Target audience
•Download as PPTX, PDF•
0 likes•136 views
The document discusses researching a target audience for a film. It defines a target audience by factors like gender, age, location, interests and education level. Primary research methods mentioned are directly questioning the target audience, while secondary research uses existing audience profile data. Other techniques brought up are getting direct feedback through "vox pops" and test screenings to get early responses to a film idea. An example target audience discussed is 15-25 year olds, as they would relate more to a young main character and are a popular cinema-going demographic due to social media influence.
Report
Share
Report
Share
Recommended
Audience profile A2
The target audience for this film is 15-24 year old females in the UK who are students or new workers living at home or at university. They enjoy socializing with friends, music, and activities like going to the cinema or streaming online. The film's themes of friendship and romance would appeal to this demographic.
Target audience powerpoint
This document discusses different types of target audience research, including primary and secondary research methods. It also outlines categories used to segment target audiences, such as age, gender, location, interests, ethnicity, and income level. Comparable data is presented showing that films like Paranormal Activity 4 and supernatural thrillers attracted mostly younger audiences between ages 15-24, with a generally even split between genders. The Purge similarly attracted younger audiences but saw 5% more male attendees.
The strength of relationships formed through social media
The document discusses research on the strength of relationships formed through social media. It addresses several topics, including the difference between social media and social network sites, types of online relationships like parasocial relationships, and factors that influence relationship strength. The document reviews research questions about what drives social media interactions, how to evaluate them, common risks, and relationship strength factors. It also covers topics like online identity, outside influences, behavioral effects, and social media addiction. The implications are that social media use has benefits and risks similar to offline interactions, but risks may be harder to detect online. More research is needed on issues like personality traits and site characteristics' psychological effects.
475 2015 media effects stereotypes & knowledge up
1. They conducted an experiment where adult participants watched one of four versions of a local news broadcast that included a crime story - with no image of the perpetrator, a white perpetrator, a black perpetrator, or no crime story.
2. Watching news stories with no perpetrator or a black perpetrator led white participants to express more negative racial stereotypes and support for punitive crime policies, while having less effect on black participants.
3. The results provided evidence that merely watching local news with black criminals can influence viewers' racial attitudes, which has implications for how media representations shape public opinion.
Social media mind map
This document provides interview questions for teenagers from East Norfolk about their use of social media over time and the purposes for which they use different platforms. It lists the names of teenagers who will be interviewed and potential locations for filming the interviews, including parks, beaches and East Norfolk College. It also lists several major social media sites that will be discussed.
The impact of tv shows on the average
Satirical TV shows have a significant influence on public opinion of politics according to the document. These shows are more entertaining than traditional news programs and portray information in a simplistic way to make their points easily understood. Younger, less informed viewers are especially susceptible to the messages of satirical shows which can shape political views in both positive and negative ways. Examples like Family Guy and Saturday Night Live will be analyzed for the techniques they use to influence audiences and the historical role of political satire.
Grimshaw research
The document outlines research questions and methods for a school project on the Nick Grimshaw Breakfast Show radio program. It asks about the broadcast times, target audience demographics, effect on listeners, common social class of listeners, how listeners relate to the show, broadcast frequency, and number of viewers. To answer these, the document proposes using secondary research methods like reviewing websites and statistics online or primary research like surveys and interviews of fans to gather information on the program, its audience, and impact.
Proposal.
This documentary proposal outlines interviews with three teenagers about their social media usage at local colleges and beaches. The filmmaker will need a camera, microphone, sound box, and windshield to capture mid-shots of interviews and panoramic scenery with voiceovers. The goal is to show that social media is not entirely negative and can be practical or educational, by interviewing subjects about how their social media use has changed over time and impacts them generally.
Recommended
Audience profile A2
The target audience for this film is 15-24 year old females in the UK who are students or new workers living at home or at university. They enjoy socializing with friends, music, and activities like going to the cinema or streaming online. The film's themes of friendship and romance would appeal to this demographic.
Target audience powerpoint
This document discusses different types of target audience research, including primary and secondary research methods. It also outlines categories used to segment target audiences, such as age, gender, location, interests, ethnicity, and income level. Comparable data is presented showing that films like Paranormal Activity 4 and supernatural thrillers attracted mostly younger audiences between ages 15-24, with a generally even split between genders. The Purge similarly attracted younger audiences but saw 5% more male attendees.
The strength of relationships formed through social media
The document discusses research on the strength of relationships formed through social media. It addresses several topics, including the difference between social media and social network sites, types of online relationships like parasocial relationships, and factors that influence relationship strength. The document reviews research questions about what drives social media interactions, how to evaluate them, common risks, and relationship strength factors. It also covers topics like online identity, outside influences, behavioral effects, and social media addiction. The implications are that social media use has benefits and risks similar to offline interactions, but risks may be harder to detect online. More research is needed on issues like personality traits and site characteristics' psychological effects.
475 2015 media effects stereotypes & knowledge up
1. They conducted an experiment where adult participants watched one of four versions of a local news broadcast that included a crime story - with no image of the perpetrator, a white perpetrator, a black perpetrator, or no crime story.
2. Watching news stories with no perpetrator or a black perpetrator led white participants to express more negative racial stereotypes and support for punitive crime policies, while having less effect on black participants.
3. The results provided evidence that merely watching local news with black criminals can influence viewers' racial attitudes, which has implications for how media representations shape public opinion.
