2. Gender
Action movies attract generally
a male audience, as it is
stereotypical for men to be
drawn to ‘Violent’ films. Men
would typically take a bunch of
their male mates to go and
watch an action film rather than
their girlfriend, unless she loves
violence.
3. As these films have a diverse cast (some white, some Asian, some
black), we can assume that the film would appeal to a wider range of
races than if it were an all white cast. People from the middle class
generally have the luxury of being able to watch movies regularly, so
they would be the main audience.
4. Age
Most male teenagers love a good adrenaline burst. So watching a movie
filled with action which is sure to get your heart pumping would appeal to
those who have not yet reached adulthood. This interest in the action genre
could continue into adulthood, extending the age range into the 40+ zone.
However, sometimes adults prefer to ‘slow down’ from then, which mean
the genre can lose the 50+ range. Action films appeal to the younger
generation, making them the majority and the primary audience.
5. Income bracket: B – C2 and E
This means that they range from middle class (B), to skilled working
class (C2). I have included E because students may enjoy the
film. Because of what income brackets the target audience are in,
possible jobs include teachers, graphic designers, clerical workers,
electricians, plumbers, and those in E, students. Usually, an action
film targets the middle class at C level. However, due to the injection
of aspects of a comedy genre, the bracket it expanded to include
those who would enjoy the film for it’s more intellectual and
challenging material.
