The Audience Management System allows publishers to manage audience data, their most important asset, in an efficient way. It provides a single customer view across all touchpoints and enables better targeting and marketing decisions. The system also allows for duplicate free data input, online access from any location, and financial and marketing reports. It was built by publishers for publishers to meet all audience management needs.

1. Audience Management System
September 2014

2. Audience Management System
• Your audience data is your most important asset. After all, this
is who your advertisers pay you to connect with.
• Managing this information well saves time, money and
enables you to become more efficient in targeting and
managing customers and prospects.
• The Beeline Data Audience Data System has been built by
publishers for publishers. As such, it is perfectly aligned to
meet all your audience management requirements.

3. On Line
• Access from anywhere there is a Wi-Fi connection
• Secure Data storage
• View reports on the move
• Data counts away from the office

4. Single Customer View
• Allows you a complete view of all your audience and each
touch point they have with your brands
• Enables better business decisions based on better data
knowledge
• Improves marketing results and ultimately ROI

5. Company-Reader Hierarchy
• Allows a view of contacts you have within a company rather
than treating them as separate data
• Gives you a better idea of your circulation spread in the target
industry

6. Duplicate Free
• Input suggestions allow view of existing data that already
matches input criteria
• Sophisticated software searches out potential duplicate
records (company and reader)
• Allows mix and matching to keep best form of
address/contact

7. Data Input
• Allows for addition of new order/contact/company records

8. Search
• Existing data can be search for using different criteria

9. Financial/Marketing Reports
• Financial - Transaction Report/Cash Summary/Value per Issue
• Marketing – Lapsed Subs/Renewals/Campaign Summary

10. Selection Function
• Issue Runs, Targeted Marketing Data, In Depth Information

11. Selection Function
• Top Line Data Reporting - geo, demographics, status, age, audit

12. Selection Function
• Output any columns in any order

13. Admin Access
• Allows setting up of on-line registration forms, products and
demographics associated with that product, source codes etc
paid product prices etc

14. Admin Access
• Allows for bulk uploads and updates

15. Admin Access
• De duplication suite enables best possible data accuracy

16. Gated Access
• Assigns and manages password/username security

17. On Line Registration Forms
• Simply set up in admin suite
• Can include or exclude demographics on one click
• Create multiple columns for a more compact form
• Can be stand alone (with some text and a logo) or built in an I
Frame within your own web site
• Caters for controlled circulation or exhibition registrations
• Example - http://ams.beelinedata.co.uk/public/do-reg-form.
php?productId=1&database=fleetworld or
• http://www.ftseglobalmarkets.com/info/registration-form.html

18. Paid For Products
• Shopping carts, promo and standard prices, special offers

19. Integrated Email Broadcast Function
• Mass personalised and source codeable email broadcast tool
• Based on selections with the Beeline software – no
upload/download
• Automated, repeated and scheduled email communication
according to pre-selected data – ideal for renewal cycles for
both paid and CC products
• Click, Open, Bounce and Unsubscribe replies all flagged to
original contact data.
• Source coding allows view of journey after “click” – did they
complete goal of registering, paying for their shopping cart etc