Social media mind map
This document provides interview questions for teenagers from East Norfolk about their use of social media over time and the purposes for which they use different platforms. It lists the names of teenagers who will be interviewed and potential locations for filming the interviews, including parks, beaches and East Norfolk College. It also lists several major social media sites that will be discussed.
The impact of tv shows on the average
Satirical TV shows have a significant influence on public opinion of politics according to the document. These shows are more entertaining than traditional news programs and portray information in a simplistic way to make their points easily understood. Younger, less informed viewers are especially susceptible to the messages of satirical shows which can shape political views in both positive and negative ways. Examples like Family Guy and Saturday Night Live will be analyzed for the techniques they use to influence audiences and the historical role of political satire.
Grimshaw research
The document outlines research questions and methods for a school project on the Nick Grimshaw Breakfast Show radio program. It asks about the broadcast times, target audience demographics, effect on listeners, common social class of listeners, how listeners relate to the show, broadcast frequency, and number of viewers. To answer these, the document proposes using secondary research methods like reviewing websites and statistics online or primary research like surveys and interviews of fans to gather information on the program, its audience, and impact.
Proposal.
This documentary proposal outlines interviews with three teenagers about their social media usage at local colleges and beaches. The filmmaker will need a camera, microphone, sound box, and windshield to capture mid-shots of interviews and panoramic scenery with voiceovers. The goal is to show that social media is not entirely negative and can be practical or educational, by interviewing subjects about how their social media use has changed over time and impacts them generally.
Questionnaire feedback and analysis
The document analyzes the results of a questionnaire given to 4 people ages 11 to 17. [1] Older participants watched more TV and downloaded more films than younger ones. [2] Most had recently watched a comedy rather than a thriller, showing comedies have changed more over time. [3] Spending on media varied significantly by age, with the oldest spending the most and the youngest spending nothing. This highlights how independence and media interests change with age.
Demographic Research
This document discusses how demographics such as gender, age, and job status can help filmmakers create thriller films targeted at specific audiences. It provides statistics that show that more women than men watch thriller films, likely because women often go to the cinema in groups, while men typically go with a partner. It also shows that those age 50+ are more likely to watch thriller films than those ages 14-17, possibly because older people have more free time and disposable income. Additionally, it notes that those with lower-class jobs like students have less money and time to see films compared to those with higher-class jobs like lawyers and bankers. The document suggests filmmakers can use these demographic details to cater aspects of thriller films to
Uses and Gratifications update
The document discusses the uses and gratifications theory of media use. It explains that this approach focuses on how people use media rather than how media affects people. It provides reasons for media use, including information seeking, learning, social interaction, entertainment, and personal identity. It also describes five dimensions of entertainment media: communal, aesthetic, dark, thrilling, and cerebral.
Deconstructing Audience
This document discusses how audience can be deconstructed based on various demographic factors such as age, gender, sexuality, social class, income, ethnicity, educational background, and regional identity. These factors impact the type of media that will appeal to different audiences. For example, children and adult audiences prefer different types of films due to differences in what content is appropriate. Additionally, aspects like gender, social class, and income affect people's interests and ability to access certain media. When creating media, producers must consider these audience characteristics to effectively target their content.
Audience profile task 7
This document profiles the target audience for a film's opening sequence as younger males aged 16-25 in the UK who are in full-time education or working part-time. They enjoy socializing with friends, thriller/horror films, and using YouTube, social media, and other modern technology. They would likely dislike romantic genres. Their socio-economic group is classified as C2, D (skilled working class or working class) and their psychographic profile is an "explorer" seeking energy and adventure.
Final major project_proposal_form_
Nick McCabe proposes a documentary focused on his friends and their lives as teenagers. The documentary will provide insight into their daily activities and reflections on life. It will also examine challenges facing today's youth such as job prospects and the struggling economy. The target audience is other youth who will relate to the content as well as older viewers wanting to understand modern teenagers. The documentary will meet audience needs by contrasting the experiences of today's teenagers with past generations and examining how times have changed in areas like money, population, and race. To realize the project, McCabe will use strong narration to guide the story, close-up interviews with friends, and footage of relevant locations.
SociologyExchange.co.uk Shared Resource
This document discusses key concepts in media sociology including definitions of different types of media, technological developments, effects on audiences, and issues of representation. It covers how the media contributes to socialization through subtly reinforcing gender roles and political views. It also examines debates around media influence, including whether violence in media causes real-world effects, and the extent of press owner control over content. Sample exam questions are provided at the end.
Documentary research target audience
The document outlines research conducted to determine the target audience for a documentary about cyber bullying. It analyzes documentaries about related topics like eating disorders, binge drinking, and teenage pregnancy that target a similar 13-18 year old audience. These documentaries provide examples of engaging storytelling techniques like starting with personal experiences, mixing in facts and interviews, and relating topics to the pressures and vulnerabilities of the target age group. The document concludes these techniques could help make an informative documentary about cyber bullying entertaining for teenagers.
