This document provides guidance on analyzing and managing audiences. It discusses the importance of audience analysis, identifying the needs and expectations of the audience. It then describes six types of difficult audience members - The Clown, The Sniper, The Snowman, The Black Cloud, The Unwanted Panelist, and The Whisperer. For each type of difficult audience member, it explains how to spot them and how to deal with them, such as using clowns to entertain or redirecting snipers with evidence to support your points. The overall message is the importance of understanding your audience and being prepared with strategies to engage different types of attendees.

1. Audience Management
LIS 2016 Preparation

2. Outline
• Importance of audience analysis
• How to analyze the audience briefly
• How to spot difficult audience members
• How to deal with them
• Practice makes perfect!

3. TWO TYPES OF SPEAKERS
Self-centric speakers Vs Audience-centric speakers

4. AUDIENCE
• A nalysis - Who are they? How many will be there?
• U nderstanding - What is their knowledge of the subject?
• D emographics - What is their age, sex, educational background?
• I nterest - Why are they there? Who asked them to be there?
• E nvironment - Where will I stand? Can they all see & hear me?
• N eeds - What are their needs? What are your needs as the speaker?
• C ustomized - What specific needs do you need to address?
• E xpectations - What do they expect to learn or hear from you?

5. 6 types of difficult audiences
Clown Dark Cloud Snowman Sniper
Whisperer
Unwanted
Panelist

6. The Clown (1/2)
• How to spot them:
• Chatty
• Comments and Questions to entertain
• At best they’re great fun… but if you’re trying to make a serious point

7. The Clown (2/2)
• How to deal with them:
• Use them
• Give them spotlight for a couple of seconds, then refocus

8. The Sniper (1/2)
• How to spot them:
• Gets satisfaction from needling
• Cynical
• Arms may be folded, or eyes rolled as you start to speak.

9. The Sniper (2/2)
• How to deal with them:
• Never , Ever!!! get upset ( or show that you are upset)
• Do NOT take it personally
• Welcome their argument, give evidence to support your point and move on.

10. The Snow Man (1/2)
• How to spot them:
• Timid, shy , insecure
• Bored, Indifferent

11. The Snow Man (2/2)
• How to deal with them:
• Timid? Ask easy questions; Refer to them by name, and take them as
example
• Bored? Ask harder questions; use them as helpers for your presentation
• Energizers

12. The Black Cloud (1/2)
• How to spot them:
• “Yes, but. . .” person
• Frowning, poor eye contact, folded arms or slumped shoulders

13. The Black Cloud (2/2)
• How to deal with them:
• Show them you are different- Positive
• Be enthusiastic
• Use peer pressure

14. The Unwanted Panelist (1/2)
• How to spot them:
• The ‘expert’ in the room
• Show off
• Well informed and anxious to show it

15. The Unwanted Panelist (2/2)
• How to deal with them:
• Wait until he/she takes a breath, thank, refocus and move on.
• Slow him down with a tough question
• You are in charge-be confident and do what is best for your audience

16. The whisperer (1/2)
• How to spot them:
• Don’t understand what is going on
• Sharing anecdotes triggered by your presentation
• Bored

17. The whisperer (2/2)
• How to deal with them:
• Make eye contact, stop talking until they look at you.
• Walk toward them, stand in front of them, and keep talking.

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enjoyed!