PR1

1. LiamMacdonald
Demographic scale – demographic scale is used to categories different
people’s way of living from A to more higher paid and wealthier t people such
as people like doctors, dentists who had to go through education to achieve
their jobs. To B who own small business and companies which gives with high
standard of living and wealth. C1 is people who are working for businesses this
way they are working justunder the people who own them as they are the
employees. C2 are hardworking middleclass people who high skilled at manual
work. To D are the working class peoplewho haveto work to get an income
through averagejobs to unskilled hard work. E are people who are in
education such as students, unemployed the elderly people who are retried.
A- Doctors, dentists, big company owners people who had to do higher
education to achieve their jobs.
B- Highest and of business, supervising jobs
C1- are people who are business workers who work for a big company and as
a part of the employees.
C2- more skilled and higher advanced manual working jobs.
D-Unskilled working easier working jobs.
E- unemployed, students, elderly retried people.
Quantative research- is when you ask specific questions to get the right correct
answer in full detail.
Qualitive research- Is researching which is done through numbers such as pie
charts to show the right amount of data.
Mainstream- are films which are aimed at a wider rangeaudience worldwide
as well as different age ranges. For example, Star Wars is a big huge scale
francizewhich has a huge budget as it is produced by a big studio company
and which has the money to make sureit has a big effect when it reaches the
public specially becausethere are multiple films of them. However, as it’s a
francizethe firststar wars related to a lot of different people and ages so this
allowed to bring in a larger audience by including Lego star wars this will help
make the movies popular and kids will be able to usetoys from the movies.

2. LiamMacdonald
Alternative- are movies which are aimed at smaller audiences and the story is
usually a bit different and unusualfor example suicide squad as its aimed at
people who are interested in batman and dc villains so its drawn to a specific
audience and its very unusual and original.
Niche- Are films which are aimed at a specific audience so for example a film
based on a music artist would be in this category for example nas time is
illmatic is a film based on he’s life of how he became an artist from the hard
streets of queens bridgeincludes latest footage of him touring and talking
about he’s life. This is a niche film as its audience will be nas fans who are
interested in he’s music and life.
BBFC- British board film classification is a company which review films before
they hit the theatres and choseif it can be realised at the age rating the
producer wants.
Mainstream-
The star wars the force
awakens is classed as a mainstream movie is it’s a part of a francizewhich
shows it has a huge budget set on the film and that it has had a previous
successes. Itis also ranged at a large scale of people and ages as of Lego and
previous video games this brings in the younger fans more and older people
are interested cause the francizewas out when they were younger this shows
the rangeof target audience.
https://www.youtube.com/watch?v=sGbxmsDFVnE
Alternative- Suicide squad

3. LiamMacdonald
The 2016 movie suicidesquad is
classed as an alternative movie as it
doesn’tappeal to mainstream audiences
causeof age and the topic as its based off
an idea or concept such as the villains of
dc comic and the batman series doing this
classes it as an alternative movie as its
based of an idea which is used to create a
film as in the movie the villains come
together as one to savethe city.
https://www.youtube.com/watch?v=CmRih_VtVAs
Niche-
Time is illmatic
Time is illmatic is classed as a niche film as
it’s based on a person or topic which only a
specific audience will watch and relate to the topic
these a called niche films. Niche films are normally
based on a person or artist or group so the target
audience will be fans of them so its targeted at
their audience and ages.
https://www.youtube.com/watch?v=zbaoRfJas_8
Audience profiling

4. LiamMacdonald
Gender
Age is how old a person is and can be used to target specific audiences.
Gender- male or female A to E scale (below)
Socio economic status
Psychographics
Geodemographic
Is the location of which a person lives and can be used to target specific
audience on the location they live.
Sexual orientation straight, gay or bi depending on the person.
Regional identity is the location where you’refrom and your city.