Evaluation Q4
The target audience for the film is estimated to be 15-32 years old, as the film would be rated 15 by the BBFC and the characters are young. The target gender is initially male due to violence in the opening scene, but the film does not alienate females. The target socioeconomic group is C1-E due to the working class and student characters. The target psychographic is "explorer" due to the hybrid genre appealing to students. The target geography is English-speaking countries, specifically cities in England where the film is set. However, the masked man element does not alienate non-English audiences. The target ethnicity is white due to an all-white cast, which may discourage some viewers. The
Evaluation Q4
The target audience for the film is estimated to be 15-32 years old, as the film would receive a 15 rating. Males are initially the primary target due to violence in the opening scene, though females are not alienated. The target socioeconomic group is C1-E due to the characters and themes. Students make up part of the target as explorers seeking new types of media. The geographic target is English-speaking countries and cities in England due to the setting. While secondary research informed the profiling, primary research could provide more accurate information about the target audience.
Parasocial Interaction Theory
This slide show is designed to help students understand and relate to the Parasocial Interaction Theory, while also keeping them entertained.
Phone hacking & bbc liberal bias
The document discusses two news stories: the phone hacking scandal involving celebrities in the UK, and accusations that the BBC has a liberal bias in its news coverage. For the phone hacking story, the document examines how different media like radio would cover the story, focusing on celebrity gossip to attract audiences. It also notes some celebrities affected and debates whether they court media attention. For the BBC bias story, it outlines claims that the BBC favors left-wing views and quotes analyses finding liberal bias in its immigration, EU and religion coverage. The document argues the BBC needs to address this perceived bias that has been observed.
Desensitisation theory
The document discusses the theory of desensitization, where repeated exposure to violence in media can decrease audiences' sensitivity over time. It provides examples of how horror movies have become increasingly graphic, and events like the Columbine shooting intensified debates around media influences. While over-exposure may make people accustomed to fictional violence, real-life impacts are still possible, like mimicking acts seen. The theory is somewhat similar to the hypodermic needle model of direct media effects, but research also shows moderated links between media violence and real aggression.
Uses and gratifications theory
The Uses and Gratifications theory views audiences as active in their media consumption choices. It posits that people select media to fulfill certain needs and gratifications. The theory assumes audiences are goal-oriented in their selections and can articulate the reasons behind their choices. It also acknowledges that media compete with other sources for fulfilling needs. Common gratifications sought from media include information, entertainment, social interaction, and escape from problems. The degree to which media gratify the reasons people seek them (gratifications sought vs. gratifications obtained) determines audience satisfaction. Media dependency theory extends this by arguing people rely more on media that fulfill important goals and needs.
Uses and gratification
The uses and gratification theory suggests that media users actively select media to fulfill certain needs. There are four basic needs: diversion, personal relationships, personal identity, and surveillance. Diversion fulfills the need to relax and escape daily life. Personal relationships involve using media for companionship and social groups. Personal identity relates to learning about oneself through media portrayals. Surveillance satisfies the need to stay informed about events and celebrities. Magazines like Q can fulfill these needs for teenagers - diversion through celebrity gossip, personal relationships by staying up-to-date with friends, personal identity through featured opportunities, and surveillance of latest celebrity news.
Media Effects
This document summarizes media effects research on violence, including the types of effects studied (negative like aggression, positive like pro-social behavior), historical context of the research, common hypotheses about media effects, and methods used in studies. Some of the key hypotheses discussed are social learning theory, desensitization, reinforcement of preexisting tendencies, and cultivation effects. Research methods covered include laboratory experiments, surveys, natural experiments, and longitudinal studies. The document also notes the prevailing public view that media have powerful effects on passive audiences.
Media effects
The document discusses several theories about the potential effects of playing violent video games like Grand Theft Auto (GTA) and how people interact with media in general:
1. Hypodermic needle theory suggests media directly influences audiences in a passive way, like injecting ideas into them. However, other theories argue audiences are more active.
2. Uses and gratifications theory says people deliberately choose media to fulfill certain needs like information, entertainment, or social connection.
3. Cultivation theory proposes media's repetitive messages shape people's views over the long-term in a subtle, "drip by drip" manner.
4. Reception theory focuses on how audiences interpret and make their own
Social psychological explanations for the attraction of celebrities
1. Parasocial relationships involve a fan feeling they have a relationship with a celebrity they don't actually know. Studies show these are more likely to form with celebrities perceived as attractive and similar. Viewing celebrities act in believable ways helps fans compare how they would act. However, parasocial relationships can negatively impact body image in young girls.
2. The absorption addiction model proposes fans are initially attracted to celebrities for entertainment, but this attraction can become obsessive or even delusional. It identifies three levels - entertainment, intense personal fixation, and borderline pathological behaviors like believing the celebrity knows them. Higher levels are associated with greater neuroticism and poorer mental health.
Comm110, Chapter 6
A video game themed powerpoint, based on chapter 6 of Ronald Howell's "Communication Opportunities". This was an assigned project.
Task 7
The document compares shots from a preliminary film task and a final film task to demonstrate improved skills in editing, research, and film techniques. In the preliminary task, little editing was done and basic fonts and props were used. For the final task, the author researched fonts, backgrounds, makeup, props, and editing techniques to create a darker, more sinister atmosphere. Specifically, they learned how to better implement shot reverse shot and the 180 degree rule to clearly convey a conversation between characters. This shows the progress made from the preliminary to final task through further developing skills in research, editing, and film production.
Task 6
We used various software and equipment to construct our film sequence:
- Imac, camera, tripod, and Final Cut Pro were used for research, filming, and editing. Final Cut Pro allowed us to alter colors/brightness and cut/lengthen clips.
