This document discusses achieving a single view of critical business data through master data management (MDM). It outlines how MDM can consolidate data from various internal and external sources to provide a centralized, trusted view across different business domains. The key benefits of MDM include improved data quality, governance and compliance. It also enables contextual insights and more informed decision-making through cross-domain intelligence and analytics. Successful MDM requires flexible technologies, processes and organizational support to ensure data governance and deliver ongoing value.