.

1. Proposal
1
Student Name and Number:
Lily Page 394191
Project proposal title and date:
The Grid 03/12/21
Main area of activity
Website
Target Audience
16–24-year-olds
Rationale:
We have decided on this project because we needed to work on our audience research
skills as the last project I did my grade suffered because I didn't do enough audience
research and my final product had no influence from an audience. I also wanted to try out a
new media, I’ve never designed a website before aside from my personal website for
college and wanted to give it a try, so I’m well versed in all media when I start university. I
also want to get better at photoshop and doing a website for my project will give me the
opportunity to do so.
Project Concept:
The concept for our project is a swipe and find website that focuses on meeting people that
have the same interests as you. When you make an account, you will be asked to state your
name, general area, write a little bit about yourself and your interests, then you’ll be
matched with people in your general area, you will also have the option to turn off your
local area and meet people from around the globe. Once you’ve found people you can
create chats, video call, direct message. It’s a website made for making communities,
creating events and rallying protests. In order to make this project we will need to do
research into our demographic, like what platforms they use most, what they are generally
interested in, what their views are on certain topics, how long they spend on certain
platforms, what is visually appealing to them and what they look up most.
How will the project be evaluated and reviewed?
Over the course of the project, we will do weekly reflections to keep track of what we’ve done and
to keep track of what needs improving each week, so we don’t forget over the weekend. We will
also do this to track our progress so we can go back to it when we sum up our evaluation. At the
end of the project, we will write up a document of what went well and what we could’ve improved
on, well then go over the work and make improvements. We will also post in it our class team chat
and get feedback that way and then make improvements from that. We will also talk about what
we would’ve have done differently and what we’ve taken from it for hr future.

2. Proposal
2
Bibliography:
1. Anon. (2021). instagram.com. Available:
https://www.similarweb.com/website/instagram.com/. Last accessed 3rd Dec
2021.
2. Anon. (2021). facebook.com. Available:
https://www.similarweb.com/website/facebook.com/. Last accessed 3rd Dec
2021.
3. Anon. (2021). reddit.com. Available:
https://www.similarweb.com/website/reddit.com/. Last accessed 3rd Dec 2021.
4. Anon. (2021). discord.com. Available: Anon. (2021). reddit.com. Available:
https://www.similarweb.com/website/reddit.com/. Last accessed 3rd Dec 2021.
Last accessed 3rd Dec 2021.
5. Anon. (2021). tiktok.com. Available:
https://www.similarweb.com/website/tiktok.com/. Last accessed 3rd Dec 2021.
6. Anon. (2021). twitter.com. Available:
https://www.similarweb.com/website/twitter.com/. Last accessed 3rd Dec
2021.
7. Sehl, Katie. (2021). Instagram Demographics in 2021: Important User Stats for
Marketers. Available: https://blog.hootsuite.com/instagram-demographics/.
Last accessed 3rd Dec 2021.
Week Specific Tasks
1 Visual Identity/Branding
Production
 For this week we will do some initial research into
our audience like what they generally like, what
apps they use for example Instagram, TikTok and
Discord. We will also research existing products
so we can get an idea of what there already is
and so we can get some inspiration for what to
do for our project.
2 Theme investigation  This week we will focus on how we want our products
to look,for example for our website we will choosea
colour theme, we will do a survey to determine what
would be best.
3 Content development and
planning
 This week we will createbasics likethe logo,do mood
boards for the website and justgeneral planningfor
the products we are going to create. For example, I
will createstoryboards for my animation.
4 Theme content production  This week I will begin production on my animation I
will get the core of the animation down and try to
finish itas much as possible,I will also help my group
members if they need help with production.
5 Theme content production  This week I will finish up my animation and tie up any
loseends with research etc.
6 Evaluation  I will fill outa PowerPoint and ask for feedback from
my peers.
7 Contingency  I will go back over all my work and make sure
everything is up to date and on my website.