- Photoshop was used to edit the main character's eye, making the iris green to portray the drug's effects in a thriller style.
- Makeup techniques learned from tutorials were practiced and used to create a realistic cut for the main character.
- GarageBand allowed us to experiment with different music clips to find sounds that fit the thriller genre and heightened suspense.
Epoch powerpoint
This document provides a frame-by-frame analysis of the opening sequence of a film production company's movie titled "Epoch". It summarizes each shot in the sequence and explains how it advances the plot and themes. Key shots include the production company logo, a close-up of the main character's eyes before and after taking a mind-altering drug, the reveal of the film's title, and scenes depicting the drug's effects and the character's deterioration over time. The sequence is designed to draw the audience in and set the stage for a story about one man's dramatic transformation due to substance abuse.
More Related Content
What's hot
Questionnaire feedback and analysis
The document analyzes the results of a questionnaire given to 4 people ages 11 to 17. [1] Older participants watched more TV and downloaded more films than younger ones. [2] Most had recently watched a comedy rather than a thriller, showing comedies have changed more over time. [3] Spending on media varied significantly by age, with the oldest spending the most and the youngest spending nothing. This highlights how independence and media interests change with age.
Demographic Research
This document discusses how demographics such as gender, age, and job status can help filmmakers create thriller films targeted at specific audiences. It provides statistics that show that more women than men watch thriller films, likely because women often go to the cinema in groups, while men typically go with a partner. It also shows that those age 50+ are more likely to watch thriller films than those ages 14-17, possibly because older people have more free time and disposable income. Additionally, it notes that those with lower-class jobs like students have less money and time to see films compared to those with higher-class jobs like lawyers and bankers. The document suggests filmmakers can use these demographic details to cater aspects of thriller films to
Uses and Gratifications update
The document discusses the uses and gratifications theory of media use. It explains that this approach focuses on how people use media rather than how media affects people. It provides reasons for media use, including information seeking, learning, social interaction, entertainment, and personal identity. It also describes five dimensions of entertainment media: communal, aesthetic, dark, thrilling, and cerebral.
Deconstructing Audience
This document discusses how audience can be deconstructed based on various demographic factors such as age, gender, sexuality, social class, income, ethnicity, educational background, and regional identity. These factors impact the type of media that will appeal to different audiences. For example, children and adult audiences prefer different types of films due to differences in what content is appropriate. Additionally, aspects like gender, social class, and income affect people's interests and ability to access certain media. When creating media, producers must consider these audience characteristics to effectively target their content.
Audience profile task 7
This document profiles the target audience for a film's opening sequence as younger males aged 16-25 in the UK who are in full-time education or working part-time. They enjoy socializing with friends, thriller/horror films, and using YouTube, social media, and other modern technology. They would likely dislike romantic genres. Their socio-economic group is classified as C2, D (skilled working class or working class) and their psychographic profile is an "explorer" seeking energy and adventure.
Final major project_proposal_form_
Nick McCabe proposes a documentary focused on his friends and their lives as teenagers. The documentary will provide insight into their daily activities and reflections on life. It will also examine challenges facing today's youth such as job prospects and the struggling economy. The target audience is other youth who will relate to the content as well as older viewers wanting to understand modern teenagers. The documentary will meet audience needs by contrasting the experiences of today's teenagers with past generations and examining how times have changed in areas like money, population, and race. To realize the project, McCabe will use strong narration to guide the story, close-up interviews with friends, and footage of relevant locations.
SociologyExchange.co.uk Shared Resource
This document discusses key concepts in media sociology including definitions of different types of media, technological developments, effects on audiences, and issues of representation. It covers how the media contributes to socialization through subtly reinforcing gender roles and political views. It also examines debates around media influence, including whether violence in media causes real-world effects, and the extent of press owner control over content. Sample exam questions are provided at the end.
Documentary research target audience
The document outlines research conducted to determine the target audience for a documentary about cyber bullying. It analyzes documentaries about related topics like eating disorders, binge drinking, and teenage pregnancy that target a similar 13-18 year old audience. These documentaries provide examples of engaging storytelling techniques like starting with personal experiences, mixing in facts and interviews, and relating topics to the pressures and vulnerabilities of the target age group. The document concludes these techniques could help make an informative documentary about cyber bullying entertaining for teenagers.
Evaluation Q4
The target audience for the film is estimated to be 15-32 years old, as the film would be rated 15 by the BBFC and the characters are young. The target gender is initially male due to violence in the opening scene, but the film does not alienate females. The target socioeconomic group is C1-E due to the working class and student characters. The target psychographic is "explorer" due to the hybrid genre appealing to students. The target geography is English-speaking countries, specifically cities in England where the film is set. However, the masked man element does not alienate non-English audiences. The target ethnicity is white due to an all-white cast, which may discourage some viewers. The
Evaluation Q4
The target audience for the film is estimated to be 15-32 years old, as the film would receive a 15 rating. Males are initially the primary target due to violence in the opening scene, though females are not alienated. The target socioeconomic group is C1-E due to the characters and themes. Students make up part of the target as explorers seeking new types of media. The geographic target is English-speaking countries and cities in England due to the setting. While secondary research informed the profiling, primary research could provide more accurate information about the target audience.
Parasocial Interaction Theory
This slide show is designed to help students understand and relate to the Parasocial Interaction Theory, while also keeping them entertained.
