable distributor as they have distributed similar psychological thriller films in the past. It proposes marketing the film through an online campaign on social media platforms and a platform release strategy in key areas initially.
AS Media pitch
The document provides a pitch for a 2-minute opening sequence for a psychological thriller film called "Paralysis". The sequence will introduce the main character, a teenage girl who suffers from sleep paralysis. It will show her experiencing an episode of sleep paralysis in which she dreams an intruder is in her house. Upon waking, she will discover things have been moved, hinting someone may actually be there. The sequence aims to set up the plot and leave the audience wondering if it was just a dream or reality. Locations, characters, camerawork, editing and other cinematic techniques are discussed to effectively portray the genre.
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Audience research
- 1. Audience research Secondary Research - For our secondaryresearchI lookedatthe filmsTaken,Inception andthe Girl onthe Train as theyare similartoour film. OnBox Office Mojoitshowedthese tobe all to be successful films; Thisshows that the marketingforthe filmshelpedtobuildawarenessforthese filmssothattheiraudienceswould go and see theirfilm. However,asthe Girl ona traincame outonlyin 2016 andthe otherin2009/2010 itgivesthem a furtherchance to be more successful astheyhave beenoutforlongerwhichaddsto theirrevenue.
- 2. On the Pearl andDean website itshowedthe differentaudiences inwhichwatchedthese films: The main audience forTakenwere fairly equal withgenderas the amountof males was 54% and femaleswas46%,therefore showingthatitwas basedat bothof them. Alsoitappealed15-24 year oldsas they were the highestwith38% closelyfollowed by the 25-34 year oldswith37%. Moreover,italsoappealedtothe majority of people inthe class C1 with37% and all the otherswith21%. The main audience forInception were wasequal withgenderasthe amountof malesandfemaleswere both50%, therefore showingthatit was basedat bothof them. Similarlytotaken,Inception appealed15-24 yearoldsas they were the highestwith43%. Also,itthe majorityclassthat was appealedtothiswasthe AB class with42% whichis closelyfollowed by the C1 class with40%. The main audience forInceptionwere mainlyfemale with61% and the males with39%. Differentlytothe othertwofilmsit appealedtomainly45+ year oldswith 49% andbehindthatwas the 15-24 yearoldswith20%. Moreover,similartoTaken,the Girl on the Train appealstothe majorityof people inthe C1 classwith38%, thisis closelyfollowedbythe ABclasswith 37%. Therefore,basedonthiswe should appeal toboth female andmale,15- 24 year olds,andC1 class.
- 3. Primary Research - I gatheredprimaryresearchbyusingSurvey Monkeyandgave the linkto people whoIknow - https://www.surveymonkey.com/r/9GL2CRN - Out of 75 people,69 were female and16 were male andthere was one who preferrednottosay. The largestage groupwere 16-24 yearoldswith41 answering.Afterthat 40+ yearoldswith 28.
- 4. There wasa range of differentanswers and wasdifficulttonarrow down. The main filmsthatpeople saidwere Taken,ShutterIsland,the shining,the Girl on a trainand Gone girl. These are films thatwe have relatedto our film. The most popularfilm thrillerfilmwasthe Girl on the trainwith27 and thenInceptionwith16. These are both filmsthat we have relatedtoour trailersothisshowsthat it isthe right target audience forourtrailer.
- 5. Thisshowsthat our audience are more likelyto watch a few filmsamonthas theyhave 33. Therefore,we will needto make the sure that our marketing campaign/3 productshave a impact. The main colourthat the target audience thinkof in thriller filmsisblue with26. Therefore,inour productwe should use a blue colour scheme.
- 6. Overall thisresearchhasshownthatour primarytarget audience isaimed at15 – 30 year olds as itcombinesabit more of the gap betweenthe 25-34 yearoldsas shownmainlyinthe secondaryresearchwhere the itwasclosely behindthe 15-24 yearolds – shownwithbothInceptionandTaken. Alsowiththe primaryresearchthe mostpeople to answerthe surveywere 16-24 years old. Moreover,oursecondarytargetaudience is40+ yearolds as there was a lotof people showninthe surveytobe 40+ yearsold.Also,inforthe target audience forthe Girl on the Train,whichwas one of the filmsthatissimilartoours, was 45+ yearolds. Furthermore,thisisbecause inthrillersthataplottwist – whichisthe majorityof thrillersincludingours - are typicallyshowntoappearpopularto15-24 or 45+ yearsold.