Gaurav Patel presented on the social and cultural environment and how it affects business. He defined the social environment as all social factors that impact business, noting that businesses operate within societies and are influenced by societal elements like family, education, and religion. The presentation also covered cultural environment and factors, explaining that socio-cultural environments consist of a population's beliefs, customs, and behaviors. Finally, the presentation provided examples of how specific social and cultural elements like family, education, and religion influence business and analyzed McDonald's success in India by adapting to the local social environment.

1. Presentation
On
“Social & Cultural Environment”
Presented By
“Gaurav Patel”
Taxila Business School, Jaipur
MBA+PGDBM (07877549750)

2. Social Environment
 Social environment of business means all factors which affects
business socially . Every business works in a society , so societies '
different factors like family , educational institutions and religion
affects business .

3. Social Environment
 Social environment of business means all factors which affects
business socially . Every business works in a society , so societies '
different factors like family , educational institutions and religion
affects business .
 It includes the culture that the individual was educated or lives in,
and the people with whom they interact.

4. Social Environment
 Social environment of business means all factors which affects
business socially . Every business works in a society , so societies '
different factors like family , educational institutions and religion
affects business .
 It includes the culture that the individual was educated or lives in,
and the people with whom they interact.
 The cultural factors like buying and consumption habit of the
people, customs and traditions, tastes and preferences, languages etc.
are the factors that affect the strategy of the business.

5. Cultural Environment
 The cultural environment mean a environment which affect the
basic values, behaviours, and preferences of the society-all of
which have an effect on consumer marketing decisions.

6. Cultural Environment
 The cultural environment mean a environment which affect the
basic values, behaviours, and preferences of the society-all of
which have an effect on consumer marketing decisions.
Socio-cultural environment
 A setof beliefs, customs, practices and behaviour that exists within
a population.
International companies often include an examination of the socio-
cultural environment prior to entering their target markets.

7. Factors which effect social and cultural
environment
 Attitude of people.  Technological Factor.
 Demographic Factor.  Income & Life Style.
 Religion  Health & Safety Factor.
 Social Responsibility.
 Taste & Preference.
 Education.
 Family.
 Natural Factor.

8. Main elements Of Societies and its effect on
Business….
Family -:
 Family is basic part of society from the birth of a person and upto death.
 he lives in family so personal decision of buying and selling of goods are
affects from family .
 In the culture of a family , it may happen that parent does not allow to
use any product , then sale of such product will decrease.
 So businessman must analyze different families needs.
 Many occasion of family like marriage of any family member , can
increase the demand of goods .

9. Educational institutions -:
 Educational institutions are also main part of societies .
 They provide good knowledge, education, awareness, thinking, what should
students buy or not to buy .
 Suppose if a student is habitual to drink the tea and if his teacher advice him that
this is harmful to his health after his guidance students can avoid to drink tea after
this the sale of tea will decrease .

10. Educational institutions -:
 Educational institutions are also main part of societies .
 They provide good knowledge, education, awareness, thinking, what should
students buy or not to buy .
 Suppose if a student is habitual to drink the tea and if his teacher advice him that
this is harmful to his health after his guidance students can avoid to drink tea after
this the sale of tea will decrease .
Religion -:
Religion is also effects the business socially.
 Religion means the system in which group of persons trust in God .
Different religions have different principles , rules and regulations in which
they sacrifice to use some products and to eat some food ,
In Hindu religion, they never use leather products . They affects the sale of
leather industries .
So, businessman must analyse the targeted audience and after listening their
religious thoughts , he should produce the goods .

11. Social Culture Adopted by Indians
 Language.
 Dressing.
 Taste & Preference (Eating Habit).
 Life style.

12. A Company, Which Got Benefit Due to Social Environment
McDonalds
Strategy of McDonalds in India, which made them Benefit in Social
Environment of India……………
 McDonalds Made segment according to Demographic Factor in
the Society of India.
 McDonalds Made their food according to Religion in India.
 McDonalds Educate the customer towards their food rather than
India’s Traditional Food.

13. Continue….
 So that India’s People Taste & Preference Changed, Which is
Beneficial to McDonalds.

 McDonald's Made Positioning of their food that our food are
Healthy food, And We Believe in Total Quality Management.
 Due to this Positioning India’s Society Prefer McDonalds, Which
is the Benefit of McDonalds.

14. Continue….
 McDonalds always Believe in Standard & Glamour, So that
They Can Fulfill the psychogenic Need of Society.
 McDonalds Foods are Known as Affordable & Convenience
Food in the Society, Which Gives direct Benefit to McDonalds.
 McDonalds use Eco-Friendly Culture & Environment in their
Restaurant, Which Gives them Benefit in the Social Environment
of India.

15. Continue….
 McDonalds uses the New Technology to made their food and
for Cleaning . Due to which Social Environment affected, which
gives them Benefit.
 McDonald always Influence whole Family to have food in
their Restaurant.
 Due to all these McDonalds is one of the most Demanded
Restaurant in the Society.

16. !!!!......Thank you…..!!!!
!!!....Thank you…..!!!
!!!!......Thank you…..!!!!