Phone hacking & bbc liberal bias
The document discusses two news stories: the phone hacking scandal involving celebrities in the UK, and accusations that the BBC has a liberal bias in its news coverage. For the phone hacking story, the document examines how different media like radio would cover the story, focusing on celebrity gossip to attract audiences. It also notes some celebrities affected and debates whether they court media attention. For the BBC bias story, it outlines claims that the BBC favors left-wing views and quotes analyses finding liberal bias in its immigration, EU and religion coverage. The document argues the BBC needs to address this perceived bias that has been observed.
Desensitisation theory
The document discusses the theory of desensitization, where repeated exposure to violence in media can decrease audiences' sensitivity over time. It provides examples of how horror movies have become increasingly graphic, and events like the Columbine shooting intensified debates around media influences. While over-exposure may make people accustomed to fictional violence, real-life impacts are still possible, like mimicking acts seen. The theory is somewhat similar to the hypodermic needle model of direct media effects, but research also shows moderated links between media violence and real aggression.
Uses and gratifications theory
The Uses and Gratifications theory views audiences as active in their media consumption choices. It posits that people select media to fulfill certain needs and gratifications. The theory assumes audiences are goal-oriented in their selections and can articulate the reasons behind their choices. It also acknowledges that media compete with other sources for fulfilling needs. Common gratifications sought from media include information, entertainment, social interaction, and escape from problems. The degree to which media gratify the reasons people seek them (gratifications sought vs. gratifications obtained) determines audience satisfaction. Media dependency theory extends this by arguing people rely more on media that fulfill important goals and needs.
Uses and gratification
The uses and gratification theory suggests that media users actively select media to fulfill certain needs. There are four basic needs: diversion, personal relationships, personal identity, and surveillance. Diversion fulfills the need to relax and escape daily life. Personal relationships involve using media for companionship and social groups. Personal identity relates to learning about oneself through media portrayals. Surveillance satisfies the need to stay informed about events and celebrities. Magazines like Q can fulfill these needs for teenagers - diversion through celebrity gossip, personal relationships by staying up-to-date with friends, personal identity through featured opportunities, and surveillance of latest celebrity news.
Media Effects
This document summarizes media effects research on violence, including the types of effects studied (negative like aggression, positive like pro-social behavior), historical context of the research, common hypotheses about media effects, and methods used in studies. Some of the key hypotheses discussed are social learning theory, desensitization, reinforcement of preexisting tendencies, and cultivation effects. Research methods covered include laboratory experiments, surveys, natural experiments, and longitudinal studies. The document also notes the prevailing public view that media have powerful effects on passive audiences.
Media effects
The document discusses several theories about the potential effects of playing violent video games like Grand Theft Auto (GTA) and how people interact with media in general:
1. Hypodermic needle theory suggests media directly influences audiences in a passive way, like injecting ideas into them. However, other theories argue audiences are more active.
2. Uses and gratifications theory says people deliberately choose media to fulfill certain needs like information, entertainment, or social connection.
3. Cultivation theory proposes media's repetitive messages shape people's views over the long-term in a subtle, "drip by drip" manner.
4. Reception theory focuses on how audiences interpret and make their own
Social psychological explanations for the attraction of celebrities
1. Parasocial relationships involve a fan feeling they have a relationship with a celebrity they don't actually know. Studies show these are more likely to form with celebrities perceived as attractive and similar. Viewing celebrities act in believable ways helps fans compare how they would act. However, parasocial relationships can negatively impact body image in young girls.
2. The absorption addiction model proposes fans are initially attracted to celebrities for entertainment, but this attraction can become obsessive or even delusional. It identifies three levels - entertainment, intense personal fixation, and borderline pathological behaviors like believing the celebrity knows them. Higher levels are associated with greater neuroticism and poorer mental health.
Comm110, Chapter 6
A video game themed powerpoint, based on chapter 6 of Ronald Howell's "Communication Opportunities". This was an assigned project.
What's hot (19)
Social psychological explanations for the attraction of celebrities
Social psychological explanations for the attraction of celebrities
Viewers also liked
Task 7
The document compares shots from a preliminary film task and a final film task to demonstrate improved skills in editing, research, and film techniques. In the preliminary task, little editing was done and basic fonts and props were used. For the final task, the author researched fonts, backgrounds, makeup, props, and editing techniques to create a darker, more sinister atmosphere. Specifically, they learned how to better implement shot reverse shot and the 180 degree rule to clearly convey a conversation between characters. This shows the progress made from the preliminary to final task through further developing skills in research, editing, and film production.
Task 6
We used various software and equipment to construct our film sequence:
- Imac, camera, tripod, and Final Cut Pro were used for research, filming, and editing. Final Cut Pro allowed us to alter colors/brightness and cut/lengthen clips.
- Photoshop was used to edit the main character's eye, making the iris green to portray the drug's effects in a thriller style.
- Makeup techniques learned from tutorials were practiced and used to create a realistic cut for the main character.
- GarageBand allowed us to experiment with different music clips to find sounds that fit the thriller genre and heightened suspense.
Epoch powerpoint
This document provides a frame-by-frame analysis of the opening sequence of a film production company's movie titled "Epoch". It summarizes each shot in the sequence and explains how it advances the plot and themes. Key shots include the production company logo, a close-up of the main character's eyes before and after taking a mind-altering drug, the reveal of the film's title, and scenes depicting the drug's effects and the character's deterioration over time. The sequence is designed to draw the audience in and set the stage for a story about one man's dramatic transformation due to substance abuse.