5. LiamMacdonald
Anchorage
For the print they have used the
colours pink and purple for the text
as its commonly known that girls and
more took to pink and purple so this
tell us they are the target audience
mostly. The text size is very big so
and bright so its stands out amongst
the white background.
Direct mode of address
She looking directly into the audience
so this tells people she is going to be
one of the main focuses of the film

6. LiamMacdonald
because of how shelooks at the audience. This has a good effect on the girl
audience as the main women is starring right at them so they feel they will relate to
her by her facial expressions tell us shes shocked at something. The two male
characters are looking away from the audience at each other this tells people looking
at the cover and about to watch the film that them two are gonna have some type of
connection together where they don’t really like each other.
anchorage
the text at the top of
the page is in a white
font this helps to
address the
audience and let
people know who
are playing the
characters.
The use of low key
colours like black
tells the audience
something dark or
evil may happen.
The title is in big
black writing this
tells us it’s about
something deep.
By the serious
expressions on the
two characters’ faces
addresses the
audience that the
film is serious
because of their
facial expressions and the direct mode of address of them looking straight
forward atthe audience it makes them more attracted to the film as they are
full on looking into the audience’s eyes.
The Guttenberg principle shows us that people’s eyes are more drawn the the
left upper part of the picture and James bulushiis located there so this tells the

7. LiamMacdonald
viewers that he mustbe a partof the main characters and has a huge focus
and effect on the movie and its audience.
Quotes
The quote that’s been used “The best place to hide is behind a badge” this tells
the audience maybe they are police officers who are corruptand are hiding
fromthe police force it gives a bigger enough understanding that the police
and detectives have a huge part in this film. However, there is a police badge
shown next to the quote so the audience know they are a part of the police.
https://www.youtube.com/watch?v=zffnWNSgeEo
we created are own surveys on whatthey thought about the film and what
they thought about it fromthis chartyou can see the most ages the went to
see this film were young 16 to 20.

8. LiamMacdonald
By the evidence collected mostpeople who watched Blair witch enjoyed the
movie more than not liking the film 67% of people liked the movie by this
evidence it has has a good effect on the target audience and they enjoyed the
film in someway.

9. LiamMacdonald
By the data collected there was an even amount of males and females
together watching blair witch as the results show both 50% of each gender
wherethere.
By the evidence collect by my exit poll for the film Blair witch, the most
common way that people found out about blair witch was through social

10. LiamMacdonald
media such as facebook and twitter for example this is a popular way people
find out about new films cause everyonein the modern day uses it. The second
most was advertisementposters such as billboads, bus stops this is a clever
way to show a new projectto the public as people in the city centres will see
them walking by. The least way people found out aboutthe film was through
television cause it’s a horror moviethey would have to show the trailer later
on in the night when the target audience is awake. This is effective as most
people today own a television of somekind and advertising on programmes
allows the target audience to see it instantly on the breaks.
we asked people if they would recommend the film they justwatched to
someone? By the data collected by my exit poll you can see 66.67% would
recommend it to somebody.

11. LiamMacdonald
we asked people whattheir favouritetype of movie was by the chartabove
50% of people thought that comedy films are the favouritekind. Action

12. LiamMacdonald
adventure, documentary and drama all have16.67% of people who thought
that was there favouritegenre. By this evidence we can see that Blair witch has
a good effect as the people we asked their best genre wasn’thorror so we
know that the majority of the people like it even though they don’tlike
horrors.
https://www.youtube.com/watch?v=girSv9UH_V8
Blair witch trailer 2016
At the beginning of the trailer there’s a direct mode of address with one of the
main characters wherehe’s telling them the story of the when film got
captured in the woods. The camera is filmed in first person with camera on
their heads this makes it easier for the audience to understand and to feel like
they are talking to the audience as well this is effective and gets people
interested into the story.
There are mostly low key lightings used in this trailer for example the picture
above. This helps to remind the audience it’s a horror film and the dark black
backgrounds and dark lights help to reflect that to the audience. When there is
mostly dark lighting also helps to tell the audience that something creepy
might happen. By the camera angles and positioning of the frames