This document provides guidance on developing effective presentation skills for marketing managers. It covers three key areas: developing great content by analyzing the audience, gathering relevant data, and creating an outline; creating a great design with consistent layout, color, and formatting; and delivering with a strong voice, body language, and ability to handle tough situations. The document emphasizes preparation, practice, and flexibility to create polished presentations.

1. Presentation Skills for Marketing Managers

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4. Content Three Elements of Great Presentation Design Delivery Great Presentation !

5. Developing Great CONTENT

6. Steps in Preparing Content Analyzing Your Audience Gathering Relevant Data & Information Converting Your Data into an Outline

10. Outline Style Chronological Shows events in order as they occurred Takes the audience on a journey through a flowing presentation States the problem, the why’s, your solution, and a summary States the cause and explains the effect(s) Narrative Problem/ Solution Cause/ Effect

11. Outline Style Topical Divides the general topic into several subtopics Uses some or all of the what, who, where, when, why, and how questions Journalistic Questions

12. Outline Format Introduction Body Conclusion Outline Format

16. Building Great DESIGN

24. Design Guidelines Avoid this This is better

25. Effective Charts and Graphs

26. Avoid slide like this one……

27. Conducting Great DELIVERY

28. Delivering Your Presentation Voice Language Usage Movement Body Language Great Delivery

30. Managing Your Voice Volume Avoid to speak in monotone. Put more feeling into your voice and make it livelier by changes in your intonation. Speak loudly enough to reach all the members audience without overpowering those closest to you. Intonation

31. Managing Your Voice For most of us, this is natural – except when we are nervous or excited. Practice, and you can figure out what sounds natural and appropriate for the points you are making. Pacing

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