Presentation
The document summarizes a film idea called "Double Barrel" about a student who brings a gun to school to seek revenge on his bullies. It proposes targeting a 15-24 male audience who enjoy thriller and horror films. Marketing strategies would include social media hashtags, YouTube ads before other trailers, and TV or cinema trailers to promote the film.
Izzy media 2
This document discusses sound techniques used in movie trailers to build tension and suspense. It analyzes the trailers for Limitless and Titanic, noting how non-diegetic narration and fluctuating sound pitsch create an intense feel that speeds up the action. Gunshots, screams and background noise are identified as important sound effects to include in a trailer about a serious scenario involving a gun at school to realistically portray terror and atmosphere.
Analysis of a girl like her teaser trailer
This document provides an analysis of the teaser trailer for the film "A Girl like Her" in 6 paragraphs. It summarizes key elements that are intended to intrigue the audience and set the tone of the film. These include establishing the setting and characters, use of handheld camera work and music to convey realism and changing moods, as well as stylistic choices like color grading and close-ups that provide clues about the plot and themes involved.
Magazine research
Total Film is a popular UK film magazine published 13 times a year that offers news, reviews and features on cinema, DVDs and Blu-rays. Its target audience is 75% male, with an average age of 26, and includes dedicated film fans and enthusiasts aged 18-35. 52% of its audience regularly sees films as soon as they are released. Empire is a British monthly magazine that targets middle-class males as its primary audience, as evidenced by its £4 price point and male-dominated layout. An analysis of a magazine cover found it uses close-ups of actors' faces and phrases like "world exclusive" to entice audiences by highlighting the film's credibility and promising exclusive information not available elsewhere. The
Izzy media work
The document analyzes and compares the company idents used in the teaser trailers for Suicide Squad, Taken, and The House at the End of the Street. For Suicide Squad, the Warner Brothers logo was modified to fit the dark tone of the film by changing the background and colors. In Taken, the main production company ident appears for 1.5 seconds within the first 3 seconds to emphasize its importance. The House at the End of the Street features two company idents that each display for 1 second near the beginning of the trailer.
Analysis of trailers
The trailer for the film "Taken" establishes the main character as a normal family man at a party with his daughter. However, the tone shifts when his daughter tells him she is going on a trip to Paris with her friend. Through split screens and increasing music tension, the audience sees the daughter's point of view as her friend is taken while speaking to her panicking father on the phone. The trailer uses quick cuts, loud music, and images of men screaming to demonstrate the film's intensity and action as the father desperately searches for his daughter. It concludes by displaying the film's title in black text on a black background to make it stand out and suggest a sinister tone.
Trailer izzy
Trailers are clips released in advance of a movie to advertise and promote it. They aim to showcase key themes, ideas and plot elements to encourage audiences to watch the film by piquing their interest in the storyline, genres, stars and directors involved. Marketing campaigns must also highlight each film's unique selling point that distinguishes it from other similar titles. Trailers are distributed through various channels like YouTube, cinema screenings and TV to reach broad, targeted audiences and generate buzz for an upcoming release.
Viewers also liked (10)
Similar to Target audience
Target audience
The document discusses methods for researching a target audience for a film. It identifies key elements of a target audience as including gender, age, location, ethnicity, family status, education, and interests. Primary research methods mentioned are directly questioning the target audience, while secondary research uses existing audience profile data. Other techniques brought up are gathering feedback directly from potential audience members through vox pops and test screenings to get early responses to a film idea. An example provided analyzed information collected about a character named Lucy to define the ideal target audience for a potential film.
Evaluation: Question 3
- The audience research survey had a bias towards teenagers aged 16-18 who made up 23 of the 31 respondents.
- 22 respondents were Black/African/Caribbean/Black British so cultural influences on music tastes may differ across generations.
- 67% of respondents were female, which could impact preferences for genres like comedy and romance over horror.
- The top 3 ways respondents learn about movies were TV, social media, and word of mouth, reflecting common teenage media exposure.
- The results validated the filmmakers' understanding of their target teenage/young adult audience and horror genre expectations.
Social developement
This document discusses the impact of media like television and computers on social learning and development in children and adolescents. It notes that television exposure is universal, with most homes having at least one TV, and time spent watching being similar across developed and developing nations. While educational TV can be beneficial, commercial content often contains stereotypes and promotes aggression and consumerism. Computer games also commonly emphasize violence and role-playing aggression. The internet allows teens to socialize through instant messaging but can expose them to risks when meeting strangers online. Social intelligence involves understanding oneself and others through social skills, interactions, and perspective-taking abilities. It differs from general intelligence and can be measured through tests, with higher scores relating to stronger interpersonal skills.
Who would be the audience for your media product?
The document discusses the target audience for a crime film media product. The primary target audience is identified as males aged 15-25 from socio-economic classes C1, C2 and D. They would be interested in trends, technology and self-improvement. The secondary target audience is identified as females aged 25-40 from classes C2 and B who have an interest in crime and drama genres. The document considers the needs, interests and motivations of each audience to ensure the film appeals to them.
Audience Profile
The document analyzes the target audience for a horror film. A survey was conducted of males and females ages 12-24 in Hartlepool, England. The survey results showed that 87.5% of respondents were male and most were between ages 12-17 or 18-24. All respondents enjoyed watching films and their preferred genre was horror. Therefore, the target audience for the film is males ages 12-24, as they have spare time and money as students and showed interest in horror films based on the survey results. The film will need a well-written script and storylines to appeal to this audience.
My Audience (Evaluation Q3 Part 1)
The document analyzes YouTube analytics and YouGov Profiles data to determine the demographics of the audience for Georgina Gilbey's crime film "Illicit Obsession". The average audience member is a 19-year-old female. YouTube analytics show the largest viewers are 13-17 year old females for the trailers. YouGov Profiles data on similar films like "The Prestige" and "Kidulthood" found their audiences were also young females who enjoy exploring new media and having strong opinions. By combining these sources, the key attributes of Georgina's average audience member are summarized as a competitive 19-year-old female who spends a lot of time online and is open to unique films.
Audience Research B2 Sunderland Culture
This document discusses research into the target audience for a documentary on the disappearance of Molly Moselle and her reported haunting of the Sunderland Empire. The target age demographic is 16-25 year olds. Research included a focus group, online surveys, and analysis of audience profiles. It was found that most in the target age range watch true crime documentaries and are interested in paranormal topics. However, some said documentaries can drag or praise criminals. Going forward, the creator will aim to engage the audience while addressing these concerns and maintaining the appropriate documentary format.
Final major project research
The document provides a summary of research conducted for a major project on horror film audiences. According to secondary research, the primary audience for horror films is 15-24 year olds, with roughly equal percentages of male and female viewers. Research also found that horror film audiences come from lower social classes. Primary research conducted through surveys found that most respondents were female, aged 20-30, and preferred earned scares over jump scares. The document analyzes existing horror films Ringu and It Follows to understand effective techniques for camerawork, sound design, mise-en-scene, and storytelling.
Final major project research
The document provides a summary of research conducted for a major project on horror film audiences. According to secondary research, the primary audience for horror films is 15-24 years old, with roughly equal percentages of male and female viewers. Research also found that horror film viewers tend to come from lower social classes. Primary research in the form of a survey supported these findings, showing a majority of respondents were female and in the target 15-24 age range. The research also helped determine elements for the film, such as a preference for earned scares over jump scares. Existing horror films like Ringu and It Follows are analyzed for effective techniques in camerawork, sound design, mise-en-scene, and story that could influence
Final major project research
The document provides a summary of research conducted for a major project on horror film audiences. According to secondary research, the primary audience for horror films is 15-24 years old, with roughly equal percentages of male and female viewers. Research also found that horror film viewers tend to come from lower social classes. Primary research in the form of a survey supported these findings, showing a majority of respondents were female and in the target 15-24 age range. The research also helped determine elements for the film, such as a preference for earned scares over jump scares. Existing horror films like Ringu and It Follows are analyzed for effective camerawork, sound design, mise-en-scene, and storytelling that build tension and
Final major project research
The document provides a summary of research conducted for a major project on horror film audiences. According to secondary research, the primary audience for horror films is 15-24 year olds, with roughly equal percentages of male and female viewers. Research also found that horror film viewers tend to come from lower social classes. Primary research conducted through surveys found that most respondents were female, and preferred earned scares over jump scares and implied violence over graphic violence. The document analyzes existing horror films Ringu and It Follows to identify effective techniques for camerawork, sound design, mise-en-scene, and story.
Final Major Project Research
The document provides a summary of research conducted for a major project on horror film audiences. According to secondary research, the primary audience for horror films is 15-24 year olds, with roughly equal percentages of male and female viewers. Primary research conducted through surveys found most respondents were female, aged 20-30, and preferred earned scares over jump scares. The document analyzes the demographics and preferences of horror film audiences to inform the planning and targeting of a short horror film.
Questionnaire analysis
The document summarizes data from a questionnaire about thriller film audiences. It finds that the target audience is primarily male (62.5%) and between ages 18-34 (87.5%). Most learn about new films through TV advertisements. Murder narratives are most popular plotlines. Successful thriller films like "Inception" and "Gone Girl" emphasize storyline, plot twists, and editing quality. Respondents expect props like guns and knives in psychological thrillers. Dark color schemes are preferred for posters to suit thriller themes. Cliffhangers are an effective device as they create mystery and intrigue audiences. The main image is the most impactful part of a film poster according to 81.25% of respondents.
Destructive Role of Media
The document discusses the effects of various media such as press, television, movies, and video games on children, teenagers, and society. It notes that press can mislead readers by publishing paid advertisements disguised as news stories. Television can negatively impact physical and mental health by reducing time spent on other activities, and reality shows may influence viewers' behaviors and perceptions of appearance. Movies are associated with increased smoking and aggression in teenagers, and can promote unrealistic body images. Violent video games have been linked to more aggressive behaviors in children and teenagers as well.
Question 4 : Who would be the audience for your media product
The document discusses the target audience for a media product. It analyzes demographics like age (15-34), social class (D and E), psychographics (explores and aspires), gender (mainly female), and ethnicity (all backgrounds). Research like a questionnaire and focus group helped determine preferences and informed the choices. The target audience falls into lower social grades due to education levels, and within the explores and aspires psychographic categories due to their adventurous and achievement-driven mindsets. Females are the primary focus as they go to movies more often. The content aimed to appeal to this youthful demographic.
Questionaire analysis
This document contains an analysis of a questionnaire about the film "The Descent" and profiles the target audience. The analysis found that more male respondents saw the film than expected, most having viewed it on DVD rather than in theaters. Over half of respondents enjoyed the film. The purpose of this analysis is to understand the demographic of the audience to better market future films to appeal to their interests. An audience profile of an 18-year old male student named Mike Greek is also provided as an example target viewer.
Target Audience - BBC.pptx
The target audience for the documentary is 16-24 year olds who are likely still in education. This age group frequently uses mobile phones and computers, and can be easily distracted by their phones. The documentary will show how schools used to ban cell phones and explain how social media platforms actually operate in order to educate younger generations who may overuse technology without fully understanding its effects. Other demographics like religion, income, family size, and gender are not major factors for the target audience. Instead, the focus is on how technology has impacted the current younger generation's culture.
Evaluation Question Four
The document discusses establishing a target audience for a film opening. It analyzes research showing that the zombie genre attracts primarily males over 35 and secondarily females under 35, who are generally middle class parents. The author believes targeting this demographic of older viewers will result in more box office revenue. They rate the film PG-13 due to its mild horror/violence and themes of death/terror. Research shows thriller/suspense is the most popular genre in Britain for ages 16+, making it a mainstream choice. The target audience is concluded to be males 35 and over who are partner-oriented and middle class.
Questionnaire analysis
The document summarizes the results of a questionnaire given to the target audience for a horror film. Most respondents were ages 16-20, enjoyed horror and comedy films, and frequently went to the cinema or watched films at home. This informs the creation of a horror film and promotional materials that include comedic elements, focus on popular horror genres like slashers, and utilize common tension-building trailer features such as jump scares. The questionnaire confirms that the target audience enjoys being scared and entertained by horror films.
Theory Audience Project 2
The document discusses audience profiles for three films: Spiderman: Homecoming, Kong: Skull Island, and District 13.
For Spiderman: Homecoming, the primary audience is teenagers and adults aged 15-30. The film has a working class social grade and is more targeted towards males.
For Kong: Skull Island, the primary audience is ages 15-24, with adults 25-30 as secondary. It has a skilled working class social grade and appeals to those with needs-driven psychographics.
District 13's primary audience is adults 25-44, with teenagers 15-19 as secondary. It has a working class or above social grade and appeals equally to males and females.
Similar to Target audience (20)
Question 4 : Who would be the audience for your media product
Question 4 : Who would be the audience for your media product
Recently uploaded
PCOS corelations and management through Ayurveda.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Top five deadliest dog breeds in America
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
How to Manage Your Lost Opportunities in Odoo 17 CRM
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
Digital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments Unit - NGV Pavilion Concept Design
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
clinical examination of hip joint (1).pdf
described clinical examination all orthopeadic conditions .
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
Assessment and Planning in Educational technology.pptx
In an education system, it is understood that assessment is only for the students, but on the other hand, the Assessment of teachers is also an important aspect of the education system that ensures teachers are providing high-quality instruction to students. The assessment process can be used to provide feedback and support for professional development, to inform decisions about teacher retention or promotion, or to evaluate teacher effectiveness for accountability purposes.
Advanced Java[Extra Concepts, Not Difficult].docx
This is part 2 of my Java Learning Journey. This contains Hashing, ArrayList, LinkedList, Date and Time Classes, Calendar Class and more.
The Diamonds of 2023-2024 in the IGRA collection
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
How to Add Chatter in the odoo 17 ERP Module
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Recently uploaded (20)
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
Assessment and Planning in Educational technology.pptx
Assessment and Planning in Educational technology.pptx
Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
Target audience
- 2. TARGET AUDIENCE RESEARCH A target audience is usually defined by gender and age. Additional elements include: .rural or urban .ethnicity .family status .level of education .special interests
- 3. RESEARCH Primary- questioning members of your target audience and use responses to inform your planning. Secondary – using existing audience profile data to inform your planning.
- 4. OTHER TECHNIQUES Vox pops- to get feedback directly from potential audience members Pitch presentation feedback- to get some responses to your film idea. An example of this is the information I got about Lucy.
- 5. AN EXAMPLE OF THIS IS THE INFORMATION I GOT ABOUT LUCY.
- 6. IDEAL AUDIENCE. Our target audience would predominately be focussed on the aged 15-25 bracket, this is because the main character is within that age group so we felt that a younger audience may form a stronger connection with the main character as they may understand and empathise with him more. Another reason for this is that in the research that I’ve done it shows that the most popular group of people to go the cinema now is the younger generation this is said to be because of the impact that technology has on the film industry and the advertising they would see constantly on social media. ‘Frequent moviegoers tend to own more key technology products than the general population of adults 18 years and older. Over two-thirds of all frequent moviegoers (73%) own at least four different types of key technology products, compared to 55% of the total adult population.
- 7. EXAMPLE OF TARGET AUDIENCE This is Bethany, she is 16 years 6 months old. In her spare time she enjoys going to festivals, spending time with friends and watching television. The program she most enjoys is criminal minds and her favourite movie is Lucy. I feel she would be a perfect target audience for our film as her interests are many of our influences. She also enjoys most films within our genre of action thriller as she is interested with the mystery and violence of the genre.